Jurnal Online Universitas Galuh
Not a member yet
8739 research outputs found
Sort by
Pengaruh Gaya Hidup terkait Konsumsi Makanan terhadap Keputusan Pembelian dan Nilai Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan Online pada Generasi Z
Get PDFThe development of digital technology has driven significant changes in various aspects of life, including food consumption patterns, particularly among Generation Z. One rapidly growing innovation is Online Food Delivery (OFD) services. Lifestyle changes and technological convenience require culinary business actors to understand consumer segmentation accurately in order to remain competitive. This research was conducted at three universities in the Jatinangor District, namely Padjadjaran University, Bandung Institute of Technology (Jatinangor Campus), and the Indonesian Cooperative University (IKOPIN). The aim is to identify the characteristics of Generation Z users of OFD services. This study adopts a quantitative approach using a survey method, with a sample size of 196 respondents. The results show that the concepts of food-related lifestyle, purchasing decisions, and customer value are perceived positively by respondents, making them relevant in the context of online food delivery usage among Generation Z. This research provides a theoretical contribution by enriching the literature on the Food-Related Lifestyle (FRL) concept in the digital context, as well as a practical contribution for food industry players and OFD service providers in designing marketing strategies that align with the characteristics of Generation Z consumers
Perhitungan Value at Risk (VaR) pada Saham Sub Sektor Pertanian dengan Metode Simulasi Historis dan Monte Carlo
Get PDFMaking investment decisions requires the right approach in measuring potential losses, one of which is investing in agricultural sub-sector shares. Potential losses can be seen from the Value at Risk (VaR) value. The aims of this research are 1) to calculate the VaR value of single assets and portfolios in the agricultural sub-sector using two methods; 2) to determine which method is more accurate and reliable in estimating losses in agricultural sub-sector shares; and 3) to provide the best investment alternative for investors to invest in one or both shares. The research uses time series data from two agricultural sub-sector shares, namely PT. Sampoerna Agro Tbk (SGRO) and PT. Perusahaan Perkebunan London Sumatra Indonesia Tbk (LSIP) for the period November 30, 2020-November 30, 2024 totaling 970 data. Data were analyzed using Historical Simulation and Monte Carlo methods with the help of Microsoft Excel (Ms. Excel) software. The research results show 1) with a confidence level of 95%, the estimated loss value of SGRO, LSIP and portfolio shares (50:50) using the Historical Simulation method is Rp9,742,547.43, Rp14,810,924.37 and Rp10,336,139.64 respectively, while using the Monte Carlo method is Rp12,493,847.11, Rp15,996,384.77 and Rp11,257,991.86; 2) based on the results of the VaR analysis, a more accurate and reliable method for estimating losses in agricultural sub-sector shares is the Monte Carlo method because it provides a greater estimate of the value of losses through repeated iterations; and 3) based on VaR calculations, it is recommended for investors to invest in both shares in a 50:50 proportion because it can reduce the estimated value of losses received compared to investing in just one share
Preferensi Konsumen Terhadap Atribut Produk Minuman Olahan Buah Gumijus Cabang Tubagus Ismail
Get PDFThere are notable behavioral differences between online and offline consumers. Generally, consumers prefer to purchase food and beverages, including fruit-based smoothies, through offline channels. However, offline sales at the main Gumijus branch located in Tubagus Ismail have shown a decline. This research seeks to identify consumer characteristics and their preferences in purchasing Gumijus smoothies through offline channels, focusing on specific product attributes. A quantitative approach was employed, involving 100 respondents, with data descriptive and conjoint analysis methods. The results indicate that the majority of consumers are female, belong to Generation Z, are students or university students, hold a bachelor’s (S1/D4) degree, have an income of more than Rp4,482,915, and usually purchase smoothies 1–3 times a week. Most of them found out about Gumijus through family, friends, or acquaintances. The preferred smoothie combination among consumers includes a slightly sweet taste, thick texture, single-serving portion, health benefits that support the immune system, a price range of Rp15,000–Rp25,000, low sugar content, online advertisements, and a buy 1 get 1 promotion
Efektivitas Media Sosial sebagai Sarana Promosi Pelatihan Project Management AGAVI Institute dengan Pendekatan AIDA
Get PDFOne of the education in the agricultural sector whose information can be found on Instagram social media, is Project Management through virtual agribusiness training. This study aims to (1) Identify the characteristics of consumers of the AGAVI Institute Project Management Training Program (2) Analyze the effectiveness of promotional media on consumer buying interest in the This study analyzes the effectiveness of social media using the AIDA approach observatively and exploratively through a qualitative approach, determining informants and respondents purposively, namely Project Management training users and 2 informants (Program & Relation Manager) AGAVI Institute. Proving the AIDA approach is considered effective with an overall score of 4.08 and the score of each AIDA variable is worth attention 4.25, interest 4.10, desire 4.02, and action 3.97. The evaluation that can be done by AGAVI Institute after this research is to pay attention to promotional content so that it can convince the audience to purchase the training offered
Efektivitas Iklan Meatless Kingdom pada Media Sosial Instagram dengan Pendekatan Model AIDA
Get PDFInstagram is one of the largest social media platforms in Indonesia and is widely used by companies to reach consumers directly, including Meatless Kingdom, a producer of plant-based food products. Despite offering health and environmental benefits, the product still faces challenges such as low public awareness and limited interest in trying plant-based alternatives. This study aims to measure the effectiveness of Meatless Kingdom’s promotional content on Instagram using the AIDA model (Attention, Interest, Desire, Action). The research employed a quantitative descriptive survey method involving 100 active followers of the @meatlesskingdom Instagram account, selected through systematic random sampling. Additional data were collected through interviews with the business owner and a literature review. The findings indicate that the promotional content is categorized as “Highly Effective” with an average score of 4.372. The highest scoring dimension was Interest (4.4975), followed by Attention (4.396), Action (4.3025), and Desire (4.292) as the lowest. Meatless Kingdom is encouraged to enhance emotional branding by maintaining appealing visuals and narratives that emphasize health, sustainability, and a modern lifestyle to boost consumer engagement and loyalty
Model Teaching Factory (TEFA) Sebagai Strategi Peningkatan Nilai Tambah Peternak Sapi Perah di Jember
Get PDFThe potential of dairy farming in Jember Regency is enormous, but the added value of milk products is still low because farmers sell raw milk without further processing. This study aims to analyze the potential replication of the Teaching Factory (TEFA) model of Jember State Polytechnic to increase the added value of dairy farmers. The research method uses a qualitative descriptive approach with direct observation to TEFA, literature studies, and secondary data analysis. The results showed that the TEFA model integrates dairy cattle breeding with independent feed production, waste utilization into biogas, and market-oriented milk product diversification. Bestcow Farm Jember data shows farming business has R/C Ratio of 1.09 with profit of Rp. 88,084,392.86 per year, but vulnerable to 15% feed cost increases. TEFA model replication has potential to increase added value through processed milk product diversification (30-70% margin), feed efficiency (20-30%), and waste utilization. Challenges of limited capital, human resources, and technology can be overcome through training, mentoring, and strategic partnerships. The TEFA model shows ideal agroindustrial integration with potential to increase farmer income by 100-180%
Analisis Faktor-faktor yang Memengaruhi Volume Penjualan Herbisida Glifosat Posat di PT Hibrida Jaya Utama, Kota Semarang
Get PDFGlyphosate herbicide was a type of chemical pesticide that was widely used to eradicate weeds in various fields, not only in agriculture. This research was conducted at PT Hibrida Jaya Utama, Semarang, Central Java. The purpose of this study was to identify the factors that affected the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama and analyze the factors that influenced the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama. The method of determining the location was done intentionally. The research method used was the case study method. The primary data used were the results of interviews with resource persons at PT Hibrida Jaya Utama, and the secondary data used were sales data from Posat and prices from Posat and Roundup in 2020-2024. The data analysis method used multiple linear regression analysis. The results of multiple linear regression analysis showed that product prices and competitor prices had a negative effect on the sales volume of Posat glyphosate herbicide. Product price did not significantly affect the sales volume of Posat glyphosate herbicide
Kehilangan Pasca Panen Berdasarkan Perbedaan Tata Kelola pada Rantai Pasok Paprika
Get PDFPost-harvest losses remain a major challenge in the paprika supply chain, particularly in agricultural regions such as West Bandung Regency. Variations in supply chain governance practices across different types of suppliers are suspected to contribute to differing levels of post-harvest losses. This study aims to identify and estimate post-harvest losses in paprika under different supply chain management systems. A multi-case study approach was employed, focusing on three types of suppliers in West Bandung: farmer groups, cooperatives, and independent collectors. A qualitative method was used, with descriptive analysis of post-harvest loss estimations based on data collected through interviews and field observations. The results indicate that the highest total post-harvest loss occurred in farmer groups (3.55%), followed by cooperatives (1.82%), and the lowest in independent collectors (1.12%). These findings suggest that differences in supply chain governance significantly influence post-harvest loss levels. Losses are predominantly caused by technical issues such as improper harvesting methods, overproduction, prolonged storage, and damage during transportation. The implementation of contractual systems and strong relational ties between buyers and sellers facilitates more secure product off-take, thereby reducing losses. Meanwhile, the spot market serves as an alternative sales channel for downgraded paprika with declining quality
Analisis Usaha dan Strategi Pemasaran Agroindustri Tahu (Studi Kasus: Tahu Bapak Kuswardi di Jl. Gajah Tunggal Desa Tualang Kabupaten Siak)
Get PDFMr. Kuswardi's tofu agroindustry has been operating since 1996. Despite its longevity, the business faces several challenges, including declining demand due to market competition and limited promotional efforts, which still rely on word of mouth. Additionally, the utilization of tofu waste remains suboptimal, even though tofu dregs have economic potential if processed properly. This study aims to analyze the business performance and formulate appropriate marketing strategies for the tofu agroindustry. The research was conducted from January to April 2025 using a case study method. Respondents consisted of those involved in determining SWOT and AHP components. The results showed that the total cost of raw materials was IDR 22.137.500,00, and the total production cost in December 2024 was IDR 40.748.438,00. The business earned total revenue of IDR 57,750,000.00 and a profit of IDR 17.001.563,00. The final product value was IDR 30.000,00, and the value of other inputs was IDR 1.720,00. The Revenue-Cost Ratio (RCR) of 1.4 indicates that the business is financially feasible. The added value per unit of tofu production was IDR 16.780, with a value-added ratio of 56%. Marketing is carried out through a single channel: zero-level marketing, where products are sold directly to consumers. The recommended marketing strategy for Mr. Kuswardi's tofu agro-industry is to collaborate with local shops or stalls so that product distribution is more stable and even and to utilize social media as a means of promotion to expand market reach
Pengaruh Motivasi dan Kedisiplinan Terhadap Kinerja Karyawan Panen PT. Sinar Dinamika Kapuas 1 Kabupaten Melawi
Get PDFThis study aims to assess the extent to which motivation and discipline influence the performance of harvest employees at PT. Sinar Dinamika Kapuas 1, located in Melawi Regency. A quantitative approach was employed, with primary data collected through questionnaires distributed to 122 employees of the company. The collected data were analyzed using the Structural Equation Modeling (SEM) method, assisted by SmartPLS version 4.0 software to test the formulated hypotheses. The results indicate that both motivation and discipline have a positive and significant impact on employee performance. These findings are expected to serve as input for the company in enhancing employee motivation and discipline to better achieve organizational goals