Jurnal Universitas 17 Agustus 1945 Surabaya
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Konsep Diri sebagai Kunci Penyesuaian Diri Mahasiswa Baru Universitas 17 Agustsus 1945 Surabaya
Get PDFPenyesuaian diri merupakan proses dinamis yang melibatkan kemampuan individu untuk menghadapi perubahan lingkungan dan tantangan baru, sementara konsep diri mencerminkan evaluasi individu terhadap dirinya sendiri. Penelitian ini bertujuan untuk menganalisis hubungan antara konsep diri dengan penyesuaian diri pada mahasiswa baru di Universitas 17 Agustus 1945 Surabaya. Dengan metode kuantitatif korelasional, penelitian ini melibatkan 312 mahasiswa baru sebagai partisipan yang dipilih menggunakan teknik sampling accidental. Data dikumpulkan melalui kuesioner berbasis skala Likert, yang dirancang untuk mengukur variabel konsep diri dan penyesuaian diri. Hasil analisis data spearman dengan taraf signifikasi p=0,001<0,05 yang menunjukkan adanya hubungan positif yang signifikan antara konsep diri dan penyesuaian diri. Temuan ini memberikan implikasi penting bagi pengembangan program orientasi mahasiswa baru yang berfokus pada penguatan konsep diri untuk mendukung penyesuaian diri yang lebih efektif
Self Compassion dan Dukungan Sosial pada Teacher Well Being Guru Sekolah Dasar
Get PDFGuru sekolah dasar sering menghadapi tekanan kerja yang dapat menurunkan kesejahteraan fisik dan mental. Tujuan penelitian ini untuk menguji apakah ada hubungan self-compassion dan dukungan sosial terhadap teacher well-being guru sekolah dasar. Penelitian ini menggunakan penelitian kuantitatif korelational dengan melibatkan 130 guru sekolah dasar negeri di Kabupaten Blitar yang diambil berdasarkan teknik purposive sampling. Instrument pengambilan data pada penelitian ini menggunakan skala likert yang terdiri dari skala teacher well-being Collie (2014), skala self-compassion Neff (2003), dan skala dukungan sosial Sarafino (2011). Teknik analisis data menggunakan teknik analisis regresi berganda dengan bantuan program IBM SPSS versi 26 for windows. Hasil penelitian secara simultan maupun parsial menunjukkan adanya hubungan yang signifikan dan positif dari variabel self-compassion dan dukungan sosial dengan teacher well-being. Guru sekolah dasar yang memiliki self-compassion dan dukungan sosial yang baik maka teacher well-being yang didapatkan akan meningkat meskipun beban kerja tinggi.
Kata kunci: teacher well-being, self compassion, dukungan sosial, guru sekolah dasa
Penerimaan Diri dan Harga Diri pada Perempuan Korban Kekerasan
Get PDFPenelitian ini bertujuan untuk mengidentifikasi hubungan antara penerimaan diri dengan harga diri pada perempuan korban kekerasan di Kota Surabaya. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain korelasional. Subjek penelitian melibatkan 111 perempuan dewasa korban kekerasan berusia 20-30 tahun, yang dipilih melalui teknik accidental. Instrumen pengumpulan data berupa skala harga diri dan skala penerimaan diri yang diukur menggunakan skala Likert. Analisis data dilakukan dengan uji korelasi Spearman rho. Hasil penelitian menunjukkan hubungan positif yang signifikan antara penerimaan diri dengan harga diri. Hal ini mengindikasikan bahwa semakin tinggi penerimaan diri seseorang, semakin tinggi pula harga dirinya. Penelitian ini memberikan kontribusi penting dalam memahami faktor psikologis yang memengaruhi perempuan korban kekerasan, serta dapat menjadi dasar untuk intervensi yang lebih efektif dalam memulihkan kesejahteraan psikologis korban
Administrasi Bisnis Pengaruh Digital Marketing dan Bundle Pricing Terhadap Minat Beli McDonald's Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas 17 Agustus 1945 Surabaya: Manajemen Pemasaran
No full textSaat ini, kemajuan teknologi digital berlangsung sangat cepat. Teknologi menjadi alat yang membantu dalam memenuhi sebagian besar kebutuhan manusia. Perkembangan tersebut telah memberikan dampak signifikan pada industri pemasaran. Oleh karena itu, pengusaha harus mengidentifikasi strategi promosi yang sesuai untuk perusahaan mereka dengan tujuan menggunakan kemajuan teknologi guna meningkatkan minat beli konsumen. Contohnya, dapat dilakukan dengan cara Digital Marketing dan Bundle Pricing. Penelitian ini dilakukan untuk mengetahui dan menganalisis apakah Digital Marketing dan Bundle Pricing berpengaruh positif dan signifikan terhadap Minat Beli McDonald’s baik secara simultan maupun parsial. Sample pada penelitian ini adalah Mahasiswa Fakultas Ilmu Politik dan Ilmu Sosial Universitas 17 Agustus 1945 Surabaya, sampel berjumlah 100 responden. Teknik yang digunakan adalah Teknik Non-Probability Sampling, menggunakan jenis Quota Sampling dengan rumus Lemeshow. Pengumpulan data melalui penyebaran kuesioner secara online yaitu melalui G-Form. Metode analisis data menggunakan analisis regresi berganda dengan software SPSS versi 26 untuk pengolahan data. Melalui penelitian ini dapat disimpulkan bahwa variabel Digital Marketing dan Bundle Pricing berpengaruh terhadap Minat Beli McDonald’s Pada Mahasiswa Fakultas Ilmu Politik dan Ilmu Sosial baik secara parsial maupun simultan. McDonald’s disarankan dapat memaksimalkan Digital Marketing dengan memperbaharui iklan-iklan yang ada di Website serta mengikuti trend. Pada Bundle Pricing, McDonald’s perlu mengkaji ulang penetapan harga dan lebih banyak item yang di bundle
Pengaruh Karakteristik Pekerjaan dan Komitmen Kerja Karyawan Terhadap Kepuasan Kerja Karyawan di PT Santos Jaya Abadi – Sidoarjo Plant
Get PDFJob Characteristics refer to the variety of tasks and job characteristics given to employees who play a significant role in the success and sustainability of a company. It is one of the factors that influence employee job satisfaction. This research aims to analyze the influence of Job Characteristics and Employee Job Commitment on Employee Job Satisfaction at PT Santos Jaya Abadi Sidoarjo Plant. In this company, employee job satisfaction is an important factor in retaining quality employees and improving organizational productivity. Therefore, a good understanding of the factors that influence employee job satisfaction is crucial. This approach uses a quantitative approach with data collection techniques through questionnaires distributed to employees of PT Santos Jaya Abadi - Sidoarjo Plant. The research sample consists of permanent employees who have worked at PT Santos Jaya Abadi - Sidoarjo Plant for more than one year. The collected data were analyzed using appropriate statistical techniques. The results of this study indicate that Job Characteristics, including factors such as skill variety, task identity, task significance, autonomy, and feedback, have a positive and significant relationship with Employee Job Satisfaction. This indicates that the more diverse the tasks assigned to employees, the higher the level of autonomy given, and the more feedback received, employees tend to be more satisfied with their work. Furthermore, this study also found that Employee Job Commitment has a positive and significant relationship with Employee Job Satisfaction. Employees who have a high level of commitment to the company and their jobs tend to have high satisfaction. Based on these findings, PT Santos Jaya Abadi - Sidoarjo Plant can pay attention to the importance of adequate job characteristics and building Employee Job Commitment to improve job satisfaction. In the long run, improving Employee Job Satisfaction is expected to have a positive impact on overall company productivity and performance
PENGARUH WORD OF MOUTH DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK JUARA (PADA MASYARAKAT MERR SURABAYA)
Get PDFThis study aims to examine the significance of the influence of Word of Mouth (WOM) and taste on purchasing decisions for champion geprek chicken. The approach used in this study is a quantitative method. The media used is a questionnaire as a research instrument. Technical analysis uses multiple linear regression with hypothesis testing, including the R test, t test, and F test. The number of samples in this study were 96 respondents who were selected using the Purposive Sampling method. The results showed that the Word of Mouth and taste variables had a positive and significant influence on the purchasing decision of champion geprek chicken. The influence of word of mouth and taste on purchasing decisions is 61%, while the remaining 39% is influenced by other factors not examined in this study
Pengaruh Varian Produk Dan Promosi Online Terhadap Minat Beli Pada Keputusan Pembelian
No full textThis study aims to analyze and find out how much influence Product Variants and Online Promotion have on Purchase Decisions at Deliwafa Store Sidoarjo. The sampling technique uses purposive sampling, namely samples taken based on certain criteria. The sample used in this study was 100 samples, then the data obtained was analyzed using multiple regression analysis, this analysis includes: Validity Test, Reliability Test, Classical Assumption Test, Hypothesis Test through t test and F test, and analysis of the Coefficient of Determination (R). The results of the analysis using the t test can be seen that the two independent variables, namely Product Variance (X1) and Online Promotion (X2) partially have a significant effect on the dependent variable, namely Purchase Decision (Y) at the Deliwafa Store, Sidoarjo Branch. then the results of the analysis using the F test can be seen that the two independent variables, namely Product Variance (X1) and Online Promotion (X2) partially have a significant effect on the dependent variable, namely Purchase Decision (Y) at the Deliwafa Store, Sidoarjo Branch. The results of the analysis using the termination coefficient (R square) Product Variant (X1) and Online Promotion (X2) affect the Purchase Decision variable (Y)
Pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian Iphone di Sidoarjo
No full textIn the development of today's digital world where communication is a very important requirement for every level of society. Cellphones are a technology that is experiencing rapid development, so many companies are competing to increase the superiority of their products. New brands are popping up in the mobile phone industry with the aim of creating excellent products. The need for communication tools, through the purpose of this study was to examine the effect of product quality, brand image, and price, both individually and simultaneously, on the purchase decision of an iPhone smartphone in Sidoarjo. These three variables are one of the things that consumers pay close attention to in choosing smartphone products and there are previous studies which show the significance level of the three research variables on purchasing decisions that are inconsistent. The sampling method used was through a non-probability quantitative technique with purposive sampling. From the partial and simultaneous hypothesis testing it is proven that the variables of Product Quality, Price and Brand Image have a significant effect on Iphone Smartphone Purchase Decisions in Sidoarjo. This means that if product quality, price and brand image are improved, purchasing decisions will also increase. This study applies several data tests, namely data instrument tests, classical assumption tests and multiple linear regression. This study can be drawn a conclusion that there is an overall significant effect on the variables of product quality, price and brand image on purchasing decisions on Iphone smartphone users. The results of the t test state that the variable product quality, price and brand image have a positive and significant influence on a purchase decision
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK CAMILLE PADA GENERASI Z DI SURABAYA
Get PDFInternet quality improvement in Indonesia made Indonesian people used social media more frequently. One of the most used social media is Instagram. This is a chance for Indonesian business owner to do online marketing using Social Media Marketing. One brand that use social media marketing actively is Camille. Social media marketing are expected to improve communication between brand and consumer. Good brand communication will increase the brand purchase decision. Social media marketing process includes 3 main indicator that is Content Creation, Content Sharing, dan Connecting. The effectiveness of those 3 indicators will have significant impact on brand purchase decision. This study wants to test about the effect of social media marketing on purchase decision of Camille in Z generation in Surabaya. The data in this study are collected using google form with 100 total sample. Analysis Technique that used in this study are double linear regression, classic assumption test, F test, t test, and hypothesis test. Result shows that social media marketing has significant impact on purchase decision Camille product
ANALISIS PENGARUH LOYALITAS DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. AKAR DAYA MANDIRI
Get PDFThis study aims to determine whether there is an influence of loyalty and organizational commitment on employee performance at PT. Independent Power Root. This research uses quantitative research methods. The population in this study are all employees who work at PT. Independent Power Root. The sample used in this study was 50 employees. Using a non-probability sampling method (non-random sampling) with a saturated sample type. The method of data analysis in this study is Multiple Linear Analysis, R2 Determination Test and Hypothesis Test (t test and F test) with the help of the IBM SPSS version 25 for window program. The results show that loyalty and organizational commitment have a positive and significant effect on employee performance at PT. Akar Daya Mandiri