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Pengaruh Bauran Pemasaran Terhadap Minat Beli Melalui Sikap pada Anggota Potensial Community Supported Agriculture Seni Tani, Kota Bandung
Get PDFSeni Tani is the first urban agriculture social enterprise in Bandung City that adopts the Community Supported Agriculture (CSA) system, connecting consumers with farmers directly. Although there is an increasing trend in the amount of vegetable consumption in Bandung City in 2019-2023, the number of consumers who subscribe to the Seni Tani CSA program is still relatively low. However, when viewed from the number of Seni Tani Instagram followers, it is very high to become a potential members of CSA Seni Tani. This study aims to analyze the influence of 7P’s marketing mix on purchase intention through attitudes in potential members of CSA Seni Tani. This research used a quantitative research design with a questionnaire survey approach. This study used a sample of 100 people obtained through convenience sampling. The data analysis technique used in this study is a path analysis test using the SPSS version 25 program. The results of this study indicate that the marketing mix strategy is proven to have a positive and significant influence on purchase intention through attitudes of potential members. Attitude has a positive and significant direct influence on purchase intention, while the marketing mix does not have a direct influence on purchase intention, but through the mediating variable in the form of attitude
Mobilitas Internasional Perempuan Sebagai Bentuk Diversifikasi Penghidupan Rumah Tangga Petani (Studi Kasus di Kecamatan Cikalong Kabupaten Tasikmalaya)
Get PDFWomen's international mobility in agriculture-based rural areas represents a socio-economic transformation that reflects evolving gender roles within farming households. This study investigates the historical trajectory and underlying dynamics of female international migration as a livelihood diversification strategy in the Cikalong District, Tasikmalaya Regency, Indonesia. Utilizing a qualitative case study approach, data were collected through in-depth interviews with former migrant workers, labor brokers, local officials, and community leaders. Findings indicate that economic hardship was the primary driver of women's mobility. Initially confined to domestic roles, women began assuming the role of primary income earners by migrating abroad, predominantly as domestic workers. The success of early migrants catalyzed further migration, creating a self-reinforcing cycle. Beyond enhancing household economic resilience, this mobility reshaped intra-household gender relations. The study emphasizes the strategic role of women in rural livelihood systems and calls for inclusive, gender-sensitive rural development policies
Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro
Get PDFThe notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas
Efektivitas Program Kartu Tani di Desa Penambuhan, Kecamatan Margorejo, Kabupaten Pati
Get PDFThe Farmer Card program was designed to improve farmers’ welfare and strengthen the agricultural sector. Evaluating the program’s effectiveness was important because it served as a key access point for farmers to agricultural resources. This study aimed to (1) identify the level of effectiveness of the Farmer Card program and (2) analyze factors that influenced its effectiveness in Penambuhan Village, Margorejo District, Pati Regency. The research was conducted from September to October 2024. The survey method was used, with samples selected through proportional random sampling. Quantitative data analysis was applied. Independent variables included farmers’ age, knowledge, availability of facilities and infrastructure, participation, and the role of extension workers. The dependent variable was the program’s effectiveness. The results showed that the Farmer Card program in Penambuhan Village ran effectively. However, the dimension measuring program success was categorized as less effective, while target achievement and satisfaction were in the effective category. Farmers’ age, knowledge, availability of facilities and infrastructure, participation, and extension workers’ roles simultaneously influenced the program’s effectiveness. Partially, farmers’ knowledge, facilities and infrastructure, and participation affected effectiveness, while age and extension workers’ roles did not. The study recommended that extension workers provide socialization and assistance to farmers about the Farmer Card program beyond subsidized fertilizers, including business credit applications, saving, and direct sales of harvests. Creating a WhatsApp group was also suggested to facilitate communication between farmer groups and extension workers
Kebijakan Harga Pembelian Gabah Pemerintah: Analisis Dua Rezim Politik di Indonesia
Get PDFThe Government Purchasing Price (HPP) is a key policy instrument for stabilizing food prices in Indonesia, particularly aimed at ensuring farm-level income by regulating the price of Dry Harvested Unhusked Rice (GKP). However, its effectiveness in influencing GKP prices remains underexplored across different administrations and over time. This study applies a quantitative approach using multiple linear regression analysis based on monthly data from January 2008 to November 2024. The models compare two presidential periods: President SBY (2008–2014) and President Jokowi (2014–2024). Independent variables include time (in months), HPP, and the input price index paid by farmers. The regression results show that during the SBY administration, HPP had no significant effect on GKP prices, although GKP prices consistently increased over time. In contrast, during Jokowi’s administration, HPP significantly and positively affected GKP prices, yet time trends indicated a declining price pattern. Moreover, increases in input costs strongly influenced the rise in GKP, suggesting that price gains did not necessarily translate to improved farmer welfare. Under SBY, HPP served more as a price floor in a relatively stable market. Under Jokowi, although more active, the HPP was overshadowed by escalating production costs. Therefore, HPP’s effectiveness in enhancing farmer welfare depends on its integration with input cost policies, infrastructure support, and adaptive market interventions
Analisis Performansi Rantai Pasok Keripik Kentang pada UD. Rimbaku di Kota Batu dengan Metode Supply Chain Operation Reference (SCOR)
Get PDFPotato chips are one of the fastest growing businesses. Batu City has great potential in developing the potato chips business. One of the industries that runs a potato chips in business in Batu City in UD. Rimbaku. Although it has been along time since establishing a potato chips business, UD. Rimbaku still expriensces several problems in managing the supply chain such as the availability of raw materials, dependence on supplier and production delays. The purpose of this study is 1) to determine the flow of the supply chain at UD. Rimbaku 2) to analize the performance of the potato chips supply chain at UD. Rimbaku using the Supply Chain Operation Reference (SCOR) method 3) to determine the priority of improving the performance of potato chips supply chain at UD. Rimbaku using the Analitycal Hierarchy Process (AHP) method. Respondents were taken using the Snowball Sampling method. Performance analysis using the SCOR method. Supply chain weighting using the AHP method with Expert Choice Software. The result of this study shows 1) the flow of potato chips products moves from upstream to downstream or from potato suppliers to UD. Rimbaku then to retail and finally to consuments, the flow of money moves in the opposite direction from consumers to supplier farmers, the flow of information thet occurs flows in two directions, 2) the performance of UD. Rimbaku's supply chain using the SCOR method gets a value of 95%, including in the very good category, and 3) priority for improving supply chain performance based on AHP, namely make, reliability in the make process and adherence to production schedule
Pengaruh Kualitas Pelayanan, Kulitas Produk, Harga, dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Roti Sajiyem
Get PDFSmall and Medium Enterprise (SME) have an important role in the Indonesian economy, including Roti Sajiyem which has been operating since 1998. Roti Sajiyem customer satisfaction is influenced by product quality, service, price, and trust. This study aims to analyze the influence of service quality, product quality, and price on consumer trust and satisfaction, as well as to test the role of trust in consumer satisfaction. Sampling was conducted using the accidental sampling method with 100 respondents, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that product quality had a significant effect on consumer satisfaction, while service quality and price had no significant effect. Service quality, product quality, and price have a positive and significant effect on consumer confidence. To increase satisfaction, Roti Sajiyem needs to maintain consistency in product quality through clear Standard Operating Procedures (SOP), improve service quality, and ensure prices are proportional to quality to strengthen consumer trust and satisfaction
Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek
Get PDFOrchid farming has the potential to be developed, because orchids have attractive shapes, colors, and aromas. Despite having great potential, orchid farmers face various obstacles such as productivity fluctuations, land conversion, and market problems that threaten the sustainability of their farming businesses. This study aims to identify factors that influence farmers' decisions in Pamulang District, South Tangerang City, in cultivating orchids. The factors studied include internal factors such as age, education, and experience, as well as external factors such as income, land area, capital, ease of cultivation, market opportunities, farming risks, and the role of the government. The method used is quantitative research with the Rasch Model, where the research sample consisted of 32 orchid farmers. The results of the study showed that ease of obtaining production facilities, availability of land suitable for orchids, and stable market demand are the main factors that encourage farmers to continue their farming businesses. However, the problem of unstable income and difficulty in obtaining capital from external parties, including the government, are the main obstacles. Farmers also consider formal education to have no significant effect on orchid cultivation, which is more influenced by practical experience and non-formal extension. Based on these results, it is recommended that the government provide capital assistance and production facilities with simpler and faster procedures. In addition, improving the quality of extension and training for farmers is also important to increase productivity, especially in the midst of limited land availability
Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG)
Get PDFEggs are functional foods that are always available in every home, considering their nutritional content and practicality of serving. However, duck eggs are still constrained in consumption because of their sharp, eggy smell. This study aims to determine consumer preferences for the organoleptic properties of original and oregano-salted eggs (Plectanthrus amboinicus SPRENG). Data were obtained through an organoleptic test questionnaire to 85 respondents. Data analysis used an independent sample t-test. The results showed that original and oregano-salted eggs had the same preferences for the color of the egg yolk and egg white. The texture of oregano-salted eggs differs from that of the original salted eggs. The taste of egg yolk and egg white differs greatly from original salted eggs and oregano salted eggs. Oregano-salted eggs have a better taste than oregano-salted eggs. The most prominent difference is that the aroma of oregano-salted eggs no longer smells eggy. It is very preferred by consumers
Peran Strategis Perempuan dalam Rantai Nilai Ekonomi Usaha Mikro Pengolahan Pisang di Kabupaten Seruyan
Get PDFHousehold-scale banana processing enterprises managed by women in Seruyan Regency hold strategic potential to increase income and empower rural women economically. This study aims to: (1) analyze income from kepok banana processing businesses, (2) measure the value added generated from processing activities, and (3) explore forms of women's empowerment within the traditional food value chain. A mixed-methods approach was employed. Quantitative data were analyzed using income formulas and the Hayami method, while qualitative data were thematically analyzed through in-depth interviews with 15 female business owners. The results show an average net income of IDR 142,351 per production cycle, with a value-added ratio of 90.83% of the output value. Women played a central role in production and business decision-making. Beyond economic contribution, this activity enhances women's control over productive assets and fosters self-confidence and social participation. These findings suggest that banana processing is a multidimensional empowerment strategy that supports local food security and rural resilience