eJournal UPN Veteran Jakarta (Universitas Pembangunan Nasional)
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Pemanfaatan Personal Branding Selebram Fian Muh dalam Membangun Brand Awareness Axegear Melalui Media Sosial Instagram
No full textThis study aims to determine how the personal branding of Instagram celebrity Fian Muh is utilized as a brand ambassador in building brand awareness of Axegear. This study is based on the importance of the role of brand ambassadors through a digital communication approach, especially social media, that is able to create emotional connections with the audience. The study uses a post-positivist paradigm, a descriptive qualitative method with an explanatory single case study approach. Data were collected through social media content observation, in-depth interviews with internal company members and followers, and literature studies. The results of the study indicate that Fian Muh\u27s personal branding characteristics, including personal uniqueness, authentic character, branding consistency, positive reputation, and communication flexibility, are strategically utilized to increase brand visibility, strengthen credibility, and encourage audience engagement. These personal branding characteristics have been proven effective in increasing the number of followers, engagement rates, and shaping Axegear\u27s image as a strong adventure brand in the trail bike community. The conclusion of the study shows that well-managed personal branding can be a strategic asset in public relations practices, especially for local brands, in building sustainable brand awareness.Penelitian ini bertujuan untuk mengetahui bagaimana personal branding selebgram Fian Muh dimanfaatkan sebagai brand ambassador dalam membangun brand awareness Axegear. Penelitian ini didasari pentingnya peran brand ambassador melalui pendekatan komunikasi digital, khususnya media sosial yang mampu menciptakan keterhubungan emosional dengan audiens. Penelitian menggunakan paradigma post-positivisme, metode kualitatif deskriptif dengan pendekatan studi kasus tunggal eksplanatif. Data dikumpulkan melalui observasi konten media sosial, wawancara mendalam dengan internal perusahaan dan followers, serta studi Pustaka. Hasil penelitian menunjukkan bahwa karakteristik personal branding Fian Muh, meliputi keunikan personal, karakter otentik, konsistensi branding, reputasi positif, dan fleksibilitas komunikasi secara strategis dimanfaatkan untuk meningkatkan visibilitas merek, memperkuat kredibilitas, serta mendorong engagement audiens. Karakteristik personal branding ini terbukti efektif meningkatkan jumlah pengikut, engagement rate, serta membentuk citra Axegear sebagai merek adventure yang kuat di komunitas motor trail. Kesimpulan penelitian menunjukkan bahwa personal branding yang terkelola dengan baik dapat menjadi aset strategis dalam praktik public relations, khususnya bagi brand lokal, dalam membangun brand awareness berkelanjutan
ANALISIS YURIDIS HUKUMAN BAGI PELAKU TINDAK PIDANA PERDAGANGAN ORANG: (Studi Kasus Putusan Nomor 1318 Pk/Pid.sus/2023)
No full textThis study aims to examine the sentencing of human trafficking perpetrators based on the Supreme Court Decision No. 1318 PK/Pid.Sus/2023. Despite existing laws, human trafficking remains prevalent in Indonesia. The objective of this research is to understand how the Indonesian judicial system imposes criminal sanctions and to analyze the factors that influence the judges\u27 decisions. This is normative legal research using statutory and case approaches. The case analyzed involves a defendant convicted under Article 2(1) in conjunction with Article 48 and Article 4 in conjunction with Article 48 of Law No. 21 of 2007 on the Eradication of Human Trafficking. The perpetrator was sentenced to seven years of imprisonment, a fine of IDR 120,000,000.00, and restitution of IDR 117,000,000.00 to the victim. The petition for judicial review was rejected by the Supreme Court due to the failure of the new evidence to qualify as novum. The findings show that although legal provisions are in place, obstacles persist in ensuring a deterrent effect. This study highlights the need to evaluate sentencing effectiveness and strengthen law enforcement in handling human trafficking cases.Penelitian ini mengkaji hukuman bagi pelaku tindak pidana perdagangan orang dalam Putusan Nomor 1318 PK/Pid.Sus/2023. Latar belakang penelitian ini didasarkan pada masih maraknya kasus perdagangan orang di Indonesia meskipun telah ada regulasi yang mengatur dan menindak tegas pelakunya. Penelitian ini menggunakan pendekatan yuridis normatif dengan tujuan untuk mengungkap bagaimana sistem peradilan di Indonesia menerapkan hukuman terhadap pelaku perdagangan orang serta faktor-faktor yang memengaruhi putusan hakim. Studi kasus yang dianalisis melibatkan seorang terpidana yang divonis bersalah berdasarkan Pasal 2 Ayat (1) juncto Pasal 48 dan Pasal 4 juncto Pasal 48 Undang-Undang Nomor 21 Tahun 2007 tentang Pemberantasan Tindak Pidana Perdagangan Orang. Terpidana dijatuhi hukuman tujuh tahun penjara, denda Rp120.000.000,00, serta kewajiban membayar restitusi kepada korban sebesar Rp117.000.000,00. Permohonan peninjauan kembali yang diajukan oleh terpidana ditolak oleh Mahkamah Agung dengan alasan bahwa bukti baru yang diajukan tidak memenuhi syarat sebagai novum yang dapat mengubah putusan. Analisis penelitian ini menunjukkan bahwa meskipun peraturan telah jelas mengatur hukuman bagi pelaku, tantangan dalam penerapan hukum masih ada, terutama dalam hal pemberian efek jera yang lebih kuat terhadap pelaku perdagangan orang. Oleh karena itu, penelitian ini menekankan pentingnya evaluasi terhadap efektivitas hukuman serta peningkatan kapasitas aparat penegak hukum dalam menangani kasus perdagangan orang secara lebih optimal
The Impact of Organization Communication Strategies and Organization Commitment on Extra-Campus Member Loyalty
Full text linkThis study examines the impact of organizational communication strategies and organizational commitment on extra-campus member loyalty. The method used is a quantitative approach with multiple linear regression analysis involving 100 members from three organizations in Mataram. The analysis showed a significant relationship between communication strategy and member loyalty (y), with an R Square value of 56.3%. In addition, organizational commitment positively affected member loyalty, with an R Square value of 55.4%. Further analysis showed that the combination of communication strategies and organizational commitment contributed significantly to member loyalty, with an R Square value of 63.7%. These findings emphasize the importance of effective communication and commitment in increasing the loyalty of extra-campus organization members. This research is expected to provide practical recommendations for developing better communication strategies in extra-campus organizations and encourage increased member engagement and satisfaction
DIAPHRAGM BREATHING EXERCISE DAN CIRCUIT TRAINING EXERCISE BERPENGARUH TERHADAP CARDIORESPIRATORY FITNESS PEROKOK KONVENSIONAL: DIAPHRAGM BREATHING EXERCISE DAN CIRCUIT TRAINING EXERCISE BERPENGARUH TERHADAP CARDIORESPIRATORY FITNESS PEROKOK KONVENSIONAL
No full textBackground: The cardiorespiratory fitness level in conventional smokers can decrease significantly and affect the cardiorespiratory organ system. Therefore, special training is needed to help improve the cardiorespiratory fitness of conventional smokers. This study aims to determine the effect of diaphragm breathing exercise and circuit training exercise on the cardiorespiratory fitness of conventional smokers. Methods: This study used a quasi-experimental research design with one-group pretest-posttest design on a population of conventional smokers involving a total sampling of 20 respondents aged 20-26 years. The measuring instrument used was the 6 minutes-walking test (6MWT). Respondents were given diaphragm breathing exercise and circuit training exercise twice a week for a period of 6 weeks. Data analysis was performed using the paired sample t-test. Results: The average data results of the distance traveled before exercise were 436.30 ± 45.045 and the distance traveled after exercise was 606.15 ± 99.909. Then the Sig. value was obtained. 0.000 (p <0.005), these results indicate that there is an effect of diaphragm breathing exercise and circuit training exercise on cardiorespiratory fitness of conventional smokers. Conclusion: Diaphragm breathing exercise and circuit training exercise have an effect on increasing cardiorespiratory fitness in conventional smokers.
Keywords: Circuit Training Exercise; Conventional Smoker; Diaphragm Breathing Exercise; Cardiorespiratory FitnessABSTRAK
Latar Belakang: Tingkat cardiorespiratory fitness pada perokok konvensional dapat mengalami penurunan secara signifikan dan mempengaruhi sistem organ kardiorespirasi. Sehingga perlu diberikan latihan khusus yang dapat membantu meningkatkan cardiorespiratory fitness perokok konvensional. Penelitian ini bertujuan untuk mengetahui pengaruh diaphragm breathing exercise dan circuit training exercise terhadap cardiorespiratory fitness perokok konvensional. Metode: Penelitian ini menggunakan desain penelitian quasi-eksperimental dengan one-group pretest-posttest design pada populasi perokok konvensional yang melibatkan total sampling 20 responden yang berusia 20-26 tahun. Alat ukur yang digunakan adalah 6 minutes-walking test (6MWT). Responden diberikan latihan diaphragm breathing exercise dan circuit training exercise selama 2 kali seminggu dalam periode 6 minggu. Analisis data ini dilakukan dengan uji statistik paired sample t-test. Hasil: Hasil data rata-rata jarak tempuh sebelum latihan adalah 436.30±45.045 dan jarak tempuh setelah latihan adalah 606.15±99.909. Maka diperoleh nilai Sig. 0.000 (p<0.005), hasil ini menunjukkan bahwa terdapat pengaruh diaphragm breathing exercise dan circuit training exercise terhadap cardiorespiratory fitness perokok konvensional. Kesimpulan: Diaphragm breathing exercise dan circuit training exercise berpengaruh terhadap peningkatan cardiorespiratory fitness perokok konvensional.
Kata kunci: Cardiorespiratory Fitness, Circuit Training Exercise; Diaphragm Breathing Exercise; Perokok Konvensiona
Integration of Maqashid Shariah Values and SDGs in Food Management: A Qur\u27an-Based Conceptual Study
No full textFood security remains a critical challenge both globally and in Indonesian, marked by persistent hunger, unequal distribution, and environmental degradation. Maqashid shariah, the ultimate objective of Islamic law, provides a holistic framework through the preservation of life (hifz an-nafs), wealth (hifz al-mal), and the environment (hifz al-bi\u27ah). This study explores how the core of Qur\u27anic-based maqashid shariah values - halal-thayyib, equitable distribution, and sustainability - align with the Sustainable Development Goals (SDGs), specifically Zero Hunger (SDG 2) and reducing inequality (SDG 10). Employing a thematic interpretation (mawdu\u27i) approach, Qur\u27anic verses and commentaries from classical and Indonesian scholars the findings reveal that maqashid shariah underpin the foundation of an ethical food system by promoting instruments such as zakat, infaq, and sadaqah, which facilitate equitable access and ecological balance. The study proposes a conceptyal model integrating hifz an-nafs, hifz al-mal, and hifz al-bi\u27ah with the multidimensional aspect of food security, grounded in Qur\u27anic directives on food access, wealth redistribution, and environmental stewardship. This research offers a novel framework for sustainable food systems in Indonesia and presents practical implications for zakat-based food programs and sustainable agriculture policies, especially through stakeholders such as the National Zakat Agency (BAZNAS)
Convergence or Divergence: Comparative Analysis of Sustainable Development Goals (SDGs) and Islamic Economic Principle
Full text linkThis study investigates the convergence and divergence between the Sustainable Development Goals (SDGs) and Islamic economic principles, with a focus on their shared priorities and areas of tension. The primary objective is to analyze how the ethical and operational frameworks of Islamic economics align with the global SDG agenda, particularly in the domains of poverty alleviation, environmental sustainability, and social justice. A case study methodology was employed, incorporating qualitative thematic analysis using NVivo software alongside theoretical comparative analysis to provide a comprehensive perspective. The findings reveal substantial alignment in ethical foundations, exemplified by the emphasis on equitable wealth distribution through instruments such as zakat and waqf, which correspond to SDG Goal 1 (No Poverty) and Goal 10 (Reduced Inequalities). However, notable divergences emerge, particularly regarding gender equality (Goal 5) and environmental governance frameworks (Goal 13). Key challenges identified include regulatory constraints, varying cultural interpretations, and a lack of empirical data on the impact of Islamic finance in advancing SDG targets. The study concludes that while Islamic economic principles offer significant potential for supporting SDG implementation, their scalability and effectiveness require strategic partnerships, contextual adaptation, and the development of robust data frameworks. Policy recommendations include fostering interfaith and policy dialogues, strengthening institutional capacities, and integrating Islamic financial instruments into national development strategies
Analisis Pengaruh Indeks Pembangunan Manusia, Tingkat Pengangguran Terbuka dan PDRB Terhadap Kemiskinan di Kabupaten/Kota Provinsi Papua Barat
Full text linkKemiskinan merupakan salah satu problema bagi pemerintahan khususnya pada Negara yang sedang berkembang, Indonesia masih mengalami tantangan dalam menangani permasalahan kemiskinan yang belum berhasil hingga saat ini terutama pada Provinsi Papua Barat. Meskipun memiliki sumber daya alam yang kaya dengan potensi untuk menunjang pertumbuhan ekonomi, Provinsi Papua Barat belum mampu mengoptimalkan potensi yang dimiliki dengan memanfaatkan sumber daya alam secara efektif hal ini yang menyebabkan tingginya tingkat kemiskinan di wilayah tersebut. Penelitian ini bertujuan untuk mengevaluasi pengaruh faktor-faktor Indeks Pembangunan Manusia, Tingkat Pengangguran Terbuka, dan Produk Domestik Regional Bruto (PDRB) terhadap tingkat kemiskinan di 13 Kabupaten/Kota di Provinsi Papua Barat dari 2017 hingga 2022. Temuan analisis menunjukkan beberapa hasil penting: pertama, hubungan negatif yang signifikan antara Indeks Pembangunan Manusia dan Kemiskinan; kedua, hubungan negatif yang signifikan antara Tingkat Pengangguran Terbuka dan Kemiskinan; dan ketiga, hubungan positif yang signifikan antara PDRB dan Kemiskinan.
Kata Kunci: Indeks Pembangunan Manusia; Tingkat Pengangguran Terbuka; PDRB; Kemiskinan
Abstract
Poverty is one of the major problems faced by governments, particularly in developing countries. Indonesia continues to struggle with poverty issues, particularly in West Papua Province. Despite its rich natural resources and potential to support economic growth, West Papua Province has yet to effectively optimize these resources, resulting in high poverty levels in the region. This study aims to evaluate the impact of the Human Development Index, Open Unemployment Rate, and Gross Regional Domestic Product (GRDP) on poverty levels in the 13 regencies/cities of West Papua Province from 2017 to 2022. The analysis reveals several key findings: first, there is a significant negative relationship between the Human Development Index and poverty; second, there is a significant negative relationship between the Open Unemployment Rate and poverty; and third, there is a significant positive relationship between GRDP and poverty.
Keywords: Human Development Index; Open Unemployment Rate; GRDP; Povert
Efektivitas Pajak Pertambahan Nilai dalam Mendukung Pembangunan Berbasis Syariah
Full text linkAbstract
Value-added tax contributes to increasing national income which is then used for national development. However, in its implementation, there are challenges in adjusting to sharia principles that emphasize the factors of justice, lack of allocation for welfare, and balance. Therefore, this study analyzes how effective value-added tax is in supporting sharia-based development, both in terms of management, distribution, and the impact on society itself. This research uses a qualitative method based on literature, taxation policy and sharia economic principles. The results of this study show how VAT does not burden the community, it is hoped that the existence of VAT can increase sustainable development with the application of transparency, and accountability. Thus harmonization between tax regulations and sharia values can increase the contribution of national income.
Keywords: Development; Sharia; Tax; Value Added Tax
Abstrak
Pajak pertambahan nilai berkontribusi dalam meningkatkan pendapatan nasional yang kemudian digunakan untuk pembangunan nasional. Namun dalam implementasi nya terdapat tantangan dalam menyesuaikan prinsip syariah yang menekankan faktor keadilan, minimnya alokasi untuk kesejahteraan, dan keseimbangan. Oleh karena itu, Penelitian ini menganalisis seberapa efektif pajak pertambahan nilai dalam mendukung pembangunan berbasis syariah, baik dari segi pengelolaan, distribusi, maupun dampak terhadap masyarakat itu sendiri. Penelitian ini menggunakan metode kualitatif dengan berbasis literatur, kebijakan perpajakan dan prinsip ekonomi syariah. Hasil dari penelitian ini menunjukkan bagaimana PPN tidak membebankan masyarakat, diharapkan dengan adanya PPN dapat meningkatkan pembangunan berkelanjutan dengan penerapan transparansi, dan akuntabilitas. Dengan demikian harmonisasi antara regulasi pajak dan nilai nilai syariah dapat menambah kontribusi pendapatan nasional.
Kata kunci: Pajak; Pajak Pertambahan Nilai (PPN); Pembangunan; Syariah
Optimalisasi Strategi Marketing 4.0 pada Produk Murobahah di BPRS Sarana Prima Mandiri Pamekasan
Full text linkAbstract
This study aims to explore how the implementation of Marketing 4.0 strategies can be optimized to address the declining interest in murabahah financing products at BPRS Sarana Prima Mandiri Pamekasan. Over the past five years, a significant decrease in customer interest— dropping to only 5% in 2024—has presented a critical challenge to the bank\u27s sustainability and competitiveness. This research uses a descriptive qualitative approach through field research conducted at PT BPRS Sarana Prima Mandiri. Data were collected using non-participant observation, in-depth interviews, and documentation, then analyzed through data reduction, display, and verification. The findings show that the application of the 4C components of Marketing 4.0 (Co-creation, Currency, Communal Activation, and Conversation) has contributed positively to re-engaging customers and restoring interest in murabahah financing. The study implies that the integration of digital and human-centered marketing strategies is essential for Islamic microfinance institutions to remain competitive and inclusive in the digital economy.
Keywords: Marketing 4.0, BPRS, Murobahah, Financing.
Abstrak
Penelitian ini bertujuan untuk mengkaji optimalisasi penerapan strategi Marketing 4.0 dalam mengatasi penurunan minat nasabah terhadap produk pembiayaan murabahah di BPRS Sarana Prima Mandiri Pamekasan. Selama lima tahun terakhir, terjadi penurunan signifikan dalam minat nasabah—hingga hanya 5% pada tahun 2024—yang menjadi tantangan serius bagi keberlanjutan dan daya saing bank. Penelitian ini merupakan riset lapangan dengan pendekatan deskriptif kualitatif yang dilaksanakan di PT BPRS Sarana Prima Mandiri. Teknik pengumpulan data meliputi observasi non-partisipatif, wawancara mendalam, dan dokumentasi, yang kemudian dianalisis melalui reduksi data, penyajian data, dan verifikasi. Hasil penelitian menunjukkan bahwa penerapan strategi Marketing 4.0 dengan pendekatan 4C (Co-creation, Currency, Communal Activation, dan Conversation) berhasil meningkatkan kembali minat nasabah terhadap produk pembiayaan murabahah. Implikasi dari penelitian ini menekankan pentingnya integrasi strategi pemasaran berbasis digital dan pendekatan manusiawi dalam mempertahankan daya saing lembaga keuangan mikro syariah di era ekonomi digital.
Kata kunci: Marketing 4.0, BPRS, Murobahah, Pembiayaa
A IOT-Based Safety Helmet for Monitoring Carbon Monoxide Levels in Mining
No full textThis research discusses the development of an Internet of Things (IoT)-based safety helmet designed to monitor carbon monoxide (CO) levels in high-risk areas, such as mining. The helmet is equipped with an MQ-7 sensor that detects CO concentration and provides alerts through a buzzer and notifications to the Blynk app when CO levels exceed 35 ppm. The test results show that the helmet can detect CO levels in real-time with good accuracy. During testing, the CO levels remained below 35 ppm until 01:15, but increased to 36.21 ppm at 01:40, triggering the buzzer and a "Danger" notification. This system proves reliable as a hazardous gas monitoring tool and can enhance workplace safety in high-risk areas like mining by providing early warnings of potential gas poisoning hazards