Journal of Research in Marketing (JORM - Techmind Research, Canada)
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Creation Marketing Capabilities As Antecedents For Success Marketing Performance
Full text linkSMEs as the backbone of the national economy and regional (ASEAN) contribute significantly to the national GDP and absorb as much as 97.2% of all workers in Indonesia. The purpose of this study was to analyze the influence of entrepreneurial orientation creativity, competence marketing knowledge and creation marketing capabilities to marketing performance. The population in this study, all small businesses in the city of Semarang Indonesia totaling 686 small industries. Sampling using purposive sampling method. Purposive sampling method is based on the technique of sampling with particular consideration, where the sample is selected with the conditions that are considered to have essential features that are relevant to the research. The samples were selected and qualified the small industry has a turnover and assets under 100 million, the number of workers 5-19 people, capital less than 25 million, totaling 115 respondents. The results of this study showed acceptable for variable influence creativity entrepreneurial orientation, competence marketing knowledge, creation of marketing capabilities, to marketing performance
Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
No full textProfessional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is understood about perceived risk in a professional service setting and this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different attitudes towards perceived risk. In addition the study identifies risk is context specific and advertising created for global advertising campaigns is more likely to be perceived by clients as high risk. The findings extend our current knowledge of perceived risk in a professional service context and contribute to our understanding of the divergent beliefs that advertising agencies and their clients hold towards risk. The study has a number of implications for advertising agency management and brand owners. We discuss the limitations of the research and topics for future research
The Impact of Employee's Satisfaction on Company’s Well-being and Sustainability of the Company in the Long Run
Full text linkNowadays, many business owners and companies realize that employees have now become one the most important assets of a company; their level of happiness and satisfaction will directly impact their working performance and affect company's overall performance and sustainability. It is crucial for companies to keep employees satisfied because it is one of the critical components to success. This article will discuss the factors that affect employees' satisfaction and the impact of their satisfaction to the company's well-being and sustainability of the company in the long run
Impact of Cash Flow Coverage, Debt Service & Current Ratio on Capital Structure Decisions: Empirical Evidence from the Indian Corporate Sector
Full text linkThis empirical study examines the capital structure decisions of developing countries through a case study of Indian corporate sector by classifying the capital structure of 298 out of top 500 private sector manufacturing firms selected on the basis of sales turnover for the year 2004-2005 which covers a time span of eleven years commencing from 1995-96 to 2005-06 by cash flow coverage ratio, debt service ratio and current ratio. The study reveals that larger number of companies is distributed, for all the variables under study, in 0-100 percent capital structure range during 1995-96 (55 to 55.93 percent) and 2005-06 (62.68 to 63.29 percent), respectively. It is found that lesser number of companies is distributed, for all the variables under study, in 200-300 percent and more than 300 percent capital structure ranges during 1995-96 (3.93 to 4.06 percent each) and 2005-06 (7.32 to 7.39 percent and 3.48 to 3.52 percent), respectively. Overall, there is a shifting of companies from higher capital structure ranges towards lower capital structure ranges during the study period. Cash flow coverage ratio, debt-service ratio and current ratio are showing negative relationship with capital structure, implying less use of debt when these variables attain a higher value during 1995-96 and 2005-06, respectively
Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance
Full text linkThe aim of this study is to analyze the effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using purposive sampling technique. Data were collected using a questionnaire given directly to the respondent. The total data that can be further analyzed as much as 192 respondents. Data analysis using Structural Equation Modelling - SEM with the AMOS program assistance. The results showed that the entrepreneurial innovativeness orientation has significant effect on product innovation. In addition, product innovation and value co-creation have a significant effect on marketing performance, and value co-creation to be a mediator in the relationship of product innovation and marketing performance
Service Quality and Customer Satisfaction: An Empirical Investigation on Public Sector Banks in Odisha
Full text link The emergence of liberalization and globalization opened a new paradigm of banking system in India. Now a days, Banks have to deal with many customers and render various types of services to its customers and if the customers are not satisfied with the services provided by the banks then they will defect which will impact economy as a whole. It has become imperative for both public and private sector banks to perform to the best of their abilities to retain their customers by catering to their needs. Many a times it happens that the banks fail to satisfy their customers, which can cause huge losses for banks and there the need of this study arises. In light of this, the present study focuses on the issue of assessment of service quality of Public sector banks in catering to the need of rural masses of the coastal districts of Odisha i.e., Balasore and Bhadrak. This paper used the popular multi-itemed rating scale namely SERVQUAL (developed and modified by Parasuraman et al in 1985,1988, 1991 and 1994) to assess the quality of service rendered by the selected banks. Thereafter, multiple regression analysis is used to anticipate the impact of the quality dimensions, viz. tangibility, reliability, responsiveness, assurance and empathy on customer satisfaction. 
E-shopping: An Extended Technology Innovation
Full text linkOnline shopping is a new way in the world of retailing and future of ecommerce world definitely. A report by Avendus Capital in “India goes Digital” Indian ecommerce market was estimated at 28,500 Crore in 2011. According to Forrester, ecommerce market in India will grow fastest within Asia-Pacific region at a CAGR of 57% between years 2012-2016. Both single branded and multi branded companies are selling their products and services online. This increasing growth has generated the idea to conduct this study. In this context, research paper explores three factors that influence consumer intentions to purchase products online: safety oriented, convenience oriented and price oriented. The study analyzes the perception of 150 online shoppers in Bangalore regarding convenience, safety and price and their intention and attitude towards online shopping. A structured close ended questionnaire was administered to online shoppers. The collected data were analyzed in two stages. In the first stage correlation was performed to analyze between online shopping features and consumer purchase intention. In the second stage factor analysis was carried out to find the critical factors responsible for making consumer purchase intentions towards online shopping. The findings of this research shows that ‘safety’ produces trust, ‘convenience’ originates user friendliness and ‘price’ provides economy, all three influenced directly the attitude towards purchase intentions of consumers to shop online. This paper provides useful insight for the researchers to understand the consumer’s attitude towards online shopping intention. 
New Faces of Marketing In The Era of The Web: From Marketing 1.0 To Marketing 3.0
Full text linkIn the new economic and social environment, the development of new technologies coupled with the evolution of the Internet, had a deep impact on the lifestyles of the consumers and consequently on the concepts and the practices of the Marketing. Understanding the changes undergone by the marketing with the development of digital social networks and Web 3.0 technology is essential and the way in which the marketeurs can exploit this new technology. This contribution highlights mutations of marketing techniques to align the evolution of the Internet and the changes introduced by the passage of Web1.0 Web 3.
The Growth of the Automobile Industry : Toyota’s Dominance in United States
Full text linkDuring the last decade, the advancement in production and management systems has revolutionized the automobile industry. The industry has witnessed the opening up and growth of several emerging markets. The automotive industry is now facing new and pressing challenges. Globalization, digitalization and increasing competition in the market are changing the face of the industry. Size of the organization is no longer a guarantee of success. Only those companies that find new innovative techniques to create value can prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges that are faced the industry. We are also going to overview Toyota’s dominance in the US market, strategies used by them and how they were able to overcome the challenges and competition they faced in a foreign market, and how upcoming automobile companies can use Toyota’s strategies to grow in the current market
Corporate Social Responsibility and Stakeholder Strategies: An Impact in Risk Management
Full text linkNowdays, Corporate social responsibility has been studied by several authors, some of them focus in stakeholder theory, which has been proposed by many authors such as Freeman, 1984; Mitchell et al., 1997; Kaptein and Van Tulder, 2003 and Aguinis & Glavas, 2011. These studies have identified some relationships between financial results, management and development of business strategies. One of these strategies identify, is related to how the groups of interest impact in risk management and particularly in reputational risk in the organizations. This paper seeks to identify the theoretical framework related to these two variables (interest groups and reputational risks). Besides, the future study will focus in an emerging market country