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Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Brand Loyalty Kecap Bango
Get PDFThe decline in Kecap Bango's Top Brand Index over recent years highlights the need for evaluating the factors influencing brand loyalty. This study aims to analyze the impact of brand image, price, and product quality on the brand loyalty of Kecap Bango. Data were collected through a survey of 80 respondents who are consumers of Kecap Bango at Toko X, Cirebon, and analyzed using multiple linear regression methods. The results indicate that brand image and price significantly influence brand loyalty, while product quality does not have a significant effect. Simultaneously, brand image, price, and product quality collectively have a positive impact on brand loyalty. These findings emphasize the importance of strengthening brand image and setting competitive pricing in building brand loyalty, ultimately supporting the enhancement of Kecap Bango's brand performance
Analisis Faktor-faktor yang Memengaruhi Permintaan Cabai Merah Besar Pada Rumah Tangga di Kecamatan Purworejo Kabupaten Purworejo
Get PDFBig red chili is a horticultural commodity with relatively high demand and price fluctuations. This study aims to analyze the average consumption of big red chili, analyze the factors affecting demand for big red chili and examine elasticity of demand for big red chili on households in Purworejo District, Purworejo Regency. The research was conducted from November 2024 to Februari 2025 at Purworejo Market, Baledono Market, Pagi Liwung Tambakrejo Market, and Pangenrejo Market. The research method used a survey with non-probability sampling technique, specifically accidental sampling, involving 96 respondents who met predetermined criteria. Data analysis was conducted using multiple linear regression analysis and demand elasticity analysis. The result indicate average consumption of big red chili in Purworejo District, Purworejo Regency is 0.24 kg/capita/month. multiple linear regression analysis shows the variables of big red chili price, curly red chili price, shallot price, household income, number of family members, and consumer preference collectively have significant effect on demand for big red chili. Partially, the variables of curly red chili price, number of family members, and consumer preference have significant effect, while the variables of big red chili price, shallot price, and household income do not have a significant effect on demand for big red chili in Purworejo Regency. Price elasticity of big red chili is 0.24, indicating that it is inelastic, cross-elasticity of curly red chili price is 0.39, indicating substitute good, cross-elasticity of shallots is -0.08, indicating a complementary good, income elasticity is 0.01, indicating big red chili a normal good
Dinamika Alih Fungsi Lahan Perkebunan Teh di Jawa Barat: Perspektif Sosial, Ekonomi, dan Lingkungan
Get PDFLand use change in tea plantation areas in West Java is a complex phenomenon influenced by the interaction of various social, economic, and environmental factors. This study aims to identify the driving factors behind tea land conversion through a systematic literature review of reputable scientific publications from 2020 to 2024. Thematic analysis shows that generational shifts among farmers, weak local institutions, short-term economic incentives, market price pressures, ecological degradation due to monoculture practices, and climate change are the dominant drivers of land conversion. The interaction of social, economic, and environmental factors creates reinforcing feedback loops that accelerate land use change. This phenomenon results in trade-offs between short-term income gains and the loss of strategic ecosystem services. The findings highlight the importance of evidence-based spatial planning policies, land conservation incentives, local community empowerment, and the integration of spatial mapping and ecosystem valuation. This study recommends future research to develop predictive models of land conversion using spatial technology and quantitative ecosystem valuation methods to support sustainable tea plantation land protection policies in West Java
Faktor-faktor yang Memengaruhi Alih Fungsi Lahan Pertanian di Kabupaten Serang Menggunakan Geographically Weighthed Regression (GWR)
Get PDFLand is an important natural resource in production, but its availability is limited amidst increasing demand due to population growth and economic activity. Serang Regency, with its strategic geographical position, is experiencing conversion of agricultural land to housing, industry, and infrastructure sectors, causing a decrease in the area of paddy fields from 48,925 hectares in 2015 to around 46,000 hectares in 2023. This study analyzes the factors that influence the conversion of agricultural land in Serang Regency using the Geographically Weighted Regression (GWR) method, focusing on the variables of population growth, number of industries, and agricultural productivity. The results showed that the largest land conversion occurred in Pabuaran, Baros, Mancak, Ciruas, and Tanara sub-districts. The results of GWR modeling of the relationship between population and agricultural land conversion show a positive value, indicating that the increase in agricultural land conversion is not only influenced by population. The number of industries shows a negative coefficient value, with the highest influence occurring in sub-districts in the eastern region of Serang Regency. Land productivity has a positive and significant effect on agricultural land conversion in all sub-districts. Therefore, policies that support increased agricultural productivity are needed to reduce the rate of agricultural land conversion
Strategi Social Media Marketing untuk Meningkatkan Brand Awareness melalui Instagram pada Usaha Hidroponik Jatinangor Urban Farming
Get PDFJatinangor Urban Farming (JUF) faces challenges in enhancing brand awareness despite utilizing Instagram as a marketing platform. This study aims to analyze the implementation of social media marketing strategies in increasing brand awareness for Jatinangor Urban Farming through Instagram and to formulate strategies for optimization. The research employs a qualitative approach with SWOT analysis to evaluate internal and external factors influencing digital marketing strategies. The findings indicate that Jatinangor Urban Farming has implemented social media marketing based on the dimensions of online communities, interaction, sharing of content, accessibility, and credibility. However, its execution remains suboptimal. The brand awareness level of Jatinangor Urban Farming is still at the brand recognition stage, necessitating additional strategies to enhance brand recall. The SWOT analysis positions JUF in Quadrant I, signifying strong internal capabilities and significant external opportunities. Therefore, the recommended strategies include strengthening brand identity through educational and interactive content, optimizing data-driven digital marketing strategies to enhance monetization and marketing efficiency, and structuring content management through a content guideline and content calendar. By implementing a more structured strategy, Jatinangor Urban Farming is expected to enhance its brand awareness, visibility and competitiveness in the market
Analisis Tingkat Kepuasan Konsumen Kedelai (Studi Kasus: Toko Irfan Jaya Kecamatan Wiradesa Kabupaten Pekalongan)
Get PDFThis study aims to analyse the level of soybean consumer satisfaction and map the relationship between the importance of a product attribute and the performance provided to consumers in the soybean business sector in Wiradesa District, Pekalongan Regency. The research location was Irfan Jaya Store, Wiradesa District, Pekalongan Regency. The research method used is a case study method, with the sample size determined using quota sampling. The sampling technique applied is accidental sampling, with respondent criteria including men and women aged 18–67 years. The analytical methods used are the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The study showed that most soybean consumers at Irfan Jaya Store are male, aged 28–37 years, with junior high school as their highest level of education. The majority of soybean consumers are traders, with an income ranging from Rp. 1,000,001 – 2,000,000, and have four to six family members. The CSI analysis results in a value of 81.63%, indicating that soybean consumers are very satisfied. The IPA analysis results show: Quadrant I: Soybean taste, freshness, colour, price at Irfan Jaya Store, and price-quality suitability. Quadrant II: Soybean availability, store location on the roadside, and accessibility of the store. Quadrant III: Soybean texture, soybean variety, price comparison between Irfan Jaya Store and other stores, and information about soybean availability. Quadrant IV: Completeness of soybean variety and waiting time for soybean availability
Analisis Manajemen Rantai Pasok Tanaman Anggrek Bulan di CV Bunga Alam Lestari Kota Semarang
Get PDFThe study aims to analyze the supply chain management of Phalaenopsis orchids at CV Bunga Alam Lestari, as well as examine the structure of the network and business chain in the orchid supply chain. The research was conducted at CV Bunga Alam Lestari, located in Tambangan, Mijen, Semarang City, Central Java. A case study method was employed with purposive sampling, involving 20 respondents comprising producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. Primary data were collected through observation and interviews, while secondary data were obtained from CV Bunga Alam Lestari. The analysis used descriptive quantitative methods, focusing on product, information, and financial flows, as well as supply chain management. The study applied the Supply Chain Operations Reference (SCOR) model, evaluating attributes such as reliability, responsiveness, flexibility, assets, and cost. The results indicate that the supply chain consists of six key actors: PT Eka Karya and Toko Anggrek Nambangan as producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. The performance measurements for the supply chain show that responsiveness and flexibility reached the "superior" level, reliability achieved one "advantage" level measurement, while assets and cost also performed at the "advantage" level. The study concludes that improvements are needed in order fulfillment and cost management across all supply chain activities to minimize costs effectively
Pengembangan E-Modul Bangun Datar Berbasis Etnomatematika Menggunakan Heyzine untuk Mengeksplor Kemampuan Penalaran Matematis
Get PDFABSTRACTMathematical reasoning is a fundamental skill that students must possess to deeply understand mathematical concepts andsolve problems logically. However, a preliminary study at SMKN 2 Ciamis revealed that most students struggle to solvereasoning problems, particularly in the topic of plane geometry. This issue is attributed to the lack of contextual and interactivelearning media. This study aims to develop an ethnomathematics-based e-module using the Heyzine platform as an interactivelearning tool contextualized with local cultural elements from Kampung Salapan. The research uses the Research andDevelopment (R&D) method with the 4D development model: Define, Design, Develop, and Disseminate. Expert validationresults indicate that the developed e-module is of excellent quality. A trial conducted with grade XI students at SMKN 2 Ciamisshowed that 70% of students achieved scores above the minimum mastery criterion, with an average score of 82.5.Additionally, students responded enthusiastically to learning using the e-module. Therefore, the ethnomathematics-based e-module developed in this study is deemed valid, practical, and effective in enhancing students' mathematical reasoningabilities.Keywords: E-Module, Ethnomathematics, Heyzine, Mathematical Reasoning, Plane GeometryABSTRAKPenalaran matematis merupakan kemampuan dasar yang harus dimiliki siswa untuk memahami konsep matematika secaramendalam dan menyelesaikan masalah secara logis. Namun, hasil studi di SMKN 2 Ciamis menunjukan bahwa sebagainbesar siswa mengalami kesulitasn dalam menyelesaikan soal penalaran matematis, khususnya pada materi bangun datar.Hal ini disebabkan oleh pendekatan pembelajaran yang kurang kontekstual dan minimnya media interaktif. Penelitian inibertujuan untuk mengembangkan e-modul berbasis etnomatematik menggunakan platform Heyzine sebagi mediapembelajaran interkatif yang kontekstual dengan budaya lokal Kampung Salapan. Penelitian ini menggunakan metodeResearch and Development (R&D) dengan model pengembangan 4D (Define, Design, Develop, Disseminate). Hasil validasioleh ahli menjunjukan bahwa e-modul termasuk dalam kategori sangat baik. Uji coba terhadap siswa kelas XI SMKN 2 Ciamismenunjukan bahwa 70% siswa mencapai nilai di atas KKM, dengan rata-rata 82,5. Selain itu, siswa menunjukan antusiasmetinggi terhadap pembelajaran menggunakan e-modul. Dengan demikian, e-modul berbasis etnomatematika yangdikembangkan dinyatakan layak, praktis, dan efektif dalam mengeksplorasi kemampuan penalaran matematis siswa.Kata kunci: Bangun Datar, E-Modul, Etnomatematika, Heyzine, Penalaran matemati
ANALISIS TINDAK PIDANA PEMBUNUHAN BAYI PERSPEKTIF ILMU KEDOKTERAN FORENSIK DAN HUKUM PIDANA
Get PDFMasalah pembunuhan bayi tidak akan terlepas dari masalah kehamilan dan kelahiran, karena pembunuhan bayi tidak akan terjadi apabila tidak ada kehamilan dan kelahiran. Kaitannya dengan pembuktian materil dalam KUHP, proses kehamilan dan kelahiran akan melibatkan ilmu kedokteran kehakiman atau ilmu kedokteran forensik dalam pemeriksaan apakah bayi itu mati pada saat kehamilan atau pada saat setelah dilahirkan. Metode penelitian yang digunakan yaitu jenis penelitian yuridis normatif, spesifikasi penelitian deskriptif analisis dan pendekatan penelitian dengan menggunakan pendekatan perundang-undangan dan pendekatan kasus. Kesimpulan dari hasil penelitian yaitu pembunuhan bayi perspektif ilmu kedokteran forensik untuk dapat dikualifikasi sebagai pembunuhan bayi haruslah dilakukan pada saat atau tidak lama setelah dilahirkan. Berdasarkan analisis ilmu kedokteran atau dari segi medis pada saat bayi dilahirkan berarti saat keluarnya bayi dari kandungan sampai dengan saat keluarnya placenta. Jika diukur dengan tenggang waktu, secara umum bahwa pada kelahiran normal berlangsung dalam waktu kurang lebih antara 15 menit sampai 60 menit. Akan tetapi tidak masalah dengan waktu tersebut, asal saja pembunuhan bayi dilakukan pada saat bayi keluar dari kandungan atau pada saat keluarnya placenta atau dalam tenggang waktu di antara kedua peristiwa itu. Sedangkan kalimat tidak lama setelah dilahirkan, karena wanita yang melahirkan tersebut takut diketahui orang telah melahirkan maka pengertian tidak lama setelah bayi dilahirkan haruslah tenggang waktunya hanya berlangsung dalam tempo yang amat singkat yakni dalam fase perawatan. Sebab waktu yang singkat dalam fase perawatan dimungkinkan orang lain belum mengetahui terjadinya kelahiran tersebut serta bayi dalam keadaan hidup. Kemudian dalam perspektif hukum pidana pembunuhan bayi jika dihubungkan dengan keilmuan hukum pidana ialah pembunuhan terhadap bayi yang dilahirkan hidup dilakukan oleh wanita yang melahirkannya pada saat bayi tersebut dilahirkan atau tidak lama setelah dilahirkan. Pada saat dilahirkan diartikan sejak mulai terjadinya kelahiran bayi sampai dengan keluarnya placenta secara tuntas. Sedangkan tidak lama setelah dilahirkan berarti sejak selesainya perawatan. Jika pembunuhan dilakukan dengan cara pengguguran kandungan, maka yang benar-benar patut dihukum ialah pengguguran terhadap embrio yang sudah menjadi janin dengan bentuknya menyerupai manusia. Adapun mengenai pembunuhan bayi yang dilakukan setelah kelahiran batas waktunya sangan relatif, jika sudah diketahui orang lain haruslah dipandang sebagai pembunuhan bias
PENERAPAN RESTORATIVE JUSTICE DALAM PENANGANAN TINDAK PIDANA KEKERASAN OLEH ANAK: STUDI KASUS TAWURAN DI KOTA PALEMBANG
Get PDFPenanganan tindak pidana kekerasan yang melibatkan anak, khususnya dalam kasus tawuran, memerlukan pendekatan yang sensitif terhadap kebutuhan rehabilitasi dan reintegrasi sosial anak-anak tersebut. Artikel ini bertujuan untuk menganalisis penerapan Restorative Justice (RJ) dalam penanganan kasus tawuran yang melibatkan anak-anak di Kota Palembang. Melalui pendekatan kualitatif, penelitian ini mengeksplorasi peran RJ dalam memfasilitasi penyelesaian sengketa antara pelaku dan korban, serta dampaknya terhadap perubahan perilaku anak sebagai pelaku tindak kekerasan. Metode penelitian yang digunakan mencakup wawancara mendalam dengan aparat penegak hukum, lembaga perlindungan anak, serta pihak terkait lainnya yang terlibat dalam implementasi RJ. Hasil penelitian menunjukkan bahwa RJ memberikan peluang bagi pelaku untuk memahami akibat dari tindakannya serta memperbaiki hubungan dengan korban, namun dihadapkan pada tantangan dalam hal penerimaan masyarakat dan keterbatasan sumber daya yang tersedia. Penelitian ini menyarankan agar strategi RJ lebih dipromosikan dan dilengkapi dengan pelatihan yang memadai bagi semua pihak yang terlibat untuk mendukung implementasinya secara efektif dalam konteks penanganan tawuran oleh anak-ana