Sarhad University of Science & Information Technology (SUIT), Peshawar: E-Journals
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Cross-Border Data Flows and Privacy Rights: Reconciling International Norms with National Security
Full text linkThe rapid growth of digital technologies and globalization has made cross-border data flows a key driver of economic growth, innovation, and governance. However, these flows raise significant concerns over privacy and national security, creating tensions between international norms and domestic regulations. This study explores legal and policy frameworks governing cross-border data transfers, including international agreements like the EU–US Data Privacy Framework and APEC Cross-Border Privacy Rules, alongside national laws such as China’s Data Security Law and U.S. cross-border transfer rules. Using qualitative research, comparative legal analysis, and policy review, the study highlights challenges from divergent regulations, ethical concerns over privacy erosion, and compliance burdens for multinational entities. Findings emphasize that reconciling international data mobility with security and privacy requires multilateral cooperation, strong data protection mechanisms, transparency, and independent oversight. Balanced strategies are essential to ensure data flow, safeguard privacy, and mitigate security risks in the digital er
Behavioral Economics in Green Marketing: Impact of Consumer Behavior on Sustainable Business Practices in the Fashion Industry
Full text linkFashion industry has long been a significant contributor to environmental waste, yet there has been a shift towards eco-friendly practices as consumer awareness grows. This paper aims to explore how behavioural economics can be applied to ecological marketing interventions within the fashion industry, with a focus on green products and sustainable practices. It examines the role of cognitive biases, social norms, and emotional drivers in shaping consumer preferences for eco-friendly fashion. Additionally, the paper empirically investigates how selected fashion brands leverage these insights to foster climate-conscious purchasing behaviours, thereby contributing to the achievement of Sustainable Development Goals (SDGs), specifically SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action). By reviewing successful green marketing strategies and consumer behaviour, this paper provides valuable insights for businesses on implementing effective sustainable marketing strategies that align with global sustainability initiatives. The findings suggest that strategies such as eco-labeling, transparency, social proof, and emotional branding can help shape consumer behavior and contribute to global sustainability goals. The study highlights the importance of understanding consumer psychology and behavior in promoting sustainable fashion consumption
From Data to Decisions: Hyper Automation and Real-Time Analytics in Building Resilient Operations and Supply Chain Management
Full text linkThis research explores how hyper automation and real-time analytics can be used to create resilient operations and supply chain management in the manufacturing and logistic industries. Although hyper automation will be adopted faster, and by 2024, 79% of global supply chain organizations have deployed a hyper automation platform, most are finding it challenging to turn frenzied data streams into robust decision-making systems. This study used a concurrent mixed-methods study design and examined data collected on 167 operations and supply chain leaders in 92 multinational companies. With the use of the recently confirmed Hyper automation Resilience Index (HARI), the results indicate that organizations that attained the Resilience Maturity Level 4 had 63% fewer disruption recovery periods and 52% higher supply chain visibility than the baseline. On the other hand, immature hyper automation deployments were associated with 41% decision paralysis plus 37% operating organization trust. It resulted in five key design principles; real-time sensemaking architecture, autonomous decision protocols, resilience feedback loops, socio-technical governance, and dynamic capability orchestration. The article offers a tested diagnostic tool and roadmap of implementation to design hyper automation systems that transform data into resilient decisions. The future studies should consider longitudinal effects on the competitive advantage and industry-specific disruption patterns
Navigating Anxiety in the Teaching Practicum: Insights from Student Teachers’ Experiences
Full text linkThis study explored the nature of anxiety experienced by student teachers during their teaching practicum, focusing on its causes and the strategies used to manage it. Conducted as a qualitative case study across various public and private universities in District Peshawar, data were collected through in-depth interviews and reflective journals. The findings revealed that student teacher anxiety is primarily situation-specific, driven by six key factors: unfamiliarity with classroom settings, being observed by mentors or supervisors, perceived lack of teaching competence, pressure to meet expectations, limited English proficiency, and classroom management challenges. To cope with this anxiety, student teachers employed strategies such as adapting to their environment, preparing thoroughly, building strong relationships with mentors and students, boosting self-confidence, practicing positive thinking, and maintaining a calm, enthusiastic attitude. These findings underscore the need for greater support from universities and mentor teachers, recognizing anxiety as a natural part of the practicum experience and crucial to the professional growth of future educators
"A Psychological Analysis of Literature Created in the Context of Historical Pandemics": تاریخ میں گزری وباؤں کے پس منظر میں تخلیق شدہ ادب کا نفسیاتی جائزہ
No full textThere have been many great epidemics in the world and there are many literary works in the context of these epidemics in history. Fortunately, in every age, writers have responsibly written down their feelings and that is why, despite the passage of hundreds of years, it is because of their work that we are now aware of what happened to people at that time.
There is a special background to this creative literature which has a message of life, hope and uniqueness despite immense fear and uncertainty. These epidemics and tragedies not only influenced human culture but also inspired writers to create valuable literature by feeling pain, fear and hope caused by the epidemics. There is no significant research work on the psychological effects of the epidemic on literature. To fill this research gap, this study examines the attitudes, circumstances, feelings and attitudes of people in different eras and the psychological effects of the epidemic on authorship.
This research study has taken a psychological look at selected works from World Literature to Urdu Literature. In World Literature, Literature created in the context of plague epidemics in London during 1665-1666, Spanish flu in 1918, influenza in 1978, and plague in the French Algerian coastal city of Oran in 1947 was reviewed. While in Urdu literature, the literature created in the background of epidemics like cholera, smallpox and meningitis in India has been reviewed. In addition, literary letters were also reviewed
A Study of Novel “Haasil” (In the Context of Comparative Religion): ناول "حاصل" کا مطالعہ (تقابل ادیان کے تناظر میں )
No full textWorld history tells that there is a long list of prophets and of their accompanying religions who exclusively endeavored to invite humanity to the path that links humans directly with Allah. Judaism, Christianity and Islam are, however, more prominent and popular as compared to other religions. Comparative religious studies is one of the emerging fields within the ambit of modern knowledge. Comparative religious study is considered to be essential owing to the fact that reality, significance and superiority of numerous existing things in the world are determined through their opposites.. Comparative religious study is, nevertheless, an extremely meticulous as well as sensitive field of knowledge. In under research novel "Hasil" by Umera Ahmad, a precise as well as neutral comparison has been drawn between Islam and Christianity. Umera Ahmad in the novel, through Hadeed and Sania has protected religion, on the one hand, from being center of any controversial debate and on the other hand assisted the reader in the process of effectively analyzing with an intent to blow his mind
The Role of Swabi’s Literary Figures in the Promotion of Urdu Literature: اُردوادب کے فروغ میں صوابی کےاہلِ قلم
No full textSwabi, a vibrant region of Khyber Pakhtunkhwa, has made significant contributions in various fields, including the development of Urdu literature. This area possesses a rich literary heritage where both male and female writers actively participate in promoting literary traditions. The writers and poets of Swabi have creatively reflected local customs, social values, and cultural traditions in their literary works, thereby enriching Urdu literature with regional color and authenticity. This article highlights the positive role of Swabi’s literary figures in preserving cultural identity and strengthening the growth and diversity of Urdu literature
How Servant and Humorous Leadership Link to Innovative Behavior: Exploring the Moderating Rolr of Workplace Fun Environment
Full text linkThis study aims to assess the link between servant leadership and humorous leadership with innovative behavior and a workplace fun environment as a moderator between the two paths. For data gathering, a survey design was used. In this regard, respondents who work in the service industry of Pakistan were employed with a sample of 350. The data was analyzed using Smart PLS. As per results, servant leadership and humorous leadership are linked significantly to innovative behavior. Moreover, a workplace fun environment moderates the link between the servant and humorous leadership and innovative behavior. Our study adds to the direction of leadership styles and innovative behavior in the service industry along with identifying the new aspect of the workplace\u27s fun environment. Under the canopy of social exchange theory, servant leadership presence provides a platform for the growth and development of employees in the presence of a workplace fun environment which leads to improved innovative behavior. Thus, employees repay positively the exchanges received from their leader and environment. Finally, using the social information processing theory, the presence of humor and fun at the leadership level and workplace environment is a meaningful way to affect innovative behavior. This study contributes by providing managers an insight into the use of workplace fun environments and leadership styles as a strategy to improve innovative behavior
An Analysis of "Negotiated Justice" in Accountability Landscape: Lessons from Pakistan
Full text linkThis article explores the multifaceted landscape of accountability mechanisms in Pakistan, with a particular emphasis on the utilization of settlement procedures. Investigating the legal framework that governs these mechanisms, the study delves into their application within the country\u27s justice system, specifically examining cases handled by institutions such as the National Accountability Bureau (NAB).The analysis dissects the advantages and drawbacks associated with captioned settlements, considering their role in expediting legal processes and potentially rehabilitating offenders. Through a comparative lens, the article contrasts the Pakistani approach with international best practices, identifying lessons learned and areas for potential improvement.
Addressing ethical considerations and transparency concerns, the study evaluates the impact of these mechanisms on the broader goals of accountability, justice, and public trust in Pakistan\u27s legal institutions. Furthermore, the article examines the challenges faced by accountability bodies in implementing these mechanisms effectively and proposes recommendations for overcoming hurdles and ensuring a more robust accountability framework. In conclusion, this article provides a comprehensive examination of settlements within Pakistan\u27s accountability mechanisms, offering insights into their legal, ethical, and societal dimensions. It contributes to the ongoing discourse on the effectiveness and fairness of these tools in the pursuit of justice and accountability
AN INQUIRY INTO THE IMPLEMENTATION PROCESS OF THE NEW ACCOUNTING MODEL
Full text linkThe New Accounting Model has been adopted as a government accounting system in Pakistan under PIFRA reforms. This study aims to investigate the process of implementing the New Accounting Model, as previous research has given inadequate focus to the government accounting of Pakistan and its constituents. The results are considered valuable for education, policy, and practice in government accounting and have the potential to provide insights for future amendments. A thematic analysis of the interview data reveals that the New Accounting Model was implemented in a systematic manner. This encompassed conducting a feasibility study, designing the New Accounting Model and System Application Program, conducting testing at designated locations, capacity building, establishing necessary infrastructure, and subsequent functionalization of the model at pilot, rollout, and replica sites