Journal of Research in Marketing (JORM - Techmind Research, Canada)
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Social environment, emotions, and impulse buying: A mediational analysis
Full text linkPrevious research has shown relationships between variables of the retailing environment, such as design and ambiance, and impulse buying. However, little is known about the influence of social environment on this type of purchase. Therefore, the main purpose of this current study is to examine the effect of social environment variables on emotions felt in the point of sale and on achieving an impulse buying. Following a survey conducted in a hypermarket, the results show direct and indirect effects of social environment on making an impulse purchase decision. The pleasure mediates the influence of sales staff on impulse buying. Otherwise arousal has a mediating role in the variables of social environment - pleasure link. Hence, this study provides practical guidance for how retailing firms can manage social environment and emotions felt on the point of sale to induce a rewarding impulse buying experience
Slow Down in Demand Affects Corporate Growth - An Empirical Study
Full text linkoai:journals.techmindresearch.com:article/102Growth of Indian market continued to slow down in 2012-13, but could witness a slow-paced recovery later this year, contingent on improved governance and concerted action to resolve structural bottlenecks. Unresponsive business and consumer confidence, reflected in various surveys, is expected to drag growth down. Rising prices and slowing growth are making Indians check their household shopping list from soaps, shampoos and skincare to packaged groceries, food items, electronics products, medicines etc. This financial year, India Inc would face several stress factors, the most significant being a slowdown in demand. One in four companies would see a demand slowdown, while two out of every three sectors of the economy would record lower revenue growth, according to CRISIL’s ‘State of the Nation’ report, released on 17th December 2013. This paper highlights some important aspects in context to the issues and challenges faced by the Indian Corporate during slowdown in demand
Monthly Nigerian Interbank Call Rates Modeling by Seasonal Box-Jenkins Approach
Full text linkThe realization of the monthly Nigerian interbank call rates herein referred to as IBCR and analyzed span from January 2006 to August 2013. The time plot of IBCR in Figure 1 shows an overall horizontal secular trend. There are two peaks: one between 2008 and 2009 and the other between 2011 and 2013. The two peaks are separated by a trough in 2010. Augmented Dickey Fuller (ADF) Test shows that IBCR is non-stationary. Seasonal (i.e. 12-point) differencing of IBCR yields a series called SDIBCR with basically a similar structure as IBCR, a trough between 2009 and 2010 separating two peaks (See Figure 2). The ADF seasonality test adjudges SDIBCR as still non-stationary. A non-seasonal differencing of SDIBCR yields DSDIBCR which has a horizontal trend and no discernible seasonality. It is adjudged to be stationary by the same test procedure. The correlogram of DSDIBCR in Figure 4 shows significant negative spikes at lag 12 for both the autocorrelations and partial autocorrelations. This indicates 12-monthly seasonality and the involvement of a seasonal moving average component of order one and a seasonal autoregressive component, also of order one, respectively. Based on this autocorrelation structure, four SARIMA models: (1, 1, 1)x(1, 1, 1)12, (1, 1, 2)x(1, 1, 1)12, (2, 1, 1)x(1, 1, 1)12 and (2, 1, 2)x(1, 1, 1)12 are proposed and fitted. In the Akaike’s Information Criterion (AIC) sense, the SARIMA(2, 1, 1)x(1, 1, 1)12 model is adjudged the most adequate. 
Relationship between Service Quality and Customer Satisfaction : An empirical study of Indian Life Insurance Industry
Full text linkLife Insurance is pure service in which customer face more difficulty in evaluation of quality as compared to goods. Moreover there is also a pure competition in life insurance industry in India.
Each service provider is doing hard to satisfy their customers by match the customer’s expectation with their service offering but customer’s expectation are keep on going high. This paper analyses the relationship between service quality and customer satisfaction.Sample of 200 customers of ten life insurance companies in Haryana state were selected with the help of random number table. Responses of customers were analyzed with the help of factor analysis. Multiple Regressions was used to test the relationship between Service Quality and Customer Satisfaction in life insurance Industry. The study found that customer expectations and perception toward tangibility, assurance, competency & credibility dimension of service quality have more impact on customer satisfaction. That means customers are more conscious towards statements related to these dimensions
Selecting Various Industrial Competitors Affect The Risk Level of Viet Nam Insurance Industry
Full text linkUnder a one factor model, this paperwork estimates the impacts of the size of firms’ competitors in the insurance industry on the market risk level, measured by equity and asset beta, of 7 listed companies in this category.
This study identified that the risk dispersion level in this sample study could be minimized in case the competitor size doubles (measured by equity beta var of 0,107).
Beside, the empirical research findings show us that asset beta min value increases from 0,037 to 0,104 when the size of competitor doubles.
Last but not least, most of beta values are acceptable except a few exceptional cases.
Ultimately, this paper illustrates calculated results that might give proper recommendations to relevant governments and institutions in re-evaluating their policies during and after the financial crisis 2007-2011
Communicating across cultures in the globalized context
Full text linkCross Cultural Communication can be challenging yet highly rewarding if one comprehends and respects the differences among people of diverse culture, and can go beyond the superficial without any judgment. With the continuing interest and increase in globalization and the diversity in the workplace, cross cultural management has today become an important element of organization life and therefore assumes great relevance. A key to cross cultural change management is to realize that what was acceptable in the past is not necessarily relevant today; the world is constantly converging on some issues and continues to be divergent on many others
Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qom Province
Full text linkCompetition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In this article, the relation of relationship marketing factors and the customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of Qom has been assessed.Statistical society of the present research consists of 110 customers of a private bank and a public bank in the province of Qom. The medium for data gathering was a questionnaire, and in this research, a statistical society average test and Fridman test have been used to analyze the data, correlation test to study the relation between marketing factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of public and private banks. And the results obtained by analyzing the data indicate that there is a positive relation between relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the first to fourth priorities in relation to the customers’ loyalty. And also among the research variables in the two types of public and private banks, no meaningful difference could be observed
The Impact of Customer Services Relations on the Organizational Growth-A Case Study of MTN Communication Ltd.
Full text linkThe main purpose and objective of this study is to examine how the organisation’s personnel relate with the customers and the impacts of the customer service relations on the organisational growth. Seven research questions and three hypotheses were postulated to find solutions to the problems of the study. Forty personnel formed the sample size from two branches of the organisation. A self-designed instrument (CUSERIM) containing two sections was used in the collection of data. The findings of the study revealed that customer satisfaction enhance customer service relation and continuous patronage as well as organisational growth. Some of the recommendations of the study include having a sole department or Strategic Business Unit in charge of customer service relation, for the staff in such department must be trained, retrained and well motivated. They should also be customers “friends and family” as well as allowing the organisation’s ideals and values to be tailored towards the needs and aspirations of the customers
Using Regression and Correlation Approach to Assess Information Search Behaviour of FMCG Consumers
Full text linkThis study uses regression analysis to determine the effect of demographic characteristics on information search behaviour of FMCG consumers so as to extract the most influential demographic element influencing the information search behaviour. Further correlation matrix is used to analyse the interdependence of demographic variables. Finally marketing implications are suggested