JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
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1923 research outputs found
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Analysis of Leadership Style in Improving Operational Effectiveness XYZ Hospital: Delphi\u27s Approach
No full textLeadership plays a key role in managing hospital operations, which involves a variety of cross-departmental activities such as human resource management, medical logistics management, and financial management. XYZ Hospital is currently facing challenges in terms of high employee turnover and uncertainty in medical staff\u27s schedules, as well as medical logistics issues that interfere with smooth operations and quality of patient care. The study aims to identify the most effective leadership styles in supporting hospital operational efficiency, using Delphi\u27s methods to reach consensus among experts. The Delphi method, which allows for the anonymous and gradual collection of opinions, is used to assess the importance of implementing four leadership styles: directive, delegative, participatory, and coaching. The results show that participatory leadership and coaching styles are considered the most effective in improving operational efficiency, especially in human resource management and medical logistics. These findings provide recommendations for hospital management to choose flexible leadership styles according to the operational challenges faced, as well as contribute to the hospital management literature in the Indonesian context.
Keywords: Leadership; Hospital Operations; Delphi Method; Human Resource Management; Logistic
Enhancing Entrepreneurial Readiness Through Digital Literacy in Vocational Education: A Quantitative Analysis
No full textThis study aims to analyze the influence of digital literacy on the entrepreneurial readiness of 11th-grade students at Vocational High School 1 Purbalingga. This quantitative research involves a population of 495 11th-grade students from the 2023/2024 academic year, with a sample of 222 students selected through purposive sampling and proportional stratified random sampling techniques. Data collection was conducted using closed questionnaires, observation, and document studies. The results of the study indicate that digital literacy has a positive effect on entrepreneurial readiness. This research implies that Vocational High Schools can enhance learning by maximizing the use of digital media to improve students\u27 entrepreneurial experience.
Keywords: digital literacy, entrepreneurial readiness, vocational high school
Determinant Of Foreign Exchange Reserves In Indonesia For The Year 2000-2023
No full textThe study aims to analyze the effect of exchange rates, GDP, inflation, interest rates and state budget deficits on foreign exchange reserves in Indonesia from 2000-2023. The research uses secondary and Ordinary Least Squares to answer the goal. The results show that exchange rate and GDP partially have a positive and significant effect on foreign exchange reserves in Indonesia. Meanwhile inflation, interest rates, state budget deficits have no effect. Government policy implications include maintaining exchange rates to maintain currency value stability, enhancing exports to increase foreign exchange earnings, offering export incentives like subsidies and technological support, and advancing economic development through increased investment, productivity improvements, and infrastructure development. These strategies can help boost foreign exchange reserves, expand international operations, and ensure the stability of the country\u27s economy.
Keywords: foreign exchange reserves; exchange rate; GDP; inflation; interest rate and state budget deficit
The Impact of Market Sensing Capability on Export Performance: The Mediating Role of Export Market Exploration
No full textWith an emphasis on the mediating function of export market investigation, This study looks at the connection between export performance and market sensing skills. Using information from 60 Indonesian furniture manufacturers, the study employs partial least squares structural equation modeling (PLS-SEM) to investigate the suggested relationships. The findings show that, through greater export market exploration, market sensing competence favorably improves both directly and indirectly exported performance. Specifically, market sensing competence has a strong favorable effect on export market exploration (β = 0.651, p < 0.001) and export performance (β = 0.504, p < 0.001). Additionally, export performance is positively impacted by export market exploration (β = 0.357, p < 0.01), and it partially mediates the association between export performance and market sensing ability (indirect effect: β = 0.232, p < 0.01). These results contribute to our comprehension of flexible capacities in global commerce by elucidating the mechanisms through which firms leverage market intelligence to improve their export competitiveness. The study highlights the importance of developing strong market sensing capabilities and actively exploring new export markets as key strategies for improving export performance in increasingly volatile global markets.
Keywords: Market Sensing Capability, Export Market Exploration, Export Performance, International Business
"Titip Temani" Strategic Assistance: From Local Flavors to Special Culinary Experiences in Purwokerto
No full textThis article focuses on the handling and assistance of the "Titip Temani" restaurant MSME in Purwokerto. This restaurant faces challenges in increasing sales, especially in utilizing digital platforms such as Instagram, WhatsApp, and food delivery services (GoFood, GrabFood, ShopeeFood). The main objective of the intervention is to help the restaurant optimize the use of these digital platforms to increase the number of orders and overall revenue. Through mentoring activities, the team provided training on digital marketing strategies, including content creation on Instagram, using WhatsApp Business to communicate directly with customers, and registering and managing menus on food delivery platforms. This activity was followed by monitoring and evaluation to measure the effectiveness of the strategies implemented. The results of the intervention showed a significant increase in the number of orders through digital platforms. The use of Instagram as a promotional tool succeeded in attracting more customers, while WhatsApp made the ordering process easier. The three food delivery platforms (GoFood, GrabFood, ShopeeFood) contributed the most to the increase in restaurant sales. The restaurant also experienced an increase in revenue after implementing this digital strategy.
Keyword : digitalization, culinary, business management, marketplac
Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI Kc Purwokerto
No full textThis study aims to determine and analyze the effect of the 5C principle on the decision and effectiveness of the distribution of People\u27s Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The 5C lending principles are Character, Capacity, Capital, Condition of Economy, Collateral. This research was conducted from June-July 2024 at BRI KC Purwokerto. The data was collected by conducting interviews with People\u27s Business Credit (KUR) initiators who have customers in the agribusiness sector using questionnaires and secondary data was obtained from written data documentation by BRI KC Purwokerto. The sampling method uses purposive sampling method or sampling by certain considerations. The number of respondents in this study were 100 credit initiators at BRI KC Purwokerto. The statistical method used was Structural Equation Modeling (SEM) analysis and measurement using a Likert scale to analyze the influence of the 5C principle on the decision and effectiveness of the distribution of People\u27s Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The results showed that the Character variable had a significant positive influence on the KUR distribution decision in the agribusiness sector and on the effectiveness of KUR distribution in the agribusiness sector; and the Capacity variable had a significant positive influence on the effectiveness of KUR distribution in the agribusiness sector. Meanwhile, other independent variables do not have a significant influence on the dependent variable.
Keywords: 5 C Principles, People\u27s Business Credit (KUR), Agribusiness Sector, BRI KC Purwokert
Influence of Technology Acceptance of Office Technology Information Systems in The Banyumas Regency Regional Government
No full textThe performance of government agencies is influenced by the use of information technology. Organizations have responded positively to the development of information technology by designing information systems based on computer technology or websites. Information technology supports information systems in providing added value to organizations if they are designed to be effective information systems. Currently, information technology has been widely used, the application of which has been adjusted to suit needs. The problem in this research is to determine the acceptance of information systems in government in Banyumas district. The results of the Technology Acceptance Model (TAM) statistical test are that the system quality variable has a positive influence on convenience with a critical ratio of 6.175. The resulting critical ratio value is 7.033. The critical ratio significance level is above 1.96 for 5% significance, with a critical ratio of 7.026. The results of the path coefficient (standardized regression weight estimate) with a critical ratio of 6.053. The convenience variable has a positive influence on the behavioral variable with a critical ratio of 5.373. The behavioral variable is positively related to the intention variable with a critical ratio of 5.882. The usefulness variable is positively related to the intention variable with a critical ratio of 4.83. The usefulness variable is positively related to the intention variable with a critical ratio of 4.831. The intention variable is positively related to the use variable with a critical ratio of 6.017.
Key word : Technology Acceptance Mode
Analysis of The Influence of The 5c Principle on The Decision And Effectiveness of People’s Business Credit (KUR) for The Agribusiness Sector at BRI KC Purwokerto
No full textThis study aims to determine and analyze the effect of the 5C principle on the decision and effectiveness of the distribution of People\u27s Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The 5C lending principles are Character, Capacity, Capital, Condition of Economy, Collateral. This research was conducted from June-July 2024 at BRI KC Purwokerto. The data was collected by conducting interviews with People\u27s Business Credit (KUR) initiators who have customers in the agribusiness sector using questionnaires and secondary data was obtained from written data documentation by BRI KC Purwokerto. The sampling method uses purposive sampling method or sampling by certain considerations. The number of respondents in this study were 100 credit initiators at BRI KC Purwokerto. The statistical method used was Structural Equation Modeling (SEM) analysis and measurement using a Likert scale to analyze the influence of the 5C principle on the decision and effectiveness of the distribution of People\u27s Business Credit (KUR) for the agribusiness sector at BRI KC Purwokerto. The results showed that the Character variable had a significant positive influence on the KUR distribution decision in the agribusiness sector and on the effectiveness of KUR distribution in the agribusiness sector; and the Capacity variable had a significant positive influence on the effectiveness of KUR distribution in the agribusiness sector. Meanwhile, other independent variables do not have a significant influence on the dependent variable.
Keywords: 5C Principles, People\u27s Business Credit (KUR), Agribusiness Sector, BRI KC Purwokert
Effect of Organizational Culture on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a Mediator (Study on Komunitas Juang Banyumas)
No full textIn Indonesia, there were more than 500,000 Non-Governmental Organizations (NGOs) registered with the Ministry of Home Affairs in 2019. This high number of Non-Governmental Organizations (NGOs) reflects the great interest of the community to organize, supported by the large number of volunteers involved. However, along with the challenges faced by NGOs, questions arise regarding the factors that influence volunteers\u27 commitment to their organizations. This phenomenon becomes especially interesting in the context of General Elections (PEMILU) and Regional Head Elections (PILKADA) held every five years, where many volunteer organizations and political parties are involved. One of the under bow organization of political party that plays an active role is Komunitas Juang, which is affiliated with PDI-P and was established in 2014. This community serves as a forum for youth cadre in Central Java and has around 1300 members in Banyumas Regency who work voluntarily in various party programs. This study aims to analyze the effect of organizational culture on organizational citizenship behavior (OCB) with organizational commitment as s mediator in Komunitas Juang of Banyumas Regency. This study used a quantitative method with a Simple Random Sampling (SRM) approach, through the completion of a questionnaire by 84 members of Komunitas Juang Banyumas. The findings and implications of this research will be discussed in more depth in this article.
Keywords: Organizational Citizenship Behavior; Organizational Commitment; Organizational Culture; Non-Governmental Organizatio
The Impact of Brand Image, Perceived Quality, and Fear of Missing Out (FOMO) on Generation Z\u27s Purchase Decision in Choosing Barbershop Services: A Case Study of Gunting Ajaib Barbershop, Yogyakarta
No full textThis study aims to analyze the influence of brand image, perceived price, perceived quality, fear of missing out (FOMO), and brand overload on Generation Z\u27s purchasing decisions when selecting barbershop services in Yogyakarta. The background of this research is based on the rapid growth of the barbershop industry as part of a lifestyle, especially for Generation Z who are highly connected to social media and tend to be influenced by digital trends. Factors such as brand image, perceived price, and perceived quality play a significant role in shaping purchasing decisions, while the phenomena of FOMO and brand overload also influence their behavior in choosing services. Generation Z is often confronted with an excessive flow of information, both from social media and promotions, which can lead to confusion in making decisions. This study employs a quantitative approach with a survey method involving Generation Z students in Yogyakarta as respondents. Data is analyzed using multiple linear regression to test the influence of each variable on purchasing decisions. The results of this study are expected to contribute to barbershop owners in designing more effective marketing strategies, as well as for academics interested in studying consumer behavior in the digital era.
Key Words: brand image, perceived quality, FOMO, purchase decision, Generation Z, barbersho