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Analisis Pemberdayaan Perempuan Peternak Sapi Perah dalam Program Kartini Peternak Indonesia di Wilayah Kerja KPBS Pangalengan
Women’s empowerment, particularly in the livestock subsector, is an important issue that continues to receive attention in Indonesia's social and economic development. The Kartini Peternak Indonesia Program was initiated to provide support to female farmers in overcoming the various challenges they face. This study aims to analyze the empowerment of female dairy farmers through the Kartini Peternak Indonesia Program, which has been implemented in the KPBS Pangalengan work area. The research method used is a case study with a qualitative approach, involving 27 informants, including female farmers and related stakeholders. The results of this study show that the program successfully enhanced the knowledge and skills of female farmers in livestock business management, as well as opened opportunities for business diversification. Additionally, the program contributed to the improvement of income and quality of life for female farmers, which in turn supports national food security. This study is expected to provide recommendations for further development in the empowerment of women in the livestock subsector
Faktor-faktor yang Memengaruhi Ekspor Udang di PT BeeJay Seafood
Indonesia is an archipelagic country with abundant fishery resources, one of the commodities is shrimp which is the main export commodity. PT BeeJay Seafood, as a seafood processing and export company in Probolinggo, faces fluctuations in shrimp exports influenced by various factors. This study aims to analyze the influence of exchange rates, inflation, shrimp prices in the domestic market, and shrimp production volume in Indonesia on the shrimp export volume of PT BeeJay Seafood. This study uses a quantitative method with a multiple linear regression approach. The data used is secondary data for the period from December 2023 to November 2024. The shrimp export trend at PT BeeJay Seafood shows a fluctuating pattern. The results of the analysis showed that partially, the rupiah exchange rate against the US dollar and inflation had a positive and significant effect, while the price of shrimp in the domestic market and the volume of shrimp production in Indonesia had no effect on shrimp exports carried out by PT BeeJay Seafood. Partially, all independent variables affect PT BeeJay Seafood's shrimp exports. This study shows that fluctuations in the rupiah exchange rate against the US dollar and inflation need to be the main concern in PT BeeJay Seafood's shrimp export strategy. In addition, companies need to consider domestic pricing policies to increase competitiveness in the international market. The results of this research are expected to provide insight for companies in optimizing shrimp exports
Analisa Kehilangan Hasil Produksi Usahatani Kentang
Potatoes is known to have good prospects and potential to be developed in order to spur food diversification programmes. Potato production in Indonesia is increased by an average approximately around 2.34% each year. Garut Regency is one of the district in West Java Province that produces potatoes in Indonesia. One of the areas in Garut that produces potatoes is Sarimukti Village. However, potato production in Garut Regency experiences fluctuations in production due to food loss in potato farming. This research aims to find out how much is food loss in potato farming and the causes of food loss as well as farmers characteristics that influence the food loss in Sarimukti Village, Pasirwangi District, Garut Regency. This research uses the quantitative descriptive method with interview and observation techniques to 55 farmers. Results The results showed that there was a loss of potato yield with an average of 2091,8 kg/ha at the production level. Moreover, there is an influence between the production factors used by Sarimukti Village farmers and the potato yield loss that occurs.potato yield loss that occurs
Assessing Socio-Economic Productivities of Staple Crops: An Evidence from Oransbari Settlement Unit, West Papua
Agricultural crops are vital for local food security and rural livelihoods but face challenges such as limited access to modern agricultural inputs, soil fertility issues, and climate variability. The study objective is to assess the productivity of staple crops—rice, corn, and soybean—in Oransbari Settlement Unit, South Manokwari, West Papua. Using a mixed-methods approach, this research combines farmer surveys and official document analysis to evaluate productivity levels, economic benefit, and identify factors influencing yields. The findings reveal that farmers consider agriculture as their primary livelihood (100% for paddy, 87% for corn, 75% for soybeans). Paddy farming is traditional and labour-intensive, corn and beans are emerging as modern, flexible alternatives. Paddy farmers are active in agribusiness (100%), while corn (87%) and soybeans (75%) show some inactive participants. Most farmers have 0-10 years of experience in corn (73%) and soybeans (75%), while paddy farmers are more experienced (47% with 11-20 years, and 15% with 21-30 years). Productivity of paddy is 4.19 tons/ha while on-site productivity shown 5.87 tons/ha, corn is 5 tons/ha, and soybeans productivity is 2.43 tons/ha. Net Income of paddy is IDR 34,322,343, corn is IDR 56,019,996, and soybeans is IDR 40,282,925. Corn generates the highest income. Sustainability, inclusivity, and productivity in the farming sector dan be supported by tailored interventions. Targeted interventions to address costs, land use, and productivity gaps could improve overall sustainability and profitability across all crops
Efektivitas Social Media Marketing terhadap Produk Makanan Pokok (Staple Food) di Superindo
Superindo utilizes Instagram and Tiktok to increase the effectiveness of social media marketing. This study aims to analyze the effectiveness of social media marketing on staple food products at Superindo. This study uses a mix method. Data were collected through questionnaires to 100 Superindo customers who actively use Instagram and/or Tiktok randomly. This study uses the AIDA model to assess the effectiveness of social media marketing. The results showed that the role of Instagram and Tiktok was effective in staple food purchasing decisions. This can be seen from the attention variable value of 3.835, interest 3.85, desire 3.89, action 3.6. The use of social media has become an important factor in shaping consumer purchasing decisions
Analisis Pola Konsumsi Diversifikasi Pangan dalam Meningkatkan Ketahanan Pangan Rumahtangga Petani Desa Saritani Kecamatan Wonosari Kabupaten Boalemo
Saritani Village, located in a remote area with limited distribution access, remains food-insecure despite the predominance of agriculture-based livelihoods. This study aims to examine household food consumption pattern and identify the key factors influencing food diversification among farming households in Saritani Vilage, Wonosari Sub-district, Boalemo Regency. A quantitative research design was employed, utilizing multiple linear regression analysis. Data werw collected through surveys, inetrviews, and structured qusetionnaires. Results indicate that the average daily energy adequacy (1,732 kcal/gram/day) remains below the recommended threshold. The education level of housewives demonstrated a statistically significant but negative effect on food diversification. Similarly, the number of household dependents had a negative impact. In contrast, household expenditure positively influenced diversification, while food availability, although positively correlated, did not exhibit a statistically significant effect. These findings highlight the need for strategic interventions to promote food diversification and improve food security in rural, agriculture-dependent communities such as Saritani Village
Analisis Pembatalan Pesanan di Platform Shopee Menggunakan Seven Tools: Studi Kasus pada UMKM Puntang Coffee
Although e-commerce makes it easier for businesses to expand their markets, this convenience allows buyers to easily cancel orders, disrupting MSME operations. This research aims to analyze the main causes of order cancellations at the Puntang Coffee store on the Shopee platform and to formulate control proposals. This study uses a qualitative case study method, with data analyzed descriptively via the Seven Tools approach. The Pareto analysis shows that the dominant causes of cancellation are "Incorrect Order Input" and "Payment Failure". Root cause analysis reveals that "Incorrect Order Input" stems from internal factors such as a lack of product content standardization and slow seller response due to limited human resources. Meanwhile, "Payment Failure" is rooted in unconvincing product content, the absence of a proactive intervention SOP from the seller, and unexpected costs during checkout. It is concluded that the main causes are a combination of controllable internal factors and difficult-to-change external factors, with a cancellation pattern peaking at 11:00-14:00. Therefore, it is recommended to implement a product content SOP, optimize customer service through scheduled responses, apply proactive interventions for payments, and increase cost transparency
Pengaruh Karakteristik Konsumen dalam Keputusan Pembelian Sayuran di Pasar Inpers Matawai Kota Waingapu Kabupaten Sumba Timur
The purpose of this study was to determine the characteristics of consumers that influence the decision to buy vegetables at the Matawai Inpres Market and to analyze how consumer characteristics influence vegetable purchasing decisions at the Matawai Inpres Market, Waingapu City. The location determination technique was determined by purposive sampling (intentionally). This study was located in East Sumba Regency, Waingapu City District, East Nusa Tenggara at the Matawai Inpres Market. The number of samples used in this study was 67 respondents who consumed vegetables and were willing to be interviewed. Sampling was carried out unintentionally. The data analysis technique used was multiple linear regression analysis and descriptive analysis. The results of this study indicate that vegetable consumers The average age of the productive group is between 20-29 years, but the average gender of those shopping for vegetables is female, the respondent's education is relatively high with an average level of high school education and the consumer's occupation is a housewife. Based on the results of the analysis, it shows that the factors of age, income, gender and vegetable purchasing decisions are significantly influenced by income. Simultaneously, age, education, income, family responsibilities, gender and consumer occupation have a major impact on consumer decisions to buy vegetables at the Matawai Inpers Market in Waingapu City
Analisis Kinerja Kelompok Tani di Kecamatan Sungai Kakap
In Sungai Kakap District, farmer groups serve as a platform for farmers to enhance production capacity, adopt agricultural technology, and strengthen collaboration among members. However, the performance of farmer groups in this area still faces several challenges, such as low member participation, lack of innovation, and limited access to resources. This study aims to analyze the performance of farmer groups in Sungai Kakap District. A quantitative descriptive approach was employed, with a purposive sampling technique selecting 50 farmer groups and 150 farmer group members across 13 villages. Data were analyzed using descriptive analysis and scoring techniques. The results indicate that the overall performance of farmer groups in Sungai Kakap District falls into the good category. Farmer groups have effectively fulfilled their three main functions: as a learning class, a collaboration platform, and a production unit. Improving the performance of farmer groups in Sungai Kakap District can be achieved through enhancing managerial capacity, strengthening internal capital, improving the quality of learning classes, reinforcing external partnerships, conducting regular evaluations and monitoring, and increasing member participation
Analisis Kepuasan Petani Terhadap Pupuk Bersubsidi pada Transaksi Menggunakan Kartu Tani di Kecamatan Gemuh, Kabupaten Kendal
Subsidized fertilizer is one of the government policies aimed at increasing agricultural productivity. The farmer cards are used to support the implementation of fertilizer subsidies to ensure accurate targeting. Gemuh District recorded the highest number of fertilizer purchase transactions in Central Java Province from January 1 to April 30, 2022. This study aims to assess the effectiveness of subsidized fertilizer use, measure farmers' satisfaction with subsidized fertilizer. The research was conducted in Gemuh District, Kendal Regency from September to November 2024 with a total of 100 farmer respondents The research method employed a case study approach with a quantitative methodology. Data analysis was carried out using descriptive analysis, Importance-Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The CSI analysis results indicate that the farmers' satisfaction level is 81.01%, which falls into the very satisfied category. Attributes in Quadrant I of the IPA analysis include quality, consistency between allocated and received fertilizer, and ease of access to information on subsidized fertilizer availability. Quadrant II includes price, ease of obtaining subsidized fertilizer, and the availability of subsidized fertilizer stock. Quadrant III consists of the consistency of allocation with balanced fertilization recommendations and farmers’ requests. Quadrant IV includes the ease of transactions using the Farmer Cards