Journal of Research in Marketing (JORM - Techmind Research, Canada)
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Factors that Influence the Acceptance of Mobile Money in Nigeria
Full text linkAvailability of Mobile phones creates opportunities for banking institutions to introduce new services. Among the latest services in banking institutions in Nigeria is mobile money. Thus, the purpose of this study is an attempt to identify the underlying factors that influence the mobile money acceptance in South East of Nigeria. This paper extends the applicability of the Technology Acceptance Model (TAM) with other constructs, like ‘‘perceived credibility (PC)’’, the ‘‘amount of information about mobile money (AIMCs)’’, “perceived financial cost (PFC)”, and ‘‘perceived expressiveness (PE)’’ to study the intention to accept mobile money. Data were collected from 314 bank customers in South-east of Nigeria, and was analyzed using the partial least square structural equation modelling technique. The result of hypotheses testing confirmed that perceived ease of use, perceived financial cost, and Amount of information about mobile money are the important influencer for the intentions to accept mobile money. However, perceived usefulness, perceived credibility, perceived expressiveness and self efficacy are not important in predicting the intentions of south-east customers to accept mobile money. This study provides new information about an emerging market and technology to the practitioners, government and academics. The study extends the understanding of TAM to newly emerging contexts such as the mobile money in South east of Nigeria
On work and society
Full text linkWhile facing the many challenges coming up from a modernized context of work and society, and particularly from the changing interaction between working relations and society, it is of a major importance to investigate divergencies in supports and contributions that may arise from public bodies compared to private bodies: these both can play an administrative role in coordinating the different (and mixed) relationships as involved.It is acquired that the globalized scenario poses unprecedent issues that cannot be solved by looking for an anwer simply within the legal system as apparently involved, and often private and public matters are mixed and pose complex issues of administration; in general, globalization rises a matter of interrelation amongst different legal systems.At a level of legal theory, schoolars are exploring revolutionary approaches for a new conception of the normative process, that would be capable to overcome the statutory paradigm as just based on a private/public ownership as well as on a possessive individual will that is all centered on the single person (physic human being); I am here referring to the studies by Gunter Teubner, from the Frankfurt School, and by Antonio Negri from the Italian experience of the workerist movement[1], who both consider the social/civil progress as something to be captured from the interrelation of different normative systems, wherin not only the legal/statutory one assumes a relative meaning as a parameter, rather, its constituent categories too can turn to be the object of a critical approach, in a perspective that is called new “societal constitutionalism”.The societal constitutionalism would have the ambition of posing overtures toward a dynamich substantial justice, other from the rigidities of traditional state-centered formal-gerarchical systems, and stressing the need to rebalance the distances between private and public sectors by also using hybrid categories, which can better contain traditional features and new needs according to a given space and time. This post-systematic approach is searching for efficient solutions by not limiting the normative context to legal institutions, (national or globalized), rather it looks for giving a normative value to also the spontaneous processes that rise across the civil society. Essentially, this means to normatively remark the value of actions/lack of actions, by collocating them in a broader communicative context being explanative or meaningfull to the search of solutions, not excluding the claiming before judicial authorities: whenever a potential conflict amongst legal system emerges, the main question to be highlighted is where the dynamic of actions/lack of actions as concerned might actually lead, else from into an unfruitfull or consuming-only fight.From a legal theory point of view, this means to accept that any relevant fact that matters in the dispute, both for the purpose of its qualification into a given definitional category or for the purpose of its being recepient of a given normative effect, be it from an ex ante perspective or an ex postone, should be better considered in its dynamic dimention, wherin the norm is not just an abstraction, it rather becomes part of a normative process wherin the subject, in his or her action, is partecipating to the definition of the normative category itsel
How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria
Full text linkThe CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how brands fare using the model as a theoretical framework. The aim of this paper is to examine the role that the CBBE model plays in comparing a specific local product with an international product in the Nigerian sugar sector.The study draws on primary data collected from two group interviews and a survey of 166 students of both Rufus Giwa Polytechnic and Federal University of Technology in Ondo State Nigeria and is part of a broader study (dissertation) conducted by the main author. University students were chosen for this study as this group are prime users of sweeteners and are at a stage where they are forming brand adoption decisions on their own.The study finds that distribution is a primary salience tool for both Saint Louis and Dangote. This is done by placing the brands in stores and markets the target customer will frequent. Relevance is maintained by the provision of need fulfilling products that equate price to perceived quality. Thus, due to the affordability of Dangote, it was more purchased by the research population. Nonetheless, there was a higher sense of emotional loyalty to Saint Louis.
The study recommends that product brands use distribution as promotion to their target customer, while ensuring that they anticipate customer needs and eliminate barriers to adoption. Need fulfilment may encourage frequency of purchase and use, but for better resonance, positive feelings need to be encouraged in brand messaging
Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria
Full text linkThe purpose of this seminar work is focuses on effect of advertising on product growth of techno phone in Enugu State, Nigeria. Specifically the study aimed to pursue the following objectives: to determine whether advertising increase sales of techno phone, to ascertain the effect of advertising on profit of techno phone, to determine the nature of the relationship between advertising and market share of techno phone. The study has a population /sample size of (25) using connivance sampling method at 5% error to tolerance and 95% level of confidence. Instruments used for data collection were primary questionnaires and interview. The total number of 25 copies of the questionnaire were distributed at a spot and collected . Survey research design was adopted for the study. Three hypotheses were tested using Pearson product moment correlation coefficient and simple linear regression tool. The findings indicate that advertising significantly increase sales volume of techno phone ( r = 0.616; F= 14.065; t = 3. 750; p< 0.05). Advertising significantly affect profit of techno phone (r = 0.651; F= 16.888 ; t = 4.110; p< 0.05). There is a positive relationship between advertising and market share of techno phone (r =.802, P<.05). The study concluded that effectiveness of advertising reach the target indexes of sales volume, market share, awareness and consumer preferences, i.e. achievement of all planned goals and objectives. The study recommends that organization should embark advertisement constantly, because it will help in educating their customers on how used their product and at same time increase the profit volume of the organizatio
Supervising the Performance of Teachers in Bulawayo Metropolitan Province
Full text linkThe purpose of this study was to investigate the appropriate models Education Managers could use to enhance the performance of teachers in the teaching and learning process through supervision in Bulawayo Central District. The epistemological foundations informing this study was a post-positivist paradigm employing a quantitative approach. Structured questionnaires were used to gather data from the respondents (N=50) who were randomly selected from the ten schools. The major finding was that both Education Managers and teachers investigated were pedagogical qualified. Weighing in were their experience and maturation levels. Similarly, the emphasis on measurable standards, getting inputs from the teachers before writing a report, successful accomplishment of tasks and being both human and task oriented in practice demonstrated that a contingent approach was being employed by supervisors. In the process, models were integrated, although, the Clinical Supervision Model unconsciously. A need to staff develop the supervisory corps in the latter arose. 
Comparative Analysis of the Impact of the Four Elements of Strategic Plan on Product and Market Development in Zinc Companies
Full text linkObjective :This study was to analyze the impact of each of four elements of strategic plan (vision processing, analysis of external environment, inter- organization analysis and strategic control) on product and market development in zinc companies in Zanjan province.
Methodology:Based on objective, this was a descriptive - explanatory study, while it could be defined a cross-sectional one based on time. According to the result, it was an applied research and a quantitative and qualitative based on variables. Finally, it was a surveying study according to data collection method. The target population members included 120 CEOs and business managers of companies active in the zinc industry in Zanjan Province, which were evaluated by census method. The data collection tool was a questionnaire and SPSS software was used for data statistical analysis. The hypotheses were also tested using single-sample t-test and ANOVA.
Results : The "vision processing or building" does not affect the product and market development, but three factors of "external environment analysis, inter-organizational analysis and strategic control" affect the development of the market and the product of zinc companies. The most effective factor is "strategic control", and the least effective factor is "external environment analysis"
Market Chain Analysis of High Value Fruits in Multan Region
Full text linkThis research aimed at assessing the market chain of banana, avocado and mango fruits in Multan zone. Both primary and secondary data were collected from 2 purposively selected fruits producing districts namely North Multan and South Multan areas. Primary data were collected through semi-structured questionnaire and focus group discussion. A total of 150 households were selected by using systematic random sampling technique. In addition, 40 traders were selected by using simple random sampling technique. Market structure-conduct-performance analysis model was used to assess the performance of the fruits market. The result revealed that the participants in the fruits markets were identified as primary actors and secondary actors. Primary actors in the fruits market chain were producers, brokers/agents/, farmer traders, collectors, and wholesalers. Whereas, local tax authority, local police, transporters, and district Trade and Industry office were identified as secondary actors. Fruits market in the area was characterized by non-competitive nature with concentration ratio ranging from 42 to 91.10% indicating the existence of oligopoly market structure. Entrance and exit in the fruits market was blocked by licensing and access to channel. A channel that links producers to local wholesalers through brokers was more efficient in terms of large volumes of sales. However, performance of the fruits market was affected by seasonality, the existence of few big traders, limited access to information, absence of organized market center and brokers’ interference. Therefore, attention must be given to alleviate the problems to improve the performance of the fruits market. 
Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm
Full text linkGiven the ever increasing pressure on marketers to demonstrate the value of their activities to the firm, the present literature review focuses on market share as a performance measure and its relationship to profitability. The paper attempts to contribute to the area of marketing performance measurement in several ways: a) in order to enhance the ability to measure marketing performance for future empirical studies, the refined conceptualization of the market share metric is presented; b) the conducted review of market share – profitability link synthesizes the findings and reveals a rather fragmented and contradicting nature of empirical studies; as a result, several research questions are formulated to (1) help academic scholars in guiding their efforts for future research and to (2) assist practitioners in improving their ability to account for marketing’s contribution to the overall organizational performance and maintain marketing’s stature within organizations
The Impact of CRM dimensions on Customer Retention in the Hospitality Industry: Evidence from the Moroccan Hotel sector
Full text linkCustomer relationship management (CRM) has currently become one of the most controversial issues and is considered by many marketers as a focal-center in the business field. Previous literature suggest that it is essential for hotels to adopt CRM technologies to help hotel managers improve their organizations performance. Nevertheless, the relationship between CRM technology and hotel performance is still ambiguous. In an attempt to review the different perspectives of CRM, this research paper focus on the view that suggests that CRM implementations typically involve the four dimensions: (1) customer orientation (2) knowledge management (3) CRM organization, and (4) CRM technology. Our study evaluates the relationship between CRM dimensions and hotel performance (customer retention) in Morocco. A sample of 80 Moroccan hotels was examined, and regression and other tests were used for analyses and testing. Our findings demonstrates a significant effect of customer orientation, knowledge management, and CRM organization on customer retention. While the use of CRM technology has been demonstrated to not significantly affect customer retention in surveyed hotels. 
Customer Intimacy Adoption and its impact on Organisational Performance
Full text linkPurpose: The purpose of this paper is to investigate how the adoption of the customer intimacy strategy can enhance organisational performance through the mediating role of customer relationship management performance (CRMP).
Design/ Methodology/ Approach: A theoretical model was developed to determine the extent to which customer intimacy adoption affects customer relationship management performance and organisational performance. This model was examined in a survey of customer service managers in the manufacturing settings of Ghana.
Findings: The proposed research model that links customer intimacy with organisational performance through the mediating role of Customer Relationship Management Performance (customer loyal and retention) has been validated. In effect, customer intimacy strategy is seen to impact positively on CRMP and organisational performance.
Originality/Value: Despite the numerous benefits that customer intimacy can provide, only few academics have paid attention in the area with some lacking empirical validation. This study addresses this gap by empirically testing the customer intimacy concept on the manufacturing sector. Further, there is no agreement among scholars about the dimensions of customer intimacy. This gap is fulfilled by adding trust and commitment as dimensions of customer intimacy.