Journal of Research in Marketing (JORM - Techmind Research, Canada)
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Spirituality of Green Purchase Behavior : Does Religious Segmentation Matter?
Full text linkThe current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly products was deemed important. Since consumers in the 21st century can be associated with a creative generation which constantly seeks to improve themselves and the world, it is therefore an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The study also attempts to seek differences between Muslims and non-Muslims in Malaysia according to their level of spirituality and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among consumers intercepted at several outlets in the central region of Peninsular Malaysia. A total of 606 usable questionnaires were finally elicited among Malaysian individual consumers. The findings indicated that spirituality has a significant influence on willingness to purchase green products. Malaysian Muslims make a difference only in spirituality while there is no difference found in terms of willingness to purchase green products. Theoretically, the findings had extended the notion of value orientation in the value-belief-norm theory by demonstrating the significant influences of spirituality dimensions on willingness to purchase green products. The implications of the study too, may benefit further policy planning and promotional campaign formulation by the government, non-government organisations, business owners, marketers, religious institutions, media and other related institutions
Regional Product Assortment and Customer Loyalty to the Point Of Sale
Full text linkThis paper reports the results of a quantitative study of the effect of regional product assortment on loyalty to the point of sale. In this study, we found that availability of local regional products in an assortment positively influences commitment and loyalty to the point of sale. In addition, we found that commitment mediates the effect of an assortment containing a regional product on loyalty. Finally, we found that it is possible to think of a person attached to a brand without this latter showing an observed loyalty behavior
Review of Brand Loyalty Literature: 2001 – 2015
Full text linkThis paper examines the academic literature on brand loyalty and presents a comprehensive bibliography on the subject via classification schemes molded in the examination. With this purpose, this study scanned seven different online databases and accessed about 400 studies published between 2001 and 2015. Among these, this study examined 140 empirical research papers, the primary research topic of which is brand loyalty and classified them according to various beneficial factors. Classification schemes were formed by examining three 5-year periods (2001–2005, 2006–2010, and 2011–2015). We classified the research papers into three categories on the basis of their approaches to measuring brand loyalty: the behavioral approach, the attitudinal approach, or the multi-domain approach that combines the first two approaches. A yearly examination reveals that more studies adopted the multi-domain approach than either of the two other singular approaches. As the only study with an inclusive review of all the research studies on brand loyalty between 2001 and 2015, this study provides a comprehensive resource to marketing practitioners and researchers interested in brand loyalty to aid them in their work
Young Consumers’ avoidance towards Public Bus Services of urban areas in Bangladesh
Full text linkIn this paper; young consumers’ generic avoidance nature towards urban public transportation facilities in Bangladesh has been discussed. From the discussion, four major categories of negative associations regarding public transportation in the urban areas were identified. While three of them have already been explained in the brand avoidance model, another new dimension added to this particular public bus service context was the safety concerns. According to this study result, public bus services are being highly avoided by young urban consumers due to the safety concerns. All the respondents reported some experience or idea about public bus services in the urban city that put them in an unsafe situation. Physical, financial and psychological safety concerns have been experienced by many individuals. Some of them continued traveling with fear of safety concern implanted in mind whereas most of them stopped traveling through public bus services especially during off peak hour or late night hours. The findings are particularly of managerial interest as further transportation management strategies can be crafted to reduce negative customer associations with public transportation facilities
An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats
Full text linkThe purpose of this study is to identify the variant consumer behaviour aspects in purchasing of the perishable products especially like fruits and vegetables in context with Asian consumers keeping the main focus towards developing retail markets especially in Indian context. Different channels of retailing and their formats with Foreign Direct Investment will help the global retail giants to enter the markets by identifying diverse purchasing factors related to fruits and vegetables as it forms the staple product of consumption irrespective of the demographical, physiological, socio – economic variables across the countries or their individual states. 
Mediating Role of Jobs Satisfaction among Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior (OCB): Empirical Study on Private Higher Education in Central Java, Indonesia
No full textSeveral studies and articles have reported and discussed the job satisfaction and dissatisfaction of workers in organizations. However, very few empirically-supported explanations have been given to explain how job satisfaction mediates the relationship between Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior in lecturers of Private Higher Education in Central Java, Indonesia. Probes into the explanations of determining how job satisfaction mediates the relationship between Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior, the data were collected from the respondents who were the tenured faculty, both civil servant lecturers and private lecturers, and work at private universities in Central Java province. The data was collected using a questionnaire. Only 244 copies, out of the total 400 questionnaires distributed, got by the author and he got a response rate of 61%. After processing and modifying the data, only 226 respondents used as the main resources analyzed by using Structural Equation Model (SEM).Statistical analysis reveals that there exists significant relationship between Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior; likewise, Job Satisfaction mediates the relationship between Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior. Limitations and future implementations of this research are also discussed
How the Adaptation of Evolving Technology can cope with the ever changing Demand of Consumers?
Full text linkAs technology is evolving at a very fast pace, some consideration has to take place in order to meet its customers' demands. Companies in technology industries have to be able to cope with the demand of the consumers as they slowly progress at their stage of advancement. In this study, it is known that the survivability rate of a company in the technology sector would be based on how capable they are in meeting consumers’ demand. Understanding the demand of the consumer allows them to properly sustain in the market or perish as a result of ignorance. What the study seeks is to understand how they would be able to achieve so.
 
The Impact of Television Advertising on Young Customers – The Case of Jalandhar City
Full text linkAn average Indian youngster has seen approximately seen 3,50,000 commercials till the age of 18 and has spent 2500 to 3000 hours in doing so which incidentally is more than the time spent on his/her educational career. This input is enough to effectively change the behavior of any youngster. The paper focuses on measuring this impact of television advertising on youngsters. The youngsters represent a sizeable segment of the Indian society, with 70% population being lesser than 40 years of age
Factors Influencing 3G Internet Usage Satisfaction of Youth in Dhaka Metropolitan area
Full text link3G is the third generation mobile network which provides customer video call and better data speed than EDGE (second generation internet service). It was first launched in Japan in 2001. In Bangladesh, Teletalk- the government owned mobile operator- was the first operator to launch 3G as pilot run in October 2012. In September 2013, the auction of the 3G spectrum for commercial usage of four major private mobile operators – Grameenphone, Banglalink, Robi and Airtel held and the four operators paid $525million to the Bangladesh Telecommunication Regulatory Commission (BTRC) to secure licenses. Grameenphone and Teletalk bought 10 Mhz, while Banglalink, Robi and Airtel each bought 5Mhz. In late 2013, Grameenphone, Banglalink, Robi and Airtel launched 3G commercially. As of September 2014, most of the major districts and metro areas are under the coverage of 3G. 
Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention
Full text linkThe purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in this research is purposive sampling technique. Data are collected by giving questionnaires directly to the respondents. The total data that can be further analyzed are 263 respondents. Data analysis uses Structural Equation Modeling - SEM by using AMOS program. The results show that the community-based peripheral attribute attractiveness has significant role to mediate relationship of product innovation and consumer purchase intention