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Dampak Sosial Ekonomi Perkebunan Karet Terhadap Masyarakat Sekitarnya (Studi Kasus di Desa Lengkong Kecamatan Cipeundeuy Kabupaten Subang).
Get PDFThis research was conducted in Lengkong Village, Cipeundeuy District, Subang Regency, West Java Province, from February to April 2024 with the aim of analyzing the social and economic impact of rubber plantations on the surrounding community. The sampling method used was purposive sampling, namely selecting 10-15% of the available sample population. A total of 15 tapping workers were selected as samples, which is 10% of the total 150 tapping workers in Lengkong Village. Meanwhile, 15 households around the rubber plantation were also taken as samples, in line with the number of tapping workers sampled. The main data analysis was carried out using a qualitative approach, where the results of interviews and observations were recorded in detail in field notes, which were then analyzed descriptively. The research results show that there is a socio-economic impact from the presence of rubber plantations for the surrounding community, both tapping workers and non-tapping workers. This impact can be seen through increasing welfare through the various facilities provided. These facilities include housing, health services, education, places of worship, sports facilities, employment opportunities and sources of income. All facilities provided by the company are intended for the general benefit of the surrounding community, marking mutually beneficial cooperation between the rubber plantation company and the surrounding community
Kinerja Usahatani Petani Padi di Lahan Pertanian Pangan Berkelanjutan (LP2B) Kabupaten Subang
Get PDFLP2B is a program designed to maintain and increase the productivity of agricultural land, particularly for rice, to ensure a sufficient food supply for the Indonesian people. However, the contribution of rice farming to farmers’ income on this land has not received enough attention. This research aims to measure the performance of rice farming in LP2B area in Subang Regency, one of the main rice-producing areas in West Java. Primary data was collected through semi-structured interviews conducted with 364 paddy farmer respondents who cultivate in the LP2B area. Farming performance was calculated using farming economic viability analysis. The results show that in terms of performance, rice farming in the LP2B area of Subang Regency is profitable, with a B/C value of 0.9 for land less than 0.5 hectares, B/C value 1,2 for land between 0.5 and 1 hectare, and B/C value of 1,3 for land above 1 hectare
Strategi Peningkatan Ekspor Fresh Dehusked Coconut Kalimantan Barat
Get PDFFresh dehusked coconut is one of the primary products that is often exported. Fresh dehusked coconut is a coconut that has matured completely, but at the time of husking the coir is left intact above the eye of the coconut. Today, coconut is widely utilized in both primary and manufactured forms. The many benefits and high demand for coconut attract people to develop businesses with export activities. This study was conducted to analyze the internal and external factors of the company and analyze the strategy to increase fresh dehusked coconut at PT Mas Agro Satwa. The research data analysis method is descriptive qualitative to analyze the internal and external factors of the company. SWOT analysis method with IFE, EFE, and IE matrices to analyze strategies for increasing fresh dehusked coconut at PT Mas Agro Satwa. The results showed that the internal factors seen from the number of strength scores (2.35) were greater than the number of weakness scores, namely (1.16) this shows that PT Mas Agro Satwa is able to use strengths to cover its weaknesses. External factors seen from the number of opportunity scores (2.20) greater than the number of threat scores, namely (1.55) this shows that PT Mas Agro Satwa is able to take advantage of opportunities to deal with threats that may occur. The results also show that PT Mas Agro Satwa is in quadrant I which shows that the strategic position of PT Mas Agro Satwa is in the Grow and Build position where this condition describes the company is growing and developing. The right strategic step for PT Mas Agro Satwa at this time is an intensive strategy with market penetration, product development and market development
Analisis Kelayakan Usahatani Tebu Bongkar Ratoon (Studi Kasus Petani Tebu di Kecamatan Pagu)
Get PDFSugar cane is a commodity that is rarely planted by farmers in Pagu District, Kediri Regency, even though it has profitable potential. By using the ratoon unloading technique, it is hoped that sugar cane farmers will get maximum profits. The aim of this research is to analyze the feasibility of farming, analyze the costs required by farmers, analyze the sensitivity of farming. The research method used was a survey method. The research location was chosen deliberately in Pagu District, Kediri Regency. Data was obtained from interviews with 30 sugar cane farmer respondents who used the ratoon unloading technique. The feasibility of unloading ratoon sugar cane farming was analyzed using Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (B/C), Payback Period (PP) and sensitivity analysis. The research results show that the NPV value is IDR. 142,229,960, IRR of 94%, Net B/C of 3.7, and PP of 1 year. Based on this analysis, the farming business is feasible to run. Based on the sensitivity analysis, ratoon unloading sugar cane farming is feasible if there is a 25% increase in fertilizer prices, a 3.25% increase in labor wages, a 25% increase in fertilizer prices and a 3.25% increase in labor wages
Respon Petani Padi Terhadap Program Kartu Tani (Kasus di Kelompok Tani Karya Bhakti I di Desa Gegesik Kidul, Kecamatan Gegesik, Kabupaten Cirebon)
Get PDFIn order to facilitate fertilizer subsidies for farmers, the government created a card-based fertilizer subsidy program called Kartu Tani. The Kartu Tani program aims to ensure that farmers receive fertilizer quotas that suit their needs and have access to purchase subsidized fertilizer, however, in the implementation process there are various problems such as the lack of absorption of subsidized fertilizer through the Kartu Tani, a reduction in subsidized fertilizer variants, and the use of the Kartu Tani. not as recommended. At the research location, there is a problem, namely the low level of absorption of subsidized fertilizer through Kartu Tani in 2023. This research aims to analyze farmers' responses to Kartu Tani program in Gegesik Kidul Village, Cirebon Regency. In this research, a quantitative research design was used using a questionnaire as a primary data collection method which was then analyzed using descriptive analysis. This research uses the census method. The respondents in this study were all members of the Karya Bhakti I Farmer Group who had active Kartu Tani Cards totaling 55 people. The research results showed that the implementation of the Farmer's Card program at the farmer research location did not comply with procedures regarding the use of the Kartu Tani by farmers. Apart from that, farmers' response to Kartu Tani program was not good. This is motivated by farmers' low understanding of the Kartu Tani Card and a lack of assistance. Using Kartu Tani that do not comply with procedures can increase the potential for misuse of subsidized fertilizers. Therefore, maximum assistance is needed from various parties
Karakteristik dan Pengaruh Luas Lahan terhadap Produksi Kopi Sistim Organik di Kawasan Hutan
Get PDFOrganic coffee farming has a higher selling price than non-organic coffee, organic coffee farm business is a source of employment and income for farmers. Coffee planting in forest areas is different from coffee planting in farmers' gardens, because coffee planters in the forest are planted in between forest plants, the number of coffee plants planted in the forest becomes smaller in number (not optimal). The purpose of the research is to examine the characteristics of farmers and their businesses and to analyze the effect of the land area on organic coffee production in the Girisenang forest farmer group (Kelompok tani hutan/KTH). The research method used is a case study, the data used consists of primary and secondary data, primary data obtained from sample farmers by census. The analysis used is descriptive analysis and econometric analysis, namely linear regression equations. The results showed: (1) Organic coffee farmers in (KTH) Girisenang are mainly farmers, with low education, productive age. The average area of forest land cultivated is 1 hectare, the average number of plants is 1272 trees, fertilizing oranically, maintaining their gardens according to recommendations, harvesting coffee in the form of cerry, and (2) Land area has no significant effect on production, because the number of coffee plants in the forest land farming area are not optimal
ANALISIS DAYA SAING, MUTU DAN PEMASARAN KOPI DIDESA KARANG LANTANG KECAMATAN MUARA JAYA KABUPATEN OKU
Get PDFDaya saing kopi menjadikan mutu kopi sebagai syarat utama dalam pemasaran hasil produksi kopi. Penelitian ini bertujuan untuk menganalisis daya saing, mutu serta pemasaran kopi di Desa Karang Lantang Kecamatan Muara Jaya Kabupaten OKU. Adapun metode penelitian yang digunakan yaitu metode survei dan mengambilan data menggunakan simple random sampling. Jumlah responden yang digunakan dalam penelitian ini yaitu 30 sampel. Analisis data daya saing kopi menggunakan perhitungan Police Analisys Matrik (PAM), analisis mutu menggunakan kuisioner persepsi sehingga hasilnya dalam bentuk persentase, dan untuk pemasaran dianalisis menggunakan margin pemasaran. Adapun hasil dari penelitian ini yaitu Petani kopi di Desa Karang Lantang Kecamatan Muara Jaya Kabupaten OKU memiliki keuntungan privat sebesar Rp. 48.378.333 dan keuntungan sosial sebesar Rp. 39.518.333. Petani kopi di Desa Karang Lantang Kecamatan Muara Jaya Kabupaten OKU memiliki daya saing yang kuat karena memiliki keunggulan komparatif dan keunggulan kompetitif dengan nilai DRC0,023 dan keunggulan kompetitif dengan nilai PCR 0,021. Hasil mutu kopi didesa Karang Lantang Kecamatan Muara Jaya Kabupaten OKU ialah proses pemetikan pengolahan sortasi pengemasan dan penggudangan dengan jumlah Sering dilakukan sebanyak 342,86 persen dan sangat sering dilakukan sebanyak 57,14 persen. Petani kopi di Desa Karang Lantang Kecamatan Muara Jaya Kabupaten OKU memiliki pemasaran penjualan kopi secara asalan dengan menjual ke pedagang pengepul. pemasaran kopi di Desa Karang Lantang menunjukkan hasil sekitar 3,03%. Adanya kemudahan cash economy dan tidak ada perlakuan khusus untuk kopi yang dijual menjadi alasan utama petani menjual kopi kepedagang pengepul
PENGARUH GREEN PRODUCT TERHADAP GREEN PURCHASE INTENTION
Get PDFPenelitian ini difokuskan pada Pengaruh Green Product terhadap Green Purchase Intention. Studi pada Produk Sirup Markisa di Kabupaten Ciamis. Permasalahan yang dihadapi dalam penelitian ini meliputi: Bagaimana pengaruh green product terhadap Green Purchase Intention pada produk Sirup Markisa di Kabupaten Ciamis. Adapun tujuan penelitian ini adalah untuk mengetahui dan menganalisis; pengaruh green product terhadap Green Purchase Intention pada produk Sirup Markisa di Kabupaten Ciamis. Metode yang digunakan dalam penelitian ini adalah metode survey dengan pendekatan kuantitatif. Sedangkan untuk analisis data yang diperoleh digunakan analisis koefisien korelasi sederhana, koefisien determinasi, analisis uji signifikansi uji t.Hasil dari penelitian dan pengolahan data menunjukan bahwa Green Product dan berpengaruh positif dan signifikan terhadap Green Purchase Intention Intention pada Produk Sirup Markisa di Kabupaten Ciamis dengan besarnya pengaruh 37,5% dan sisanya 62,5% dipengaruhi oleh faktor lain yang tidak diteliti.Diharapkan perusahaan yang memproduksi Sirup Markisa lebih mengoptimalkan indikator green product yang masih rendah yaitu label produk agar memudahkan konsumen mengidentifikasi dan memilih produk. Selain itu Perusahaan harus meningkatkan pemahaman tentang pentingnya produk yang ramah bagi lingkungan dan baik untuk kesehatan
ANALISIS KELAYAKAN USAHATANI PADI KETAN HITAM LOKAL (Studi Kasus Di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya)
Get PDFABSTRAK penelitian ini adalah untuk mengetahui : (1) Besarnya biaya, penerimaan dan pendapatan usahatani padi ketan hitam lokal per hektar dalam satu kali musim tanam di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya, (2) Besarnya nilai R/C usahatani padi ketan hitam lokal per hektar dalam satu kali musim tanam di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya. Jenis penelitian yang digunakan adalah deskriptif kualitatif dengan pendataan studi kasus pada petani ketan hitam lokal di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya dengan jumlah petani padi ketan hitam lokal sebanyak 50 orang. Hasil penelitian menunjukan bahwa: 1) Rata-rata biaya total usahatani padi ketan hitam lokal di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya per hektar dalam satu kali musim tanam Rp 7.461.732,00. Rata-rata penerimaan usahatani padi ketan hitam lokal di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya per hektar dalam satu kali musim tanam Rp 25.280.000,00, sehingga mendapatkan rata-rata pendapatan Rp 17.818.268,00, per hektar dalam satu kali mudim tanam. 2) R/C usahatani padi ketan hitam lokal di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya per hektar dalam satu kali musim tanam yaitu 3,27. Setiap biaya yang dikeluarkan Rp 1, maka akan mandapatkan penerimaan Rp 3,27 sehingga akan mendapatkan pendapatan Rp 2,27 dan usahatani padi ketan hitam layak untuk diusahakan karena nilai R/C nya lebih dari Rp 1. Maka usahatani padi ketan hitam lokal di Desa Puspamukti Kecamatan Cigalontang Kabupaten Tasikmalaya layak untuk diusahakan.Kata kunci : Biaya, Penerimaan, Pendapatan, Usahatani
PENERAPAN ETIKA BISNIS DAN BAURAN PEMASARAN PADA UMKM SARI RASA BAKERY DI DESA MANGKUBUMI KECAMATAN SADANANYA KABUPATEN CIAMIS
Get PDFSebuah perusahaan dapat dijamin keberlangsungan usahanya dalam jangka panjang jika para stakeholder konsisten menerapkan etika bisnis. Keberlangsungan usaha juga dapat dipengaruhi oleh penerapan strategi pemasaran salah satunya dengan bauran pemasaran. Salah satu UMKM yang menerapkan etika bisnis dan bauran pemasaran adalah Sari Rasa Bakery. Penelitian ini bertujuan untuk: 1) Mengetahui dan mengidentifikasi penerapan etika bisnis pada usaha Sari Rasa Bakery di Desa Mangkubumi, Kecamatan Sadananya, Kabupaten Ciamis; 2) Mengetahui dan mengidentifikasi bauran pemasaran pada usaha Sari Rasa Bakery di Desa Mangkubumi, Kecamatan Sadananya, Kabupaten Ciamis. Metode penelitian ini adalah studi kasus. Sampel diambil secara purposive atau sengaja dengan pertimbangan bahwa Sari Rasa Bakery aktif melakukan produksi dan memiliki banyak karyawan. Data dikumpulkan melalui studi pustaka, observasi dan wawancara. Data yang terkumpul mengenai penerapan etika bisnis dan bauran pemasaran kemudian dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Sari Rasa Bakery telah menerapkan etika bisnis terhadap stakeholder dan menerapkan prinsip-prinsip etika bisnis, meskipun masih terjadi tindak pencurian yang melanggar prinsip kejujuran. Sari Rasa Bakery juga menerapkan strategi bauran pemasaran, meskipun pada aspek promosi belum dimaksimalkan