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Deskripsi Electronic Word of Mouth dan Minat Beli Teh Cascara Netisane di Marketplace
Get PDFNetisane is a brand of herbal drink made from cascara. Netisane's most frequent promotions are through social media Instagram and marketplaces Shopee and Tokopedia. However, sales on the marketplace are lower compared to other marketing channels. This research aims to obtain a description of electronic word of mouth (e-WOM) and interest in buying Netisane cascara tea in the marketplace. The design in this research is descriptive quantitative with online survey techniques. Data collection was carried out using a questionnaire in the form of a Google form which was distributed via direct message Instagram. The population is combined viewers of the Instagram story content "Our Customer Review" which was uploaded 5 times on Netisane Instagram (netisane.co). The sample consisted of 72 respondents who were determined by applying the Yamane formula. The research results show that the intensity of uploads, the number of positive reviews, the absence of negative reviews and the informativeness and credibility of the research content are still lacking so they have not been able to generate buying interest among respondents
Analisis Pemasaran dan Transmisi Harga Lada Putih di Kabupaten Sambas
Get PDFMarketing channels, marketing margins, efficiency and elasticity of marketing price transmission for white pepper in Sambas Regency will be the objectives of this research. Quantitative descriptive methods were used in this research. Non-probability sampling is a technique used with the purposive sampling method. Primary and secondary sources are the data used. Marketing margin analysis, marketing channel efficiency, and price transmission elasticity are some of the methods used. The results of this research show that there are two different marketing channels for white pepper in Sambas Regency: channel I directly from farmers to wholesalers then to final consumers, and channel II from farmers to collectors then to wholesalers then to final consumers. Channel I marketing efficiency is 0.46% and farmer's share is 97.56%, resulting in a marketing margin of IDR 2,000/kg. At the same time, marketing channel II achieved a marketing margin of Rp. 5,000/Kg, with a farmer's share of 93.90% and a marketing efficiency level of 0.83%. Marketing channel I is more efficient than marketing channel II. The elasticity value of price transmission in channel II is 0.663, which means that every 1% change in consumer prices will cause a change of less than 1% or 0.663% change in producer prices so it is inelastic. On the other hand, the collector level and producer level have an elasticity value of 0.632, meaning that a 1% change at the collector level results in a price change of 0.632% or less than 1% at the producer level (Inelastic). Thus, the influence of consumer prices is greater than collector prices
Analisis Kelayakan Finansial Usaha Coffee Defect Robusta di CV Kopi Citarasa Persada
Get PDFCV Kopi Citarasa Persada is on of the coffee agro-industries that processes damaged or defective coffee beans into coffee powder. Coffee defect is famous for its low quality, which makes it a new challenge in the coffee industry. Even so, CV Kopi Citarasa Persada continues to process coffee defects while maintaining the quality of taste that can be well received by its consumers. The purpose of this study is to determine the estimated costs, revenue, and income, as well as to determine the financial feasibility of CV Kopi Citarasa Persada on their coffee defect robusta products. The sample was purposively selected from eight informants who were selected based on certain criteria and in accordance with the research objectives. The result of the research that have been carried out in one production process are the total costs incurred for coffee defect robusta amounting to IDR 851.833, with total revenue of IDR 1.000.000, and revenue generated of IDR 148.167. Obtained a BEP production value of 34 pcs and a BEP price of IDR 21.296, the value of the R/C ratio is 1,17 and the value of the B/C ratio is 0,17. So it cann be concluded that the coffee defect robusta business at CV Kopi Citarasa Persada is feasible in terms of revenue, but not feasible in terms of income
Kelayakan Finansial Agribisnis Persada Farm Bogor
Get PDFThe development of UMKM is currently quite rapid and has an effect on economic growth in Indonesia. West Java is known to be the province with the largest number of UMKM in Indonesia in 2022 with 6,664,548 units. Bogor is one of the areas in West Java that is strived for the development of UMKM with a total of 47,758 units in 2022. Persada Farm Bogor is one of the UMKM in Bogor City that was established in November 2020 and is engaged in agriculture, especially organic fruit and vegetable seeds. However, Persada Farm Bogor began to develop its business in processing products into finished products, namely kale juice. The development of Persada Farm Bogor, there is a need for a financial feasibility analysis to find out how the future prospects and how much added value is obtained from processing kale juice. This research uses a qualitative design with a case study approach. The financial feasibility analysis used Payback Period, Net Present Value, Internal Rate of Return, and Net B/C, while the value-added analysis used the Hayami method. The results showed that Persada Farm Bogor is not feasible to continue with the Payback Period value for 8 years and 8 months; Net Present Value Rp(158.778.250,8); undefined IRR; and net B/C of 0.3; while the added value obtained is Rp27,900 with an added value ratio of 27.9%
Economic Openness: A Key Success or a Threat to Economic Growth in Indonesia for the Period 1988-2022? And How Does It Relate to the Development of Agribusiness?
Get PDFEconomic openness is an important pillar in the current era of globalization in encouraging a country's economic growth. This study aims to analyze how much influence economic openness has on economic growth with control variables in the form of foreign investment (FDI) and Inflation in Indonesia for the period 1988-2022. This research method uses multiple linear regression analysis with Eviews 10 analysis tool. The results showed that economic openness and foreign investment have a positive and significant effect on economic growth, while inflation has a negative and significant effect on economic growth in Indonesia. The results of this study are expected to provide an in-depth understanding of the effect of economic openness on economic growth and relevant data for policy makers to make better, strategic and more effective decisions in supporting sustainable and inclusive economic growth in the country of Indonesia. Indonesian government has undertaken a series of proactive measures, including expanding market access, imparting advanced agricultural techniques to farmers, and investing in agricultural infrastructure. These initiatives have become instrumental in driving the economic development of agriculture and the expansion of agribusiness.Keywords: agribusiness development, economic growth, foreign direct investment, inflation, trade opennes
Efektivitas Iklan Melalui Konten Media Sosial Instagram pada Produk UMKM Al-Waliy Honey Gummy dengan Pendekatan AIDA Model
Get PDFInstagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagramβs features.Keywords:Β advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, InstagramInstagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagramβs features
Implementasi Teknologi Informasi dan Komunikasi (TIK) pada Rantai Pasok Produk Pertanian: Tinjauan Literatur Sistematik
Get PDFInformation flow is a vital component of the supply chain that flows throughout the chain and involves all participants. In the era of globalization, companies are starting to change the way they communicate by applying technology. This has an impact on increasingly diverse transactions and processes, which can improve business performance through the application of ICT in the supply chain network. Previous research focuses on the relationship between the use of information technology and information exchange in the supply chain. Meanwhile, there are various types of ICT that have their respective impacts and benefits that need to be discussed simultaneously. The aim of this research is to identify the types and role of ICT in the agricultural product supply chain, and also studies of ICT application in the agricultural product supply chain. The research was conducted through a systematic literature review, using 23 literature sources. Based on the analysis results, the agricultural sector utilizes a wide range of ICT technologies, including blockchain, Internet of Things, wireless sensor networks, cloud computing, RFID, and machine learning. The use of ICT in the agricultural product supply chain has contributed to the increase in competitiveness and performance of the supply chain, through collecting accurate information in real-time and product tracking, facilitating the exchange of information between supply chain actors, increasing product value and supporting value creation, facilitate decision making, expand market access, increase efficiency and revenue. ICT in agricultural supply chains has been implemented in various countries, such as India, Senegal and Australia
Analisis Preferensi Petani Terhadap Atribut Benih Kentang (G2) Industri di Kabupaten Garut
Get PDFPotatoes or Solanum tuberosum L is one type of vegetable that is prioritized for development. The demand for potatoes also continues to increase from year to year. However, the dynamics of procurement of seed potato varieties are in fact only slightly adopted because they do not consider farmers' preferences and perceptions. This study aims to measure farmers' preferences for industrial seed potatoes in Garut Regency. This study used a quantitative method with a descriptive approach involving 100 respondents using conjoint analysis. The research locations were in two sub-districts in Garut Regency. The results of the study show that farmers' preferences for industrial potato seeds in Garut Regency lead to the subattribute of seeds free of plant disrupting organisms. Thus, these subattributes have the greatest influence on farmers' preferences in choosing industrial potato seeds. The need for assistance and empowerment of farmers from related parties in order to ensure the availability and affordability of certified superior potato seeds on the market
Analisis Daya Saing Ekspor Cengkih Indonesia dan Madagaskar di India Tahun 2012-2021
Get PDFIndonesia and Madagascar are world clove exporting countries, with India as the leading export destination and having quite a high demand.Β Β This research aims to comparatively analyze the competitiveness of Indonesian and Madagascar cloves in the Indian market using the Revealed Comparative Advantage (RCA) analysis tool, and the relationship between export value and volume to RCA is calculated using the Pearson product-moment correlation analysis technique 2012-2021.Β Research results show that the average RCA value for Indonesia is more excellent, 4.29, compared to Madagascar's 2.31, in 2012-2021, so cloves from Indonesia are more competitive than Madagascar cloves in India. The volume and value of clove exports to India from 2012 to 2021 had a strong and significant effect on the RCA value in Indonesia, while in Madagascar, it had no effect on the RCA value or a negative relation and was not significant
Nilai Tambah Agroindustri Pengolahan Keripik Dangke di Kabupaten Enrekang
Get PDFAgroindustry has an important role because it is able to produce added value from fresh agricultural products. The home-based dangke chip processing agroindustry in Anggeraja Regency still receives community support because it is considered to provide added value and benefits to the community. This study aims to analyze how much added value obtained by the agroindustry of processing dangke into dangke chips carried out by dangke chip processing business activities. The analysis method uses the Hayami method which includes cost, revenue, profit and added value analysis. The results of the analysis showed that the added value obtained in the dangke chip processing agroindustry averaged Rp 28,435 / kg or 20.94% with a dangke chip processing profit of Rp 22,945 or 65.67%. Therefore, by processing dangke into dangke chips in addition to increasing added value, it also increases shelf life, produces products that are easy to market, and increases the income and profits of producers