Journal of Research in Marketing (JORM - Techmind Research, Canada)
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The Determinant Factors of the Intention to Participate in Crowdfunding Activities in Jakarta Area
Full text linkThe purpose of this study is to determine factors of the intention to participate in crowdfunding activities in Jakarta area. The population in this study are general consumers in Jakarta. The sample in this study are 239 respondents with the characteristics of those who had participated/not in crowdfunding activities, residing or domiciled in Jakarta. Purposive sampling technique is applied for this study, conducted by online survey in January 2019. A hypothesized model is used to analyse the relationship between the variables and tested by using SEM-PLS. The results of the study shows four hypotheses are supported and two hypotheses are rejected. The results of this study show that attitude toward helping others brings significant effect on social identification with the crowdfunding community. Furthermore, motivation, role of crowdfunding platform and social identification have significant effect on the intention to participate with the crowdfunding. However, interpersonal connectivity has no significant effect on social identification with the crowdfunding community and innovativeness has no significant effect on the intention to participate with the crowdfundin
Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh
Full text linkThis study measures brand equity and brand competitiveness of the Minister brand in Bangladesh. The present study investigates significant difference or conformance on five dimensions of brand equity, namely perceived quality, brand awareness, brand association, brand affection, and brand loyalty based on customers’ demographic information such as gender, age, marital status and income. It also identifies significant difference or conformance on brand competitiveness based on demographics. In this study, 500 self-administered survey questionnaires were distributed to customers of Minister in Bangladesh of which 348 useful responses were returned for 69.6% valid response rate. The research data were analysed based on reliability analysis, independent samples t-tests and one-way analysis of variance (ANOVA) using SPSS-23 version software. The research findings indicate that married customers have a better perception of brand loyalty of electronic products compared to single customers. The findings also indicate that customers aged between 21-30 years are more passionate (brand affection) about electronic goods compared to other age groups. The findings are expected to provide guidelines for enhancing the level of brand equity and competitiveness in Bangladesh’s electronic industries as well as other countries
Innovation and Market Orientation Model in Improving the Performance of BRI
Full text linkContradictions are still found in the research about innovation and market orientation towards performance, most of the researchers stated that both innovation and market orientation have positive effect on innovation, while others argue that they negatively affects performance. This research presents a market orientation and innovation model toward performance of Bank Rakyat Indonesia. This research aims to examine how the bank implements the innovation and market orientation. The results show that a higher innovation will also increase the performance, as well as the better a bank focused on market orientation, the better the performance
An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia
Full text linkGreen purchasing has been an important topic since the introduction of green products in the late 1980s which led in later years to a new market segment known as green consumers, and since then governments and rules regulators became part of this wave which encouraged the growth of green products. Therefore, this study aims to investigate an overview of profile of Malaysians and the level of green purchasing behavior. The paper reports and analyses the findings of 383 questionnaires which were collected from selected states in north Malaysia namely: Penang, Kedah and Perlis. The paper illustrates an overview consumer profile among Malaysians. Furthermore, the results show that green purchasing level among Malaysian is at a moderate level. Discussion and implication of this study are introduced in the last section of this paper
Empirical Investigation of factors affecting information and communication technologies (icts) in Agric-Business among small scale farmers in Esan Community, Edo State, Nigeria
Full text linkICTs are vital technologies for the development of agricultural sector in Nigeria. Its usage has created wealth to many, both in developed and developing countries. The study evaluated the usage of ICT in agricultural practices and determined factors influencing its usage among farmers in Esan community of Edo State, Nigeria. Data used for the study were generated from a sample of 75 respondents using structured questionnaire and interview schedule. Data collected were analysed using inferential statistical method. The result of ANOVA analysis revealed that factors limiting the use of ICT on farming activities among small scale farmers in the community include inability of farmers to use ICT (0.017 ≤ 0.05), lack of technological infrastructure (0.012 ≤ 0.05), cost of technology (0.039 ≤ 0.05), fear of technology (0.015 ≤ 0.05), time to spend on technology (0.026 ≤ 0.05), value of ICT (0.011 ≤ 0.05) and trustworthiness (0.007 ≤ 0.05). These factors are significant at 0.05 level of significance and tend to have varying impact on the adoption of ICT with respect to age, implying that lower age group tend to favour factors such as: time spent on technology, value of ICT and trustworthiness, while higher age group are compatible with technological infrastructure and the inability to use ICT. The study concluded that the adoption of ICT begins at lower age group, While, at higher age group, this tendency tends to decline. The study recommends that aggressive policy of digital revolution should be lunch in the community and could re-orient farmers and make them conversant with the beneficial effect of ICT in agricultural process
Factor Analysis on Brand Recognition and Image Purchases
Full text linkTo predict consumers attached to the brand, research needs to be done to derive direct product-related behaviors that are relatively easy to observe and measure, in addition to conventional relation-oriented variables. In the end, if a consumer shows a particular behavior and can identify that they are brand attached, then it is more likely that they will be more attached to the brand along with the re-purchase, oral, or recommended behavior of the Big Data. The purpose of this study is to establish a link between the consumption selection criteria and the intent of buying back a smartphone. The intention of re-purchase is to continue to repurchase the brand and to delay the purchase of the smartphone until the brand's new product is released. When it resells Smartphones, it looked at price, marketing, business image, durability, and design of individual consumption options and how strongly consumers are considering these conditions. In addition, it tried to reflect the characteristics of consumers using iPhones and Galaxy phones, which account for a significant portion of the smartphone market
SMEs Branding: The Interaction of Entrepreneurial Orientation
Full text linkThe purpose of this research is to find the extended impact and interaction of entrepreneurial orientation (EO) as a moderator variable on the relationships between brand strategy (specifically brand orientation, brand identity and brand distinctiveness) and brand performance. Retroactively, the direct relationship between brand strategy and brand performance should be elucidated. The basic methodology of this research is positivism, specifically a deductive approach to which really on previous understanding and propositions that extracted from previous works. A well-designed and tested questionnaire is used to collect data for this research, and the data is analysed by applying the partial least squares technique, which is a method of structural equation modelling technique of analysis. Prior to this step, a confirmatory factor analysis is performed to inspect measurement constructs. The result indicates a significant positive and direct impact of brand orientation and brand identity on performance of brand where brand distinctiveness has no impact. On the other side, when entrepreneurial orientation is interactive as a moderator factor, the relationships between brand orientation, brand identity and brand performance increase and become stronger. Previous research and studies elucidated the impact of various factors of brand strategy on brand performance. However, entrepreneurial orientation as a moderator variable has not been examined. What makes this research different from others is the practical investigation and the examination of the impact of entrepreneurial orientation as an important factor of brand strategy in SME
Customer Delight, Repurchase Intentions and the Mediating Effect of Positive Word of Mouth
Full text linkThe aim of this study is to examine how customer delight, a proven construct superior to the famous customer satisfaction, affects consumers to generate positive word of mouth and to behave positively to repurchase from the brand. The study also tests the mediating effect of positive word of mouth on the delight-repurchase relationship. The theory-driven model includes customer delight, positive word of mouth, and repurchase intentions. The study involves the participation of 302 consumers to examine the proposed hypotheses. Study findings suggest that customer delight is a significant predictor of positive word of mouth and intentions to buy from the brand of preference. The results also support the notion that positive word of mouth mediate the impact of customer delight on repurchase intentions. Additionally, the study shows that once positive word of mouth is introduced in the model for analysis, it helps to increase substantially the variance explained in dependent variable named repurchase intentions. This study advances the service marketing literature explaining the effect of emotion-customer delight, and the mediating role of positive word of mouth. 
Determination of Digital Marketing Strategies As Effective Communication Techniques For GoOntravel Brand Awareness
Full text linkThe rapid development of ITC (Information Communication Technologies), digital marketing is very relevant to be applied in communicating its products effectively to the target communities. GoOntravel is an integrated tourism retail market that empowers people as the main actors in providing tourism services that will meet all the needs of customers or tourists. This study used qualitative research methods. Data collection is done by observation, documentation, and interviews. The results show digital marketing strategies that GoOntravel can do to increase brand awareness
Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?
Full text linkPrevious studies have suggested that demographics, including gender, education level, religiosity and nationality affect consumer behavior. This research explores the influence of gender on the shopping behavior of Generation Y Muslim consumers in Malaysia. The structured questionnaire was distributed to a sample of 500 consumers aged between 18 and 34. Completed data from 486 respondents were analyzed using descriptive and inferential statistics, while factor analysis and ANOVA were conducted to identify construct validity and differences in segment groups. Results indicated that eight decision-making style factors were identified for young Muslim consumers. There are significant differences between male and female consumers related to Brand Consciousness, Brand Loyalty, Recreational Consciousness and Value-Impulsiveness. However, male consumers are similar to the females with respect to Fashion-Fun Consciousness, Quality Consciousness, Confused by Over-Choice and Imperfectionism. Implications for retailers and marketing practitioners as well as recommendations for future research are also discussed