eJournal UPN Veteran Jakarta (Universitas Pembangunan Nasional)
Not a member yet
2712 research outputs found
Sort by
Optimasi Strategi Penjualan Ayam Geprek Goo melalui Inovasi Pemasaran Marketplace dan Green Kitchen UPN Veteran Jakarta
Get PDFPada artikel ini bertujuan untuk mengoptimalkan strategi penjualan Ayam Geprek Goo melalui inovasi pemasaran berbasis marketplace dan penerapan konsep Green Kitchen di UPN Veteran Jakarta. Dalam era digital, pemanfaatan platform marketplace menjadi penting untuk memperluas jangkauan pasar serta meningkatkan efisiensi pemasaran. Di sisi lain, konsep Green Kitchen diterapkan untuk meningkatkan efisiensi operasional, meminimalkan dampak lingkungan, dan menciptakan nilai tambah bagi konsumen yang peduli dengan keberlanjutan. Hasil penelitian menunjukkan bahwa kombinasi inovasi pemasaran digital dan implementasi dapur hijau dapat meningkatkan penjualan, efisiensi, dan daya saing bisnis kuliner Ayam Geprek Goo
Faktor yang Memengaruhi Perpindahan Merek Skincare Internasional ke Skincare Lokal Halal
Get PDFAbstract
Skincare is the most popular type of cosmetic product and local skincare brands are in high demand. There are still many people who choose international skincare brands, compared to local brands, where international brands are not clear about their halalness. The factors considered are the price and the contents of the product packaging. In addition, most local brand skincare products are clearly halal and easier to find in the market and the ingredients are considered suitable for the skin type of Indonesian people. This study aims to analyze the factors that influence the switching of international skincare brands to local halal skincare. The data collection technique used the distribution of questionnaires with a likert scale. Research data analysis using data quality test and factor analysis test. The results stated that lifestyle factors, price, and halal awareness influence brand switching for halal skincare cosmetic products.
Keywords: brand switching; halal awareness; halal skincare; lifestyle; price
Abstrak
Skincare menjadi jenis produk kosmetik terpopular dan skincare merek lokal sudah banyak diminati. Masih banyak masyarakat yang memilih skincare merek internasional, dibandingkan merek lokal, di mana merek internasional belum jelas kehalalannya. Faktor yang dipertimbangkan adalah harga dan isi kemasan produk. Selain itu, sebagian besar produk skincare merek lokal sudah jelas kahalalannya dan lebih mudah didapatkan di pasaran serta kandungan yang dimiliki dinilai sesuai dengan jenis kulit masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis faktor yang memengaruhi perpindahan merek skincare internasional ke skincare lokal halal. Teknik pengambilan data menggunakan penyebaran kuesioner dengan skala likert. Analisis data penelitian menggunakan uji kualitas data dan uji analisis faktor. Hasil penelitian menyatakan bahwa faktor gaya hidup, harga, dan kesadaran halal memengaruhi perpindahan merek produk kosmetik skincare halal.
Kata kunci: gaya hidup; harga; kesadaran halal; perpindahan merek; skincare hala
ANALISIS KECENDERUNGAN KONSUMSI MENURUT THORSTEIN VEBLEN PADA EKONOMI MODA TRANSPORTASI PUBLIK MASS RAPID TRANSIT (MRT) KOTA JAKARTA
Get PDFInstitusi ekonomi membentuk standar hidup dan tingkat kenyamanan yang didorong oleh konsumsi masyarakat. Penelitian ini bertujuan untuk menganalisis kecenderungan konsumsi masyarakat terhadap moda transportasi publik Mass Rapid Transit (MRT) di Kota Jakarta dengan menggunakan pendekatan konsep Thorstein Veblen. Penelitian ini memfokuskan pada empat variabel utama yang memengaruhi kecenderungan konsumsi, yaitu aksesibilitas, keandalan, keamanan, dan pengaruh moda transportasi lain. Metode penelitian yang digunakan adalah kualitatif melalui penggunaan kuesioner sebagai instrumen survei dan kuantitatif dengan menggunakan indikator data sekunder satuan rasio. Hasil penelitian menunjukkan bahwa keseluruhan variabel, termasuk aksesibilitas, keamanan, dan pengaruh moda transportasi lainnya, memiliki pengaruh positif dan signifikan terhadap kecenderungan konsumsi masyarakat terhadap moda transportasi publik Mass Rapid Transit (MRT) di Kota Jakarta. Namun, variabel keandalan, meskipun menunjukkan pengaruh positif, namun tidak signifikan secara statistik. Temuan ini menunjukkan bahwa meskipun keandalan moda transportasi publik Mass Rapid Transit (MRT) di Kota Jakarta dianggap penting oleh responden, namun belum menjadi faktor penentu utama dalam kecenderungan konsumsi masyarakat terhadap moda transportasi publik Mass Rapid Transit (MRT) di Kota Jakarta. Implikasi dari penelitian ini adalah pentingnya pemerintah dan operator transportasi dalam meningkatkan aspek-aspek yang memengaruhi kecenderungan konsumsi, terutama dalam meningkatkan keandalan layanan MRT. Selain itu, penelitian ini juga memberikan kontribusi terhadap pemahaman tentang faktor-faktor yang memengaruhi perilaku konsumsi masyarakat terhadap moda transportasi publik, khususnya dalam konteks moda transportasi publik Mass Rapid Transit (MRT) di Kota Jakarta.
Kata Kunci: Konsumsi, Pertumbuhan Ekonomi, Thorstein Veblen, Mass Rapid Transit (MRT), Kualitas, Teknologi, Aksesibilitas, Keandalan, Keamanan, Pengaruh Moda Transportasi Lain.
Abstract
Economic institutions shape living standards and levels of comfort that are driven by people\u27s consumption. This research aims to analyze public consumption tendencies towards the Mass Rapid Transit (MRT) public transportation mode in the city of Jakarta using Thorstein Veblen\u27s concept approach. This research focuses on four main variables that influence consumption tendencies, namely accessibility, reliability, safety, and the influence of other modes of transportation. The research method used is qualitative through the use of a questionnaire as a survey instrument and quantitative using secondary data indicators in ratio units. The research results show that all variables, including accessibility, safety and the influence of other modes of transportation, have a positive and significant influence on people\u27s consumption tendencies towards the Mass Rapid Transit (MRT) public transportation mode in the city of Jakarta. However, the reliability variable, although showing a positive influence, is not statistically significant. These findings indicate that although the reliability of the Mass Rapid Transit (MRT) public transportation mode in the City of Jakarta is considered important by respondents, it has not yet become the main determining factor in people\u27s consumption tendencies towards the Mass Rapid Transit (MRT) public transportation mode in the City of Jakarta. The implication of this research is the importance of the government and transportation operators in improving aspects that influence consumption tendencies, especially in increasing the reliability of MRT services. Apart from that, this research also contributes to the understanding of the factors that influence people\u27s consumption behavior towards public transportation modes, especially in the context of the Mass Rapid Transit (MRT) public transportation mode in the city of Jakarta.
Keywords: Consumption, Economic Growth, Thorstein Veblen, Mass Rapid Transit (MRT), Quality, Technology, Accessibility, Reliability, Safety, Influence of Other Modes of Transportation.
MANAJEMEN RISIKO SISTEM INFORMASI UNIT ORGANISASI BPIW KEMENTERIAN PUPR MENGGUNAKAN FRAMEWORK ISO 31000:2018
Get PDFDalam era globalisasi dan transformasi digital yang semakin pesat, peran Teknologi Informasi (TI) dalam mendukung operasional dan pengelolaan informasi pada instansi pemerintah menjadi sangat krusial. Kementerian Pekerjaan Umum dan Perumahan Rakyat (PUPR) sebagai lembaga pemerintah yang bertanggung jawab atas berbagai proyek infrastruktur memerlukan sistem informasi yang handal dan aman guna mendukung pengambilan keputusan yang tepat waktu dan akurat. Penelitian ini bertujuan untuk menganalisis dan mengusulkan penerapan framework ISO 31000:2018 dalam manajemen risiko sistem informasi di Unit Organisasi BPIW (Badan Pengelolaan Informasi dan Website) Kementerian PUPR. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pengumpulan data melalui studi literatur, wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan ISO 31000:2018 dapat membantu Unit Organisasi BPIW dalam mengidentifikasi, mengevaluasi, dan mengelola risiko yang terkait dengan sistem informasi secara efektif. Dengan demikian, penerapan ISO 31000:2018 diharapkan dapat meningkatkan keamanan, ketersediaan, dan integritas sistem informasi Kementerian PUPR, serta mendukung tata kelola pemerintahan yang bersih, efektif, transparan, dan akuntabel
Analisis Strategi Pull Political Marketing Partai Politik Menjelang Pemilihan Umum 2024 (Studi Kasus Akun @Gerindra Pada Media Sosial X)
Get PDFPartai Gerindra terbilang stabil dalam soal elektabilitas dan perolehan suara. Citra positif tentunya memainkan peran dalam hal tersebut. Membentuk dan mempertahankan citra positif dapat dilakukan dengan menggunakan komunikasi politik. Salah satu bagian dari komunikasi politik adalah pemasaran politik. Penelitian ini meneliti strategi pull political marketing akun @Gerindra di media sosial X menjelang Pemilu 2024 dalam periode waktu 01 Januari 2023 hingga 10 Februari 2024. Pada Pemilu 2024, Partai Gerindra merupakan salah satu Partai Politik yang ikut serta sekaligus partai yang mengusung Ketua Umumnya yaitu Prabowo Subianto sebagai Calon Presiden. Hasil penelitian menemukan bahwa akun @Gerindra menggunakan strategi akomodasi komunikasi, pemasaran media sosial, model interaksi dalam komunikasi, perbaikan imej politik, personal branding, dan celebrity endorsement. Awalnya, citra positif akun @Gerindra bersifat fluktuasi (naik-turun-naik-turun) namun sejak Oktober 2023, sentimen positif mengalami penurunan yang drastis dan tidak melihat adanya kenaikan yang signifikan hingga periode penelitian selesai
The Great Firewall: Analisis Mendalam tentang Sensor dan Pengawasan Internet di China Era Masa Kini
Get PDFGreat Firewall of China (GFW), sebagai bagian dari Golden Shield Project, merupakan sistem pengawasan dan pengendalian internet yang dirancang oleh pemerintah Tiongkok untuk menyaring, membatasi, dan mengontrol akses informasi demi menjaga stabilitas politik, keamanan nasional, dan kedaulatan siber. Penelitian ini menganalisis mekanisme sensor internet yang diterapkan GFW dan dampaknya terhadap masyarakat, ekonomi digital, serta geopolitik global. Dengan pendekatan deskriptif kualitatif berbasis studi literatur, ditemukan bahwa GFW menggunakan teknologi canggih seperti pemfilteran URL, peracunan DNS, dan kecerdasan buatan untuk menyensor konten yang dianggap sensitif. Dampaknya meliputi pembatasan kebebasan berekspresi, hambatan inovasi teknologi, dan pengaruh signifikan terhadap hubungan internasional Tiongkok. Penelitian ini memberikan wawasan tentang bagaimana kontrol informasi mempengaruhi dinamika sosial dan ekonomi digital, serta berkontribusi pada diskusi global terkait sensor internet dan implikasinya di era modern
Green Innovation, Green Intellectual Capital, and Organizational Green Culture on Competitive Advantage: Evidence from High-Profile Sector Companies in Indonesia
Get PDFThis research aims to assess the effects of Green Innovation, Green Intellectual Capital, and Organizational Green Culture on Competitive Advantage. A quantitative approach is used, relying on secondary data. The sample consists of companies listed on the Indonesia Stock Exchange that have a high-profile status in sectors including energy, basic materials, industrials, consumer non-cyclical, consumer cyclical, and healthcare from 2020 to 2022. Purposive sampling was employed to select the sample. Over the last three years, 55 companies contributed to a total of 165 research samples. The study utilized panel data regression analysis with the help of Econometric Views (EVIEWS) 12 software. The results show that Green Innovation, Green Relational Capital, and Organizational Green Culture have a positive impact on Competitive Advantage. Conversely, Green Human Capital and Green Structural Capital did not have an effect on the company’s Competitive Advantage.
Keywords: Competitive Advantage, Green Innovation, Green Intellectual Capital, Organizational Green Culture
The Impact of ESG on Firm Value: Empirical Study on Indonesia and Singapore Companies
Get PDFEnvironmental, Social, and Governance (ESG) is a concept focusing on the sustainability of development, investment, and business activities based on three criteria: environment, social, and governance. The increasing demand for attention to ESG in sustainability issues raises the question of whether companies that have concerns about the environment, social, and governance can increase the value of their firms. The aim of this study is to obtain empirical evidence of how ESG performance influences firm value, especially in Indonesia and Singapore. This study builds on previous research by analyzing each ESG pillar and considering behavioral differences between industries and countries to provide more comprehensive empirical evidence. This study’s population is companies listed on the Indonesia and Singapore Stock Exchanges from 2015 to 2022. The sample obtained in this study used the purposive sampling method which produced 82 company samples. Hypothesis testing was carried out by implementing multiple regression analysis showing that ESG performance can increase the firm\u27s value. Furthermore, the impact of ESG performance on firm value does not differ between industries. Still, it differs between countries where the influence of ESG performance on firm value is higher in Indonesia compared to Singapore.
Keywords: ESG, Industry, Firm Valu
Clinical Characteristics and Management of Pediatric Eye Trauma in National Tertiary Eye Hospital in Indonesia
Get PDFEye trauma is a major cause of vision problems in children, leading to visual impairment and blindness. This issue has significant global implications, affecting children psychologically and socially. According to the American Academy of Pediatrics, 66% of all eye traumas occur in individuals under 16, with the highest occurrence between ages 9 and 11. We conducted a retrospective descriptive study using medical records of pediatric patients aged 0 - 18 years who experienced eye trauma from January to December 2022 at the National Eye Center-Cicendo Eye Hospital. There were 190 patients included in this study. The majority of patients were male (69.47%) and the most common age group affected was 6 - 12 years (33.16%). Leading causes of eye trauma were blunt trauma (58.95%). The common management for eye trauma in this study is operative or medical procedures (67,37%) This study provides valuable information on the characteristics and management of eye trauma in children, which can contribute to the development of prevention strategies and appropriate interventions. Understanding the patterns of eye trauma and implementing comprehensive care can help prevent blindness and minimize visual impairment.
Keywords: Eye Trauma; Children; Managemen
Kepentingan Nasional Tiongkok Dalam Investasi Pengembangan Electric Vehicle di Indonesia Periode 2014-2023
No full textIn the past decade, China has emerged as a global economic power with significant geopolitical influence, reshaping the international power distribution. As the world’s second-largest economy and leading exporter, China’s role in global trade and foreign direct investment is crucial. However, this economic growth comes with considerable environmental challenges, notably high greenhouse gas (GHG) emissions that make China one of the world\u27s top emitters. To address these challenges, China has implemented a range of low-carbon economic policies, including climate resilience targets and a shift toward renewable energy. One of China’s primary strategies for achieving its low-carbon goals is the electrification of the transportation sector, with a focus on electric vehicle (EV) development. This policy aims not only to reduce air pollution and dependence on fossil fuels but also to boost the green technology industry. However, the electrification efforts create a high demand for essential resources, such as nickel, a key component in EV batteries. Indonesia, as one of the world’s largest nickel producers, has become a strategic partner for China in meeting these resource demands. Through substantial investments in the mining and nickel processing industries, China has strengthened its economic ties with Indonesia while supporting the growth of Indonesia’s EV infrastructure. China’s Belt and Road Initiative (BRI) also plays a crucial role in enhancing infrastructure connectivity and investment in Southeast Asia, particularly in Indonesia, which has been one of the major recipients of BRI investments