JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
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1923 research outputs found
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Implementation of Marketplace Digitalisation and Marketing Strategies to Increase Turnover at DOMIKIDS Children\u27s Clothing Convection Sales Jeruklegi, Cilacap
No full textThis research examines the digitisation and marketing strategies implemented by MSME Domikids, a children\u27s clothing sales company in Jelkureggi, Cilacap Regency, to overcome the challenges of declining sales and limited product promotion in the market and social media. The focus of the support was on the development of operational digitalisation and the development of an optimal marketing strategy, including collaboration with local influencers and the use of children\u27s influencers. Findings showed that marketplace digitalisation, optimisation of product descriptions, use of high-quality photos, and utilisation of advertising features through the Shopee platform had a significant impact on increasing sales by 25%. Marketing strategies utilising local influencers also proved effective in increasing product awareness and building consumer trust. This research contributes to enriching the literature on the implementation of digital and marketing strategies in MSMEs, especially in the context of children\u27s clothing convection in Indonesia. The significance of this research highlights the importance of collaborating with influencers and utilising targeted incentives to improve employee motivation and company competitiveness in the digital era.
Keywords: MSMEs, marketplace digitalisation, influencer marketing, sales turnover, marketing strategy, Domikids
Training on Creating Simple Promotional Media with the Canva Application for Culinary SMEs
No full textIn the current industry 4.0 era, promotion is usually divided into two parts, online media and offline media. Online promotion involves the use of social media and marketplaces, while offline promotion includes banners, pamphlets, banners, brochures, and more. However, the design must still be good, unique, and memorable so that people are motivated to follow the message conveyed. So the introduction of promotional media and training was carried out to community service partners in Culinary MSMEs, in the midst of a crisis. Culinary MSMEs still dominate the Indonesian market and are an idol, because eating is a basic human need. That is why food and beverage traders are always in demand. There is no need to be afraid of competition in this culinary business, because people have different tastes. MSME business people can ensure the superiority of their products, so that they have a certain market. There are several types of culinary businesses carried out by MSME entrepreneurs, ranging from light snacks, drinks, to daily staples. Although the products are the same, sometimes what distinguishes them is the taste, production method, and packaging system that attracts consumers. To attract consumers, MSMEs need promotions with unique and attractive designs and for this they often use external design services for the promotion of their programmes, although there is often more than one activity running simultaneously. This causes The expenditure of funds for design is large, with an estimated total of Rp.2,040,000 - 2,500,000 per year according to the programme organised. So finally it was agreed to provide training to the community on how to create promotional media using the Canva application, because the application is easy to understand, affordable, and can be accessed via Android mobile phones. This Community Service activity uses lecture, demonstration and practicum methods. Through this activity, participants will gain knowledge and skills in using the Canva application.
Keywords: Training, Media Promotion, Canv
Analysis of the Effect of Brand Association, Brand Position, and Brand Value on Purchasing Decisions for Illona Tissue Brand
No full textThis study aims to analyze Illona\u27s brand branding strategy by exploring the causal relationship between brand association, brand position, brand value and purchase decision. Specifically, this study examines how brand association, brand positioning, brand value impact purchasing decisions. Data was collected from 135 respondents through questionnaires using a non-probability method with purposive sampling. Respondents consist of tissue consumers in Purwokerto, who have purchased tissue at least once in the past one month in Purwokerto. This study used SPSS version 27 to test the relationship between variables using multiple regression analysis. The results of this study indicate that brand association, brand positioning, brand value positively and significantly influence purchasing decisions. This study provides theoretical implications to strengthen the literature regarding the importance of brand elements in influencing consumers. Managerially, this study directs companies to strengthen brand associations, increase value, and strengthen position in the market to encourage consumer purchasing decisions.
Keywords: brand association, brand positioning, brand value, purchase decision, tissu
The Effect Of Training Programs On Employee Productivity With The Technology Acceptance Model (TAM) As A Mediating Variable at PT. Tambi Plantation
No full textIndonesia has great potential in the tea plantation sector, but productivity is often hampered by limited human resources and technology. PT Tambi Plantation faces challenges in adopting technology, where the use of machinery is still limited due to the limited skills of workers. This study aims to analyze the impact of training programs on workers\u27 productivity using technology adoption model as a mediating variable. Using a quantitative approach with a survey design, the study involved 32 respondent tea picking workers who were selected using a saturated sample. Data were collected through questionnaires and analyzed using partial least square (PLS). Results showed that the training programme had a significant positive effect on workers\u27 productivity and technology adoption pattern. The technology adoption model also has a significant positive effect on worker productivity and acts as a mediator in the relationship between training programs and worker productivity. We recommend that PT Tambi Plantation develop a comprehensive training program to improve workers\u27 technical skills and technological adaptability. This study contributes to understanding the relationship between training programs, technology adoption and worker productivity in the tea plantation sector.
Keywords: training program, worker productivity, technology adoption model, tea plantations
Bridging Gaps in Entrepreneurial Learning: A Needs Analysis of Project-Based Education
No full textThis study aims to identify the main gaps in project-based entrepreneurship learning by analyzing students\u27 needs, thereby formulating more effective strategies for implementing this method. The analysis seeks to identify aspects that need improvement in the design and implementation of projects, as well as provide data-driven recommendations for developing a more relevant curriculum. The researchers employed a descriptive quantitative approach to identify the gaps in project-based entrepreneurship learning based on students\u27 perceptions. A needs analysis was conducted through surveys using questionnaires, while a literature review was used to strengthen the findings and compare them with previous studies. The research population consisted of students from the Faculty of Economics and Business, Jenderal Soedirman University, who had participated in project-based entrepreneurship learning. Data processing techniques involved calculating averages, standard deviations, and percentages to evaluate how students perceive the effectiveness of Project-Based Learning (PjBL). The results indicate that project-based learning in entrepreneurship effectively enhances students\u27 critical thinking skills, creativity, and interest in entrepreneurship, although challenges remain in student engagement and alignment with industry needs. Strengthening the implementation of PjBL requires collaboration with industry, integration of innovative teaching methods, and policy support to optimize learning outcomes in entrepreneurship.
Keywords: Entrepreneurship Learning; Project-Based Learning; and Needs Analysi
Antecedent of Tourist Revisit Intention to Dieng Destination in Central Java Province
No full textThis study aims to examine the influence of tourism image, experience value, and satisfaction on the intention to revisit a tourist area. This study uses associative analysis to determine the relationship between two or more variables. This study was conducted in Central Java Province, Indonesia, especially in the Dieng tourist area. The population of the study was tourists visiting the tourist area around Dieng whose number could not be determined. The sample size was determined at 140 samples, derived from 93% of the number of questionnaires returned after being distributed online by the researcher. The approach used in this study was a purposive sampling approach, and data processing was carried out using simple multiple regression using SPSS 26 software. Empirical findings show that although tourism image does not have a significant effect, and the direct effect of experience value has an insignificant effect. However, through satisfaction with tourism experience, experience value has a significant effect on the intention to revisit a tourist destination.
Keywords: Experiental Value; Experiental Satisfaction; Tourism Image; Revisit Intentio
The Effects of Parents\u27 Financial Knowledge and Socioeconomic Status on Students\u27 Financial Management
No full textThe purpose of this study was to determine the effect of parental socioeconomic status and financial knowledge on the financial management of Economics Education students. This research was conducted at the Teaching and Education Faculty of Jambi University\u27s Economic Education Study Program. The research data was obtained by distributing questionnaires to Economics Education students Batch 2020-2021 via Googleform. Then, the data were analyzed using the help of the Microsoft Excel STAT97 and SPSS Statistics 22 application programs. The results showed that parents\u27 socioeconomic status and financial knowledge affected the financial management of Economics Education students Batch 2020-2021 Jambi University. This can be proven from the results of the analysis calculation using the F test which obtained the value of Fcount > Ftable, namely 107.426 > 3.07 with a significance value of 0.00 <0.05, which means Ha is accepted and H0 is rejected. So, it can be concluded that the independent variables, namely the socio-economic status of parents and financial knowledge, jointly affect the financial management of Economics Education students Batch 2020-2021.
Keywords: Financial Management, Socioeconomic, financial knowledg
Is Confidence Enough to Achieve Performance? The Influence of Occupational Self-Efficacy on Performance Moderated by Job Crafting
No full textThis study aims to examine the influence of occupational self-efficacy on employee performance, with job crafting as a moderating variable, in educational institutions in Banyumas Regency. Using social cognitive theory and job demands-resources theory as the theoretical foundation, this research employs a quantitative method with a survey involving 84 teacher respondents from public schools in Banyumas. Data analysis was conducted using multiple regression with SPSS software. The results indicate that occupational selfefficacy significantly affects performance; however, job crafting does not significantly moderate the relationship. This study is expected to contribute theoretically to understanding the role of occupational self-efficacy in influencing performance moderated by job crafting.
Keywords: Occupational Self-Efficacy; Job Crafting; Performanc
Evaluation Of The Implementation Of Electronic Prescribing At Sinar Kasih Hospital Purwokerto Using The Hot-Fit Method
No full textThe aim of this study is to reveal and assess the evaluation of implementation e-prescribing or electronic prescription module at the Sinar Kasih Hospital Purwokerto. This study uses a descriptive approach, namely a methodology that aims to determine system quality, information quality, service quality, user satisfaction, organizational support and net benefits for the implementation of electronic prescribing. A qualitative research design with a case study approach. Participants in this research were doctors, nurses and pharmacy staf. Using qualitative methods, in-depth interviews were conducted with 3 doctors, 2 Outpatient Installation nurses, 1 pharmacy staf. The validity of the data was tested using the triangulation method. Based on the results of research using the HOT-Fit method, it was found that the Human theme was the user\u27s initial adaptability and user satisfaction. Organizational theme in the form of training and technical support. The Technology theme is network quality and information quality. There are obstacles in implementing e-prescribing where the network is slow, experiences downtime and there is no information on drug composition available in the e-prescribing feature. However, net benefits are obtained from implementing e-prescribing, namely speeding up medication administration, reducing paper use and reducing medical errors.
Keywords: e-prescribing evaluation, hospital, HOT-fit metho
Social Media Development and Management of DOI Café Ciamis
No full textThe purpose of this community service is to encourage entrepreneurship and provide training in social media usage skills to increase sales of DOI Caffe in Ciamis. This community service provides assistance by encouraging entrepreneurship and providing new skills, such as the use of social media and marketplaces to increase sales. The main target of this community service is DOI Cafe management. As a result, management becomes more motivated to do business, learn how to use marketing in a better way, and develop new innovations that can increase the value of production products. The results of the study show that the use of social media by DOI Café Ciamis has succeeded in increasing interaction with customers. Platforms such as Instagram and TikTok are used to promote products, organize events, and communicate directly with consumers. In addition, management that is responsive to customer feedback on social media also strengthens consumer loyalty.
Keywords: Social Media, Café, Digital Marketing, Marketin