e-Journal of Hamzanwadi University
Not a member yet
5606 research outputs found
Sort by
Analisis Implementasi dan Dampak Sosial-Ekonomi Usahatani Kopi Berkelanjutan di Desa Sukapada Kecamatan Pagerageung Kabupaten Tasikmalaya
Get PDFAktivitas petani kopi di Desa Sukapada Kecamatan Pagerageung Kabupaten Tasikmalaya berupa produktivitas perkebunan kopi, yang mengalami perkembangan signifikan dari waktu ke waktu. Pengaruh dari adanya aktivitas petani kopi di wilayah tersebut menjadi terciptanya brand atau nama produk yang dikenal dengan “Kopi Bunar” dari jenis kopi Arabika dan Robusta. Penelitian ini bertujuan untuk menganalisis implementasi usahatani kopi berkelanjutan dan dampak sosial-ekonomi usaha tani kopi berkelanjutan di Desa Sukapada Kecamatan Pagerageung Kabupaten Tasikmalaya. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancara, observasi, dokumentasi, serta literatur review sebagai pendukung. Teknik analisis yang kami gunakan dalam penelitian ini ialah teknik analisis tematik dengan tahapan transkripsi data, familiarisasi, identifikasi tema, interpretasi, dan penyajian secara deskriptif Hasil penelitian menunjukan bahwa implementasi usaha tani kopi di Desa Sukapada mengalami perkembangan yang signifikan dari waktu ke waktu, bermula dari lahan perhutani yang dimanfaatkan menjadi lahan tanaman kopi yang dikelola oleh masyarakat setempat yang kemudian berkembang menjadi kelompok Tani bunar yang sangat berkontribusi terhadap pertumbuhan ekonomi masyarakat setempat serta mendorong kesejahteraan sosial masyarakat secara berkelanjutan
Analisis Potensi Sumber Daya Perikanan dalam Menunjang Kesejahteraan Nelayan di Wilayah Pesisir Pantai Namosain Kupang
Get PDFWilayah Pesisir Pantai Namosain Kupang memiliki potensi sumber daya perikanan yang dapat dijadikan sumber penghidupan bagi masyarakat nelayan. Oleh sebab itu, penelitian ini bertujuan untuk: 1) mengetahui bagaimana respon masyarakat nelayan terhadap potensi sumber daya perikanan yang dapat dimanfaatkan sebagai sumber penghidupan; dan 2) mengetahui respon masyarakat nelayan terhadap peran sumber daya perikanan terhadap kesejahteraan mereka. Metode yang digunakan adalah deskriptif kuantitatif dengan pengambilan sampel secara probability sampling yang melibatkan 79 responden dari masyarakat nelayan. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji linearitas, uji heteroskedastisitas, serta uji regresi linear sederhana dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan: 1) Sebagian besar masyarakat nelayan setuju bahwa potensi sumber daya perikanan di Wilayah Pesisir Pantai Namosain Kupang dapat dimanfaatkan sebagai sumber penghidupan, hal ini dibuktikan dengan 81% responden menyatakan Setuju; 2) sumber daya perikanan di Wilayah Pesisir Pantai Namosain Kupang dapat meningkatkan kesejahteraan masyarakat nelayan, hal ini dibuktikan dengan sebagian besar responden menyatakan Setuju (81%). Dengan demikian dapat disimpulkan bahwa potensi sumber daya perikanan di Wilayah Pesisir Pantai Namosain Kupang memiliki dampak signifikan terhadap kesejahteraan nelayan, sehingga pengelolaan yang berkelanjutan diperlukan untuk mempertahankan dan meningkatkan kesejahteraan mereka
Analisis Kewirausahaan dalam Pengembangan Rencana Bisnis UMKM Kuliner: Studi Kasus Pada UMKM Kuliner di Kota Sidoarjo
Get PDFThe purpose of this study is to evaluate the role of entrepreneurship in creating business plans for culinary UMKM in Sidoarjo City and to identify the key success factors for culinary business owners. This study employs a qualitative descriptive approach, which involves 50 culinary UMKM operating for more than two years. Data were collected through in-depth interviews and direct observations, focusing on product innovation, digital marketing, financial strategy, location selection, and risk management. The research results indicate that the most influential factors in the success of culinary businesses in Sidoarjo are digital marketing and product innovation. Through thematic analysis and data triangulation, it was found that UMKM entrepreneurs are generally proactive and innovative in adapting to market trends and leveraging digital marketing to reach consumers. Other factors, such as financial strategy and location selection, also support business sustainability. This study is expected to provide practical guidance for aspiring entrepreneurs in developing successful and sustainable culinary business plan
Studi Empiris Terhadap Perilaku Halal Certification dan Halal Awareness Generasi Z Muslim Yogyakarta (Studi Pada Cake and Patisserie Shop di Yogyakarta)
Get PDFMuslim consumers in buying food products will certainly consider the halalness of the product. This study aims to identify the repeat purchasing behavior of Muslim consumers generation z through halal certificate variables and halal awareness. This study uses a quantitative approach, the sampling technique used is convenience sampling with a sample size of 230 people. Data collection techniques through online questionnaires. Research data were analyzed using PLS software with Structural Equation Model (SEM) modeling. The results of this study indicate that halal certificates have a significant effect on halal awareness, trust and repurchase interest. While trust has a significant effect on repurchase interest, and halal awareness is significant on repurchase interest. The contribution of this study lies in a deeper understanding of the factors that influence the repurchase interest of halal food products through halal certificates and halal awareness
Studi Empiris: Perilaku Konsumen Terhadap Media Sosial Industri Bakpia Di Daerah Istimewa Yogyakarta
Get PDFThis study aims to examine the influence of social media marketing on repurchase intention through brand trust and brand image. The quantitative approach was applied by distributing questionnaires to 310 respondents of Bakpia MSME customers in the Special Region of Yogyakarta. Data analysis was conducted using AMOS 23 software with SEM modeling and Sobel Test. The results showed that social media marketing has a positive effect on repurchase intention, brand trust, and brand image. Brand image has a positive effect on brand trust. Brand trust and brand image have a positive effect on repurchase intention. Social media marketing has a positive effect on repurchase intention mediated by brand trust and brand image. These findings provide important implications for Bakpia UMKM managers in Yogyakarta by utilizing social media in building stronger relationships with customers to improve brand image and brand trust, and encourage repeat purchase interest
Pengembangan Intrumen Penilaian Higher Order Thinking Skills (HOTS) Berbasis Digital Untuk Meningkatkan Cara Berpikir Kreatif Siswa Kelas XI MIPAS-4 SMA Swasta Masehi Berastagi Tahun Pelajaran 2024/2025.
Get PDFEvery student's need in higher order thinking must be known by the subject teacher in the classroom. One of the steps used is to develop a digital-based test-based Higher Order Thinking Skill (HOTS) assessment instrument that is prepared based on the needs of each student and subject teacher, where students are required to have a creative way of thinking. The purpose of this study was to develop a digital-based Higher Order Thinking Skilss (HOTS) assessment instrument to improve students' creative thinking, analyze the feasibility of the assessment instrument validation results by material experts, learning design, and evaluation experts, and see the response of students in economic learning activities and keep effectiveness in improving students' creative thinking in class XI MIPAS-4 SMA Swasta Masehi Berastagi. This research model uses Borg and Gall according to the needs of students. The instruments used in this study used validation sheet questionnaires from material, design and evaluation experts, teacher response questionnaires, and student response analysis. On the results of quantitative analysis using validation test, differentiation, and the level of difficulty of the instrument and analysis of experimental data by increasing students' creative thinking. The results obtained from the study showed that the results of multiple choice test validation by material experts were 86% in the very good category, validation by learning design experts were 88% in the very good category, validation results by evaluation experts were 85% in the very good category, teacher response validation results were 89% in the very good category, and student response was 90% in the very good category. This study consisted of students of class XI MIPAS-4 SMA Swasta Masehi Berastagi as many as 30 students. Where the results showed that the digital-based Higher Order Thinking Skills (HOTS) assessment instrument was feasible to use with a total score of 82% in the good category in improving students' creative thinking in economics class XI MIPAS-4 SMA Swasta Masehi Berastagi in the 2024/2025 academic year. Meanwhile, in the control group, the use of LOTS assessment instruments amounted to 56%, which was in the non-creative category in increasing creative thinking in the economic subject of class XI MIPAS-4 SMA Swasta Masehi Berastagi in the 2024/2025 academic year
Perilaku Konsumen Gen Z Dalam Mengkonsumsi Produk Minuman Mixue Viral Harga Murah
Get PDFThis study aims to analyze the behavior of Generation Z consumers in consuming viral drink products, particularly Mixue, known for its affordability. The methodology employed in this research is a phenomenological approach, allowing for a deep understanding of consumers' subjective experiences and how these influence their purchasing decisions. Data were collected through in-depth interviews, observations, and documentation from various informants who belong to Generation Z. The findings indicate that consumers' purchasing decisions are influenced by three main factors based on the Theory of Planned Behavior: behavioral control, subjective norms, and attitudes toward behavior. Consumers tend to consider perceptions of reasonable costs and high product quality. Moreover, the influence of social media and recommendations from friends proved to be significant in motivating consumers to try Mixue. The social experiences associated with shopping, often involving interactions with peers, are believed to enhance satisfaction and brand loyalty. These findings provide crucial insights for business practitioners in formulating more effective and sustainable marketing strategies, particularly in reaching young consumers in the digital ag
Pengaruh Media Sosial Terhadap Perkembangan Identitas Sosial Pada Siswa SMP 27 Maluku Tengah
Get PDFSocial media has become an important part of adolescents' lives, including in the formation of their social identity. This study aims to analyze the influence of social media on the development of social identity of students at SMP 27 Central Maluku. Using a quantitative method with a survey approach, data were collected through questionnaires given to 150 students selected by purposive sampling. Data analysis was carried out using descriptive statistics and simple linear regression. The results showed that social media has a significant influence on students' social identity, both in positive and negative aspects. Students use social media to express themselves, build communities, and broaden their horizons. However, social pressure, self-comparison, and the phenomenon of "fear of missing out" (FOMO) also have negative impacts that can affect students' self-confidence and mental health. Therefore, guidance from teachers and parents is needed in the use of social media so that students can use social media wisely and healthily
MENINGKATKAN CAPAIAN LITERASI SISWA SD KELAS RENDAH DENGAN PENDEKATAN TEACHING AT THE RIGHT LEVEL (TaRL)
Get PDFLiteracy achievement in low-grade students (I, II, and III) is still not optimal, students have not fully completed literacy achievement according to the standards of each class. This study aims to determine the improvement of literacy achievement of low-grade elementary school students by using the Teaching at the Right Level (TaRL) learning approach. The research was conducted using the Classroom Action Research (PTK) method in three cycles. Each cycle consisted of stages of planning, implementation, observation, and reflection. The research data were obtained from observation results, learning outcome tests, and documentation of 97 students. The results showed significant developments in the aspects of teacher activity in teaching from 64.23 to 91.00, student literacy skills in Class I increased from 50.16 to 88.88, Class II increased from 58.76 to 88.50, and Class III increased from 60.08 to 89.15, as well as student responses to the use of the TaRL approach in learning. It can be concluded that the use of the Teaching at the Right Level (TaRL) approach is effective in improving the literacy skills of low-grade elementary school students. It is recommended for educators to continue to innovate continuously in implementing the TaRL approach. This breakthrough can be a means to develop educators' creativity in improving their professionalism, which ultimately contributes to improving students' literacy skills
Pengaruh Metode Bermain Peran Berbasis Budaya Lokal Samawa Terhadap Keterampilan Berbicara Siswa SDN 2 Lalar Liang
Get PDFPenelitian ini bertujuan untuk mengetahui bagaimana pengaruh metode bermain peran berbasis budaya lokal samawa terhadap keterampilan berbicara pada mata pelajaran bahasa Indonesia siswa kelas V SDN 2 Lalar Liang. Jenis Penelitian yang digunakan pada penelitian ini adalah penelitian eksperimen, dengan desain penelitian menggunakan one grup pretest posttest. Populasi dalam penelitian ini adalah seluruh siswa berjumlah 173 siswa. Pengambilan sampel penelitian menggunakan teknik random sampling, penentuan sample ditentukan di kelas V dengan jumlah siswa sebanyak 28. Teknik pengumpulan data untuk mengetahui pengaruh metode bermain peran dan keterampilan berbicara siswa dengan menggunakan lembar observasi dan angket. Uji prasyarat analisis menggunakan uji normalitas menggunakan rumus chi-kuadrat. Adapun uji hipotesis penelitian menggunakan uji-t dengan taraf signifikansi 5%. Berdasarkan hasil perhitungan untuk uji hipotesis diperoleh> (7,11 > 1,701) sehingga dapat diambil keputusan bahwa diterima danditolak. Jadi dapat disimpulkan bahwa terdapat pengaruh yang positif dan signifikan pengaruh metode bermain peran berbasis budaya lokal samawa terhadap keterampilan berbicara pada mata pelajaran bahasa Indonesia siswa kelas V SDN 2 Lalar Liang tahun pelajaran 2022/2023