JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
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1923 research outputs found
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The Effect of Profitability and Liquidity on Stock Prices with Research and Development Intensity as a Moderating Variable in Food and Beverage Sub-Sector Manufacturing Companies Listed on the IDX for the 2018-2022 Period
No full textThe background of this study aims to examine the effect of profitability and liquidity on stock prices by using research and development intensity as a moderating variable in manufacturing companies in the food and beverage industry subsector. Researchers used a sample of companies with several criteria, including companies that publish complete financial reports, include the allocation of research and development activity costs during 2018-2022. Researchers used several methods in this study. First, multiple regression to see the effect of the two independent variables on the dependent variable. Second, using the MRA (Moderated Regression Analysis) method to test the moderation variable. The results of research and data analysis show: 1) Profitability has no effect on Stock Price, 2) Liquidity has a negative effect on Stock Price, 3) Research and Development Intensity does not moderate the effect of Profitability on Stock Price, and 4) Research and Development Intensity moderates the effect of Liquidity on Stock Price. The limitations of this study include: First, this research cannot be assessed for all aspects of business in companies on the IDX, especially the food and beverage industry manufacturing sector. This is because this research is limited by several things, the first is that when the research was conducted, there was an extreme change in conditions in 2020 when the COVID-19 pandemic was sweeping the world, especially Indonesia. Second, information on the amount of funds allocated for research and development is limited, because not all companies record or disclose the funds they allocate for researchand development activities.
Keywords: : Stock Price, Profitablity, Liquidity, Research and Development Intensity, Moderatio
Technical Assistance for Product Management of Donuts and Bakery Business EL DONUTS in Gumiwang Village, Purbalingga
No full textThe aim of this community empowerment program is to provide technical assistance in managing the donuts and bakery business owned by EL DONUTS. The problems faced are financial management that is not neat and not standard, limited understanding of product legality, and the main production tools those are not yet owned. The community service method used is to assist in providing training in standard financial management, attempting to an understanding of the importance of product legality, and providing main equipment of production. The results of this program are better capability for financial management, better understanding of product legality, and having main equipment for increasing the selling value.
Keywords: Technical assistance; financial management; product legality
Marjaya Fried Onion Business Development Strategy through Digital Transformation
No full textThe Marjaya Fried Onion Small and Medium Enterprises (SME) is faced with the need to leverage digital technology to enhance operational efficiency, expand market reach, and create sustainable value for consumers. Assistance for this SME was provided through in-depth interviews and observations of the business owner and the ongoing business processes. The research findings reveal that the adoption of e-commerce, digital marketing strategies, and technology-based data management can boost business competitiveness and open opportunities for expansion. However, challenges remain, particularly in the limited human resources skilled in digital technology and insufficient technological infrastructure. Therefore, business development through digital transformation must be supported by adequate human resource training and collaboration with external parties to ensure the effective implementation of technology. The study also encourages other SMEs to be more proactive in adopting digital technology as part of their growth and sustainability strategies.
Keywords: Business strategy, digital transformation, Small and Medium Enterprises(SMEs), Digital marketing, E-commerc
Social Media Marketing Activity Impact on Repurchase Intention for PNM Investment Management’s (PNM IM) Open-Ended Mutual Fund Products
No full textThe rapid development of technology from era to era brings changes in how a product is marketed to consumers. Social media is a powerful marketing tool in today’s digital age. Social media can be the best choice for marketing, but it all depends on the business needs and target audience of a particular social media. PNM Investment Management is a subsidiary of PT Permodalan Nasional Madani. PNM IM uses social media as a form of marketing all open-end mutual funds product and mutual funds managed. Social media platforms have information overload, where audiences are bombarded with tons of content every day. There is too much information competing for attention, audiences may struggle to process and lead to low engagement. Quality of both products and services has a tremendous impact on variations in repurchase intention. The better perceived quality will be followed by the increasing of repurchase intention. Accordingly, this study aims to evaluate the SMMA on PNM IM’s social media platforms to drive increased repurchase intentions for open-end mutual fund products with perceived quality as mediation and information overload as moderation.
Keywords: Social Media Marketing Activity, Repurchase Intention, Information Overload, Brand Equit
Analysis And Risk Mitigation Of The Kapulaga Supply Chain Using The House Of Risk (HOR) Method (A Case Study on Kapulaga SMEs in Baseh Village, Kedungbanteng Subdistrict)
No full textThe Kapulaga SME in Baseh Village, Kedungbanteng District, Banyumas Regency, faces challenges in supply chain risk management, such as maintaining product quality, addressing product returns, and dealing with price fluctuations from major companies. This study aims to identify supply chain risks and develop effective mitigation strategies. The methodology employed includes the Supply Chain Operations Reference (SCOR) framework to map and identify risks in supply chain activities such as planning, sourcing, making, delivering, and returning. Additionally, the House of Risk (HOR) method is used to measure and analyze the Aggregate Risk Potential (ARP) values of identified risks and prioritize the most appropriate mitigation measures. Based on the results of HOR Phase 1, 25 risk events and 24 risk agents were identified. The ARP calculation identified three risk agents with the highest ARP values: weather factors, limited production equipment capacity, and a lack of suppliers. Subsequently, HOR Phase 2 was conducted to design mitigation actions, resulting in nine proposed actions. From these, priority mitigation actions were selected, including securing funding sources to invest in new equipment, adding or upgrading production equipment with higher capacity, utilizing modern drying equipment (drying ovens), and scheduling production based on seasonal conditions to optimize weather utilization.
Keywords: Risk Management, HOR, SCOR
The Effect Of Perceived Organizational Support On Employee Performance With Employee Engagement As A Mediator (Study At PT. Kereta Api Indonesia Daop 5 Purwokerto)
No full textThis study aims to examine the relationship between perceived organizational support and employee performance with employee engagement as a mediating variable at PT KAI DAOP 5 Purwokerto. Using a quantitative approach, data were collected through questionnaires distributed to 110 employees and analyzed using multiple regression analysis and mediation testing. The results indicate that perceived organizational support has a positive effect on both employee engagement and employee performance, while employee engagement also positively affects employee performance and serves as a significant mediator in the relationship between perceived organizational support and employee performance. These findings align with Social Exchange Theory, which emphasizes that reciprocal relationships between organizations and employees create a supportive work environment, thereby enhancing engagement and performance. This study provides practical implications for organizations, particularly PT KAI DAOP 5 Purwokerto, to prioritize organizational support by fostering a positive work environment, providing adequate resources, and recognizing employee contributions. Additionally, enhancing employee engagement through training programs and feedback mechanisms is crucial for improving overall performance.
Keywords: perceived organizational support, employee engagement, employee performance, social exchange theory
Efficiency Analysis Of Illona Tissue Product Distribution Route With Saving Matrix & Nearest Neighbour Method
No full textThe current era of globalization makes all components in an economic or business activity experience significant acceleration and change starting from production, distribution, and consumption. The distribution of goods and services is one of the fundamental aspects of business activities, which has a significant impact on the overall success of the company. Therefore, it is imperative for companies to plan their distribution activities in an efficient manner. The purpose of this study is to design efficient alternative routes that minimize distance, time, and distribution costs by considering customer/outlet locations, total demand, and vehicle capacity. This research was conducted at PT Juragan Gemilang Indonesia located in Purwokerto city, the research focused on Illona tissue products by using two analysis methods, namely saving matrix and nearest neighbor method which resulted in saving the number of routes from 11 to 8 and several other savings, such as 44.49% (2,540 km to 1,410 km) for distance, 33.61% (3,904 minutes to 2,592 minutes) for time, and 44.49% (IDR 1,727,200 toIDR 958,800) for cost.
Keywords: distribution, route; efficiency, saving matrix, nearest neighbor, tissue product
Factors Influencing Organizational Citizenship Behavior in an Organization (A Literature Review)
No full textThis article contains a literature review on the factors that affect Organizational Citizenship Behavior in an organization. The scope used is based on the science of Human Resource Management. The method of writing articles is to use the library research method sourced from online media such as Google Scholar, Mendeley, and other online academic media. The results of the article in Literature Review are that: 1) Employee performance is one of the main factors in Organizational Citizenship Behavior, 2) Job satisfaction is the second factor that affects Organizational Citizenship Behavior, 3) Organizational culture is the third factor that affects Organizational Citizenship Behavior.
Keywords: Organizational Citizenship Behaviour, Employee Performance, Job Satisfaction, Organizational Cultur
The Impact of Customer Satisfaction on Switching Behavior Among Online Transportation Customers: The Moderating Role of Attraction of Alternatives in Purwokerto
No full textThis study analyze the impact of customer satisfaction on switching behavior among online transportation users in Purwokerto, focusing on the role of alternative attraction as a moderating variable. Switching behavior occurs when customers choose to leave their current service and move to another, even though they are satisfied with the services they previously received. This phenomenon raises important questions about the factors influencing customers\u27 decisions to switch, particularly the role of customer satisfaction and the attraction of other alternatives. This study employs a quantitative research design. The population in this study consists of users of online transportation services in Purwokerto. To ensure representativeness, the sample was selected using non-probability sampling methods, specifically purposive sampling. The primary data for this research was collected through questionnaires distributed. Data collected from the survey was analyzed using the following techniques are descriptive statistics, validity and reliability testing, multiple linier regression analysis and moderated regression analysis to examine moderating effect. Through this study, it is hoped that online transportation service providers can gain insights into formulating more effective strategies to retain customers by understanding the dual influence of customer satisfaction and alternative attractions on switching behavior. The results concluded that customer satisfaction have a negative relationship between switching behavior, and attraction of alternatives can moderate the relationship between customer satisfaction with switching behavior such that higher attraction weakens the negative effect of satisfaction on switching behavior among online transportation in Purwokerto.
Keywords: Customer Satisfaction, Switching Behavior, Attraction of Alternatives, Transportation
The Divergent Effects of Market Orientation: Uncovering the Links to Entrepreneurial Orientation in Indonesian SMEs
No full textThis study explores the complex relationship of market orientation and its impact on marketing performance, product quality, and entrepreneurial orientation within Indonesian MSMEs. While market orientation is traditionally perceived as a critical driver of marketing success, our findings reveal a more nuanced picture. Through an analysis of 111 MSMEs in, Indonesia, this research uncovers that market orientation does not affect to marketing performance or product quality. However, it plays a crucial role in enhancing entrepreneurial orientation, suggesting that a strong market focus may foster a more innovative and proactive business approach. These results challenge conventional assumptions and highlight the need for MSMEs to reconsider how market orientation is integrated into their strategic frameworks. By emphasizing the divergent effects of market orientation, this study provides valuable insights for practitioners and scholars seeking to understand the pathways through which market knowledge influences business outcomes in emerging economies.
Keywords: Market Orientation; Marketing Performance; Entrepreneurial Orientation; Product Quality; Small and Medium Enterprise