National Institute of Development Administration
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Enhancing environmental governance for marine plastic litter reduction in the Philippines: the case of Manila
No full textThesis (Ph.D. (Development Administration))--National Institute of Development Administration, 2021Land-based plastic pollution has increased to the level of an epidemic due to improper plastic waste management, attributed to plastic waste flux into the marine environment. The extant marine plastic litter (MPL) literature focuses primarily on the monitoring and assessment of the problem, but it fails to acknowledge the link between the factors regarding the challenges and opportunities for MPL reduction. This empirical study aimed to provide responses and solutions for enhancing environmental governance for marine plastic litter reduction in Manila, the Philippines. The study used a hybrid SEM and DPSIR framework, with data collected via an online survey from 456 barangays in Manila and analyzed using a combined model, validated through interviews and focus group discussions. Good internal consistency (0.917) and convergent and discriminant validity were achieved. The empirical study established structural model fit measures of RMSEA (0.036), SRMR (0.019), CFI (0.992), and TLI (0.975), with a good parsimonious fit of the chi-square/degrees of freedom ratio of 1.554. In the path model, six exogenous variables accounted for 51% of the variance in the endogenous variable. The findings revealed that environmental governance (COVID-19 waste), community participation, socio-economic factors, and solution measures positively affected marine plastic litter (MPL) abatement. Environmental governance (SWM policies and guidelines) had a negative impact on MPL reduction. However, there was no association between waste infrastructure and MPL abatement. The findings provide significant perspectives on Manila for the enhancement of environmental governance for marine plastic litter reduction. Policy-action implications drawn from empirical DPSIR are presented in the study.
The causal model development of factors affecting localism mediating toward public participation in cultural heritage tourism around Si-Thep Ancient, Phetchabun Province
No full textThesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2021Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house numbers list. From 510 questionnaires has eight questionnaires removed due to incomplete information, resulting in 502 usable. The responses were then analyzed with descriptive and inferential methods including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM).
The result of the analysis demonstrated that the local’s perception on overall of the five focal constructs of the study was in a HIGH level, except only public participation in cultural heritage tourism was in a MODERATE level. In addition, a series of confirmatory factor analysis was performed to gauge the hypothesized model. The study results indicate that tourism knowledge, and local government policy have a direct effect on localism, while tourism impact awareness, and local government policy have a direct effect on public participation in cultural heritage tourism. However, when interacting with localism, tourism knowledge, and local government policy has much stronger indirect effects than direct effect on public participation in cultural heritage tourism. The structural model developed from the analysis was confirmed by good model fit indices: χ2/df= 1.521, P-value =0.000, GFI=0.910, AGFI=0.894, CFI=0.952, RMSEA=0.039, RMR=0.060, HOELTER = 411 demonstrating that the model fits the data with a perception ability to explain 66% of variance in public participation in cultural heritage tourism.
In conclusion, the finding emphasizes the essential roles of Localism in generating favorable outcomes for the local community’s public participation. So Localism in the form of sense of place and community attachment are found to be one of the most compelling antecedents; thus local government should consider Localism as a mandatory that improve local pride and awareness in the community cultural value such as way of live, tradition, dialect, clothes, and local food. Then, fulfillment in the local community’ tourism skills, knowledge and ability, which in turn, boost the local community’ positive on public participation in cultural heritage tourism. Further research is needed to re-examine factors affecting and might be having other factors’ effect toward public participation in cultural tourism heritage in different communities
ช่วงโควิด-19 ทะเลได้พักฟื้น สู่การท่องเที่ยวที่ยั่งยืน
No full textเอกสารเล่มนี้ เป็นการสังเคราะห์เนื้อหาจากรายงานวิจัยเรื่อง "โครงการศึกษาการฟื้นตัวของทรัพยากรทางทะเลและชายฝั่งช่วงวิกฤติการณ์โควิด-19 และแนวนโยบายเพื่อการใช้ประโยชน์ด้านการท่องเที่ยวอย่างยั่งยืน"บทนำ -- ห้าพื้นที่แหล่งท่องเที่ยว -- การท่องเที่ยวและการฟื้นตัวของทรัพยากรทางทะเลและชายฝั่งในช่วงวิกฤติการณ์โควิด-19 -- ขีดความสามารถในการรับรอง (Carrying Capacity) -- มาตรการการจัดการทรัพยากรทางทะเลและชายฝั่ง -- สรุปและข้อเสนอแนะ.ได้รับทุนอุดหนุนวิจัยจาก สำนักงานการวิจัยแห่งชาติ (วช.) ภายใต้สัญญาเลขที่ วช.อว(อ)(กบง)/571/256
The influence of reinforcement sensitivity on the extroverted dangerous behavior of Chinese college students--the mediating effect of self-control
No full textThesis (Ph.D. (Management))--National Institute of Development Administration, 2021As China's college enrollment expanding, the rapid increase in the number of
college students, Chinese college students by outgoing dangerous behaviour has
triggered a series of negative social phenomenon has caused widespread attention
from all walks of life, Therefore, it is necessary to study the influencing factors of
extroversion dangerous behavior and find effective prevention and intervention
measures.
Based on this, this study explores the influencing factors of extroversion
dangerous behavior among Chinese college students, the relationship between the
dimensions of enhanced sensitivity and self-control, and the influence of the
dimensions of enhanced sensitivity and self-control on extroversion dangerous
behavior. At the same time, the mediating effect of self-control dimensions on
strengthening the relationship between sensitivity dimensions and outward-oriented
dangerous behaviors was also studied. Based on the establishment of the scale of
consideration.
It is found that there is a significant positive correlation between impulsivity
and violence in self-control. There was no significant positive correlation between
impulsivity and indiscipline. There was a significant positive correlation between
impulsivity and theft. There was a significant positive correlation between impulsivity
and truancy.
It is found that there is a significant positive correlation between reward
sensitivity in reinforcement sensitivity and impulsivity in self-control, and a
significant negative correlation between reward sensitivity in reinforcement sensitivity and restraint in self-control. There was a significant negative correlation
between punishment sensitivity in reinforcement sensitivity and impulsivity in selfcontrol, and a significant positive correlation between punishment sensitivity in
reinforcement sensitivity and restraint in self-control.
In the verification of the mediating role of self-control dimensions in
strengthening outward-facing dangerous behaviors of sensitivity dimensions, it is
found that: The reward sensitivity in enhanced sensitivity affects violent behavior in
extroverted dangerous behavior through impulsivity and restraint in self-control, The
reward sensitivity in enhanced sensitivity can influence stealing behavior in
extroverted dangerous behavior through impulsivity and restraint in self-control, and
the reward sensitivity in enhanced sensitivity can influence indiscipline behavior in
extroverted dangerous behavior through impulsivity and restraint in self-control.
Punishment sensitivity in enhanced sensitivity affects violent behavior in extroverted
dangerous behavior through impulsivity and restraint in self-control, The punishment
sensitivity in enhanced sensitivity can influence stealing behavior in extroverted
dangerous behavior through impulsivity and restraint in self-control, and the
punishment sensitivity in enhanced sensitivity can influence indiscipline behavior in
extroverted dangerous behavior through impulsivity and restraint in self-control.
These findings provide useful references for Chinese university student
management workers helping college students to establish sound personality and
successfully complete their studies
The effects of employee-organization relationship on work engagement and work well-being of knowledge employees-the mediating role of existence-relatedness-growth need satisfaction and moderating impact of perceived symbiotic relationship
No full textThesis (Ph.D. (Management))--National Institute of Development Administration, 2021In the employment relationship, organizational factors are the main factors that affect employee behavior. Especially for knowledge-based workers, it is even more crucial for organizations to give enough attention to their individual needs. Based on Existence, Relatedness, and Growth (ERG) theory, this study constructs a moderated mediating model to explore how the impact of the employee–organization relationship (EOR) on work engagement (WE) and work well-being (WWB) of knowledge-based employees. In this study, existence–relatedness–growth need satisfaction (GNS) is used as a mediator and the perceived symbiotic relationship is used as a moderator. Data collected from 791 knowledge-based employees in higher education institutions from more than 20 provinces and cities in China are used to test the model. The results show that (1) EOR has significant positive effects on WE and WWB. (2) Need satisfaction for relatedness partially mediates the effects of EOR on WE and WWB. (3) Need satisfaction for growth mediates the effect of EOR on WE while the mediating role of need satisfaction for growth between EOR and WWB is unsupported. (4) The mediating role of need satisfaction for the existence of EOR on both WE and WWB is unsupported. (5) The perceived symbiotic relationship moderates the relationship between EOR and WE and WWB. The findings are of theoretical significance in expanding the research field of EOR and providing a basis for organizations to implement EOR strategies.
Antecdent factors for collective leadership development in social enterprises management : case studies of Thai social enterprises
No full textThesis (Ph.D. (Human Resource and Organization Development))--National Institute of Development Administration, 2020A rapid change in today’s world of volatility, uncertainty, complexity and
ambiguity (VUCA) has urged the leaders to operate in the form of collective leadership.
As a result, many organizations are shifting from traditional leadership roles of formal
leaders or teams of individuals onto other team members depending on the expertise
required. However, not many organizations have become successful in achieving
leadership transformation as traditional view of leadership focusing on single person
role as leader has been rooted in leadership study for a long time. Thus, the current
study provides a broad understanding of the antecedent factors that foster collective
leadership development in social enterprises management in Thai social enterprises in
various industries. A multi-level study at the group and organizational level is provided
in order to gain deeper understanding of the phenomenon. Additionally, as human
resources play a significant role in facilitating leadership development in the firms,
various interventions on organizational development are suggested in the study.
In addition, this study deployed the inductive approach using qualitative case
studies. Data collection were collected through the interviews with 17 participants in 3
companies based on purposive sampling technique. All 3 companies have been awarded
by The Stock Exchange of Thailand (SET) for outstanding performance in driving their
business toward sustainability (Sustainability Awards) and listed companies who have
their resources both financially and non-financially to support social enterprises (Social Enterprise Investment Award) in 2015. Multiple methods of data collection including
interviews, document analysis, survey and participant observation are used along with
five stages thematic analysis process to analyze the data.
Findings of the study suggested variety of insights. First the concept of
collective leadership was described following 5 themes: 1) network of expertise; 2)
unwavering process improvement; and 3) mission to achieve unifying goals. Second,
the antecedent factors for collective leadership development were explored. There were
4 themes identified to have positive impact to collective leadership development: 1)
leadership capability; 2) collaborative network; 3) culture of shred leadership; and 4)
collective learning. Third, there were also additional factors that were found to
accelerate collective leadership development. Those factors were described into 4
themes according to the following: 1) leadership empowerment; 2) climate for change;
3) continuous learning; and 4) coaching and mentoring system. Finally, a systematic
management of business value creation model was proposed.
The implications for scholar include the utilization of mixed methods and data
triangulation, which enables the richness and quality of the research. Expanding
research study to other industry and recruiting more participants from different setting
could enrich research results and be able to generalize to wider audiences.
The implications for practice include the application of findings as HR
interventions in order to facilitate collective leadership development in organizations
who have interest for social enterprise management. The interventions suggested in this
study consisted of the following: selection and staffing; performance management
system; training and development; and organization development.
Key limitations in this study included the fact that qualitative approach using
interview, document analysis, survey and fiend observation was the major method used
for this study, limitation regarding language used in the study, and the small number of
participants, which limited the study in terms of ability to generalize findings beyond
the sample groups and industries coverage
Legal measures for protection of heritage sites in Thailand
No full textวิทยานิพนธ์ (น.ด.)--สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2563ดุษฎีนิพนธ์นี้มีวัตถุประสงค์เพื่อการศึกษาและวิเคราะห์ปัญหาข้อจำกัดของกฎหมายที่
เกี่ยวข้องในการให้ความคุ้มครองย่านชุมชนประวัติศาสตร์ในประเทศไทย ตลอดจนศึกษามาตรการ
ทางกฎหมายของต่างประเทศที่ประสบผลสำเร็จในการให้ความคุ้มครองย่านชุมชนประวัติศาสตร์เพื่อ
นำมาเป็นแนวทางในการกำหนดมาตรการทางกฎหมายเฉพาะในการให้ความคุ้มครองย่านชุมชน
ประวัติศาสตร์ในประเทศไทย
ผลการศึกษาพบว่า ประเทศไทยไม่มีมาตรการทางกฎหมายเฉพาะเพื่อให้ความคุ้มครองย่าน
ชุมชนประวัติศาสตร์ กรณีจึงเป็นการแตกต่างกับต่างประเทศที่มีมาตรการทางกฎหมายเฉพาะใช้
บังคับควบคู่กับกฎหมายการผังเมือง หรือมีกฎหมายผังเมืองกำหนดให้ความคุ้มครองเป็นการเฉพาะ
และเมื่อพิจารณากฎหมายที่เกี่ยวข้องพบว่า มีขอบเขต ข้อจำกัดในการนำมาบังคับใช้เพื่อให้คุ้มครอง
ย่านชุมชนประวัติศาสตร์ ดังนี้ 1) กฎหมายการผังเมืองไม่ได้มีการประกาศกำหนดขอบเขตของพื้นที่
ย่านชุมชนประวัติศาสตร์ รวมถึงการกำหนดผังเมืองรวมเกิดปัญหาซ้อนทับ (Overlay District)
ระหว่างพื้นที่เพื่อการอนุรักษ์และพื้นที่พาณิชยกรรม 2) ปัญหาการไม่ได้กำหนดคำนิยามความเป็น
ย่านชุมชนประวัติศาสตร์เพื่อให้ได้รับความคุ้มครองตามกฎหมาย 3) ปัญหาการบังคับใช้อย่างเข้มงวด
ทำให้เกิดข้อจำกัดสิทธิของเจ้าของหรือผู้ครอบครองทรัพย์สิน 4) ปัญหาความซ้อนทับของหน่วยงานที่
รับผิดชอบ 5) ปัญหาการขาดการมีส่วนร่วมของประชาชน และ 6) ปัญหาการขาดมาตรการสร้าง
แรงจูงใจ ดังนั้น เพื่อแก้ไขปัญหาที่เกิดขึ้นดังกล่าวนี้ผู้เขียนขอเสนอให้ประเทศไทยควรมีมาตรการทาง
ทางกฎหมายอันเป็นกฎหมายเฉพาะในระดับพระราชบัญญัติเพื่อใช้ควบคู่กับกฎหมายการผังเมือง
ดังต่อไปนี้ 1) กำหนดให้ประกาศขอบเขตของพื้นย่านชุมชนประวัติศาสตร์โดยกฎหมายการผังเมือง
ด้วยวิธีการระยะสั้นอาจกำหนดผังเมืองรวมในรูปแบบของข้อบัญญัติท้องถิ่น และในระยะยาวให้
กำหนดขอบเขตของพื้นที่ด้วยผังเมืองเฉพาะในรูปแบบของพระราชบัญญัติ
2) ให้มีการออกกฎหมายเฉพาะเพื่อให้ความคุ้มครองย่านชุมชนประวัติศาสตร์ ภายใต้กรอบ
แนวทาง ดังนี้
(1) กำหนดนิยามความเป็นย่านชุมชนประวัติศาสตร์โดยให้มีลักษณะครอบคลุมตัว
อาคารสิ่งปลูกสร้างและพื้นที่แวดล้อมที่ประกอบขึ้นเป็นย่านชุมชนทั้งหมดนั้น
(2) กำหนดให้มีการจัดแบ่งประเภทของย่านชุมชนประวัติศาสตร์ โดยยึดตัวอาคารหรือ
กลุ่มอาคารเป็นหลักในการพิจารณาเพื่อจำแนก
(3) กำหนดการให้ความคุ้มครองในลักษณะเชิงเข้มงวดแต่ให้มีความยืดหยุ่นไปในตัว
โดยการกำหนดให้เจ้าของหรือผู้ครอบครอง รวมถึงประชาชนเข้ามามีส่วนร่วมกับหน่วยงานภาครัฐ
โดยเปิดโอกาสให้เจ้าของหรือผู้ครอบครองทรัพย์สิน รวมถึงประชาชนมีส่วนร่วมในขั้นตอน
กระบวนการประกาศและขึ้นทะเบียนร่วมกับหน่วยงานท้องถิ่นและนำเสนอเรื่องต่อรัฐมนตรีว่าการ
กระทรวงวัฒนธรรมเพื่อพิจารณาประกาศและขึ้นทะเบียนตามกฎหมาย
(3.1) กรณีการรื้อถอน ซ่อมแซมหรือทำประการใด ๆ อันเป็นการทำลายตัว
อาคารหรือพื้นที่ของความเป็นย่านชุมชนนั้น หากเป็นกรณีเร่งด่วน ควรเปิดช่องทางให้ประชาชนเข้ามี
ส่วนร่วมในการรื้อถอน ซ่อมแซม ฯลฯ และควรกำหนดกรอบระยะเวลาไว้อย่างชัดเจน
(3.2) หน่วยงานที่รับผิดชอบ กำหนดให้กระทรวงวัฒนธรรมเป็นหน่วยงานหลักใน
การทำหน้าที่ในการบริหารจัดการเกี่ยวกับการให้ความคุ้มครองโดยมีคณะกรรมการอนุรักษ์ย่านชุมชน
ประวัติศาสตร์ทำหน้าที่ให้คำแนะนำ คำปรึกษาและให้ความเห็นชอบในการบริหารจัดการย่านชุมชน
ประวัติศาสตร์และในส่วนท้องถิ่นกำหนดให้เป็นหน้าที่ขององค์กรปกครองส่วนท้องถิ่นร่วมกับ
คณะกรรมการชุมชนทำหน้าที่ในการกลั่นกรอง พิจารณาความเป็นย่านชุมชนประวัติศาสตร์ในระดับ
ท้องถิ่นก่อนนำเสนอเรื่องสู่การพิจารณาของหน่วยงานกลางเพื่อให้รัฐมนตรีว่าการกระทรวงวัฒนธรรม
อนุมัติการขึ้นทะเบียนเพื่อให้ความคุ้มครอง
(4) การมีส่วนร่วม ควรเปิดโอกาสให้ประชาชนเข้ามามีส่วนร่วมอย่างแท้จริงในทุก
กระบวนการทุกขั้นตอนของการกำหนดความเป็นย่านชุมชนประวัติศาสตร์ ตลอดจนกระบวนการให้
ความคุ้มครองร่วมกับหน่วยงานท้องถิ่นและหน่วยงานภาครัฐ
(5) ควรกำหนดมาตรการสร้างแรงจูงใจในรูปแบบของมาตรการทางเงิน มาตรการทาง
ภาษี และมาตรการทางสังคมในการยกย่องให้รางวัลเป็นชุมชนต้นแบบ เป็นต้นThis dissertation aimed to study and analyze problems and limitations of
existing laws related to the protection of heritage sites in Thailand and to study foreign
legal measures for the successful protection of heritage sites. The importance of this
dissertation was compilation of guidelines for further establishment of specific legal
measures for the heritage sites protection in Thailand.
The results of the study revealed that Thailand does not have any specific legal
measures for the heritage sites protection. Analyzing existing relevant laws, it was found
that they have limitations in the enforcement of the heritage sites protection. In
contrast, foreign countries have such specific legal measures used in conjunction with
town planning laws, or town planning laws completely provide the protection.
Problems and limitations of the existing laws related to the protection of heritage sites
in Thailand could be concluded as follows: 1) The existing town planning laws do not
have specifications of heritage sites. However, some specifications result in overlay
districts between conservation areas and commercial areas. 2) There are no definitions
of heritage sites for legal protection. 3) Strict enforcement of protection imposes
restrictions on the rights of owners or occupants of properties. 4) There are some
problems concerning main units of responsibility. 5)There is lack of public participation.
6) There are no incentive measures. Therefore, in order to resolve the aforementioned
problems, Thailand should issue particular legal measures to be used in conjunction
with the exiting town planning laws. Guidelines for such legal measures are as follows:
1) Heritage sites are officially declared in the existing town planning laws. In a
short term, these heritage sites can be included in local ordinances. In a long term in
the future, these heritage sites are declared in the form of an act.
2) Specific laws should be enacted for the protection of heritage sites within
the following framework of guidelines.
(1) Heritage sites should be determined. The definition of a heritage sites
should cover buildings, structures, and surrounding areas that make up the entire
district. The district should include the settlement that has developed over a long
period of time that conveys its entity or identity. The district is compatible with the
settlement, terrain, and environment. This reflects the way of life from the past to the
present which has values acceptable in archeology, architecture, history, aesthetics or
society.
(2) There) should be classification of heritage sites by mainly considering
buildings or building groups. They can be classified as follows; (1) Buildings with
historical or architectural value that makes the entity of the district. (2) Buildings with
historical or architectural value that enriches the atmosphere of the district. ( 3 )
Buildings with historical value that may conflict with the entity or atmosphere of the
district.
(3) The protection stated in new laws should be strict, but flexible in some
aspects. New laws should prescribe that owners or occupants and people should
participate in the process of announcing and registering heritage sites with local
government agencies. They can submit their nomination via an online registration form
or contact the agencies in person for the staff to conduct a preliminary verification and
submit the documents to the community board for consideration and approval. The
community board then submits the documents directly to the responsible agency to
approve the nomination in sequence. The responsible agency finally presents the
nomination to the Minister of Culture for consideration. If appropriate, it shall be the
power of the Minister of Culture to perform legal declaration and registration of
heritage sites.
(3.1) For demolition, repair or any acts which causes destruction of
buildings or district areas, if it is an urgent case, the public should be allowed to participate in the demolition, repair, etc. There should be a clear time frame. For
example, there should be urgent registration within 24 hours or a local authority has
power to issue building protection which may be scheduled for at least 6 months.
(3.2) Ministry of Culture under the direction and supervision of the
Minister of Culture is the main organization to perform the management of the
protection through the heritage sites conservation committee consisting of
representative from the Fine Arts Department, the Department of Public Works and
Town and Country Planning, and the Ministry of Natural Resources and Environment
as well as representatives of scholars who have knowledge and expertise in various
fields related to heritage sites. This committee serve by giving advice, consultation,
and approval to the management of heritage sites together with the Minister of Culture.
For the local sector, it is the duty of local government organizations in association with
community boards to consider heritage sites at the local level before presenting them
to the central authority for the Minister of Culture to approve the registration for
protection.
(4) People should be provided with opportunities to truly participate in
the whole process of the determination of heritage sites. They should also be allowed
to the protection process in collaboration with local government agencies.
(5) Incentive measures should be established to encourage people to
participate in the management of heritage sites together and to beware of the
importance of heritage sites which are worth being conserved as priceless cultural
heritages. There may be measures in the form of monetary measures, tax deduction
measures, or social measures to recognize and reward a model community. There may
also be measures to transfer the rights to land or the rights to develop as an alternative
to owners or occupants who lack funds to improve their old buildings or structures
under conditions specified by the State. In so doing, the buildings or structures will be
useful in other areas
Innovation of agricultural brand communication for value-added in Thai rubber to global market
No full textThesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2020The title of this study is “Innovation of Agricultural Brand Communication for
Value-Added in Thai Rubber to Global Market”. The objectives of this study are 1) to
study the brand building communications process of Thai rubber to create more value
in the global market, 2) to study the brand communications strategy for Thai rubber to
enter the global market and become Thailand’s business ambassador, 3) to study the
factors that have an impact on propelling the Thai rubber brand to the global market,
and 4) to develop the brand communications framework for developing Thai rubber as
an agricultural product in the global market. This study employs the qualitative research
methodology by categorizing the analyses into three parts as follow:
The first part is Content Analysis. This part is the study of content analysis of
National Strategy B.E. 2561-2580, Thailand 20-Year Natural Rubber Strategic Plan
(B.E. 2560-2579), and Master plan of Rubber Authority of Thailand B.E. 2560-2564
(4th amended during B.E. 2562-2564) for analyzing the brand communication process,
brand communication strategy and factors affecting communication on creating Thai’s
rubber brand to global market.
The second part is to study guidelines, strategies, process, procedure in selling
Thai’s rubber products to international market, and factors affecting the communicated
approach to add value to Thai’s rubber. In this part, the researcher studied rubber
producers in Thailand by using the In-Depth Interview methodology. There are six key
informants including government agency (Rubber Authority of Thailand), the rubber farmer institutes sector (Ban Khao Sok rubber fund cooperative, Chonburi province and
the Trang rubber fund co-operative federation), Thai rubber entrepreneurs (Thai rubber
Association and Thai Latex Concentrate Association) a licensed brokerage company)
and Those with the role for making the decision to purchase Thai rubber (Triple and
Forwarding Co., Ltd.: Licensed brokerage company).
In the final part, this part is to study Consumers of Thai rubber products abroad
by in-depth interviews for analyzing attitudes and behaviors in deciding to buy rubber
goods and products from Thailand by focusing on effective communication approach,
communication strategies for operating rubber businesses. Five key informants were
personal communication from five countries including 1) Helsinco Middle East LLC,
Dohar, Qatar, 2) Mohammed Ali Al-Ghamdi Trading Est., Jeddah, Saudi Arabia, 3)
Dhaishar Global Co. Ltd., Moulvibazar, Bangladesh and Hemingway Group, England,
4) Pai Cha Tar Wang Rubber Co., Ltd., the People’s Republic of China and 5)
NORINCO Shanghai Co. Ltd., the People’s Republic of China, which is the main
rubber market for Thailand.
It was found that Thai Rubber’s Brand Communication for increasing value in
the global rubber market is available to brand the Agricultural Commodity. Rubber
goods and products are commodity goods and have different shapes and usages. These
properties might be affected brand communication process in adding value in global
market differently for brand creation process for raw rubber goods such as block rubber,
smoked sheet rubber, fresh latex, concentrated latex, cup lump, etc. Rubber is well
known in the international market because consumers buy for processing in various
industries such as automotive industry, rubber glove industry, etc. Therefore, there is
unnecessary to create brand for rubber products as each rubber producers, including
rubber farmer institutes and rubber entrepreneurs, have their own commercial brands
before export for traceability of goods. However, for the primary rubber raw material,
if there is a need to add value to Thai’s rubber in global market, Brand Equity and Brand
Perceived Quality are required for Brand Loyalty and Brand Awareness. The mentioned
brand should be created under the title “Made in Thailand” to be a certified trademark.
Government organization such as Rubber Authority of Thailand should communicate
brand awareness for marking positive attitudes and perceptions of customer and increasing competitive advantage of Thai’ rubber with other rubber producing
countries.
Regarding the brand communication process for rubber products, Thailand
should create a brand of rubber products under the name “Rubber Product of Thailand”
and promote the image in the target markets for creating Brand Perceived Quality and
Brand Awareness. This could enhance the acceptance of quality and standard of Thai’s
rubber for the development of Thai’s rubber sector.
In the view of consumer in the international market were known and were aware
of the properties of Thai rubber in terms of quality from raw material rubber products.
It could be said that rubber is an economic crop that consumers are known and familiar
with on a global scale. Therefore, the brand communication process of rubber products
must be linked to the brand of rubber goods. The type of raw material that is known
and believes in quality with competitive advantage in the market compared to other
countries. In addition, to make value on Thai rubber products, the creation of innovative
rubber products and proactive marketing should be accelerated to create opportunities
for Thai rubber products in the world market.
The major strategy of Thai Rubber’s Brand Communication in the global
market should be used Integrated Marketing Communication and Customer Relation
Management Strategies because rubber goods and products are highly competitive as
many countries also produce. The customers need to touch rubber goods and products
through visiting the production process, communication with personal selling and try
to use them for gaining confidence in rubber goods and products before making a
purchase. The customer relation management strategy would enhance the customer
confidence and brand royalty. This strategy might enhance existing customers to
introduce rubber goods and products to other customers.
However, guidelines for brand communication of rubber goods of new
entrepreneur who need to export rubber to international market should be used price
strategy for stimulating and persuading consumers to be interested in purchasing the
goods. International customers who know Thai’ raw rubber brand for long time such as
People’s Republic of China, the largest rubber consumer in Thailand and the world,
would highly attention and concern about brand. Regarding guideline for marketing,
integrated marketing communication strategy through sponsorship marketing/cooperation activities with companies or organizations in the targeted countries should be employed
to be a communication and sell agents for customers. This strategy might strengthen
confidence and acceptance for new brand to easily enter to market.
Regarding Marketing Public Relation strategy and Brand ambassador marketing
strategy, if Thailand has created rubber brand for global market as mentioned, these
strategies could be used for communication and marketing for new rubber goods and
products for adding value toward consumers.
However, guidelines in developing Thai rubber to be a brand ambassador of
agricultural products are needed to be developed in many aspects such as building
knowledge, understanding, and integrating with many stakeholders including the
government sectors, private sectors and rubber farmer institutes. As the first step,
Thailand should use the mentioned strategies in term of communication by the
government and Rubber Authority of Thailand should be a “Brand Ambassador” for
the government to manage rubber system including marketing communication system.
In addition, it was found that factors affecting brand communication for rubber
goods and products are included 1) internal factors: government policy, human resource
capability in research, innovation, and management, finance, production, and
communication and marketing, 2) external factors: the market situation of rubber,
competitors, and international consumer’s behavior and attitude.
Therefore, conceptual framework of brand communication of Thai Rubber as
agricultural commodity to global market will extend knowledge and apply conceptual
framework and theory to practice of every stakeholder. This will benefit agricultural
communication and business by develop and add value to agricultural product towards
global level. This study could be a part of communication innovation which will benefit
for agricultural sector, business sector, and other sectors
The analysis of flood risk area and suitable collective center in Sakon Nakhon Province
No full textการค้นคว้าอิสระ คณะบริหารการพัฒนาสิ่งแวดล้อม สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2563การศึกษานี้มุ่งเป็นวิเคราะห์พื้นที่เสี่ยงอุทกภัยและที่เหมาะสมสำหรับศูนย์พักพิงผู้ประสบภัยในจังหวัดสกลนคร โดยการวิเคราะห์ร่วมกับระบบสารสนเทศภูมิศาสตร์ ด้วยเครื่องมือ Weighted Overlay โดยแยกการวิเคราะห์ออกเป็น 2 ส่วน คือ 1) การวิเคราะห์พื้นที่เสี่ยงอุทกภัย จะพิจารณาจากปัจจัยทั้ง 7 ปัจจัย ได้แก่ กลุ่มชุดดิน การใช้ประโยชน์ที่ดิน เส้นทางน้ำ ปริมาณน้ำฝน พื้นที่น้ำท่วมซ้ำซาก ความสูงของพื้นที่ เเละความลาดชัน 2) การวิเคราะห์พื้นที่เหมาะสมสำหรับศูนย์พักพิงผู้ประสบภัย จะพิจารณาจากปัจจัยทั้ง 5 ปัจจัย ได้แก่ ถนน การใช้ประ โยชน์ที่ดิน เส้นทางน้ำ ความลาดขัน และผลการวิเคราะห์พื้นที่เสี่ยงอุทกภัย เพื่อใช้ประกอบการตัดสินใจและเพื่อเตรียมความพร้อมกับการรับมืออุทกภัยที่จะเกิดขึ้นในอนาคตได้อย่างเหมาะส
A journey to stardom: an analysis of celebrity construction and management of J Jetrin Wattanasin
No full textThesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2020The objective of the research was to study the celebrity construction and
management of J Jetrin Wattanasin through the eras of communication media towards
sustainable stardom. The study was qualitative research, conducted by three main
research methods: a) documentary research, b) in-depth interviews with 24 key
informants, classified into 10 groups: Pop Artist Celebrity, Sport Celebrity, Family
Member, Close Friend, Colleague, Fan Club, Sport Expert, Entertainment Expert,
Media Expert, and Academician, and c) participant observation.
The findings showed that the factors affecting the celebrity construction of
Jetrin are his personal factors, which cover his background and upbringing, his journey
to stardom, and his personal characteristics; roles and influence of media, and his fan
clubs. On the other hand, the strategies Jetrin uses to manage his celebrity are fan club
maintenance, image management, crisis management and marketing communication,
which are related to the Boorstin’s Concept of a Hero and Bourdieu’s Concepts of
Capitals: Cultural, Economic, Symbolic, and Social Capital which can be transmitted
across generations and converted from one into another and backward. All of these
factors and strategies enable Jetrin to sustain his long-lasting stardom and to stand
against the time for more than 20 years