JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
Not a member yet
1923 research outputs found
Sort by
Communication Skills and Service Responsibility Towards Patient Loyalty Moderated by Satisfaction in Indonesian Hospitals
No full textThe ability of health workers, both doctors, nurses, and administrative staff, to convey medical information in a timely, empathetic, and clear manner is known as communication skills. Good communication makes patients feel heard and appreciated, which in turn increases trust in the services they receive. This study aims to identify how the relationship between communication skills and service responsiveness can affect patient loyalty, with satisfaction as a moderating factor. This research method uses a document review method using the PRISMA method. The data collection strategy for various literatures was obtained from electronic databases using Google Scholar and Reaseach Gate, the Garuda portal. The inclusion criteria for research articles were taken from 2019 to 2024. Research results: from the analysis of 9 articles obtained, there were communication skills in services that emphasized that transparent and empathetic communication builds and maintains patient trust. Likewise, the relationship between service responsiveness and its impact on satisfaction shows that the speed of service must be accompanied by clear explanations and effective communication to build customer trust and ensure the company\u27s success in providing appropriate and professional services. Conclusion: communication skills and service responsiveness have a significant influence on patient loyalty, with patient satisfaction as a moderating factor. However, this satisfaction is not only influenced by communication skills, but also by other supporting factors such as the quality of facilities, technology, and adequate human resources. In addition, differences in cultural and demographic backgrounds also play a role in influencing patient perceptions of services, so it is important for health workers to understand the diverse needs of patients.
Keywords: communication skills, responsiveness of service, patient loyalty, patient satisfactio
The Importance of Obtaining Halal Food Certification for SMEs in Barlingmascakeb
No full textHalal certification is a crucial element for Small and Medium Enterprises (SMEs) in Barlingmascakeb, Indonesia, especially in the food sector. This certification assures consumers that the products offered comply with Sharia standards, thereby enhancing consumer trust and improving market competitiveness. This community service report explores the importance of obtaining halal certification, its benefits in improving product quality, and its role in expanding both domestic and international markets. Additionally, the report identifies the specific challenges faced by SMEs in Barlingmascakeb, such as lack of knowledge and high certification costs, and offers recommendations for overcoming these obstacles. Field research and data from LPPOM MUI confirm that raising awareness about halal certification can significantly contribute to the growth and sustainability of SMEs in the region, particularly in catering to the growing demands of Muslim consumers.
Keywords: SMEs; Halal Certification; Competitiveness; Product Quality; Market Expansio
Online Sales Optimization At Taylor Thrift Fashion Store
No full textThis community service activity aims to help the Taylor Thrift fashion store develop its business by using digital marketing so that sales can be done not only offline but also online. The problem faced by the Taylor Thrift store is the limitation in implementing the right digital marketing strategy. The methods used are discussions, interventions and digital marketing training using the shoppe, instagram and tiktok platforms. In addition, it also uses endorsements. The expected benefits are increasing sales and building a loyal customer base with a repeat purchase rate.
Keywords: digital marketing, platform, online sale
The Effect of Social Media Influencers on Purchase Intention : Parasocial Relationships and Brand Credibility as Mediating Variables and Persuasion Knowledge as a Moderating Variable (Study on Followers of Social Media Influencer Arief Muhammad)
No full textThis study aims to explain the inconsistencies of previous research regarding the effect of social media influencers on purchase intention and gain a deeper understanding of the factors that drive purchase intention behavior, in the context of influencer marketing on social media. Specifically, it aims to explore the impact of influencers\u27 involvement in product marketing on their followers\u27 purchase intention behavior, by considering the role of parasocial relationships and brand credibility as potential mediators in the decision-making process, as well as further exploration of the impact of followers\u27 persuasion knowledge. Objectively, this research conducted a study on the active Instagram social media followers of Indonesia\u27s leading influencer “Arief Muhammad”, involving 185 members as respondents, using probability sampling method. The questionnaire used a Likert scale with a range of 1 to 5 with data analysis using SEM AMOS. This study shows several key findings : social media influencers have no positive effect on purchase intention directly, social media influencers have a positive effect on parasocial relationships, social media influencers have a positive effect on brand credibility, parasocial relationships have a positive effect on purchase intention, brand credibility has a positive effect on purchase intention, parasocial relationships mediate the effect of social media influencers on purchase intention, brand credibility mediates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of social media influencers on purchase intention, persuasion knowledge moderates the effect of parasocial relationships on purchase intention.
Keywords : Social Media Influencer, Parasocial Relationships, Brand Credibility, Persuasion Knowledge, Purchase Intention
The Influence of Perceived Compatibility and Perceived Ease of Use on Continuance Intention Mediated by Perceived Usefulness (A Case Study on the Taspen Otentikasi Application)
No full textThis study aims to analyze the influence of perceived compatibility and perceived ease of use on continuance intention, mediated by perceived usefulness, in the Taspen Otentikasi application. The research focuses on the operational area of PT TASPEN KC Purwokerto (Banyumas, Purbalingga, Cilacap, Banjarnegara, Kebumen, Wonosobo, and Purworejo). The sample consists of 135 respondents selected using purposive sampling, targeting pensioners and their heirs who have used the Taspen Otentikasi application at least once. Based on the research conducted using Structural Equation Modeling (SEM) analyzed with AMOS 26, the findings reveal that: (1) Perceived compatibility does not affect perceived usefulness, (2) Perceived ease of use positively influences perceived usefulness , (3) Perceived usefulness positively influences continuance intention, (4) Perceived compatibility positively influences continuance intention, (5) Perceived ease of use positively influences continuance intention, (6) Perceived usefulness does not mediate the relationship between perceived compatibility and continuance intention, and (7) Perceived usefulness mediates the relationship between perceived ease of use and continuance intention.
Keywords: Biometric Technology, Taspen Otentikasi, Perceived Compatibility, Perceived Ease of Use, Perceived Usefulness, Continuance Intention
Comparative Analysis of the Performance of PNM Saham Agresif and Other Conventional Stock Mutual Funds in Indonesia for the Period of 2019-2023
No full textThis study aims to conduct a comparative analysis of mutual fund performance, focusing on the PNM Saham Agresif mutual fund and other conventional stock mutual funds in Indonesia for the 2019-2023 period. Using a quantitative approach and purposive sampling method, a sample of 26 mutual fund products was analyzed through the documentation technique. The performance was measured using the Sharpe, Treynor, and Jensen methods. The results showed significant differences in performance between PNM Saham Agresif and conventional stock mutual funds using the Sharpe and Jensen methods, but no significant difference was found using the Treynor method. These findings highlight that stock mutual fund performance is influenced by various factors such as interest rates, inflation, and market volatility. For investment managers, continuous market monitoring is essential to optimize portfolio performance. Additionally, prospective investors should carefully evaluate mutual fund portfolios with consistent longterm performance to achieve optimal returns while managing associated risks effectively.
Keywords: PNM Saham Agresif; Conventional Stock Mutual Fund; Sharpe Method; Treynor Method; Jensen Method
Predicting the Use of Excessive Product Packaging on Green Brand Equity with Greenwashing and Green Skepticism as Mediating Variables on Avoskin\u27s Green Purchasing Behavior in Indonesia
No full textThe increased public awareness and demand for environmentally friendly products have encouraged companies to pay more attention to green marketing practices. However, studies show that the practice of Excessive Packaging Product (EPP), Greenwashing and Green Skepticism (GS) can reduce the value of a company\u27s green brand. This has a negative impact on consumer purchase interest in these green products. This study examines the effect of EPP, Greenwashing, on GBE and GPB consumers on Avoskin products in Indonesia. The theory used is Social Congnitive Theory (SCT) which focuses on the interaction between congnitive, behavioral and social environments holistically which influence each other. This research design is quantitative with associative research methods using cross sectional, by distributing a sample of 122 respondents and measured using a 5-point Likerts scale. The results of this study are expected that EPP has a positive effect on GBE, Greenwashing and GS act as mediating variables that weaken the effect of EPP on GBE. In addition, GBE has a positive effect on GPB. This study confirms that green marketing practices need to be carried out consistently, honestly, and transparently in order to maintain GBE and increase consumer purchasing interest.
Keywords: Excessive Packaging Product; Greenwashing; Green Skepticsm; Green Brand Equity; Green Purchasing Behavio
The Role of Human Capital and Financial Technology in Improving MSME Performance in Banyumas Regency
No full textThe existence of Micro, Small, and Medium Enterprises (MSMEs) plays an important role in contributing to the economic growth of a country. MSMEs must optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) to continue to compete and grow at all times. This study aims to test the role of human capital and financial technology on MSME performance. The method used is multiple regression analysis. The sample was measured using convenience sampling techniques totaling 45 respondents. The results of the study indicate that human capital does not affect MSME performance. In contrast, financial technology has a positive effect on MSME performance. The implication of this study is that human capital and financial technology that are utilized optimally can maintain the stability of competitive performance and excel in achieving company goals.
Keywords: Human capital, financial technology, MSME performanc
Learning Agility as a Mediating Factor in the Relationship between Transformational Leadership and Digital Transformation Adaptation
No full textThis study aims to analyze the influence of transformational leadership on digital transformation adaptation, with learning agility as a mediating variable. The research method uses a quantitative approach with data collected through a questionnaire. A total of 70 respondents met the criteria to complete the questionnaire. The results show that transformational leadership has a significant positive impact on digital transformation adaptation and enhances employees\u27 learning agility. Although learning agility plays a mediating role, this study also found that organizational factors, such as culture and work structure, affect the effectiveness ofthis mediator. These findings are consistent with previous research showing that transformational leaders can create a supportive learning environment. However, the study also noted research indicating that certain conditions, such as work stress, can hinder employees\u27 ability to learn and adapt. This research provides valuable insights for organizations in designing leadership strategies that support digital adaptation in the era of technological disruption.Keywords: Transformational Leadership, Digital Transformation Adaptation, Learning Agilit
The Role of Trust in the Influence of Live Streaming Characteristics on Purchase Hesitation: A Conceptual Paper
No full textLive streaming commerce has grown rapidly, especially in Indonesia. However, despite its significant growth, there is still a lack of literature on purchase hesitation in this context. Previous studies have focused on consumers\u27 purchase intentions, while purchase hesitation, which is also a crucial part of the decision-making process, remains underexplored. Using the SOR (Stimulus-Organism-Response) theory, this study aims to analyze how live streaming commerce characteristics can build trust—trust inproducts and trust in streamers—which in turn influences purchase hesitation. The results of this conceptual paper suggest that the characteristics of live streaming commerce (interactivity, visibility, and personalization) positively influence the building of consumer trust in streamers and products, thereby reducing perceived purchase hesitation. Future research is needed through statistical testing using SEM-PLS by collecting data via surveys. A sample size of 260 respondents who have watched live streaming on Shopee is required for this study. The findings are expected to contribute theoretically to filling the literature gap and provide implications for the development of more effective marketing strategies on live streaming platforms, focusing on enhancing consumer trust to mitigate purchase hesitation.
Keywords: live streaming e-commerce; interactivity; visibility; personalization; trust in streamer; trust in product; purchase hesitatio