Jurnal Universitas 17 Agustus 1945 Surabaya

Jurnal Universitas 17 Agustus 1945 Surabaya
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    PENGKLASIFIKASIAN PENYALAHGUNAAN SUARA PUBLIC FIGURE DENGAN TEKNOLOGI DEEPFAKE SEBAGAI TINDAK PIDANA

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    Kemajuan teknologi kecerdasan buatan (AI) telah menghasilkan inovasi seperti deepfake, yang memungkinkan manipulasi suara dan visual dengan tingkat realisme tinggi. Meskipun memiliki potensi penggunaan positif, teknologi ini juga menghadirkan tantangan hukum, terutama ketika disalahgunakan untuk mereplikasi suara public figure tanpa izin. Penyalahgunaan suara public figure dengan teknologi deepfake dapat mencakup penyebaran informasi palsu, pencemaran nama baik, penipuan, atau manipulasi publik. Dalam konteks hukum pidana, tindakan ini dapat diklasifikasikan sebagai tindak pidana, berdasarkan Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik (UU ITE) yang mengatur tentang pelanggaran hak privasi, penyebaran informasi palsu, dan pencemaran nama baik. Artikel ini bertujuan untuk menganalisis aspek hukum dari penyalahgunaan suara public figure dengan teknologi deepfake di Indonesia, termasuk relevansi undang-undang yang ada, tantangan dalam pembuktian, serta rekomendasi untuk memperkuat perlindungan hukum. Hasil analisis menunjukkan bahwa meskipun ada dasar hukum untuk menangani penyalahgunaan deepfake, perlu ada penguatan regulasi khusus terkait teknologi ini agar dapat mengimbangi perkembangan inovasi digital dan melindungi hak-hak individu, khususnya public figure. &nbsp

    The Corporate Social Responsibility Regulation in the Development of Business Law: Comparison of Indonesia and Thailand

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    The regulatory approach to CSR in Indonesia is mandatory through legislation, while in Thailand, it emphasizes a voluntary approach based on incentives, analyzing its impact on corporate behavior, sustainable development, and the effectiveness of CSR implementation. The purpose of this research is to analyze the differences in CSR regulations between Indonesia and Thailand, as well as to identify the strengths and weaknesses of each approach in influencing the implementation of corporate social responsibility towards society and the environment. This study employs a normative legal method with a legislative approach to analyze the differences in CSR regulations between Indonesia and Thailand, using primary, secondary, and tertiary legal materials analyzed descriptively, analytically, and comparatively. The research findings reveal that the differences in CSR regulations between Indonesia and Thailand reflect contrasting approaches in the implementation of corporate social responsibility. Indonesia mandates CSR through legislation, providing legal certainty and formal oversight, though often resulting in programs that tend to be formalistic and lack innovation. On the other hand, Thailand adopts a voluntary approach that promotes flexibility and creativity, enabling companies to focus more on long-term sustainability, although participation is often limited to large corporations. These differences highlight that Indonesia's mandatory regulation is more effective in ensuring compliance, whereas Thailand's voluntary approach excels in fostering innovation and local relevance

    Urgency of Regulation of Administrative Sanctions on Employers Who Do Not Pay Severance

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    One of the industrial relations disputes that often occurs is Termination of Employment by employers that harms workers' rights, especially the provision of severance pay. Settlement of Disputes due to Termination of Employment through the courts does not guarantee legal certainty for the fulfillment of the rights of justice seekers, especially workers/laborers because it takes a very long time and process. The long time and process create a lack of legal certainty which fails to realize proportional justice, both for employers and workers/laborers. This study aims to find an effective and efficient solution in order to find workers' rights, in the form of severance pay due to termination of employment, through the regulation and imposition of administrative sanctions against employers who do not pay severance pay. The study raised two problems: how is the legal protection for terminated workers based on the Employment Law? how urgent is the regulation of administrative sanctions for employers who do not pay severance pay due to termination of employment; Employment? The formulation of the problem above is analyzed using the normative legal research method, namely research that focuses on the study of legal materials that are used as references for discussing problems, both primary legal materials and secondary legal materials. The approach used in this research also uses a legislative approach and a conceptual approach. After conducting a legal, theoretical and philosophical analysis, the following findings were obtained: legal protection for workers/laborers who experience termination of employment (PHK) includes guarantees of fulfillment of all normative rights that should be received by workers/laborers. The urgency of regulating administrative sanctions against employers who do not pay severance pay due to termination of employment, philosophically is a form of realization of improving welfare as mandated by the provisions of Article 28 D paragraph (2) of the 1945 Constitution of the Republic of Indonesia. The solution offered in the form of regulating and imposing administrative sanctions for employers who do not pay severance pay due to termination of employment for workers/laborers is seen as primum remedium in enforcing labor laws that are more effective, efficient, fair and have legal certainty

    Peran komunitas army bts terhadap kesehatan mental remaja ?

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    Abstract Mental health problems in today's life often occur among teenagers, ranging from stress, and depression to frustration in facing various physical trials, demands, and challenges. This study aims to determine the role, impact, and whether Army BTS can solve life's problems. The method used in this study was qualitative with three respondents, data collection was carried out using interviews and observation. The results of this study state that the Army BTS community can be used as a way to voice everything in the form of self-love and provide motivation. The impact of community is on one's mental health, knowing how to deal with one's condition, having friends to share stories with, and helping you get back on your feet. Keywords: community, BTS Army, mental health, teenagers

    ANALISIS KOORDINASI PESAN DAN DAMPAK KAMPANYE TERPADU: STUDI KASUS KAMPANYE #PEREMPUANBERMAKNA OLEH ASURANSI ASTRA

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    An integrated campaign, as part of Integrated Marketing Communication (IMC), plays a crucial role in delivering cohesive and impactful messages, as illustrated by the #PerempuanBermakna campaign by Asuransi Astra. This campaign aligns with strategic efforts to enhance gender equality and financial literacy, reflecting both societal and corporate priorities. By leveraging IMC, the campaign integrates digital and traditional media to connect with a broader audience, emphasizing the importance of coordinated messaging. This study aims to analyze the effectiveness of coordinated communication in influencing audience cognition, attitudes, and behaviors, as well as its long-term impacts. It is intended to serve as a reference for Asuransi Astra or other companies in designing future integrated campaigns. Using a literature review and document analysis, the study examines prior research and campaign data to evaluate message integration and audience responses. The #PerempuanBermakna campaign successfully raised awareness about women's roles in financial and health management, as evidenced by high engagement on social media and community participation in various events. Activities included seminars, social media challenges, and collaborations addressing breast cancer detection and financial education for female entrepreneurs. Employing the AMEC Framework, the campaign achieved clear objectives, significant audience reach, and measurable outcomes such as improved brand loyalty and enhanced financial literacy. The findings highlight that integrating social and financial themes increases the campaign’s relevance, while active community involvement amplifies its positive impact. However, the long-term effectiveness depends on the consistency between the campaign's messages and customer experiences with the services. This study underscores the importance of comprehensive message coordination in fostering meaningful engagement and achieving organizational objectives. Further analysis is necessary to explore the campaign's impact on decision-making habits and the sustainability of its outcomes. Keywords: Integrated campaign, Communication, Integrated marketing, Insuranc

    PERGESERAN MEDIA BERKAMPANYE PROGRAM KELUARGA BERENCANA (KB)

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    This study examines the shift in media used in Indonesia's Family Planning (KB) Program campaigns, transitioning from analog to digital media. Initially, the KB program relied on television as the primary medium for delivering messages through public service advertisements (PSAs) with an audio-visual format. Television was considered effective due to its ability to reach a broad audience, utilizing a combination of visual elements, sound, and motion to make campaign messages more comprehensible and memorable. However, the advancement of information and communication technology has driven a transition towards digital media, such as social media, websites, and mobile applications, offering greater flexibility, wider reach, and interactivity with audiences. Digital media also allows for more personalized and relevant messaging, especially for younger generations who are more familiar with technology. Nonetheless, print media, such as brochures and booklets, still play a crucial role in reaching areas with limited internet access due to their simplicity and appealing visuals. This research employs a qualitative approach based on literature reviews to analyze the role of media transformation in KB Program campaigns. The results indicate that combining traditional and digital media is an optimal strategy for enhancing campaign effectiveness. This shift reflects an adaptation to the changing behavior of modern society and technological advancements, ensuring the KB Program campaigns remain relevant and inclusive across diverse regions. Keywords: Family Planning Program; digital media; analog media; public service advertisements; media transformation &nbsp

    STRATEGI KAMPANYE NON KOMERSIL DALAM ILMU KOMUNIKASI UNTUK MEMBANGUN KESADARAN PUBLIK

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    Social media has become a very effective communication platform in conveying messages to a wide and fast audience. In the context of non-commercial campaigns, social media offers a great opportunity for organizations and individuals to raise public awareness of social, environmental, health and other issues at relatively low cost. Social media allows the dissemination of information in real-time and reaches audiences in various regions without requiring large costs. The findings of this research show that Indonesia has a very high number of social media users, making social media an ideal platform for implementing non- commercial campaigns. This research uses a qualitative approach with data collection methods in the form of case studies, interviews and content analysis. The aim of this research is to analyze non-commercial campaign strategies in the field of communication science, with a focus on the use of social media, influencer involvement, and the application of attractive visual content to build public awareness. The research results show that an effective campaign strategy involves creating content that is not only informative but also emotional and relevant, capable of arousing audience attention and empathy. Additionally, audience engagement through active interactions on social media, such as comments, content sharing, or participation in online activities, has been proven to significantly increase the impact of campaigns. The use of strong visuals, such as images, videos or infographics, plays an important role in attracting attention and making it easier to convey messages. On the other hand, the involvement of influencers who have many fans who are able to convey the campaign message well is also a key factor in expanding the reach and effectiveness of the campaign. This research concludes that planned, creative and relevant strategies make social media a very effective tool in building public awareness while encouraging active community participation on important issues.   Keywords: Social Media, Campaign, Influencer, Communication Science, non-commercia

    ANALISIS KAMPANYE KOMERSIAL MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DALAM MENDUKUNG PERKEMBANGAN BISNIS UMKM INDONESIA: STUDI KASUS PADA IKLAN PROMOSI EATSAMBEL DI TIKTOK

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    In the current technological era, it is certainly an advantage for the community in their daily activities. Today's technological advances are considered to be able to reduce the burden of community activities because the technology is considered to have created many updates for more effective and efficient community activities, especially for Indonesian MSMEs, which with the presence of their businesses can help raise the economic level in Indonesia. In addition, social media today is considered to be included in the category of commercial campaigns because the attention given from social media users to a product marketed by MSMEs through social media provides significant benefits, one of which can be felt in Eat Sambal MSME products that we often encounter in the TikTok application. This research uses the Descriptive Qualitative method presented in the Research Methods subchapter. This research was conducted through a benchmark experiment to describe the urgency of the importance of social media promotion media in collaboration with local MSMEs. This research also tries to conduct an in-depth description of the utilization of social media in the business sector that social media has various advantages if a user can utilize social media properly according to its function. The findings that were successfully found in this study are in the form of advertisements that can affect people's purchasing power due to an interest that people have in these advertisements. Commercial promotions can also have a good and broad impact on every social media user. The main objective of this research is that apart from being able to utilize social media as a promotional tool, Indonesian MSME activists must also be able to control and present good and correct promotions in accordance with policies and regulations related to society. Keywords: MSMEs, Promotion, Social Media, Eat Samba

    Forgiveness pada Dewasa Awal Pasca Putus Cinta: Bagaimana Peran Emotional Intelligence?

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    Putus cinta merupakan pengalaman emosional yang berat, terutama bagi individu yang berada pada tahap dewasa awal. Pada fase ini, individu sering kali merasakan emosi negatif yang akan mempengaruhi berbagai aspek kehidupan. Salah satu aspek penting dalam proses penyembuhan yaitu forgiveness. Penelitian ini bertujuan mengkaji hubungan emotional intelligence dengan forgiveness pada dewasa awal yang pernah mengalami putus cinta melalui pendekatan kuantitatif korelasional. Partisipan yang digunakan sebanyak 200 responden dengan teknik Purposive Sampling. Skala forgiveness diukur mengacu teori McCoullough, Root, Cohen (2006) dan skala Emotional Intelligence mengacu teori Goleman (2007) yang dikembangkan oleh peneliti. Teknik analisis yang diaplikasikan melalui korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa terdapat hubungan postif dan signifikan antara emotional intelligence dengan forgiveness pada dewasa awal yang pernah mengalami putus cinta, artinya semakin tinggi emotional intelligence juga semakin tinggi forgiveness yang dimilikinya

    Stres Kerja dan Work-Life Balance pada Karyawan di Kota Surabaya: Bagaimana Peran Komitmen Organisasi?

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    Karyawan dan organisasi saling membutuhkan. Karyawan dituntut untuk mampu bersaing agar tujuan organisasi tercapai. Penelitian ini bertujuan untuk mengetahui hubungan stres kerja dan work-life balance serta untuk mengetahui apakah komitmen organisasi merupakan variabel moderator dalam hubungan antara stres kerja dan work-life balance. Metode penelitian kuantitatif korelasional dengan jumlah responden 354 karyawan di Kota Surabaya yang diambil menggunakan teknik accidental sampling. Analisis data pada penelitian ini menggunakan Moderated Regression Analysis (MRA) dengan bantuan program JAMOVI versi 2.6.13. Hasil penelitian ini menunjukkan bahwa ada hubungan negatif antara stres kerja dan work-life balance. Semakin tinggi stres kerja yang dimiliki karyawan, maka semakin rendah work-life balance, begitupun sebaliknya. Hasil penelian ini juga menunjukkan bahwa komitmen organisasi dapat memoderasi hubungan antara stres kerja dan work-life balance. Semakin tinggi komitmen organisasi yang dimiliki karyawan, maka semakin rendah tingkat stres kerja dan semakin tinggi tingkat work-life balance, begitupun sebaliknya

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