JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
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1923 research outputs found
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Building memorable experiences: the effect of authenticity and experiencescape on memorable experiences and revisit intention (Study on visitors to tourist attractions in Banyumas Regency)
No full textThis study aims to determine the effect of authenticity and experiencescape on the intention to revisit natural tourist attractions in Bayumas Regency with memorable experiences as mediation. The sample in this study was taken using a non-probability sampling technique with a purposive sampling method. The number of respondents was 120 respondents from the population of visitors to natural tourist attractions in Banyumas Regency. Using SEM analysis with AMOS software shows the results that authenticity has a positive effect on memorable experiences, experiencescape has a positive effect on memorable experiences, memorable experiences have a negative effect on revisit intentions, authenticity has a positive effect on revisit intentions, experiencescape has a no effect on revisit intentions, memorable experiences can not mediate the relationship between authenticity and revisit intentions, and memorable experiences can not mediate the relationship between experiencescape and revisit intentions. This study can be implied for managers of natural tourist attractions in increasing revisit intentions.
Keywords: authenticity, experiencescape, memorable experience, revisit intention, natural tourism
The Effect of Environment, Social, Governance (ESG) Score on the Performance of Banking Companies Listed on the Indonesia Stock Exchange
No full textThe purpose of this research is to investigate how company performance is influenced by ESG disclosure. Using a sample of 10 companies in the financial sector listed on the Indonesia Stock Exchange for the years 2020-2023, the sample was selected using purposive sampling technique. The analysis technique used is multiple regression analysis and employs two control variables for financial performance measured by ROE and ROA, the dependent variable for company performance measured by Tobin’s Q, and the independent variable measured by ESG score. The research results indicate that ESG disclosure impacts company performance. Further analysis reveals that the control variable ROA has a positive effect and the control variable ROE has a negative effect on company performance.
Keywords: ESG, ROA, ROE, Tobin’s Q 
The Impact of Social Media Marketing and Brand Image on Purchase Decisions: A Case Study at Florasea Florist in Purwokerto
No full textThis study aims to determine how social media marketing and brand image influence purchasing decisions at Florasea Florist in Purwokerto City. The research method used is quantitative method. This research was conducted using purposive sampling technique with a total sample of 80 respondents. The data collection method used was the distribution of questionnaires. The data analysis technique in this study used multiple linear regression analysis which was previously carried out validity test, reliability test, classical assumption test and then hypothesis testing through T test and coefficient of determination test. The results showed that: (1) Social media marketing has a positive and significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Social media marketing and brand image influence purchasing decisions by 75.9%.
Keywords: Social Media Marketing, Brand Image, Purchase Decisio
A Meta-Analysis Of Research On Intention To Use Information Technology (SIMRS) In Hospitals
No full textThis study aims to explore the intention to use Information Technology (SIMRS) in the Hospital, using the Systematic Literature Review method. Through an analysis of ten relevant journals, several important findings were found related to technology acceptance among nurses and hospital staff. First, the level of acceptance of information systems such as Electronic Medical Records (EMR) and SIMRS is influenced by the factors of perceived usefulness and perceived ease of use, which is in line with the TAM model. Second, user behavior is influenced by ease of access, availability of services, and positive attitudes towards technology. In addition, social aspects, such as trust and privacy issues, also influence eHealth acceptance. Third, the implementation of new technologies such as the Internet of Things (IoT) and big data improves the quality of health services, while national cultural values such as masculinity and uncertainty play an important role in the adoption process. These findings demonstrate the importance of contextual understanding in the implementation of health technology to maximize its acceptance and effectiveness in the hospital environment.
Keyword : Intention To Use, Technology Acceptance Model (TAM), SIMRS, Implementatio
The Impact of Information Quality and Brand Trust on User Satisfaction with the Mamikos Application in Purwokerto
No full textThe research explores the impact of information quality and brand trust on user satisfaction with the Mamikos application in Purwokerto. In today’s competitive digital landscape, user satisfaction is a crucial determinant of an application\u27s success. Mamikos, a leading platform in Indonesia for finding rental housing, provides users with comprehensive information and easy access to available properties. However, despite its widespread use, there are reports of dissatisfaction due to inaccurate or incomplete information and concerns regarding brand trust, which may adversely affect user satisfaction. A quantitative research approach utilizing a survey method was employed for this study. The target population consisted of Mamikos users in Purwokerto who have used the application for at least one month. A purposive sampling technique was applied to select the respondents. Data was gathered via a questionnaire and analyzed using multiple linear regression to evaluate the influence of information quality and brand trust on user satisfaction. This study contributes to the existing body of knowledge by offering insights into the factors that specifically influence user satisfaction in digital applications for housing searches and provides practical recommendations for application developers to improve the user experience. Result from the study finds that information quality has a significant positive impact on user satisfaction (B = 0.446, p < 0.05) and the analysis also shows that brand trust has a significant positive effect on user satisfaction (B = 0.270, p < 0.05). Based on the results of the multiple linear regression analysis, it can be concluded that both information quality and brand trust have a significant positive impact on user satisfaction.
Keywords: Information Quality; Brand Trust; User Satisfactio
The Effect of Relationship marketing in Increasing Loyalty through Customer Satisfaction in the Service Industry at PT Cahaya Turangga Sakti with a Focus on Customers in the OM 60 & NBM, OM 70 Section at Pertamina International RU IV Cilacap Refinery
No full textThis study analyzes the effect of Relationship Marketing on customer loyalty through customer satisfaction at PT Cahaya Turangga Sakti, specifically in the Oil Movement (OM) 60, Non-BBM (NBM), and OM 70 divisions at the Pertamina International RU IV Cilacap Refinery. In the face of intense business competition in the service industry, companies need to implement effective strategies to improve relationships with customers and maintain their loyalty. The survey method is used to collect data from customers, and the analysis results show that Relationship Marketing significantly affects customer satisfaction. When companies understand and fulfill customer needs through effective communication, the level of customer satisfaction increases, which further increases customer loyalty. This study also found that customer satisfaction serves as a mediator that strengthens the relationship between Relationship Marketing and customer loyalty. The results of this study provide important insights for companies in formulating more effective Relationship Marketing strategies to increase competitiveness in the market. This research is expected to contribute to the development of customer relationship management literature in the service industry.
Keywords: Relationship Marketing; Customer Satisfaction; Loyalty; Service Industr
The Effect of Spot Exchange Rates, Estimated Forward Exchange Rates, and Inflation Rates on Future Spot Exchange Rate
No full textThe study investigates the influence of spot exchange rates, estimated forward exchange rates, and inflation rates on future spot exchange rates. The volatility in exchange rates and its impact on future spot exchange rates is a critical concern for international traders and investors. The findings could have practical implications for currency risk management and hedging strategies. The results of this study indicate that the spot exchange rates and inflation rates have a positive effect on the future spot rate, while the estimated forward exchange rate has a negative effect. The result offer valuable insights for policymakers, financial analysts, and businesses involved in international trade. By understanding the impact of spot and estimated forward exchange rates, as well as inflation rates, stakeholders can make more informed decisions regarding currency exposure and risk management. The study contributes to the literature on international financial management and provides a framework for predicting future exchange rate movements in a dynamic global economic environment.
Keywords: Spot Exchange Rates; Estimated Forward Exchange Rates; Inflation Rate
The Synergy Between Brand Experience and Brand Community in Fostering Brand Love: Insights from a Consumer-Centric Approach
No full textThis study aims to examine how brand experience and brand community influence brand love for Vespa products. The research method involved a survey of 100 Vespa users who are members of the Vespa community in Banyumas. The data was analyzed using multiple linear regression to examine the relationship between brand community, brand experience, brand love, and consumer loyalty. The results show that brand experience has a positive and significant effect on brand love, and brand community has a positive and significant effect on consumer loyalty. The implications of this study are that companies canenhance brand love by building a strong brand community and providing a positive brand experience. Additionally, this study enriches the literature on brand love by highlighting the role of brand communities in strengthening the relationship between consumers and the brand.
Keywords: Brand Love, Brand Experience, Brand Communit
The Impact Of Electronic Service Quality Towards Customer Satisfaction Of Livin Merchant User At PT. Bank Mandiri (Persero ) Tbk.
No full textThe purpose of this research is to know the impact of e-service quality towards customer satisfaction. This because at KCP Sokaraja found phenomenon improvement number of inactive customers user Livin\u27 Merchant, until September 2024 there were 772 total customers recorded users and only 62 users active and 710 others is inactive. This because customer difficulty understand features and functions on Livin\u27 Merchant. Then, some user with range age 40 years old need longer time to adapt the concept of payment method. So customer decide for no use application Livin\u27 Merchant again because need long time to understand features and payment concepts in Livin\u27 Merchant. This research will be conducted using a quantitative approach.. The subject in this study is customers of PT. Bank Mandiri (Persero), Tbk. who had used and installed the Livin\u27 Merchant application on their smartphones. The determination of the population used non-probability sampling method, that is purposive sampling. The determination of the sample used Slovin formula. The measurement scale used is Likert Scale and the analysis tool used SPSS. The test that used of this research is multiple linear regression. The results of this study will explained more details in the part of discussion.
Keywords: electronics service quality, customer satisfaction, mobile banking
Utilizing Artificial Intelligence (AI) in the Tourism Industry: Enhancing Traveler Experience and Local Economies
No full textLocal economic development is a participatory process that encourages partnerships between the private sector, communities and stakeholders in a particular area to undertake joint development by utilizing local resources to create jobs and stimulate economic activity. The tourism sector is one of the drivers of the local economy. The existence of rural tourism is very influential on the sustainability of livelihood community households as a means of survival. In reality, rural tourism has not been well developed in Indonesia and foreign tourists\u27 perceptions of tourist destinations in Indonesia are still focused on Bali. For this reason, it is necessary to utilize Artificial Intelligence in digital tourism marketing to develop the local economy. This research uses the literature review method using 998 papers that are relevant to the topic and published during the period 2014 to 2024. The result of this study is the utilization of Artificial Intelligence (AI) in local economic development through the tourism industry has a positive impact. The findings show that the use of AI can increase memorable traveler experiences and be able to improve the welfare of communities around tourist destinations due to the high interest of returning tourists.
Keywords: Artificial Intelligence; Tourism; Traveler Experience; Local Economic