Kampung Jurnal IAIN Syekh Nurjati Cirebon
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The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank
Get PDFIslamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest
Financial Savvy or Lifestyle Driven? Investigating The Spending Patterns of Bank Indonesia Scholarship Recipients
Get PDFThis study explores how lifestyle and financial literacy on the spending behavior of students receiving bank indonesia scholarships at nurul jadid university. This study aims to address existing gaps and highlight differences from previous research by focusing on students who receive financial support from external sources. Quantitative methods are applied in this study with an emphasis on associative approach, the research population was 50 student who received the Bank Indonesia Scholarship at Nurul Jadid University for the 2024 period, which was also sampled through saturated sampling technique. Data were obtained through questionnaires and processed using validity, reliability, coefficient of determination, multiple linear regression, as well as T test and F test. The findings of the study indicate that, individually, lifestyle has a positive and significant influence on students' spending behavior, whereas financial literacy shows a negative but insignificant impact. However, when considered together, both lifestyle and financial literacy possess a positive and significant impact on the spending behavior of students who receive Bank Indonesia scholarships at Nurul Jadid University.Keywords: Lifestyle, Financial Literacy, Spending Behavio
Micro, Small, and Medium Enterprises, Cashless, and Economic Growth: Study In The National Capital City Buffer Area
Get PDFThe shift of the National Capital (IKN) in East Kalimantan requires provinces in the Kalimantan region to take proactive steps to support the success of its development by encouraging economic growth. One effective strategy to achieve this is to strengthen the development of green Micro, Small, and Medium Enterprises (MSMEs) that are competitive and sustainable. This study aims to explore and empirically assess the role of MSMEs in encouraging economic growth in the Kalimantan region. This research method uses the technique Moderated Regression Analysis with panel data consisting of data from provinces in Kalimantan for the period 2019-2022. The data collected from the Central Bureau of Statistics, the Department of Industry, Trade, Cooperatives, and SMEs, and the Bank Indonesia. The results of this study indicate that there is a significant influence of MSMEs on economic growth in the Kalimantan Region. In addition, evidence was obtained that cashless able to strengthen the influence of MSMEs on economic growth. So that the central government and regional governments of the provinces in Kalimantan can optimize competitive green MSMEs. This can be done through the development of MSMEs by preparing human resources, policies, supporting infrastructure for non-cash transactions (cashless) in MSMEs in each Kalimantan Regional area.Keywords: cashless, IKN buffer zone, green UMKM, economic growth
The Implementation of Disability Rights Fulfillment in the General Election in Kuningan Regency Based on Law No. 7 of 2017 on General Elections
Get PDFThis article examines the implementation of political rights for persons with disabilities during the General Election in Kuningan Regency, as outlined in Law Number 7 of 2017 on General Elections and Law Number 8 of 2016 on Persons with Disabilities. The research focuses on issues of accessibility and the effectiveness of electoral outreach. Using a normative legal method with a qualitative approach, this study examines legal frameworks, policy documents, and conducts interviews with relevant stakeholders. The findings reveal a significant gap between legal provisions and field implementation. Many polling stations remain physically inaccessible, and outreach programs often fail to consider the diversity of disability types. These barriers limit the participation of persons with disabilities in democratic processes. The study concludes that without accessible infrastructure and inclusive political communication, the right to vote and be elected cannot be fully realized for this marginalized group. It recommends stronger affirmative policies and collaboration between the General Election Commission, local authorities, and disability organizations topromote inclusive, non-discriminatory elections in line with human rights principles
Juridical Disparity in Interfaith Inheritance Law: A Comparative Study Between Islamic Law and Positive Law in Indonesia
Get PDFThe plurality of religions in Indonesia presents significant challenges to the multidimensional implementation of the existing inheritance law. A particularly complex issue arises when heirs hold differing religious beliefs, which may occur due to interfaith marriages among their parents or individual conversions by the heirs themselves. This divergence in faith introduces a dualism of norms, as it contrasts the exclusive normative provisions of Islamic law with the inclusive approach espoused by Indonesian positive law, which seeks to promote substantive justice. This current research aims to investigate juridical disparities within interfaith inheritance law through a normative and comparative juridical approach. The findings suggest that the absence of an integrated legal framework leads to legal uncertainty, creating interpretative gaps that adversely affect individual civil rights. Consequently, this research advocates for the reformulation of national inheritance law arrangements and policies, emphasizing a foundation of sustainable and equitable legal pluralism
Kesetaraan Gender Dalam Iklan Melaju Syantiek Dengan Grab Tahun 2024 (Analisis Semiotika Roland Barthes)
Get PDFABSTRAK: Penelitian ini bertujuan untuk menganalisis konstruksi makna kesetaraan gender dalam iklan Melaju Syantiek oleh Grab tahun 2024 melalui pendekatan semiotika Roland Barthes. Subjek penelitian berupa iklan digital yang ada di platform YouTube, menampilkan perempuan dengan profesi pengemudi driver online, yang sebelumnya profesi tersebut didominasi oleh laki-laki. Metode analisis semiotika digunakan untuk mengungkap makna denotatif, konotatif, dan mitos dalam tanda visual dan verbal dalam iklan. Hasil penelitian yang menunjukkan bahwa iklan ini merepresentasikan kesetaraan gender secara ambivalen: di satu sisi, menampilkan kemandirian perempuan di ruang publik dan solidaritas gender; di sisi lain, tetap bersantai perempuan dengan ekspektasi tradisional, seperti mempertahankan feminitas ( syantiek ) dan tanggung jawab domestik. Iklan juga mengonstruksi mitos bahwa teknologi dan kerja platform menjadi solusi utama kesetaraan, meski mengabaikan hambatan struktural seperti ketimpangan peran domestik dan risiko ekonomi digital. Rekomendasi penelitian menekankan perlunya transformasi sistemik, termasuk redistribusi tanggung jawab domestik dan kebijakan perlindungan pekerja, untuk mencapai kesetaraan gender yang substantif.Kata Kunci: Iklan Digital; Analisis Semiotika; Peran Ganda Perempuan
Transformasi Konsep Diri Perempuan dengan Orientasi Seksual Lesbian melalui Pendekatan Terapi Rational Emotive Behavior Therapy (REBT): Studi Kasus dan Analisis Psikologis
Get PDFABSTRAK: Penelitian ini bertujuan untuk mengeksplorasi peran terapi Rational Emotive Behavior Therapy (REBT) dalam mendukung transformasi konsep diri perempuan dengan orientasi seksual lesbian, terutama mereka yang memiliki latar belakang pengalaman traumatis dalam relasi heteroseksual. Dengan menggunakan pendekatan kualitatif studi kasus, penelitian ini menggali secara mendalam dinamika psikologis yang memengaruhi perubahan persepsi diri pada subjek. Temuan menunjukkan bahwa REBT secara efektif membantu individu mengidentifikasi dan menggugat keyakinan irasional yang terbentuk akibat pengalaman masa lalu. Melalui pendekatan ABCDE (Activating Event, Belief, Consequence, Disputing, Effect), REBT memfasilitasi rekonstruksi pola pikir yang lebih rasional, yang berdampak pada peningkatan aspek kognitif dan afektif dari konsep diri. Perubahan signifikan juga terlihat pada aspek hardiness, yaitu komitmen, kontrol diri, dan kesiapan menghadapi tantangan. Hasil ini mengindikasikan bahwa REBT dapat menjadi pendekatan intervensi psikologis yang relevan untuk membantu individu keluar dari trauma emosional dan membangun identitas diri yang lebih sehat dan positif.Kata Kunci: Rational Emotive Behavior Therapy, konsep diri, lesbian, trauma relasional, studi kasus, hardinessABSTRACT: This study aims to explore the role of Rational Emotive Behavior Therapy (REBT) in facilitating the transformation of self-concept among lesbian women who have experienced traumatic events in past heterosexual relationships. Employing a qualitative case study approach, the research delves deeply into the psychological dynamics underlying the subject’s evolving self-perception. The findings reveal that REBT effectively helps individuals identify and challenge irrational beliefs rooted in emotional trauma. By applying the ABCDE framework (Activating Event, Belief, Consequence, Disputing, Effect), the therapy enables the reconstruction of more rational thought patterns, thereby enhancing both cognitive and affective components of self-concept. Notable improvements were also observed in the subject’s psychological hardiness, particularly in the areas of commitment, control, and challenge. These results suggest that REBT is a relevant therapeutic method for supporting individuals in overcoming relational trauma and developing a healthier, more positive sense of identity.Keywords: Rational Emotive Behavior Therapy, self-concept, lesbian, relational trauma, case study, psychological hardines
Numerical Wordplay in Digital Communication: A Corpus Linguistic Study on Cyber-pragmatics
Get PDFThis research aims to elucidate the pragmatic significance of employing numerical wordplay with humorous undertones from a cyber-text semio-pragmatics perspective. Social media serves as the primary data source, with textual content featuring instances of numerical wordplay with comedic elements constituting the substantive data. Data collection involved reading and note-taking techniques, followed by identification, selection, classification, and typification to distinguish between suitable and unsuitable data for analysis. Triangulation was employed to validate the data, involving both experts in the field and relevant theoretical frameworks. Contextual analysis was utilized as the analytical method to uncover the pragmatic meanings embedded within the use of numerical wordplay. The findings reveal various pragmatic functions, including concealing speech intent, maintaining secrecy, easing speech delivery, playful engagement, manipulation of speech intent, and inviting humor with speech partners. This research contributes theoretically to the advancement of pragmatics and cyber-pragmatics as interdisciplinary fields within linguistics, particularly in the realm of digital communication. Furthermore, it offers practical implications for fostering further research in pragmatics, especially in the emerging field of cyber-pragmatics, which warrants further exploration and scholarly attention. Permainan Kata Numerik dalam Komunikasi Digital: Sebuah Studi Linguistik Korpus tentang Pragmatik SiberPenelitian ini bertujuan untuk menjelaskan signifikansi pragmatis dari penggunaan permainan kata numerik dengan nada humor dari perspektif semio-pragmatik teks siber. Media sosial berfungsi sebagai sumber data utama, dengan konten tekstual yang menampilkan contoh permainan kata numerik dengan elemen komedi yang merupakan data substantif. Pengumpulan data melibatkan teknik membaca dan mencatat, diikuti oleh identifikasi, pemilihan, klasifikasi, dan tipifikasi untuk membedakan antara data yang sesuai dan tidak sesuai untuk analisis. Triangulasi digunakan untuk memvalidasi data, melibatkan para ahli di lapangan dan kerangka teoritis yang relevan. Analisis kontekstual digunakan sebagai metode analisis untuk mengungkap makna pragmatis yang tertanam dalam penggunaan permainan kata numerik. Temuan tersebut mengungkapkan berbagai fungsi pragmatis, termasuk menyembunyikan maksud ujaran, menjaga kerahasiaan, memudahkan penyampaian ujaran, keterlibatan yang menyenangkan, manipulasi maksud ujaran, dan mengundang humor dengan mitra tutur. Penelitian ini berkontribusi secara teoritis terhadap kemajuan pragmatik dan pragmatik siber sebagai bidang interdisipliner dalam linguistik, khususnya dalam bidang komunikasi digital. Lebih jauh, penelitian ini menawarkan implikasi praktis untuk mendorong penelitian lebih lanjut dalam pragmatik, khususnya dalam bidang cyber-pragmatik yang sedang berkembang, yang memerlukan eksplorasi lebih lanjut dan perhatian ilmiah
Al-Ghazali's Concept of Tazkiyatun Nafs as a Method in Moral Education
Get PDFThis research aims to examine the implementation of Al-Ghazali's concept of tazkiyatun nafs as a method in moral education. The method in this research is descriptive qualitative method in which the author collects data by literature study (literature review) from various sources such as books, articles, and the internet related to the research theme. The results of this study indicate that the concept of tazkiyatun nafs Al-Ghazali can be implemented as moral education because it basically leads to the process of purifying the soul by eliminating various despicable traits, accustoming praiseworthy behavior and getting closer to Allah. With these stages, it can form the personality of students who are more noble. The conclusion of this research is that the concept of tazkiyatun nafs if implemented in the field of education can be a method of moral education can be done by strengthening the role of the teacher as a teacher of the concept of tazkiyatun nafs and a role model for students, integrating the concept of tazkiyatun nafs as part of the school education curriculum in various subjects, and adopting a learning model that is able to support students through the stages of takhali, tahalli, and tajali in order to form students who have intellectual, moral and spiritual intelligence. It is expected for teachers and schools to be able to support character and moral education programs among students based on the concept of tazkiyatun nafs Al-Ghazali
Islamic Economics under Colonial Rule: The British Encounter with Muslim Northern Nigeria and Its Enduring Economic Legacies
Get PDFIntroduction: The antagonism against Islam and Muslims, once manifested through the military campaigns of the Crusades, has evolved into more subtle yet pervasive forms in the modern era – most notably, Western imperialism and colonialism. British colonial rule in Northern Nigeria exemplifies this trajectory, as it entailed not only political domination but also efforts to impose Christian missionary ideals and systematically restructure indigenous Islamic institutions. This study investigates the historical, judicial, and economic impacts of British colonialism on Islam in Northern Nigeria, with particular attention to the responses of Muslim communities and the enduring consequences for Islamic governance and identity in the region. Methods: This paper employed historical and analytical methods, drawing on archival materials, Islamic scholarly sources, and relevant secondary literature to assess the colonial encounter. It contextualizes the arrival of Islam in Northern Nigeria and the subsequent British incursion, revealing that the most critical internal weakness of the Sokoto Caliphate was the inability of successive Sultans and Emirs to uphold the reformist ideals that defined its foundation. The dilution of Shari’a authority, particularly during the pre-independence period, led to a decline in public trust due to the appointment of poorly trained and morally compromised judicial officers. At the same time, British colonial economic policies rooted in exploitation and resource extraction undermined indigenous economic structures, marginalized Islamic leadership, and entrenched structural inequalities that continue to affect the region.Results: The research highlighted that Muslim resistance to colonial rule, often framed within the Islamic ideal of martyrdom (shahāda), played a significant role in preserving religious identity and Islamic culture. This historical resilience forms a critical basis for contemporary efforts toward Islamic institutional renewal. The paper concludes by recommending the revitalization of Islamic reformist principles, the promotion of dual (Islamic and Western) education, the restoration of integrity within Shari’a courts, the empowerment of qualified Ulama, and an economic reorientation rooted in Islamic ethics. Conclusion and Suggestion: It further suggests documenting Muslim resistance history and forging strategic partnerships with development actors to advance justice, education, and institutional strengthening within Northern Nigeria