Journal Universitas Wijaya Kusuma Surabaya
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Pengaruh Brand Image, Brand Trust Dan Brand Awereness Terhadap Keputusan Pembelian Produk Parfum Victoria`s Secret Di Kota Surabaya
Get PDFThis study aims to identify the effect of Brand Image, Brand Trust, and Brand Awareness on purchasing decisions for Victoria's Secret perfume in Surabaya City. In the context of the growing fashion industry in Surabaya, perfume as a lifestyle product has an important role in supporting appearance and increasing self-confidence. Along with the expansion of products by fashion industry players, Victoria's Secret needs to strengthen customer reach to market and attract consumers. The approach used in this research is quantitative, which focuses on testing the relationship between variables. The study population consisted of consumers of Victoria's Secret perfume products in Surabaya, with a sample of 111 respondents collected through an online Google Form. Sampling was carried out using Non Probability Sampling technique using Purposive Sampling. The data was analyzed using multiple linear regression analysis with IBM Statistic SPSS Version 25 software. The results of hypothesis testing show that Brand Image does not have a significant influence on Victoria's Secret perfume purchasing decisions. In contrast, Brand Trust and Brand Awareness are proven to have a significant influence on purchasing decisions for perfume products in Surabaya Cit
PERAN MEDIA MASSA DALAM KEBIJAKAN PUBLIK
No full textAbstrakPeran media massa berfungsi sebagai saluran informasi yang menghubungkan pemerintah dan masyarakat, serta berperan dalam membentuk opini publik. Di era digital, kecepatan dan aksesibilitas informasi menjadikan media sebagai alat yang kuat dalam memengaruhi kebijakan pemerintah. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif, yang bertujuan untuk mengeksplorasi peran media massa dalam pengambilan keputusan publik. Data dikumpulkan melalui analisis konten berita guna memberikan wawasan mendalam tentang interaksi antara media dan kebijakan publik. Teori agenda-setting dan teori framing, yang menjelaskan bagaimana media dapat memengaruhi isu-isu yang dianggap penting oleh publik. Media massa tidak hanya menyampaikan informasi, tetapi juga membentuk cara pandang masyarakat terhadap isu-isu tertentu. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis peran media massa dalam mempengaruhi kebijakan publik di berbagai sektor. Penelitian ini juga bertujuan untuk mengeksplorasi tantangan yang dihadapi media dalam menjalankan fungsinya. Hasil penelitian ini menunjukkan bahwa media massa memiliki peran signifikan dalam mengawasi tindakan pemerintah dan memberikan informasi yang mendidik kepada masyarakat. Namun, tantangan seperti tekanan politik dan kepentingan ekonomi sering kali menghambat objektivitas pemberitaan. Dengan menerapkan prinsip pemberitaan yang adil dan transparan, media dapat berkontribusi pada terciptanya kebijakan yang lebih baik dan responsif terhadap kebutuhan masyarakat. Oleh karena itu, dari penelitian ini ditegaskan bahwa media massa harus menjalankan perannya secara profesional dan bertanggung jawab untuk mengakomodasi kepentingan publik.
PARTISIPASI POLITIK ANGGOTA LEGISLATIF PEREMPUAN DALAM PENGAMBILAN KEPUTUSAN DI DPRD KABUPATEN KUPANG PROVINSI NUSA TENGGARA TIMUR
Get PDFPartisipasi perempuan dalam politik merupakan bentuk emansipasi yang penting bagi perempuan untuk mencapai kesetaraan gender. Dalam penelitian ini, peneliti mengeksplorasi bagaimana partisipasi perempuan dalam lembaga legislatif (DPRD II) di Kabupaten Kupang Provinsi Nusa Tenggara Timur dan bagaimana peran perempuan dalam penentuan kebijakan di lembaga legislatif tersebut. Metode penelitian menggunakan pendekatan deskripstif-kualitatif, dan pengumpulan data dilakukan dengan observasi, wawancara. Hasil penelitian menunjukkan bahwa partisipasi perempuan dalam lembaga legislatif di Kabupaten Kupang masih rendah. Dengan demikian diharapkan makin banyak perempuan yang berada di dalam ruang-ruang pengambilan keputusan, sehingga Keputusan-keputusan yang diambil responsif terhadap Gender, Equality, Disability dan Sosial inklusif (GETSI). Rendahnya partisipasi perempuan ini disebabkan karena banyaknya kendala yang menghambat perempuan untuk maju berpartisipasi dalam lembaga legislatif, di antaranya kendala psikologis, ekonomi, politik, dan sosial budaya. Jumlah yang sedikit inipun kurang memiliki kompetensi yang memadai untuk memperjuangkan keadilan jender dalam kebijakan. Akibatnya, banyak kebijakan publik yang belum berperspektif gender. Kata Kunci: legislatif, partisipasi perempuan, gende
Aspek Kinerja Keberlanjutan Terhadap Manajemen Aset Serta Dampaknya Pada Nilai Perusahaan Perbankan 10 Besar Di Indonesia
Get PDFThe financial services sector provides comprehensive support to create sustainable economic growth by aligning economic, environmental and social interests in accordance with the sustainable finance work plan initiated by the Financial Services Authority. OJK in accelerating sustainable finance has realized it in the issuance of the Sustainable Finance Roadmap in 2015 - 2019 and continued in the second phase from 2020 to 2024. Almost 50% of banks in Indonesia representing 91% of Indonesia's total banking market assets show an increasing commitment to implementing sustainable finance, as measured by their Sustainability Reports. The aim of the research is to determine the influence of economic, environmental and social aspects on asset management and their impact on company value. The analysis method used is quantitative descriptive, using secondary data in the form of sustainability reports and financial statements obtained through www.idx.co.id. with purpose sampling techniques obtained by 10 bank entities. The data was processed by multiple regression techniques with intervening variables of path analysis. The results of the study Aspects of sustainability performance do not directly affect asset management and company value, while aspects of sustainability performance through asset management have an indirect effect on and company value
Penggunaan Keputusan Pembayaran QRIS Sebagai Dompet Digital
Get PDFThis research aims to examine whether usefullness and convenience influence QRIS (Quick Response Code Indonesia Standard) payment decisions as a digital wallet for students of the Faculty of Economics and Business at Universitas Wijaya Kusuma Surabaya, either partially or simultaneously. This research method uses a descriptive quantitative approach and questionnaires distributed to 100 students as primary data. Researchers use the purposive sampling technique, and the analytical method is multiple linear analysis. This research uses two independent variables and one dependent variable. Independent variables use Usefullness (X1) and Ease of Use (X2) and use payment decisions (Y) as the dependent variable, and data processing uses SPSS 23. Results obtained that the Ease of Use variable has the most dominant influence on QRIS payment decisions as a digital wallet with a value of 35.4%. The utility variable shows a value of 26.9%, which means that this variable affects the payment decision variable, which means that all independent variables have a significant effect on QRIS payment decisions as digital wallets for students of the Faculty of Economics and Business, Universitas Wijaya Kusuma Surabay
PREFERENSI KONSUMEN OLAHAN TRADISIONAL KOPI ROBUSTA WILAYAH GRESIK
Get PDFABSTRACTCoffee is one of the plantation commodities that will have relatively high economic value among other plantation plants and play an important role as a source of foreign exchange for the country. Coffee not only plays an important role as a source of foreign exchange but also a source of income for no less than one and a half million coffee farmers in Indonesia. What coffee attributes have a relationship with consumers in Mbah Bedo warkop Analyze the effect of quality attributes on product preference on buyer decisions at Mbah Bedo warkop. The results of this study can provide an overview of the impact of product quality, service quality, and price on purchasing decisions at Mbah Bedo as a result can be used as an assessment on managing products, services, and prices for the better in the future. Chi Square, which uses the integrity match method to test critical contrast between a large number of objects (noticed) or (expected) with respect to invalid speculation, which is perhaps one of the most prominent models for deciding attitudes on objects. Coffee taste attributes are robusta coffee attributes that consumers believe are the most enjoyed, according to the results of primary data analysis. Consumers believe that the taste of coffee is the most important factor, influencing their decision to consume robusta coffee in the region. Because taste is the most important thing that you want to enjoy and consume when consumers will buy robusta coffee.Keywords : Taste Satisfaction, Texture, PackagingABSTRAKKopi merupakan salah satu komoditas perkebunan yang memiliki nilai ekonomi relatif tinggi diantara tanaman perkebunan lainnya dan berperan penting sebagai sumber devisa negara. Kopi tidak hanya berperan penting sebagai sumber devisa negara tetapi juga menjadi sumber pendapatan bagi tidak kurang dari satu setengah juta petani kopi di Indonesia. Apa hubungan atribut kopi dengan konsumen pada warkop Mbah Bedo? Menganalisis pengaruh atribut kualitas terhadap preferensi produk terhadap keputusan pembeli pada warkop Mbah Bedo. Hasil penelitian ini dapat memberikan gambaran mengenai pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap keputusan pembelian pada Mbah Bedo sehingga hasilnya dapat dijadikan sebagai penilaian dalam pengelolaan produk, pelayanan, dan harga menjadi lebih baik kedepannya. . Chi Square, yang menggunakan metode kecocokan integritas untuk menguji kontras kritis antara sejumlah besar objek (yang diperhatikan) atau (yang diharapkan) sehubungan dengan spekulasi yang tidak valid, yang mungkin merupakan salah satu model paling menonjol untuk menentukan sikap terhadap objek. Atribut rasa kopi merupakan atribut kopi Robusta yang diyakini paling disukai konsumen berdasarkan hasil analisis data primer. Konsumen meyakini bahwa cita rasa kopi merupakan faktor terpenting yang mempengaruhi keputusan mereka mengonsumsi kopi Robusta di suatu daerah. Karena rasa merupakan hal terpenting yang ingin dinikmati dan dikonsumsi ketika konsumen akan membeli kopi Robusta.Kata Kunci: Kepuasan Rasa, Tekstur, Kemasa
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN SARJANA PERTANIAN TIDAK BEKERJA DI SEKTOR PERTANIAN KOTA SURABAYA
No full textABSTRACTAnalysis of the variables that influence agricultural graduates' decisions not to pursue a career in the agricultural industry is the aim of the research project. Variables that influence agricultural graduates' decisions not to work in the agricultural sector. This research examines the relationship between independent and dependent variables, in this case the influence of internal and external factors on agricultural graduates who do not work in the agricultural sector, including the influence of agricultural knowledge, social status and interests. Graduates in agriculture constitute the research population, and a purposive sampling method was used for the sampling process. Quantitative and qualitative data from primary and secondary sources are the two categories of data used. Observations and surveys are used as data collection techniques. Multiple Linear Regression is an analytical technique used in this research with the aim of knowing/predicting the influence of internal factors (agricultural knowledge, social status, interests) and external factors (income, environment, job opportunities) on agricultural graduates who do not work in the agricultural sector.Keywords: decision, agricultural graduates, internal factors, external factors.ABSTRAKAnalisis terhadap variabel-variabel yang mempengaruhi keputusan lulusan pertanian untuk tidak berkarir di industri pertanian merupakan tujuan dari proyek penelitian. Variabel-variabel yang mempengaruhi keputusan lulusan pertanian untuk tidak bekerja di sektor pertanian. Penelitian ini menguji hubungan antara variabel independen dan dependen, dalam hal ini pengaruh faktor internal dan eksternal terhadap lulusan pertanian yang tidak bekerja di sektor pertanian, termasuk pengaruh ilmu pertanian, status sosial, dan minat. Lulusan di bidang pertanian merupakan populasi penelitian, dan metode sampel purposif digunakan untuk proses pengambilan sampel. Data kuantitatif dan kualitatif dari sumber primer dan sekunder adalah dua kategori data yang digunakan. Observasi dan survei digunakan sebagai teknik pengumpulan data. Regresi Linier Berganda adalah teknik analisis yang digunakan dalam penelitian ini dengan tujuan untuk mengetahui/memprediksi pengaruh faktor internal (ilmu pertanian, status sosial, minat) dan faktor eksternal (pendapatan, lingkungan, kesempatan kerja) terhadap lulusan pertanian yang tidak bekerja di sektor pertanian. kata kunci: keputusan, lulusan pertanian, faktor internal, faktor eksternal.
DAMPAK PERUBAHAN IKLIM TERHADAP SEKTOR PERTANIAN PADI
Get PDFThe phenomenon of greenhouse gases causes the impact of climate change which results in an increase in the earth's temperature. This research was conducted with the aim of knowing whether there are indications of climate change that is occurring, the amount of contribution of greenhouse gas emissions in the agricultural sector, the impact of climate change on the agricultural sector, to the efforts needed to deal with climate change in the agricultural sector using secondary data with qualitative research through literature review approach. The existence of indications of climate change is something that is common for farmers which is an obstacle in the agricultural sector. Climate change cannot be eliminated, but can be minimized by taking steps to anticipate and adapt to climate change. Most of the gas comes from microbial decomposition, burning of plant litter and soil organic matter. Climate change not only causes global warming and sea level rise, but also threatens food security because it can have a negative impact on the agricultural sector, especially crop loss. These adaptation activities include developing and accelerating the adoption of agricultural technologies that are more productive and more adaptive to climate change.Keywords : Climate Change, Agricultural, Impact, Greenhouse Gases, Farmers.
ANALISIS UJI BEDA TINGKAT EFISIENSI USAHATANI TEBU RAKYAT KREDIT DAN USAHATANI RAKYAT MANDIRI DI KOTA KEDIRI
Get PDFThis research was conducted to analyze the different levels of efficiency of the People's Credit Sugarcane (TRK) and Mandiri People's Sugarcane (TRM) farming businesses in Kediri City. The method used in determining farmer respondents used the Purposive Sampling method with the consideration of respondents, namely farmers with the Tebu Rakyat Kredit and Tebu Rakyat Mandiri (TRM) partnership pattern. 30 samples were obtained from 3 sub-districts. The data analysis method uses comparative analysis using the t-test, and efficiency between TRK and TRM uses the R/C ratio. The results of this research show that there is a difference in costs between TRK and TRM sugarcane farming, where TRK costs are higher than TRM costs, which are influenced by the amount of land area, the amount of sugarcane productivity, and the value of sugarcane yield. There is a difference in the amount of income between TRK and TRM sugar cane farmers, where TRK income is more significant than TRM costs. There is a difference in the efficiency of partnership sugar cane farming between TRK and TRM farmers, where TRK is more efficient than TRM. Keywords: T-test, Sugarcane, Efficiency, and Farmin
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI CABAI MERAH BESAR DI DESA RESPEN TUBU KECAMATAN MALINAU UTARA KABUPATEN MALINAU PROVINSI KALIMANTAN UTARA (Factors Affecting the Production of Large Red Chilli Farming in Respen Tubu Village, North Malinau District, Malinau Regency)
Get PDFLarge red chili is one of the horticultural commodities that is needed by many people withconsumption levels that tend to increase every year. Therefore, it is necessary to makevarious efforts to increase the production of large red chili. This study aims to analyze thefactors that affect the production of large red chili farms in Respen Tubu Village, NorthMalinau District, Malinau Regency. This research was conducted in Respen Tubu Village,North Malinau District, Malinau Regency. The sampling method was carried out as a wholeof the objects studied, by taking all existing populations, namely as many as 80 members of farmer groups. This study uses a data analysis method, namely Multiple Linear Regression Analysis The results of the analysis showed that the production factors that affect red chili production in Respen Tubu Village, North Malinau District, Malinau Regency are, labor while seeds, ZA Fertilizer, KCL Fertilizer, and Urea Fertilizer have no effect on the production of large red chili. To increase the production of large red chilies in Respen Tubu Village, farmers need to pay attention to the use of production factors and requirements in large red chili farming in order to increase production, such as expanding land and maximizing land use and paying attention to the number of crops.Keywords: Big Red Chili, North Malinau Tubu Respen, Production Facto