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Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen dalam Pembelian Produk Mie Musbar di Kecamatan Sukajadi Kota Pekanbaru
Get PDFCompetition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine consumer characteristics in purchasing Musbar Noodle products, to determine consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi District, Pekanbaru City. This research was conducted in Mie Musbar, Sukajadi District, Pekanbaru City. The sampling method uses survey and interview methods. Sampling used a non-probability sampling method, namely purposive sampling with a sample size of 60 respondents. Data analysis used in this research used quantitative descriptive analysis and Spearman rank correlation analysis. The first and second objectives were analyzed using quantitative descriptive analysis and the third objective used Spearman rank correlation analysis. Consumer assessment of the 7P marketing mix as a whole is considered good by consumers. The relationship between the 7P marketing mix and consumer decisions has a very strong, strong and quite strong and significant relationship
Peran Faktor Pengaruh Dinamika Organizational Commitment: Mengentaskan Melemahnya Eksistensi UKM Kuliner di Bogor
Get PDFThis research aims to identify and analyze the role and influence of the determinants of organizational commitment dynamics on the continued existence of culinary SMEs in Bogor; against the identified background of the weakening of its existence. Using mixed methods, this study randomly selected 210 samples using SEM (Structural Equation Modeling) and AHP-FAHP (Analytical Hierarchy Process-Fuzzy Analytical Hierarchy Process) analysis techniques. The research results show that perceived organizational support, creativity and employee work motivation are determining factors that have a significant influence on organizational commitment, which ultimately contributes to the resilience and growth of culinary SMEs in Bogor
Analisis Faktor-faktor yang Memengaruhi Produksi Susu Sapi Perah pada Kelompok Tani Ternak di Kecamatan Gunungpati Kota Semarang
Get PDFGunungpati District is a center for dairy milk production in Semarang City because it has the highest number of dairy cows. However, the dairy farming business in Gunungpati District face issues that the milk production is suboptimal, variable, and uncertain. The purpose of this study is to analyze and examine the dairy milk production and the factors that affecting it in farmer groups in Gunungpati District, Semarang City. The research was conducted in the farmer groups including Rejeki Lumintu and Rejo Makmur in Sumurrejo Village, Pangudi Mulyo in Nongkosawit Village, Lestari in Plalangan Village, Rukun Makmur in Cepoko Village, Mekarsari in Mangunsari Village, and Sido Makmur in Jatirejo Village from November to December 2023. The research method used was a census or total sampling method, where all members who owned lactating dairy cows from the seven farmer groups were used as samples. The data obtained were then processed and analyzed using descriptive analysis and multiple linear regression analysis methods. The results showed that the average production generated by one lactating dairy cow per day in the Gunungpati District was 9.88 liters. Simultaneously, or together, all independent variables significantly influenced the amount of milk production. Partially, the number of lactating cows, the amount of concentrated feed, the amount of tofu waste feed, and the age of the dairy cow, significantly influenced the amount of milk production. On the other hand, the amount of forage feed and the duration of farming did not significantly affect the amount of milk production
Kajian Pengembangan Model Ekonomi Sirkular (Circular Economy) Cabai sebagai Upaya Pengembangan Model Rantai Pasok Pertanian Berkelanjutan di Kabupaten Bogor
Get PDFThe loss of food and agricultural waste continues to pose challenges to sustainable agricultural development. The circular economy approach is believed to be able to address these challenges. However, the implementation of this approach requires the participation of all stakeholders in the supply chain, which must be coordinated through governance. Chili peppers are a high-value commodity that has the potential to generate income for farmers. This paper aims to understand how supply chain governance supports the implementation of a circular economy to minimize food loss and maximize the utilization of agricultural waste in chili pepper commodities. This study uses a mixed-method analysis, combining quantitative survey data and qualitative Focus Group Discussions (FGD). The chili pepper supply chain in Bogor Regency, West Java, Indonesia, is used as a case study. There are eight patterns in the chili pepper supply chain. The results show that 52.8% of food is lost along the traditional market-oriented chili pepper supply chain. In contrast, the food loss in the vegetable supply chain, which prioritizes modern markets (hotels and restaurants), is only 11%. This study finds that supply chain governance, including coordinated production planning, sales systems, price mechanisms, packaging systems, and low-quality product management, all contribute to reducing food loss based on circular economy principles. Regarding agricultural waste, the majority of chili pepper farmers (95%) do not manage their agricultural waste properly. Therefore, it is important to connect the supply and demand of agricultural waste and improve knowledge among farmers. This paper concludes that coordination and information exchange among supply chain actors are necessary to address the issues of food loss and agricultural waste
Business Model Canvas Produk EasyBath (3in1 Antimicrobial Waterless Bath Spray)
Get PDFEasyBath is an innovative product that serves as a solution for environmentally friendly soap. In developing its product, EasyBath needs a business strategy to increase awareness and target market segments. The purpose of this research is to describe the business performance and present the business model of the EasyBath product. This research employs a case study research method on the EasyBath product business. The data analysis used is the Business Model Canvas of the EasyBath product business. The results show that EasyBath products have 7 advantages, including 3in1 functionality, natural ingredients, eco-friendly, cultural value, travel-friendly, skin moisturization, and long-lasting fragrance up to 4 hours. With raw materials from UMKM in Jatinangor, EasyBath production involves drying, maceration, distillation, soap making, mixing, quality control, and packaging. The selling price is based on the cost of production with marketing techniques, such as discounts, social media promotion, giveaways, direct selling, and campaigns. Furthermore, EasyBath products target various consumer segments, especially tourists, travelers, nature lovers, environmentalists, disaster volunteers, and field workers. EasyBath optimizes offline and online distribution channels, implements various marketing strategies, builds customer relationships with responsive service, and generates income from direct sales, distributors, and cooperation with stores. Thus, when considering total production costs including materials, rent, transportation, and others, it amounts to Rp11,019,758.00. Through effective marketing targeting, EasyBath has the potential to become a popular choice for the public
Kelayakan Investasi Mesin Heat Exchanger pada PT LMN Kabupaten Bandung, Jawa Barat
Get PDFIndonesia is one of the largest tea exporters in the world. One of tea products is green tea that is targeted for the European consumer. Currently, Indonesian tea producers faced regulations on Maximum Residue Level set by the European Union Commission regarding the maximum limit of anthraquinone compounds in tea, which was set at 0.02 mg/kg. Regarding this issue, PT LMN, as a green tea exporter, decided to invest in a heat exchanger to minimize anthraquinone contamination. This research aims to evaluate the financial feasibility of investing in a heat exchanger at PT LMN. This study uses a quantitative design with descriptive analysis technique. The financial feasibility analysis indicated that the investment was feasible, because the Net Present Value was greater than 0. Net Benefit Cost Ratio more than 1. Internal Rate of Return is greater than the discount rate, which is 10%, Payback Period is faster than project's lifespan, and Return on Investment shows a positive value
Analisis Kelayakan Finansial dan Strategi Pengembangan Usaha Comfort Zone Cafe
Get PDFComfort Zone Cafe is an MSME located in Bekasi City and was founded in 2021. This cafe has faced challenges over the past year, which was marked by a significant decline in the number of consumers and turnover. One of the main causes of this problem is the absence of a business plan that includes financial feasibility. This research aims to find the right solution to ensure the continuity of Comfort Zone Cafe in the future. The research method used is a qualitative approach with financial ratio analysis, financial feasibility analysis, and SWOT analysis. Financial ratio analysis is used to evaluate business performance, financial feasibility analysis to determine whether Comfort Zone Cafe is worth continuing, and SWOT analysis to formulate the right strategy for the future of this cafe. The research results show that the Comfort Zone Cafe's business performance is still not good, but financially it is still feasible to continue. Therefore, a SWOT analysis was carried out to develop the right strategy to improve the performance and sustainability of the Comfort Zone Cafe business in the future. The results of the financial ratio analysis show that Comfort Zone Cafe is efficient in terms of solvency and activity ratios, but is still not efficient in terms of profitability ratios because sales will decline in 2023 and the costs incurred are very large. The results of the financial feasibility analysis show that Comfort Zone Cafe is worth continuing with an NPV value of IDR 1,978,327, IRR of 8.08%, Net B/C of 1.03, and PP of 1 year 10 months 21 days. The results of the SWOT analysis produced 8 alternative strategies, including developing ideas for attractive branding, maintaining good quality, price and service, using effective promotions, opening cafes earlier, improving financial management, improving product quality, developing more attractive promotions, and improve financial bookkeeping
Risiko Produksi Kentang dan Pengaruhnya Terhadap Pendapatan
Get PDFWest Java is one of the largest potato producers in Indonesia. Margamulya Village, Pengalengan District, Bandung Regency is the center for potato commodities in West Java Province. As a potato commodity center, of course the level of potato production in this area is very high, with this high production the resulting farming income should be able to improve the welfare of the farmers. However, the fact is that income from potato farming is still unstable. There are various factors that cause this phenomenon, one of which is the existence of risk factors in farming this commodity. Based on this background, this research aims to determine the effect of risks in potato production on farming income. This research uses quantitative methods with multiple linear regression analysis tools. Respondents in the research were 65 potato farmers in Margamulya Village, Pengalengan District, Bandung Regency. The results of this research reveal that the majority of potato farmers in Margamulya have a high level of risk in terms of seed costs, fertilizer costs (Cage, NPK, Urea and KCL), pesticide costs and labor costs, while Fungicide and Herbicide costs have a low level of risk. Based on the results of the regression analysis, 15 of the 17 production factors and production risks showed a significant influence on potato farming income. Then, of these 15 factors, all production risk factors have a significant effect on potato farming income, some have a positive effect and some have a negative effect
Efektivitas Program Sosial Bank Indonesia Jawa Barat dalam Meningkatkan Kesejahteraan Anggota Kelompok Tani Agronative
Get PDFThe Bank Indonesia Social Program is here to carry out community development, one of its targets is Agronative. The aim of the research is to describe the characteristics of farmers in implementing PSBI, determine the impact of development on the welfare of farming communities, and determine the effectiveness of implementing PSBI in Agronative. The research method uses quantitative methods with an explanatory survey. 28 samples were taken using a saturated sample census. The author uses descriptive analysis and simple regression as data analysis techniques. The results of the research show that most of the farmers are aged 36-45 years, have 3 family members, with primary school education, have 10 years of farming experience where the source of information comes from relatives, manage 2,250 m² of land with land tenant status with a middle income . The R2value obtained is 0.185, meaning that the influence of PSBI on farmer welfare can be explained by the community development variable of 18.5%. Even though there is still a shortage of human resources, this program has been effective in improving the welfare of its members
Daya Saing Tanaman Hortikultura di Kabupaten Belu Setelah Fenomena Siklon Tropis
Get PDFThis study aims to analyse the competitiveness of horticultural crops in Belu Regency after the tropical cyclone phenomenon. This research method uses descriptive quantitative with Location Quetient analysis, Shift-Share analysis and Panel Data Regression analysis. The results showed that competitiveness experienced a decrease in production during the tropical cyclone period. It can be explained that the decline in production was caused by the tropical cyclone storm which resulted in damage to agricultural crops and agricultural land. As a result, there was a decrease in the production of several types of agricultural products such as horticultural crops. Economic growth, rainfall and temperature have a significant effect on the competitiveness of horticultural crops in Belu Regency