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    Comparison of operating costs in television production and online media content production: a case study of the company Moji Mediji d. o .o

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    Diplomsko delo primerja stroške televizijske produkcije in produkcije vsebin za spletne medije. Uvod predstavlja spremembe v medijskem okolju zaradi digitalizacije in konvergence, ki vplivajo na organizacijske in finančne vidike medijske produkcije. Sledi analiza stroškovnih struktur, distribucijskih kanalov in poslovnih modelov. Empirični del vključuje primerjavo stroškov televizijske produkcije in produkcije vsebin za spletne medije na primeru podjetja Moji Mediji d. o. o. Podrobno so predstavljene razlike v stroških med obema vrstama produkcije glede na opremo, kadre, distribucijo in tehnične zahteve. Ugotovitve kažejo, da so stroški televizijske produkcije višji, medtem ko je produkcija za spletne medije bolj prilagodljiva in stroškovno učinkovitejša.The thesis compares the costs of television production and content production for online media. The introduction presents changes in the media environment due to digitalization and convergence, which affect the organizational and financial aspects of media production. This is followed by an analysis of cost structures, distribution channels, and business models. The empirical part includes a comparison of the costs of television production and content production for online media using the example of the company Moji Mediji d. o. o. The cost differences between the two types of production in terms of equipment, staff, distribution, and technical requirements are presented in detail. The findings show that television production costs are higher, while online media production is more flexible and cost-effective

    Comparison of the quality of professional and industrial fdm 3d printers

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    V diplomskem delu je predstavljana primerjalna analiza treh FDM 3D-tiskalnikov, pri čemer sta bila v ospredju primerjava domačih naprav z industrijsko rešitvijo ter ocena njihove zmogljivosti pri izdelavi funkcionalnih komponent. V teoretičnem delu so podane osnove tehnologije FDM tiskanja, princip delovanja 3D optičnega skeniranja, računalniške tomografije in metode za merjenje deformacij. V eksperimentalnem delu so bili natisnjeni standardizirani natezni preizkušanci (ISO 527-2 tip 1A) v zahtevnejši vertikalni orientaciji. Natisnjeni vzorci so bili najprej analizirani z vidika geometrijskih odstopanj in poroznosti, nato pa natezno preizkušeni. Z optičnimi in volumetričnimi analizami je bila ocenjena natančnost izdelave, z nateznimi preizkusi pa mehanska zmogljivost v smeri slojev. Na koncu so bili rezultati statistično obdelani in medsebojno primerjani. Rezultati so pokazali pomembne razlike med napravami, tako glede dimenzijske natančnosti kot tudi mehanske trdnosti, ponovljivosti in notranje strukture. Delo omogoča boljše razumevanje prednosti in omejitev posameznih pristopov pri FDM tiskanju ter predstavlja podlago za premišljeno izbiro naprave glede na končne zahteve uporabe.This thesis presents a comparative analysis of three FDM 3D printers, focusing on the comparison between consumer-grade devices and an industrial solution, and evaluating their performance in the production of functional components. The theoretical section introduces the fundamentals of FDM printing, the principles of 3D optical scanning, computed tomography (CT), and deformation measurement techniques. In the experimental part, standardized tensile specimens (ISO 527-2 type 1A) were printed in a challenging vertical orientation. The printed samples were first analysed for geometric deviations and porosity, followed by tensile testing. Dimensional accuracy was assessed through optical and volumetric analyses, while mechanical performance in the Z-direction was evaluated with tensile testing. The results were then statistically processed and compared across the three devices. The findings revealed notable differences in dimensional precision, mechanical strength, repeatability, and internal structure. The study offers insight into the strengths and limitations of different FDM approaches and provides a foundation for informed printer selection based on end-use requirements

    Uporaba družabnih omrežij za trženje izdelkov v alžirski tradicionalni in obrtni industriji: primer province Setif

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    Social media provides opportunities for traditional and handicraft industries to promote products and stimulate sales. Therefore, this study investigates the extent of social media adoption for product marketing among a sample of Algerian traditional and handicraft industries. For that, a questionnaire was administered to 123 randomly selected industries in Setif province. The results revealed moderate social media use for product marketing, along with low awareness of its benefits. The level of usage is strongly associated with awareness but was negligibly affected by age. Experience with social media did not predict usage for marketing. The findings suggest that this sector can further capitalise on social media by increasing managers’ awareness of its advantages and developing strategies to enhance its adoption. Further research should identify specific actions that traditional and handicraft firms can take to fully leverage social media for product promotion and sales growth

    Digital advertising of luxury car brands

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    Diplomsko delo obravnava digitalno oglaševanje avtomobilskih luksuznih znamk v sodobnem, hitro spreminjajočem se okolju. Njegov cilj je preseči zgolj prodajo in se osredotočiti na krepitev ekskluzivne podobe blagovnih znamk ter vzpostavljanje globljih povezav s premožnimi kupci, ki pričakujejo vrhunsko izkušnjo. Trg luksuznih avtomobilov je izjemno konkurenčen, kar otežuje izstopanje in doseganje specifične ciljne skupine, saj digitalno okolje nenehno prinaša nove trende in izzive. Namen dela je predstaviti nujnost digitalnega oglaševanja za luksuzne avtomobilske znamke, ki omogoča učinkovito ciljanje, personalizacijo, globalni doseg in emocionalno povezavo s potrošniki. Trg luksuznih avtomobilov zaznamujejo visoka cena, inovativnost, močna blagovna znamka, personalizacija in izjemna uporabniška izkušnja, vse bolj pa tudi trajnost in vpliv digitalizacije. Potrošniško vedenje je kompleksno, saj kupci iščejo tako status kot funkcionalnost. Družbena omrežja so ključna za digitalno oglaševanje, saj omogočajo ciljanje, izgradnjo blagovne znamke, angažiranje in spodbujanje prodaje. Umetna inteligenca pa postaja nepogrešljivo orodje za preoblikovanje interakcij s strankami, saj omogoča pomoč v realnem času in personalizirane izkušnje. Skratka, digitalno oglaševanje je za luksuzne avtomobilske znamke nujno za ohranjanje konkurenčnosti in povezovanje z razvijajočimi se aspiracijami potrošnikov.The thesis deals with digital advertising of luxury car brands in a modern, rapidly changing environment. Its goal is to go beyond mere sales and focus on strengthening the exclusive image of brands and establishing deeper connections with wealthy buyers who expect a premium experience. The luxury car market is extremely competitive, which makes it difficult to stand out and reach a specific target group, as the digital environment constantly brings new trends and challenges. The purpose of the thesis is to present the necessity of digital advertising for luxury car brands, which enables effective targeting, personalization, global reach and emotional connection with consumers. The luxury car market is characterized by high price, innovation, strong brand, personalization and exceptional user experience, and increasingly also the sustainability and impact of digitalization. Consumer behavior is complex, as buyers seek both status and functionality. Social networks are key to digital advertising, as they enable targeting, brand building, engagement and sales promotion. As AI becomes an indispensable tool for transforming customer interactions, enabling real-time assistance and personalized experiences, digital advertising is essential for luxury car brands to remain competitive and connect with evolving consumer aspirations

    Ocena dejavnikov dobičkonosnosti bank

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    Background/Purpose: This paper examines the significant differences in market returns between the US and EU banking sectors following the 2008 financial crisis. The analysis reveals that the profitability of US banks, measured by return on equity, is higher than that of European banks, partially explaining the observed differences in returns. Methodology: The study employs two unbalanced panels of data for EU and US banks covering the period 2008- 2022. Static and dynamic estimators were used to identify significant determinants of bank profitability that include the impact of the profitability trend in the observed period on future profitability. Results: Based on a sample of 250 banks, operational efficiency, diversification, and risk were found to influence the profitability of banks in both regions. For European banks, past profitability, the share of deposits and loans in assets, and inflation were also found to exert influence. On the other hand, American banks exhibit a higher predictive power for these variables, confirming the differences in determinants between the two markets. Although risk partially explains the higher profitability of American banks, other results did not confirm the original hypothesis. Conclusion: The main contribution of the paper is a direct comparison of the determinants of profitability for EU and US banks using static and dynamic models in the post-2008 financial crisis period. In addition, the existing methodology of static models with dynamic estimators has been extended by WLS models and robust estimators, and it was shown that there are certain determinants influencing their profitability that should be extended and subsequently examined.Ozadje/Namen: Članek preučuje pomembne razlike v tržnih donosih med bančnima sektorjema ZDA in EU po finančni krizi leta 2008. Analiza razkriva, da je dobičkonosnost ameriških bank, merjena z donosom na kapital, višja kot pri evropskih bankah, kar delno pojasnjuje opažene razlike v donosih. Metodologija: Študija uporablja dva neuravnotežena panela podatkov za banke EU in ZDA, ki zajemata obdobje 2008-2022. Statični in dinamični ocenjevalci so bili uporabljeni za identifikacijo pomembnih dejavnikov dobičkonosnosti bank, ki vključujejo vpliv trenda dobičkonosnosti v opazovanem obdobju na prihodnjo dobičkonosnost. Rezultati: Na podlagi vzorca 250 bank so bile ugotovljene operativna učinkovitost, diverzifikacija in tveganje kot dejavniki, ki vplivajo na dobičkonosnost bank v obeh regijah. Za evropske banke so bili ugotovljeni tudi vplivi pretekle dobičkonosnosti, deleža vlog in posojil v sredstvih ter inflacije. Po drugi strani pa ameriške banke kažejo večjo napovedno moč za te spremenljivke, kar potrjuje razlike v dejavnikih med obema trgoma. Čeprav tveganje delno pojasnjuje višjo dobičkonosnost ameriških bank, drugi rezultati niso potrdili prvotne hipoteze. Zaključek: Glavni prispevek članka je neposredna primerjava dejavnikov dobičkonosnosti za banke EU in ZDA z uporabo statičnih in dinamičnih modelov v obdobju po finančni krizi leta 2008. Poleg tega je bila obstoječa metodologija statičnih modelov z dinamičnimi ocenjevalci razširjena z WLS modeli in robustnimi ocenjevalci, kar je pokazalo, da obstajajo določeni dejavniki, ki vplivajo na njihovo dobičkonosnost in bi jih bilo treba razširiti in nadalje preučiti

    Musical and music–didactic games in early childhood

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    Razvoju osebnosti otrok dajemo vse večji pomen, posvečamo mu več časa ter posledično tudi raziskav. Ob tem pa vedno bolj odkrivamo tudi pomen, ki ga ima glasbena vzgoja na razvoj otrokove osebnosti. Igra je tista, ki razvija otrokovo divergentno vedenje, raziskovanje in preizkušanje ter otroku predstavlja osnovo za primarne oblike učenja, ki so osnova za razvoj celovite osebnosti. Diplomsko delo z naslovom Glasbene in glasbeno–didaktične igre v prvem starostnem obdobju sestoji iz teoretičnega ter praktičnega dela. V teoretičnem delu smo z uporabo strokovne literature opredelili otroško igro, pojem didaktična igra in glasbeno–didaktične igre. Sledi opredelitev glasbenega razvoja, dejavnosti ter didaktična izhodišča glasbeno–didaktičnih iger. Kasneje smo s pomočjo literature oblikovali primere glasbenih ter glasbeno–didaktičnih iger, primernih za prvo starostno obdobje. Naš namen je bil raziskati pomen in vlogo glasbenih in glasbeno-didaktičnih iger pri razvoju splošnih in glasbenih sposobnosti predšolskih otrok ter na osnovi teoretičnih spoznanj oblikovati nove primere glasbenih ter glasbeno–didaktičnih iger za otroke prvega starostnega obdobja.Increasing importance is being placed on the development of children\u27s personalities, with more time and research dedicated to this field. In doing so, we are increasingly recognizing the role that music education plays in the development of a child\u27s personality. Play is the activity that promotes divergent thinking, exploration, and experimentation in children, and provides the foundation for the primary forms of learning that are essential for the development of a well-rounded personality. The diploma thesis Musical and Music-Didactic Games in Early Childhood consists of a theoretical and a practical part. In the theoretical part, professional literature was used to define children\u27s play, the concept of didactic play, and musical-didactic games. This is followed by an outline of musical development, musical activities, and the didactic principles underpinning musical-didactic games. In the practical part, we designed examples of musical and music-didactic games appropriate for early childhood. Our aim was to examine the significance and role of musical and music-didactic games in the development of general and musical abilities in preschool children and, based on theoretical insights, to design new examples of such games suitable for children in the first age group

    Human resources development in the company X

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    Diplomsko delo obravnava pomen in vlogo razvoja kadrov kot ključnega dejavnika uspešnosti sodobnih podjetij. Namen raziskave je bil ugotoviti, kako zaposleni v podjetju X doživljajo svoj karierni razvoj, kakšna so njihova pričakovanja, stopnja zainteresiranosti za razvojne aktivnosti ter ocena obstoječih aktivnosti in podpore nadrejenih. Teoretični del naloge zajema pregled literature s področja kadrovske funkcije, kariernega razvoja zaposlenih, motivacijskih dejavnikov in strategij razvoja kadrov. V empiričnem delu je bila izvedena raziskava, ki je temeljila na anketnem vprašalniku, izpolnjenem s strani zaposlenih, ter na intervjuju z vodjo kadrovske službe. Rezultati raziskave so pokazali, da so zaposleni v podjetju X sicer zainteresirani za razvojne aktivnosti, vendar se pri tem soočajo z ovirami, kot so pomanjkanje časa, omejena dostopnost informacij in nezadostna prepoznavnost koristi razvoja. Na podlagi ugotovitev so bila oblikovana priporočila za izboljšanje obstoječih pristopov k razvoju kadrov in spodbujanje aktivnejšega vključevanja zaposlenih.The diploma thesis examines the importance and role of human resources development as a key factor in the success of modern companies. The purpose of the research was to find out how employees in company X experience their career development, what their expectations are, their level of interest in development activities and their assessment of existing activities and support from their superiors. The theoretical part of the thesis includes a review of the literature on the human resources function, employee career development, motivational factors and human resources development strategies. The empirical part of the thesis includes a survey based on a questionnaire completed by employees and an interview with the manager of the human resources department. The results of the research showed that although employees in company X are interested in development activities, they face some barriers, such as lack of time, limited availability of information and insufficient recognition of the benefits of career development. Based on the findings, recommendations were made to improve existing approaches to human resources development and to encourage more active employee involvement

    Rethinking English studies through AI

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    The meaning of nature in Tone Pavček\u27s work: The time of the soul, the time of the body within additional professional assistance in the Slovene language for secondary school students with special educational needs

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    Magistrsko delo Obravnava motiva pomen narave v delu Toneta Pavčka: Čas duše, čas telesa pri urah dodatne strokovne pomoči pri slovenščini v srednji šoli vsebuje ugotovitve o izvedbi učne ure dodatne strokovne pomoči pri slovenščini v srednji šoli na prostem na temo avtorja Toneta Pavčka in njegovega dela Čas duše, čas telesa. V središču magistrskega dela je izvedba učne ure dodatne strokovne pomoči pri slovenščini v srednji šoli na prostem na temo avtorja Toneta Pavčka in njegovega dela Čas duše, čas telesa, natančneje odlomek Dolenjska. Zanimalo nas je, kako aktivni in sproščeni so dijaki in dijakinje pri takšni vrsti učne ure, kako zanimiva je učna ura na prostem ter kako učinkovita je ura dodatne strokovne pomoči pri slovenščini. V teoretičnem delu magistrskega dela smo uporabili deskriptivno metodo, s pomočjo katere smo povzeli že znana teoretična spoznanja o didaktiki, o didaktiki pouka književnosti, o dodatni strokovni pomoči, o posebnih potrebah, o pouku na prostem, o naravi in njenem vplivu na človekovo duševno zdravje, o avtorju in o delu. V empiričnem delu smo prikazali analizo izvedene učne ure dodatne strokovne pomoči pri slovenščini na prostem. Izvedli smo eno učno uro, ki je bila namenjena obravnavi avtorja Toneta Pavčka in dela Čas duše, čas telesa. Eno uro smo namenili izpolnjevanju anketnega vprašalnika ter pogovoru z dijaki in dijakinjami o opravljeni učni uri. Glavni cilji magistrskega dela so bili prikazati uspešnost učne ure na prostem pri slovenščini, v sklopu književnosti, prikazati uspešnost ur dodatne strokovne pomoči zaradi manjšega števila dijakov in dijakinj ter spodbuditi dijake in dijakinje za razmislek o naravi ter njihovem odnosu do nje.The master\u27s thesis: "The Meaning of Nature in Tone Pavček\u27s Work: The Time of the Soul, the Time of the Body within Additional Professional Assistance in the Slovene Language for Secondary School Students with Special Educational Needs." Contains findings about the execution of Slovene additional professional assistance in secondary schools that have outside classrooms and discuss the theme of Tone Pavček\u27s work The Time of the Soul, the Time of the Body. The central focus of this master\u27s thesis is the implementation of an outdoor Slovenian language support lesson (additional professional assistance) at the secondary school level, centered around the author Tone Pavček and his work The Time of the Soul, the Time of the Body, specifically the excerpt Dolenjska.   We were interested in how active and relaxed students are during this type of lesson, how engaging an outdoor lesson is, and how effective additional professional assistance in the Slovenian language proves to be. In the theoretical part of the thesis, we used the descriptive method to summarize existing theoretical knowledge on didactics, the didactics of literature instruction, additional professional assistance, special educational needs, outdoor learning, nature and its impact on mental health, as well as discussing the author and his work. In the empirical part, we presented an analysis of the conducted outdoor Slovenian language support lesson. We carried out one lesson dedicated to discussing the author Tone Pavček and his work The Time of the Soul, the Time of the Body. One additional lesson was dedicated to filling out a questionnaire and discussing the completed lesson with the students. The main objectives of the master\u27s thesis were to demonstrate the effectiveness of an outdoor Slovenian language lesson in the context of literature, to highlight the benefits of additional professional assistance due to the smaller number of students, and to encourage students to reflect on nature and their relationship with it

    Blagovna znamka delodajalca kot katalizator za raznolikost in odličnost delovne sile

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    Background/Purpose: This study explores key factors Costa Rican workers consider when applying to or staying with a company, aiming to inform effective employer branding strategies. Method: Surveying 385 mid/senior-level professionals, the research focuses on five dimensions: interest value, social value, economic value, development value, and application value. Result: Findings reveal that Costa Rican professionals prioritize Interest Value, Application Value, and Development Value, emphasizing growth opportunities, engaging roles, and alignment with company values. Competitive compensation is also crucial. Conclusion: The study suggests that employer branding strategies should highlight development opportunities, meaningful work, and value alignment to attract and retain diverse talent. Limitations include the survey’s design, which may restrict response depth, and its exclusive focus on Costa Rica, potentially limiting generalizability. The results offer valuable insights for organizations in Costa Rica to enhance recruitment and retention by aligning with job seeker preferences.Ozadje/namen: Študija raziskuje ključne dejavnike, ki jih kostariški delavci upoštevajo, ko se prijavljajo v podjetje ali ostajajo v njem, z namenom informiranja o učinkovitih strategijah blagovne znamke delodajalca. Metoda: Anketiranje 385 strokovnjakov srednjega/višjega nivoja. Raziskava se osredotoča na pet razsežnosti: interesna vrednost, družbena vrednost, ekonomska vrednost, razvojna vrednost in vrednost uporabe. Rezultat: Ugotovitve razkrivajo, da kostariški strokovnjaki dajejo prednost interesni vrednosti, aplikacijski vrednosti in razvojni vrednosti, pri čemer poudarjajo priložnosti za rast, privlačne vloge in usklajenost z vrednotami podjetja. Ključno je tudi konkurenčno nadomestilo. Zaključek: Študija kaže, da bi morale strategije blagovne znamke delodajalca poudarjati razvojne priložnosti, smiselno delo in usklajevanje vrednot, da bi pritegnili in obdržali različne talente. Omejitve vključujejo zasnovo ankete, ki lahko omeji globino odgovora, in njeno izključno osredotočenost na Kostariko, kar lahko omejuje posplošljivost. Rezultati ponujajo dragocene vpoglede za organizacije v Kostariki za izboljšanje zaposlovanja in zadrževanja zaposlenih

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