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Implementasi Digital Marketing, Branding dan Labeling UMKM AR-ARDHO di Kota Cilegon
No full textThis community service aims to increase the productivity of the “AR-ARDHO” cotton candy business located in Kotabumi Village, Cilegon City, Banten through packaging innovation and the implementation of digital marketing, branding and labeling. The community service activities carried out were motivated by the problems faced by partners who have limitations in packaging and selling their products. This community service activity was carried out by providing counseling and assistance in selecting and packaging products, digital marketing systems and conducting market research related to consumer responses to new packaging. From the results of the counseling carried out, partners received a change in mindset regarding the importance of innovation in packaging and good types of packaging and a modern promotion system so that partners have the desire to change packaging and implement digital marketing in order to increase the productivity of their product sales. It is hoped that this activity will motivate partners to further innovate and learn and explore the knowledge they have regarding other marketing strategies such as promotion and distribution of the products produced.This community service aims to increase the productivity of the “AR-ARDHO” cotton candy business located in Kotabumi Village, Cilegon City, Banten through packaging innovation and the implementation of digital marketing, branding and labeling. The community service activities carried out were motivated by the problems faced by partners who have limitations in packaging and selling their products. This community service activity was carried out by providing counseling and assistance in selecting and packaging products, digital marketing systems and conducting market research related to consumer responses to new packaging. From the results of the counseling carried out, partners received a change in mindset regarding the importance of innovation in packaging and good types of packaging and a modern promotion system so that partners have the desire to change packaging and implement digital marketing in order to increase the productivity of their product sales. It is hoped that this activity will motivate partners to further innovate and learn and explore the knowledge they have regarding other marketing strategies such as promotion and distribution of the products produced.
Keywords: Branding, Digital Marketing, Labeling, UMK
MUZAKKI LOYALTY: SYSTEMATIC LITERATUR REVIEW
No full textThis study aims to investigate the trend of Muzakki Loyalty in order to identify what research is needed in the future. In addition, it also explores the relationship model between how the current publication trend of Muzakki Loyalty and how the results of a systematic literature review direct future research. The design/methodology/approach in this study uses a systematic literature review and Meta-Analyses (PRISMA) analysis by reviewing articles published from 2014 to 2023. The PRISMA procedure involves several stages, including identification, screening, eligibility, analysis and conclusions based on the findings. The results of the study found that the trend with the keyword Muzakki Loyalty was not widely used or appeared in the article. With the more dominant keyword appearing, namely Zakat, which was used 15 times from 2016-2023. Furthermore, with the keyword Muzakky which was used 11 times from 2016-2023. And Muzakki Loyalty only appeared 1 time from articles starting from 2016-2023. Therefore, it can be concluded that the results of the study with the keyword muzakki loyalty are rarely used in articles. For this reason, further research can be done by adding OR, AND to add keywords so that the research can be broader.
FINANCIAL EDUCATION AND LITERACY BY MAINTAINING RUPIAH QUALITY FOR ISLAMIC PRIMARY SCHOOL STUDENTS
No full textPKM Education on the Importance of Maintaining the Quality of Rupiah at Tunas Mekar Islamic Private Elementary School, Binjai Village, Medan Denai District, Medan City, North Sumatra. It aims to provide an Understanding of How to Care for Rupiah, the Difference Between Genuine and Fake Rupiah, and How to Save from an Early Age. The school has received Education related to the material from any party. For the PKM activities to run smoothly, the service team conducted data collection techniques through interviews—at the Islamic Private Elementary School Tunas Mekar. The solution is to find knowledge transfer through an Educational Seminar on the Importance of Maintaining the Quality of the Rupiah. The cost of implementing the PKM activity is Rp. 592,000.00 (Five Hundred and Ninety-Two Thousand Rupiah) and requires physical facilities of genuine and counterfeit Rupiah and souvenirs and certificates from Bank Indonesia. After carrying out community service activities in the form of training and seminars for students, the results of the service were obtained that The low literacy of maintaining the quality of the Rupiah at SDS Islam Tunas Mekar has been overcome through educational activities such as providing education about the history of the Rupiah, the nominal value of the Rupiah, love and pride in understanding the Rupiah, the difference between genuine and counterfeit Rupiah, literacy in saving from an early age and digital money, such as training to recognize genuine and counterfeit Rupiah using a money detector. This activity successfully formed students' knowledge and skills about maintaining the quality of the Rupiah to reach an average of 72% with a maximum understanding of 98% for all participants. The absence of an educational program that specifically discusses the importance of maintaining the quality of the Rupiah, which also supports social science lessons in the context of economic life activities, is a challenge that needs to be overcome. Two young ambassadors who deeply love the Rupiah and understand its essential value have been presented to address this issue. These young ambassadors are expected to not only provide an understanding to their peers about the importance of maintaining the currency's value but also encourage them to be more actively involved in activities that support the stability and quality of the Rupiah. With an exciting and creative approach, it is hoped that they can disseminate this knowledge more widely, creating awareness among students about the shared responsibility in maintaining the national economy
The Role of Subjective Well-Being in Mediating Grit and Academic Stress Among Final-Year Students at University X
Full text linkAcademic difficulties faced by final-semester students often lead to academic stress, which can hinder thesis progress. This study aimed to investigate the role of Subjective Well-Being (SWB) in mediating the relationship between Grit and academic stress among final-semester students at University X in Makassar. A total of 319 students participated in the study, including 214 women and 105 men. Data were collected using the Educational Stress Scale for Adolescents (ESSA) to measure academic stress, the Grit-S Scale to assess Grit, and the Positive and Negative Affect Schedule (PANAS) and Satisfaction with Life Scale (SWLS) to measure SWB. Data were analyzed using the Medmod technique in Jamovi software. The results showed that SWB could be a mediator between Grit and academic stress (path coefficient = 0.559, p < 0.01), and SWB explained 50% of the total effect, indicating partial mediation. Furthermore, the correlation analysis revealed a strong positive correlation between Grit and SWB (r = 0.665, p < 0.01), and between SWB and academic stress (r = 0.600, p < 0.01). Practical implications of this study include the need for universities to implement programs that enhance students' Grit and SWB, such as mental resilience training and self-regulation support. These interventions could help students manage academic stress more effectively, improving both their academic performance and overall well-being. The study emphasizes the need for mental health support for final-semester students as they complete their thesi
Implementasi Program Pengembangan Anak Usia Dini Holistik Integratif pada RA Se Sumatera Barat: Analisis Kesenjangan Layanan dan Hambatan Lintas Sektor
Full text linkAbstract. This study aims to analyze the implementation of the Holistic Integrative Early Childhood Development (PAUD-HI) program at Raudhatul Athfal (RA) institutions across West Sumatra Province. The PAUD-HI program is a national initiative designed to ensure comprehensive early childhood services through the integration of education, health, nutrition, parenting, and child protection within a unified framework. This research employed a quantitative descriptive approach, with data collected using an instrument developed based on the components outlined in the Guidelines for Holistic Integrative Early Childhood Development. The instrument was also validated by three experts in the field of early childhood education and holistic integrative programs to ensure content validity. The findings indicate that the highest level of implementation occurred in the education component (85%), followed by health, nutrition, and care (72%); family and community participation (70%); child protection and welfare (68%); and parenting and mental health (58%). The main barriers identified include limited training and socialization, incomplete understanding of the PAUD-HI concept, lack of supporting human resources such as health workers and child psychologists, low teacher competence in health and child protection, limited operational funding, and ineffective cross-sector coordination. The study concludes that the implementation of PAUD-HI in RA institutions across West Sumatra has shown progress, yet remains constrained by systemic factors such as human resource capacity, funding, and inter-agency coordination. Strengthening teacher training, operationalizing cross-sector partnerships, and providing sustainable financial support are recommended to ensure the effectiveness of holistic services in early childhood education
PENGARUH JUMLAH KANTOR, TINGKAT IMBAL HASIL, DAN PEMBIAYAAN BERMASALAH TERHADAP PERTUMBUHAN DEPOSITO MUDHARABAH PADA BANK UMUM SYARIAH TAHUN 2019-2023
Full text linkABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh jumlah kantor, tingkat imbal hasil, dan pembiayaan bermasalah terhadap pertumbuhan deposito mudharabah pada bank umum syariah tahun 2019-2023. Pendekatan kuantitatif digunakan dengan menggunakan data sekunder yang diperoleh dari laporan keuangan bank umum syariah dan publikasi resmi dari Otoritas Jasa Keuangan (OJK). Sampel penelitian terdiri dari 7 bank umum syariah yang ada di Indonesia. Hasil penelitian menunjukkan bahwa jumlah kantor berpengaruh positif secara signifikan terhadap pertumbuhan deposito mudharabah, yang mengindikasikan bahwa aksesibilitas yang lebih luas dapat meningkatkan penghimpunan dana. Sementara itu, tingkat imbal hasil tidak berpengaruh signifikan terhadap pertumbuhan deposito mudharabah, karena deposito mudharabah bukan satu-satunya sumber dana bagi bank syariah dalam bentuk investasi yang menggunakan imbal hasil. Selain itu, pembiayaan bermasalah berpengaruh negatif secara signifikan terhadap pertumbuhan deposito mudharabah, karena meningkatnya risiko dapat menurunkan tingkat kepercayaan nasabah.
Kata kunci: Deposito, Kantor, Imbal Hasil, Pembiayaan Bermasalah
Halal Economic Ecosystem of Indonesia and Thailand through Halal Certification Bodies (BPJPH & CICOT): Ekosistem Ekonomi Halal di Indonesia dan Thailand melalui Lembaga Sertifikasi Halal (BPJPH & CICOT)
Full text linkPurpose: This study aims to analyze the halal economic ecosystem in Indonesia and Thailand through the role of halal certification bodies, namely BPJPH (Halal Product Assurance Organizing Agency) in Indonesia and CICOT (Central Islamic Council of Thailand) in Thailand.
Design/methodology/approach: Using a qualitative descriptive research method, this study examines how both countries develop the halal economic ecosystem through aspects of demand, government support, and the availability of halal products.
Findings: The results indicate the growth of the halal economic ecosystem, which requires approaches in terms of demand, support, and supply.
Research implications: The growing Muslim population drives the increasing demand. The establishment of BPJPH (Halal Product Assurance Organizing Agency) in Indonesia and CICOT (Central Islamic Council of Thailand) illustrates the government’s support for developing the halal economic ecosystem in Indonesia and Thailand. Lastly, the collaboration between Indonesia and Thailand serves as an additional effort to advance the global halal economic ecosystem
The Role of Islamic Finance in Achieving Sustainable Development in Indonesia: Peran Keuangan Syariah dalam Mewujudkan Pembangunan Berkelanjutan di Indonesia
Full text linkPurpose: This study aims to determine the role of Islamic finance in achieving sustainable development in Indonesia and what roles Islamic finance plays in achieving sustainable development.
Design/methodology/approach: This research method uses a qualitative approach with library research techniques to explore and analyze literature relevant to the topic of the role of Islamic finance in achieving sustainable development. The qualitative approach was chosen because it allows researchers to understand the phenomenon in depth, including related social, economic, and environmental aspects.
Findings: The results of this study indicate that Zakat, green sukuk, and Sharia microfinance play a very important role in achieving sustainability goals. They also have great potential to contribute to the achievement of sustainable development goals through the introduction of a green economy and environmentally friendly practices.
Research implications: The results of this study show that there is great potential to contribute to the achievement of sustainable development goals in Indonesia through zakat, green sukuk, and microeconomic financing
Determinasi Efektivitas Keputusan Manajerial UMKM: Perspektif Sistem Informasi Akuntansi, Sumber Daya Manusia, dan Gaya Kepemimpinan: Determinants of Managerial Decision-Making Effectiveness in SMEs: Perspectives of Accounting Information Systems, Human Resources, and Leadership Style
Full text linkPurpose: This study aims to analyze the influence of Accounting Information Systems, Human Resources, and Leadership Style on the Effectiveness of Managerial Decision-Making in Micro, Small, and Medium Enterprises (MSMEs).
Design/Methodology/Approach: This research employs a quantitative approach with a causal method. The sampling technique used is purposive sampling with a total of 100 respondents. Data were analyzed using multiple linear regression.
Findings: The results indicate that Accounting Information Systems, Human Resources, and Leadership Style have a positive effect on the Effectiveness of Managerial Decision-Making. A well-functioning information system helps provide accurate and relevant data to support rational decision-making. High-quality human resources enhance analytical and interpretative abilities in the decision-making process. Meanwhile, visionary and participative leadership fosters a collaborative work environment that strengthens the effectiveness of managerial decisions.
Research Implications: The success of decision-making in MSMEs depends not only on leadership capabilities but also on the support of reliable information systems and the competence of human resources. Therefore, improving managerial capacity in MSMEs should focus on strengthening information systems, developing human resource competencies, and applying adaptive leadership styles that respond to changes in the business environment
The Concept of Qiwamah in Mutawalli Asy-Sya’rawi’s Perspective and Its Relevance to the Fatherless Crisis in Contemporary Families: Konsep Qiwamah Perspektif Mutawalli Asy-Sya’rawi dan Relevansinya terhadap Krisis Fatherless dalam Keluarga Modern
No full textThe phenomenon of fatherlessness in society is not only caused by father who absents physically, but also psychologically absence in the development of their children. Children raised with the absence of paternal role tend to face psychological challenges, which may prevent their ability to develop their idemtity and the capacity to establish healthy social relationship. A father who serves as qawwam in the family, is expected to protect, educate, and responsible towards his family, especially to play role to educate their children. This study is aimed to examine how Mutawalli Asy-Sya’rawi interprets the concept of qawwam, as well as to discuss how Asy-Sya’rawi view of the qawwam relates to the phenomenon of fatherlessness. This research is classified as qualitative research with a descriptive-analytical method. The approaches used are tafsir maudhu’i and conceptual approach. The data used in this study is devided into primary, secondary, and tertiary that collected trough the library research methods. The results show that Asy-Sya’rawi defines a qawwam not only as a leader, caretaker, and protector, but also as an educator within the family. The concept of qawwam is not limited into a form of male domination towards his wife, but also includes a father’s responsibility towards his children, and an brother’s responsibility towards his sister. A father who fulfills his role as a qawwam with full of awareness to his accountability to Allah will also contribute to the children’s education, thereby reducing the likehood of the childrens experiencing a fatherless situation. The role of qawwam is not limited to the biological father, because if the father has passed away, his role can be replaced by the grandfather or parental uncle, just as Prophet Muhammad, who, although born as an orphan, was not in a fatherless situation because he was cared for by his grandfather and uncl