Kampung Jurnal IAIN Syekh Nurjati Cirebon
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The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank
Full text linkIslamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest
Financial Savvy or Lifestyle Driven? Investigating The Spending Patterns of Bank Indonesia Scholarship Recipients
Full text linkThis study explores how lifestyle and financial literacy on the spending behavior of students receiving bank indonesia scholarships at nurul jadid university. This study aims to address existing gaps and highlight differences from previous research by focusing on students who receive financial support from external sources. Quantitative methods are applied in this study with an emphasis on associative approach, the research population was 50 student who received the Bank Indonesia Scholarship at Nurul Jadid University for the 2024 period, which was also sampled through saturated sampling technique. Data were obtained through questionnaires and processed using validity, reliability, coefficient of determination, multiple linear regression, as well as T test and F test. The findings of the study indicate that, individually, lifestyle has a positive and significant influence on students' spending behavior, whereas financial literacy shows a negative but insignificant impact. However, when considered together, both lifestyle and financial literacy possess a positive and significant impact on the spending behavior of students who receive Bank Indonesia scholarships at Nurul Jadid University.Keywords: Lifestyle, Financial Literacy, Spending Behavio
Micro, Small, and Medium Enterprises, Cashless, and Economic Growth: Study In The National Capital City Buffer Area
Full text linkThe shift of the National Capital (IKN) in East Kalimantan requires provinces in the Kalimantan region to take proactive steps to support the success of its development by encouraging economic growth. One effective strategy to achieve this is to strengthen the development of green Micro, Small, and Medium Enterprises (MSMEs) that are competitive and sustainable. This study aims to explore and empirically assess the role of MSMEs in encouraging economic growth in the Kalimantan region. This research method uses the technique Moderated Regression Analysis with panel data consisting of data from provinces in Kalimantan for the period 2019-2022. The data collected from the Central Bureau of Statistics, the Department of Industry, Trade, Cooperatives, and SMEs, and the Bank Indonesia. The results of this study indicate that there is a significant influence of MSMEs on economic growth in the Kalimantan Region. In addition, evidence was obtained that cashless able to strengthen the influence of MSMEs on economic growth. So that the central government and regional governments of the provinces in Kalimantan can optimize competitive green MSMEs. This can be done through the development of MSMEs by preparing human resources, policies, supporting infrastructure for non-cash transactions (cashless) in MSMEs in each Kalimantan Regional area.Keywords: cashless, IKN buffer zone, green UMKM, economic growth
The Implementation of Disability Rights Fulfillment in the General Election in Kuningan Regency Based on Law No. 7 of 2017 on General Elections
Full text linkThis article examines the implementation of political rights for persons with disabilities during the General Election in Kuningan Regency, as outlined in Law Number 7 of 2017 on General Elections and Law Number 8 of 2016 on Persons with Disabilities. The research focuses on issues of accessibility and the effectiveness of electoral outreach. Using a normative legal method with a qualitative approach, this study examines legal frameworks, policy documents, and conducts interviews with relevant stakeholders. The findings reveal a significant gap between legal provisions and field implementation. Many polling stations remain physically inaccessible, and outreach programs often fail to consider the diversity of disability types. These barriers limit the participation of persons with disabilities in democratic processes. The study concludes that without accessible infrastructure and inclusive political communication, the right to vote and be elected cannot be fully realized for this marginalized group. It recommends stronger affirmative policies and collaboration between the General Election Commission, local authorities, and disability organizations topromote inclusive, non-discriminatory elections in line with human rights principles
Juridical Disparity in Interfaith Inheritance Law: A Comparative Study Between Islamic Law and Positive Law in Indonesia
Full text linkThe plurality of religions in Indonesia presents significant challenges to the multidimensional implementation of the existing inheritance law. A particularly complex issue arises when heirs hold differing religious beliefs, which may occur due to interfaith marriages among their parents or individual conversions by the heirs themselves. This divergence in faith introduces a dualism of norms, as it contrasts the exclusive normative provisions of Islamic law with the inclusive approach espoused by Indonesian positive law, which seeks to promote substantive justice. This current research aims to investigate juridical disparities within interfaith inheritance law through a normative and comparative juridical approach. The findings suggest that the absence of an integrated legal framework leads to legal uncertainty, creating interpretative gaps that adversely affect individual civil rights. Consequently, this research advocates for the reformulation of national inheritance law arrangements and policies, emphasizing a foundation of sustainable and equitable legal pluralism
Kesetaraan Gender Dalam Iklan Melaju Syantiek Dengan Grab Tahun 2024 (Analisis Semiotika Roland Barthes)
Full text linkABSTRAK: Penelitian ini bertujuan untuk menganalisis konstruksi makna kesetaraan gender dalam iklan Melaju Syantiek oleh Grab tahun 2024 melalui pendekatan semiotika Roland Barthes. Subjek penelitian berupa iklan digital yang ada di platform YouTube, menampilkan perempuan dengan profesi pengemudi driver online, yang sebelumnya profesi tersebut didominasi oleh laki-laki. Metode analisis semiotika digunakan untuk mengungkap makna denotatif, konotatif, dan mitos dalam tanda visual dan verbal dalam iklan. Hasil penelitian yang menunjukkan bahwa iklan ini merepresentasikan kesetaraan gender secara ambivalen: di satu sisi, menampilkan kemandirian perempuan di ruang publik dan solidaritas gender; di sisi lain, tetap bersantai perempuan dengan ekspektasi tradisional, seperti mempertahankan feminitas ( syantiek ) dan tanggung jawab domestik. Iklan juga mengonstruksi mitos bahwa teknologi dan kerja platform menjadi solusi utama kesetaraan, meski mengabaikan hambatan struktural seperti ketimpangan peran domestik dan risiko ekonomi digital. Rekomendasi penelitian menekankan perlunya transformasi sistemik, termasuk redistribusi tanggung jawab domestik dan kebijakan perlindungan pekerja, untuk mencapai kesetaraan gender yang substantif.Kata Kunci: Iklan Digital; Analisis Semiotika; Peran Ganda Perempuan
Transformasi Konsep Diri Perempuan dengan Orientasi Seksual Lesbian melalui Pendekatan Terapi Rational Emotive Behavior Therapy (REBT): Studi Kasus dan Analisis Psikologis
Full text linkABSTRAK: Penelitian ini bertujuan untuk mengeksplorasi peran terapi Rational Emotive Behavior Therapy (REBT) dalam mendukung transformasi konsep diri perempuan dengan orientasi seksual lesbian, terutama mereka yang memiliki latar belakang pengalaman traumatis dalam relasi heteroseksual. Dengan menggunakan pendekatan kualitatif studi kasus, penelitian ini menggali secara mendalam dinamika psikologis yang memengaruhi perubahan persepsi diri pada subjek. Temuan menunjukkan bahwa REBT secara efektif membantu individu mengidentifikasi dan menggugat keyakinan irasional yang terbentuk akibat pengalaman masa lalu. Melalui pendekatan ABCDE (Activating Event, Belief, Consequence, Disputing, Effect), REBT memfasilitasi rekonstruksi pola pikir yang lebih rasional, yang berdampak pada peningkatan aspek kognitif dan afektif dari konsep diri. Perubahan signifikan juga terlihat pada aspek hardiness, yaitu komitmen, kontrol diri, dan kesiapan menghadapi tantangan. Hasil ini mengindikasikan bahwa REBT dapat menjadi pendekatan intervensi psikologis yang relevan untuk membantu individu keluar dari trauma emosional dan membangun identitas diri yang lebih sehat dan positif.Kata Kunci: Rational Emotive Behavior Therapy, konsep diri, lesbian, trauma relasional, studi kasus, hardinessABSTRACT: This study aims to explore the role of Rational Emotive Behavior Therapy (REBT) in facilitating the transformation of self-concept among lesbian women who have experienced traumatic events in past heterosexual relationships. Employing a qualitative case study approach, the research delves deeply into the psychological dynamics underlying the subject’s evolving self-perception. The findings reveal that REBT effectively helps individuals identify and challenge irrational beliefs rooted in emotional trauma. By applying the ABCDE framework (Activating Event, Belief, Consequence, Disputing, Effect), the therapy enables the reconstruction of more rational thought patterns, thereby enhancing both cognitive and affective components of self-concept. Notable improvements were also observed in the subject’s psychological hardiness, particularly in the areas of commitment, control, and challenge. These results suggest that REBT is a relevant therapeutic method for supporting individuals in overcoming relational trauma and developing a healthier, more positive sense of identity.Keywords: Rational Emotive Behavior Therapy, self-concept, lesbian, relational trauma, case study, psychological hardines
Transformasi Kompetensi Guru Pai Di Abad 21: Perubahan Paradigma Pembelajaran Di Era Digital
Full text linkThis study analyzes the challenges and opportunities in developing the competencies of Islamic religious education (PAI) teachers in the 21st century, focusing on using technology in learning. In the digital era, PAI teachers need to improve digital literacy and relevant pedagogical competencies. The research method used is library research with a descriptive-critical approach, collecting data from various academic sources regarding the competencies of PAI teachers in the 21st century. The results of this study indicate that the main challenges include limited digital literacy, teachers' reluctance to change traditional teaching methods, and minimal access to technology-based training. However, there are great opportunities for competency development through access to digital educational resources and online training programs. This study emphasizes the importance of digital literacy for teachers and their role as facilitators in creating an interactive and responsive learning environment to students' needs. By implementing an innovative approach to learning, it is hoped that the PAI teaching process will be more effective and relevant for students in the digital era. These findings provide recommendations for education policies to improve teacher training and technology integration in the PAI curriculum
Islamic Education Based On Local Wisdom For Strengthening Environmental Awareness: A Study Of The Tbilisi Declaration And The Teachings Of Sunan Muria
Full text linkThis study aims to analyze: 1) local wisdom of the Muria region as teaching materials for environmental-based Islamic education; 2) implementation of environmental-based Islamic education in MA NU Raden Umar Said (Manurus) and the Muria Forest Care Community Association (PMPH); and 3) the relevance of environmental-based Islamic education to the objectives of the Tbilisi Declaration and the teachings of Sunan Muria. This study uses a qualitative method with a case study approach. Data collection techniques used are observation, in-depth and unstructured interviews, and documentation. The data analysis technique used is qualitative analysis. The results of the study indicate that: 1) Several aspects of local wisdom in Muria that can be used as teaching materials in the context of environmental-based Islamic education include culture, flora, and fauna contained in the teachings and local traditions of the Muria community; 2) Local wisdom-based Islamic education to strengthen environmental awareness carried out by Manurus is carried out through various activities, both in formal subjects and extracurricular activities such as OSIS, Culinary Arts, Batik Sekar, and Scouts. Meanwhile, PMPH Muria implements environmental education through forest conservation efforts, preserving flora and fauna, and increasing public awareness of the importance of nature conservation; and 3) Islamic education based on local wisdom to strengthen environmental awareness implemented by Manurus and PMPH Muria in accordance with the intent and purpose of the Tbilisi Declaration, and in line with the teachings of Sunan Muria which emphasize the values of simplicity, respect for nature, and environmental preservation as part of the teachings of Islam which is rahmatan lil-alamin
Peran Guru Dalam Membentuk Kecerdasan Spiritual Siswa
Full text linkThis study aims to analyze the role of teachers in shaping students’ spiritual intelligence at Madrasah Tsanawiyah Negeri 3 Cirebon. Employing a qualitative descriptive approach, the study was conducted among Grade VII students. The results indicate that teachers play three main roles in developing students’ spiritual intelligence, namely as role models, religious guides, and motivators. As role models, teachers provide tangible examples through their behavior and acts of worship. As religious guides, they help students understand and practice Islamic teachings. As motivators, teachers encourage students to enhance their faith and piety. Moreover, students’ spiritual intelligence is also influenced by external factors such as family support, the students’ own willingness, and habitual practices in daily life. Thus, an optimal teacher role, supported by a conducive environment, significantly contributes to the strengthening of students’ spiritual intelligence