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Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Chicken Nugget Champ di Kabupaten Kudus
Get PDFThis research aims to analyze the influence of brand image on purchasing decisions for the Champ brand chicken nugget product in Kudus Regency. The research was conducted at Bitingan Market and ADA Supermarket in September-October 2023. The survey method was used in this study, with samples taken using accidental sampling and involving 100 respondents responsible for household food shopping. The data obtained were analyzed using multiple logistic regression to determine the influence of corporate image, consumer image, and product image on purchasing decisions. The results of the study show that brand image has a significant effect on the purchasing decision for Champ chicken nuggets, with the most significant variable being product image (X3) on the purchasing decision in Kudus Regency. The variables of corporate image (X1) and consumer image (X2) do not significantly affect purchasing decisions for Champ chicken nuggets in Kudus Regency. This study highlights the importance of enhancing product image to attract consumer interest in purchasing decisions
Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Teh Pucuk Harum di Kecamatan Tembalang
Get PDFThis study aims to analyze the promotional strategies carried out by PT Mayora Indah and analyze the factors that influence purchasing decisions for Teh Pucuk Harum products. The location of the study will be carried out in two sub – districts in Tembalang District including Tembalang and Sendangmulyo. The research location was carried out in two retail stores, Indomaret and Alfamart. The study used 100 respondents using a non-probability sampling method with a purposive sampling technique. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that advertising, personal selling, sales promotion, direct marketing, public relations, had a significant influence on purchasing decisions simultaneously. Personal selling, sales promotion and direct marketing had a very significant influence partially, while advertising and public relations did not have a significant effect partially
Analisis Risiko Ekspor Indonesia pada Transaksi Pembayaran Free on Board (FOB)
Get PDFInternational trade is a simple transaction that involves buying and selling goods between entrepreneurs from different countries, currencies, times, and cultures. International trade carries greater risks than domestic trade, but it is an essential part of the global economy. Free on Board (FOB) shipping is the most common method for managing export risks. FOB can be understood as an agreement established in a contract for cross-border trade using waterways and inland routes. The objectives of this research are: 1) describing the fluctuation of export transactions with FOB based on major ports; 2) analyzing the export risk level with FOB based on provincial major ports; 3) describing the fluctuation of Indonesia's export transactions with FOB based on destination countries; 4) analyzing Indonesia's export risk level with FOB based on destination countries. This research utilizes a quantitative design with a literature study approach. The secondary data used is a time series from 2016–2022. Export risk is measured by the coefficient of variation (CV). Fluctuations in export transactions based on FOB from main ports tend to increase. Exports from 25 ports with a CV value below 050 indicate low export risk. Meanwhile, 28 ports with a CV value above 05 indicate high export risk. The value of ASEAN exports has increased, although there was a decrease in 2019 and 2020. Export values remain relatively stable in the United States, European Union, Africa, and Australia. An overall analysis of destination countries shows that CV values below 050 indicate low export risk
Perbandingan Tingkat Kebahagiaan Petani Tembakau dan Peternak Sapi Perah di Kabupaten Tulungagung
Get PDFThe agricultural sector plays an important role in the economic aspect to achieve national development. The agricultural sector includes the tobacco commodity plantation sub-sector and dairy cattle farming. The decent living conditions in the community can be seen in the economic and social aspects. The social aspect of human resource development is a special concern to describe true welfare. The welfare of farmers and livestock breeders needs to be considered as the main actors in the agricultural sector. Human welfare is measured by two indicators objectively and subjectively. Subjective welfare or happiness consists of personal and social life satisfaction, meaning of life, and meaning of life. The study aims to present an empirical analysis of the level of happiness of tobacco farmers and dairy farmers in Tulungagung Regency. The research respondents were determined by purposive sampling, namely 50 tobacco farmers and 50 dairy farmers. The results of the study showed that the happiness index of tobacco farmers was 7.77 in the happy category while dairy farmers were 8.27 in the very happy category
Pengaruh Partisipasi Anggota terhadap Keberhasilan Koperasi (Suatu Kasus di Koperasi Produsen Sinar Jagung Priangan, Kecamatan Nagreg, Kabupaten Bandung)
Get PDFThe success of cooperative is the primary goal of every cooperative business entity. One factor that influences this is the active participation of members in the cooperative. The lack of member participation often becomes an issue, even though the success of cooperative greatly depends on the extent of member participation in supporting the activities and operations of the cooperative. This research aims to determine the level of success of the cooperative and the extent to which member participation influences the success uses a survey method involving 73 cooperative members selected using the proportionate stratified random sampling technique. The data analysis technique used is multiple linear regression analysis. The results show that the level of member participation falls within the high criteria with a percentage of 78,95%, and the success level of the KSJP cooperative is in the good category with percentage of 79,15%. The independent variables consist of member meetings, capital contributions, cooperative supervision, and service utilization cooperative, while the dependent variable is the success of the cooperative. The research results indicate that the success of the cooperative can be explained by the variables of member participation in meetings, member participation in capital contributions, member participation in supervision and cooperative services by 56,5%, while 43,5% is explained by other variables not examined in this study. Simultaneously, the variables of member meetings, capital contributions, cooperative supervisions, and service utilization significantly affect the success of KSJP, while partially, only service utilization significantly affects the success of the cooperative
Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Susu Oatside sebagai Produk Hijau pada Mahasiswa di Kota Bandung
Get PDFIn the last few decades, global public awareness of preserving the environment has increased. Young consumers are also increasingly concerned about the environment by purchasing environmentally friendly products, such as plant-based milk. This research aims to see the influence of the green marketing mix on purchasing decisions for Oatside plant-based milk among students in Bandung. The independent variables consist of green product (X1), green price (X2), green place (X3), and green promotion (X4) with purchasing decisions (Y) as the dependent variable. Respondents consisted of 100 students in Bandung City. The method used is descriptive with multiple linear regression analysis. The research results show that green product, green price, green place, and green promotion simultaneously have a significant influence on purchasing decisions using the f-test. Partially using the t-test, the green price variable (X2) has the most dominant influence on purchasing decisions
Eksplorasi Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha Berkelanjutan pada Usaha Mikro dan Kecil Agribisnis di Polewali Mandar
Get PDFThis study aims to explore the influence of entrepreneurial orientation and market orientation on sustainable business performance in small and micro agribusinesses. The data used includes both primary and secondary data. Primary data was obtained through observations and interviews using questionnaires directed at micro and small agribusiness owners. Meanwhile, secondary data was sourced from previous research results, the development of micro and small enterprises through the Indonesian Central Bureau of Statistics (BPS), and other documentation sources. The sampling method used in this study was purposive sampling, with a minimum sample size of 45 business units. Partial Least Squares Structural Equation Modeling (PLS SEM) was employed to address the research objectives. The results show that entrepreneurial orientation significantly enhances sustainable business performance in agribusiness SMEs in Polewali Mandar. Agribusiness SME owners in Polewali Mandar exhibit attitudes and strategies to seize opportunities and face challenges in the market through innovation, proactivity, and risk-taking. Additionally, the market orientation variable significantly improves sustainable business performance in agribusiness SMEs in Polewali Mandar. The agribusiness SME owners in Polewali Mandar focus their activities on understanding and meeting customer needs and desires. They consistently monitor market trends, consumer behavior, and competitor actions to adapt with dynamic business environment
Pengaruh Harga, Kualitas Produk dan Pendapatan Terhadap Minat Beli Sayuran Hidroponik di PT. Kebunsayur Surabaya
Get PDFPT. Kebunsayur Surabaya, an agribusiness company producing hydroponic vegetables, always maintains prices that are appropriate for their products. The company also ensures the quality of their products so that consumers are not disappointed when purchasing. Additionally, the company adjusts the prices for each type of hydroponic vegetable they produce according to consumer income, making the products accessible to all segments of society. This research aims to analyze how price influences the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, analyze the influence of product quality on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, and analyze the influence of income on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya. The analytical method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with Warp PLS 8.0 software. Primary data was collected through questionnaires and interviews. The sample consisted of 50 respondents determined through purposive sampling technique. The results of the study indicate that price has a positive and significant influence, product quality has a positive and significant influence, and income has a positive and significant influence
Pengaruh Kohesivitas Kelompok dan Sosio Demografi terhadap Partisipasi Anggota Kelompok Tani di Desa Batur, Kecamatan Getasan, Kabupaten Semarang
Get PDFCohesiveness and sociodemographics are important in determining the participation of members in the village group to achieve the goal of the farm group itself. The research aims to analyze the influence of the cohesiveness of the group and socio-demographics (age, education, experience, and number of family members) on the involvement of members of the rural group. The locations of the research are Tani Tranggulasi and Bangkit Merbabu Group, Batur Village, Getasan District, and Central Java District. The research method used was census, which took the entire peasantry group of 85 people as respondents. Data collection was carried out through interviews with questionnaires for primary data, observations, and documentation for secondary data. The method of analysis used was double linear regression analysis with the help of SPSS in data processing. The results shows that independent variables have a real combined influence on dependent variables. It means that cohesiveness, age, education, experience, and the number of family members have a collective impact on the participation of the peasant group. In part, cohesiveness, age, and experience influenced the participation of the peasant group members, while education and the number of family members did not restrict the membership of the rural group. The results of this study can be used as a learning experience for farmer groups and as a reference for the government in implementing programs in farmer groups. Given that the members of the peasantry group come from different age groups that influence their physical abilities, it is recommended to change the meeting schedule from the original one in the evening into the morning