Sarhad University of Science & Information Technology (SUIT), Peshawar: E-Journals
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    404 research outputs found

    SELF-EFFICACY AND SPORTS: PERCEPTION OF PUNJAB UNIVERSITY ATHLETES

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    Self-efficacy is a person\u27s judgment about being able to perform a particular task. It\u27s a student’s belief on his/her capabilities to perform a particular activity. It is not necessary that if a person has a high self-efficacy in a certain area then he will have the same in other. Self-efficacy varies from person to person or task to task. Self-efficacy theory originated from social cognitive theory of Albert Bandura(1995), i.e. "The belief in one’scompetencies to execute the courses of action required to manageprobablecircumstances".It can also be said that it is the belief of a person that he can perform in a certain manner to achieve a certain goal. These beliefs are factors of how people think, behave and feel (Bandura, 1994).Â

    IS PRIVATIZATION A PANACEA? PRE AND POST PRIVATIZATION ANALYSIS OF FINANCIAL PERFORMANCE

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    The aim of this study is to examine the impact of privatization of state-owned enterprise on financial performance, employees’ satisfaction and customer satisfaction.  Pakistan Telecommunication Company Limited (PTCL) was taken as the organization for analysis. Five years pre and post-privatization financial figures were analyzed to compare the return on asset, return on equity, earning per share, net profit margin, and dividend payout. To know customer satisfaction level, the questionnaire was personally administered and 102 questionnaires complete from all respects were included for analysis. A semi-structured interview was conducted with 25 employees to determine the satisfaction level of employees. Findings of the study confirmed adverse financial performance after privatization followed by the high level of employees’ dissatisfaction. However, customer satisfaction level was high after privatizatio

    CONSUMERS’ WILLINGNESS TO BUY FOREIGN PRODUCTS: EFFECTS OF CONSUMER ANIMOSITY AND ETHNOCENTRISM

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    The aim of this study is to examine the effects of animosity on consumer’s willingness to buy foreign products. Animosity can be a vital force to decide whether to buy a foreign product or not.  This research paper is about measuring and quantifying the animosity of people of china towards Japanese products in general. Additionally, it is quite evident from previous researches, that people of china have a special grudge against Japanese, after world war II. Previous studies in this regard were conducted in one or few cities of china, this research aimed to collect data from multiple cities, in order to generalize the concept.  To discuss in detail, whether people from different parts of china consider this animosity against Japanese products or not. In addition, this study also highlighted a new construct i.e. perceived quality. What will happen if a Chinese consumer have to decide between animosity and better quality of Japanese product?  To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing.  Findings of the study revealed that, people in china still have high level of animosity towards Japanese products. And even at times, products with high quality are being ignored because of its Japanese background. Most important and consistent to current literature, results showed that, consumer animosity as a higher order construct which is indicated by economic animosity and war animosity.  Those parts of china where we found an extreme animosity, ethnocentrism couldn’t play a significant role to affect the other constructs in the animosity model. Animosity can be a result of any event or mishap, but will it stay the same after so many years? irrespective of the quality of product, this is what, this paper tends to highlight.Â

    EFFECT OF CROSS FIT EXERCISES ON WEIGHT LOSS OF MALES IN LAHORE

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    The purpose of this research was to explore the effect of Cross Fit, a latest fitness techniques being used all over the world to get a good physique and health, in reducing weight of male persons ranging from 18 to 25 years. A sample of 8 male students ranging age from 18 to 25 years to measure the change in variables like Body weight, %age Fat ratio, %age of Total Body Water contents, %age of Lean Muscle Mass after applying Cross Fit training program in pre and post analysis. After designing and applying a 28 days Cross Fit plan and diet plans for each individual according to their Basal Metabolic Rate (BMR) and Total Daily Energy Expenditure (TDEE), it was found that there is a positive significant change in these variables mentioned above which showed that Cross Fit training program d

    ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS

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    Although the concept of brand loyalty and equity in recent times has evolved one of the dominant phenomena of brand management, yet the picture is incomplete without considering the role of consumer involvement levels. The purpose of this study is to investigate significant antecedents of brand loyalty, and its role in building brand equity, relationships are also measured by conducting comparative analysis of consumer involvement levels. The self-administered survey and regression analysis used to measure relationships of variables. The findings showed significant and positive relationship of perceived quality, brand trust, and customer satisfaction with brand loyalty, and highly significant and positive impact of brand loyalty is found in building brand equity. Significant differences are found between high and low involvement settings. This research will provide exceptional learning opportunities for brand managers and scholars alike, through empirical verifying the relationships of variables, by using two brands of different consumer involvement levels.Â

    JOB MARKET ANALYSIS: A COMPARATIVE STUDY OF LIBRARY AND INFORMATION SCIENCE WITH COMPUTER SCIENCE AND MANAGEMENT SCIENCE SUBJECTS IN KP.

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    This study is conducted to analyze the job market of library and information sciences (LIS) and make a comparison with computer sciences and Management Sciences subjects in Khyber Pakhtunkhwa in 2017. The study shows that a drastic change occurred in the LIS job market in the year 2018. The job opportunities in LIS have been increased very rapidly as compared to above mention disciplines. There are more chances of jobs 73.33% at public sector for the professionals of LIS as compared to Computer science 63% and Management Science 46.15%. This study shows that Management Science jobs are on the top at job market 53.84% at private sector following Computer science 37% and LIS 26.67% respectively. Higher degrees such as M.Phil or PhD degrees are also required for many higher posts. Majority of the posts need Bachelors and Master degrees in LIS subject as compared to other subjects of this study

    THE ROLE OF EI AS A MEDIATOR BETWEEN LEADERSHIP STYLES AND ITS EFFECTIVENESS AMONG THE EMPLOYEES OF BANKING SECTOR

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    The current research study focus on investigating the model of leadership, its effectiveness and emotional intelligence level among the banking sector employees proposed by (Badrui-Harun, Zainol, Amar and Sheri.,2016). In order to get appropriate response data was obtained from banking sector employees located in Islamabad through random sampling technique. Total 600 questionnaires were distributed among the selected head office employees of different banks. After removing missing item constructs finally 390 questionnaires were used for further analysis. In order to validate the model (Barron and Kenny.1986) mediational technique through regression analysis was performed. Results indicate that direct relationship between (Transformational and Transactional Leadership) with effectiveness (Dependent Variable) and Emotional Intelligence (Mediating Variable) was significant. That leads to acceptance of the hypothesis relating direct relationship among these variable. In the next stage mediating variables findings show that emotional intelligence fully mediate the relationship between Transformational leadership style and leader’s effectiveness, while EI partially mediate the relationship between Transactional Leadership and leader’s effectiveness. Result indicate that emotional intelligence act as a good mediator between transformational leadership and leader effectiveness

    INDUSTRY ACADEMIA COLLABORATION IN THE CONTEXT OF OPEN INNOVATION: EMPIRICAL EVIDENCE FROM PAKISTAN

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    Industry & academia are building pillars of a country’s knowledge base economy. Industry focus is on practical significance while role of academia is to disseminate knowledge. Although they seem different in their focus; however, there are similarities for innovation-based partnerships. Once Industry & Academia are embedded in the notion of “open innovationâ€, both parties can benefit from collaboration. This is a quantitative study in which drawing upon resource dependence theory, a framework is developed for collaborating factors between industry and academia in the context of Pakistan. Sample from industry and academia is studied using survey instrument and impact of collaboration is measured on magnitude and level of innovation. LISREL based modeling technique is used for quantitatively analyzing proposed framework. Two questions are addressed in this study; What are the antecedents of industry and academia to collaborate in the context of open innovation, and the impact of collaboration on magnitude and level of innovation? This study contains key implications for education sector, industry and policy makers for enhancement of knowledge base in Pakistan

    FINANCIAL LEVERAGE, WORKING CAPITAL MANAGEMENT AND FIRM PROFITABILITY: EMPIRICAL EVIDENCE FROM PAKISTAN STOCK EXCHANGE

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    This study aims to investigate the working capital management practices and its effects on firms’ profitability with moderating role of leverage. The Generalized Method of Moments estimation technique under fixed effect specification is used to analyze the cross-industries sample of 210 nonfinancial firms listed on Pakistan Stock Exchange. The result showed that receivable collection period and payable payment period have positive significant impact on profitability of firms, on the other hand cash cycle has significant negative impact on profitability of firms, and where as the impact of payable payment period is found insignificant on profitability. In case of moderation of leverage with respect to relationship of working capital with profitability the results showed that leverage weakens this relationship significantly. The study suggests that managers in nonfinancial sector should take into consideration the moderating role of leverage with respect to working capital management

    INTERCEDING EFFECT OF ORGANIZATIONAL SUPPORT BETWEEN EMOTIONAL INTELLIGENCE AND JOB SATISFACTION: A CONFIRMATION FROM PRIMARY PUBLIC SCHOOLS OF PUNJAB.

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    The focus of this empirical study is to examine the interceding effect of Perceived Organizational Support (POS) between Emotional Intelligence (EI) and Job Satisfaction (JS). For this purpose, random data of 300 respondents was collected from primary public schools of four districts of Punjab, Pakistan i.e. Lahore, Sahiwal, Okara and Nankana Sahib through self-administrative questionnaires. The time legged approach is used in collection of data to decrease self-biasness of responses. Sequential Equation modeling is applied to test the effectiveness and fitness of model. The results of the study suggest that job satisfaction is positively affected by emotional intelligence Perceived Organizational Support (POS) also influences the relationship between emotional intelligence and job satisfaction. Practical implications and future directions are also provided.Key terms: Job Satisfaction, Emotional Intelligence, Perceived Organizational Suppor

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    Sarhad University of Science & Information Technology (SUIT), Peshawar: E-Journals
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