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Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Konsumen Komunikoffie
Get PDFKomunikoffie is a pioneer industrial garden coffeeshop in Cirebon City that focuses on selling various types of Arabica coffee beans from local agricultural products. However, in the last 3 months (October-December 2023) period, Komunikoffie experienced a 5.3% decline in revenue and a stagnation in the number of customer per month. Electronic Word of Mouth or e-WOM is a consumer statement about a company or product through the Internet, possibly being a major factor in the revenue decline and customer stagnation during that period. This study aims to determine the characteristics and influence of e-WOM on Komunikoffie consumer purchasing decisions. The research employs a survey, quantitative research, and verification design with a sample size of 118 people taken using systematic random sampling. Data analysis techniques include descriptive analysis and multiple linear regression analysis. Based on the research findings, Komunikoffie consumers are predominantly males in the late adolescent age group, 17 to 25 years old, with higher education, students/college students with an average income ranging from Rp.1,000,000.00 to Rp.4,999,999.00, unmarried, and following Komunikoffie's Instagram. Simultaneously, the intensity, positive valence, negative valence, and content variables have a significant influence on consumer purchasing decisions. Partially, the intensity, positive valence, and content variables have a positive and significant impact on Komunikoffie consumer purchasing decisions, while the negative valence variable partially has a negative but not significant effect on Komunikoffie consumer purchasing decisions
Strategi Komunikasi Efektif Untuk Meningkatkan Partisipasi Masyarakat Pedesaan dalam Pembangunan Desa: Sebuah Kajian Literatur
Get PDFThis article discusses effective communication strategies to increase rural community participation in village development. Through a literature review, this article attempts to provide a thorough understanding of how effective communication strategies can help accelerate the process of village development. This article will also cover some important points such as the characteristics of rural communities, the role of communication in rural development, forms of communication in rural communities, and communication strategy factors. Rural communities are characterized by living in groups, most of the communities have similar interests. Development communication has a crucial role in the process of village development. Villagers like to talk directly, communicators can take advantage of this by approaching villagers directly. Delivering messages while villagers are doing their activities such as during gotong royong, village meetings and so on. The best way to convey communication is that there are five important communication components to consider, namely the communicator, Message, Channel, Communicator, Effect. In implementing an effective communication strategy, it is necessary to pay attention to the characteristics of the village community, the role of communication in village development, the form of village community communication, and communication strategy factors
Analisis Rantai Pasok dan Efisiensi Pemasaran Ternak Domba Penggemukan di Peternakan Raja Domba Indonesia
Get PDFThe supply chain system and marketing efficiency need to be considered in a farm to produce high-quality products, ensure efficient distribution of sheep, and realize a sustainable farming business. The aim of this study is to examine the supply chain in terms of product flow, financial flow, and information flow, and to analyze the marketing efficiency of fattening sheep at Raja Domba Indonesia farm. The research location was intentionally chosen to be at Raja Domba Indonesia in Jember Regency. The research method utilized was descriptive and analytical. The data used included both primary and secondary data sourced from Raja Domba Indonesia farm. The technique for determining informants in this study used purposive sampling. Informants consisted of six people, namely the farm owner, administration, financial division, livestock procurement division, sales division, and buyers. The research findings indicate that there are three networks in the supply chain, and the links involved in the supply chain include breeding farmers, livestock groups, Raja Domba Indonesia farm, community farmers, end consumers, catering services, and butchers. The marketing efficiency values for network 1 are 9.5%, for network 2 are 7.8%, and for network 3 are 7.7%. The supply chain for fattening sheep at Raja Domba Indonesia consists of three flows: product flow, financial flow, and information flow, all of which are well integrated. The Conclussion show that the marketing efficiency at Raja Domba Indonesia farm falls into the efficient category because it is below 33%
Analisis Pengaruh Kualitas dan Harga Produk terhadap Keputusan Pembelian dan Loyalitas Konsumen Ayam Lokal di Pasar Tradisional Kota Bandung (Survei di Pasar Simpang Dago Kota Bandung)
Get PDFThis research aims to analyze the influence of product quality and price on consumer loyalty through purchasing decisions about local chicken at the Simpang Dago Traditional Market, Bandung City. The population in this study was taken from all buyers at Simpang Dago Market, Bandung City with a total sample of 96 people. Sampling was carried out using a nonprobability sampling method with a purposive technique and had criteria, namely consumers who had bought local chicken at Simpang Dago Market, Bandung City at least once. This research method uses quantitative descriptive research with a survey method using interview techniques with a research instrument in the form of a questionnaire. Data analysis techniques used include instrument tests, namely validity and reliability tests, classical assumption tests, namely normality tests, multicollinearity tests, and heteroscedasticity tests, path analysis, and hypothesis testing using the coefficient of determination test, f test, t test, and Sobel test. The research results show that product quality has a direct effect on purchasing decisions by 0.211 and product price has a direct effect on purchasing decisions by 0.054. Product price has a direct effect on consumer loyalty of 0.360 and product quality has no effect on consumer loyalty, while product quality and product price have an indirect effect on consumer loyalty through purchasing decisions of 0.210. This means that purchasing decisions can mediate the relationship between the independent variable and the dependent variable
Analisis Faktor-faktor yang Memengaruhi Minat Masyarakat Terhadap Urban Farming (Kasus pada Kelurahan Sungai Jawi Dalam Pontianak Kota)
Get PDFThe high rate of conversion of rice fields and the concomitant population is increasing and decreasing food availability at the same time, it also gives an impact of decreasing food production which can pose a threat to the population's food security. The increasing population density in Pontianak causes limited land. Due to limited land, people in Pontianak City have to find ways to grow crops in a narrow environment and with minimal land. urban farming is an agricultural activity carried out in an urban environment. This activity includes a variety of activities, from growing vegetables, fruit, flowers, to raising animals. This study was conducted in the Sungai Jawi Dalam sub-district, with the location being determined purposively. Descriptive quantitative is used by the writer and used primary data obtained directly from the chosen research place. The sampling technique applied is purposive sampling, consist of of 32 individuals as total sample. The writer apply method is Partial Least Square (PLS) to analyze. The results of this research show that the Business Opportunity variable has no effect on urban farming Interest, while the Land Use variable has an effect on urban farming Interest with a p value shows 0.008 or higher than 0.005 and 0.479 for an original sample value is indicating a positive relationship direction and is able to explain urban farming Interest. 47.9%
Upaya Peningkatan Nilai Tambah Ikan Bandeng Menjadi Abon Bandeng di La Primarasa di Desa Balun Kecamatan Turi Kabupaten Lamongan
Get PDFThe availability of milkfish during the season will be abundant, and cause the price of fish to fall, to anticipate it, the La Primarasa household industry in Lamongan makes fish floss from milkfish. This effort is carried out with the aim of increasing the added value of milkfish. This study is a quantitative research with the purposive sample method in selecting the sample, and using the calculation of added value analysis. The results of the study obtained that the amount of added value from processed milkfish into milkfish floss La Primarasa is Rp12,000/kg with an added value ratio of 24%
Kontribusi Sektor Non Pertanian Terhadap Pendapatan Rumah Tangga: Studi Kasus di Desa Jirak Kecamatan Sajad Kabupaten Sambas
Get PDFThe aim of this research is to analyze the structure of household income originating from the non-agricultural and agricultural sectors, as well as analyzing the contribution of non-agricultural sector income to household income. Regarding how big the contribution of non-agricultural income and farming income is to household income. The sample in this research were farmers taken from Jirak Village, namely 42 respondents. The data analysis method used is quantitative with income analysis. The research results show that sources of income from non-agriculture, namely laborers, traders, weaving craftsmen, craftsmen, technicians and furniture, average IDR 1,402,262 per month, while sources of income from rice farming reach an average of IDR 965.972. This shows that non-agricultural income is greater than rice farming income. These results prove that non-agricultural income is seriously used to help with farming and household needs. Then the contribution of non-agricultural income to farmer household income is 59,21 %, this shows that the contribution of non-agricultural income is greater than rice farming income
FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU MAHASISWA FAKULTAS PERTANIAN UNIVERSITAS PADJADJARAN DALAM PENERAPAN DIVERSIFIKASI PANGAN
Get PDFMasyarakat Indonesia memiliki ketergantungan yang tinggi terhadap beras sebagai pangan pokok. Untuk menjaga ketersediaan beras, pemerintah menerapkan berbagai strategi seperti mengimpor beras, meningkatkan produktivitas, mengurangi konsumsi beras dan diversifikasi pangan. Adanya diversifikasi pangan diharapkan mampu mengurangi ketergantungan masyarakat akan beras dan mewujudkan pola konsumsi pangan beragam dengan prinsip gizi seimbang. Tujuan dari penelitian ini adalah mendeskripsikan perilaku mahasiswa dalam mengonsumsi pangan pokok dan menganalisis faktor-faktor yang memengaruhi perilaku mahasiswa dalam menerapkan diversifikasi pangan. Penelitian ini menggunakan desain kuantitatif dengan metode survei. Alat analisis yang digunakan yaitu analisis deskriptif, analisis regresi linear berganda, dan uji F dan uji t. Hasil dari penelitian ini memperlihatkan perilaku konsumsi pangan pokok dan olahannya sebagai berikut: jenis pangan pokok yang paling banyak dikonsumsi adalah beras (99,69%) dengan frekuensi 1-2 kali dalam sehari (56,44%) dan jumlah konsumsinya 1-2 porsi dalam sekali makan (63,19%), serta makanan olahan yang paling banyak dikonsumsi adalah mie (50,31%) dengan frekuensi konsumsi makanan olahan 2-3 kali dalam seminggu (61,96%). Faktor yang memengaruhi perilaku mahasiswa dalam menerapkan diversifikasi pangan secara bersama-sama adalah faktor budaya, faktor sosial, faktor pribadi, dan faktor psikologis, sedangkan faktor yang memengaruhi perilaku mahasiswa dalam menerapkan diversifikasi pangan secara parsial adalah faktor pribadi dan psikologis
ANALISIS PENDAPATAN DAN EFISIENSI PENGOLAHAN KERIPIK SUKUN DAN KERIPIK PISANG (Studi Kasus Pada Agroindustri Lancar Jaya di Desa Pusakanagara Kecamatan Baregbeg Kabupaten Ciamis)
Get PDFKegiatan agroindustri mampu meningkatkan pendapatan dan menyerap tenaga kerja, tetapi sebagian besar pelakunya tidak mempedulikan dalam pencatatan biaya-biaya yang dikeluarkan termasuk pendapatan yang diperoleh. Penelitian ini bertujuan untuk mengetahui : 1) Penerimaan dan pendapatan dari pengolahan keripik sukun dan keripik pisang. 2) Tingkat efisiensi pengolahan keripik sukun dan keripik pisang. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode studi kasus, penelitian dilaksanakan pada agroindustri Lancar Jaya di Desa Pusakanagara Kecamatan Baregbeg Kabupaten Ciamis. Data yang digunakan dalam penelitian meliputi data primer dan sekunder. Hasil penelitian menunjukkan: 1) Biaya yang dikeluarkan untuk memproduksi keripik sukun dalam satu kali proses produksi yaitu Rp. 5.406.507,91 dengan penerimaan Rp. 5.760.000,00 dan pendapatan Rp. 353.492,09. Sedangkan biaya untuk memproduksi keripik pisang dalam satu kali proses produksi yaitu Rp. 5.515.207,94 dengan penerimaan Rp. 5.952.000,00 dan pendapatan Rp. 436.792,06 dan 2) Tingkat efisiensi dari agroindustri keripik sukun dengan nilai RC ratio sebesar 1,06 dan keripik pisang dengan nilai RC ratio sebesar 1,07 yang berarti keduanya efisien sehingga layak untuk dijalankan
