Open Journal - Universitas Komputer Indonesia
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Analisis Elemen Visual Pada Desain Kemasan Makanan Ringan Nyam Nyam Bubble Puff
Get PDFPackaging plays an important role in product usage within the production industry. Its function has evolved into a brand value creation tool, particularly for snack packaging products. This has attracted the author\u27s attention to study the packaging of Nyam Nyam Bubble Puff snacks, chosen for their enduring popularity among child consumers. This research employs a descriptive qualitative method based on design theory. The analysis focuses on the visual graphic elements of Nyam Nyam Bubble Puff snack packaging that can influence consumer decision-making. The visual elements analyzed include logo or brand, color, illustration, shape, layout, and typography. The proper and effective selection of design elements in packaging can attract potential consumers to purchase products, as seen with Nyam Nyam Bubble Puff snacks. This research is expected to assist manufacturers producing new products in applying a creative and strategic packaging design approach to increase consumer interest further.Kemasan dalam penggunaannya pada produk memainkan peran penting dalam industri produksi. Fungsi dari kemasan telah berkembang menjadi alat pencipta nilai merek dari suatu produk khususnya pada produk kemasan makanan ringan. Oleh karena itu, penelitian ini menarik perhatian penulis untuk mengkaji tentang kemasan makanan ringan Nyam Nyam Bubble Puff, yang dipilih karena popularitasnya yang masih terus populer sampai saat ini terhadap makanan ringan anak di kalangan konsumen. Penelitian ini menggunakan metode kualitatif deskriptif berdasarkan teori desain. Analisis ini difokuskan pada elemen-elemen visual grafis dalam kemasan makanan ringan Nyam Nyam Bubble Puff, yang dapat mempengaruhi seperti apa keputusan konsumen. Elemen-elemen visual yang dianalisis meliputi logo atau merek, warna, ilustrasi, bentuk, tata letak, dan tipografi. Pemilihan elemen desain yang tepat dan efektif pada kemasan dapat menarik calon konsumen untuk membeli produk seperti pada makanan ringan Nyam Nyam Bubble Puff. Penelitian ini diharapkan dapat membantu produsen dan UMKM yang sedang memproduksi produk baru untuk menerapkan pendekatan desain kemasan yang kreatif dan strategis agar lebih meningkatkan minat konsumen dari waktu ke waktu
Desain Website Sebagai Media Promosi Marketing Mix Pada UMKM Key Snack Bandung
Get PDFKey Snack is an MSME located in Bandung and operates in the culinary sector in the form of cakes. Key Snack already has a P-IRT business license for its products and has a vision to be able to grow rapidly like culinary providers of cakes that are much more established. However, unfortunately, Key Snack MSME products are not yet known to the wider public. For this reason, promotion is one solution to support the marketing of Key Snack MSME products. This research aims to produce an applied object that is useful for industry and to find a formula for promoting Key Snack MSMEs. Producing design products that are expected to have a social or economic impact after the research results are applied, one of which is website design. The method used in this research uses a Pre-Experimental design research approach. In pre-experimental research, variables are not strictly limited, so there is the possibility of outcomes caused by various aspects that influence the respondent. It is hoped that the results of this research will show the correct formulation of the concept in representing Key Snack MSME promotional media in its application.Key Snack merupakan UMKM yang berada di Bandung dan bergerak di bidang Kuliner berupa kue-kue. Key Snack sudah memiliki ijin usaha P-IRT untuk produknya dan memiliki visi untuk dapat berkembang pesat seperti penyedia kuliner kue-kue yang telah jauh lebih mapan. Namun sayang, produk UMKM Key Snack belum dikenal oleh masyarakat luas. Untuk itu, promosi menjadi salah satu solusi untuk mendukung pemasaran produk UMKM Key Snack. Penelitian ini bertujuan untuk menghasilkan suatu objek terapan yang bermanfaat bagi industri serta menemukan formula dalam mempromosikan UMKM Key Snack. Menghasilkan produk desain yang diharapkan akan memiliki dampak sosial atau ekonomi setelah hasil penelitian diaplikasikan, salah satunya desain website. Metode yang digunakan dalam penelitian ini menggunakan pendekatan penelitian desain Pra-Eksperimental. Dalam penelitian pra-eksperimental, variabel tidak dibatasi secara ketat, sehingga memiliki kemungkinan terjadinya hasil yang disebabkan oleh berbagai aspek yang mempengaruhi responden. Hasil penelitian ini diharapkan dapat menunjukkan formulasi konsep dalam merepresentasikan media promosi UMKM Key Snack yang benar dalam penerapannya
Penerapan Framework COBIT untuk Meningkatkan Penataan dan Pengelolaan Perjalanan Dinas Pegawai di Dinas Komunikasi, Informatika dan Statistik Provinsi Bali
Get PDFThe Department of Communication, Informatics, and Statistics of Bali Province is responsible for assisting the Governor in managing governmental affairs in communication, informatics, statistics, and cryptography, as regulated by Bali Province Governor Regulation Number 71 of 2022. This study aims to monitor official trips of employees at Diskominfos Bali Province using the COBIT framework. The research employs a qualitative approach, with employees of Diskominfos as the research subjects. Data collection methods include interviews, questionnaires, documentation, and observation. Data analysis is conducted using content analysis techniques to evaluate the effectiveness and efficiency of official travel governance. The study concludes that good governance practices based on COBIT strengthen the organization ability to face challenges and support the achievement if its vision and mission.Dinas Komunikasi, Informatika, dan Statistik Provinsi Bali memiliki tanggung jawab membantu Gubernur dalam pelaksanaan urusan pemerintahan di bidang komunikasi, informatika, statistik, dan persandian sebagaimana diatur dalam Peraturan Gubernur Provinsi Bali Nomor 71 Tahun 2022. Penelitian ini bertujuan untuk memonitoring perjalanan dinas pegawai di Diskominfos Provinsi Bali menggunakan kerangka kerja COBIT. Pendekatan penelitian ini bersifat kualitatif dengan subjek penelitian terdiri dari pegawai Diskominfos. Metode pengumpulan data dilakukan melalui wawancara, kuisioner, dokumentasi, dan observasi. Data dianalisis menggunakan teknik analisis isi untuk mengevaluasi efektivitas dan efisiensi tata kelola perjalanan dinas. Kesimpulan dari penelitian ini menegaskan bahwa penerapan tata Kelola yang baik berbasis COBIT dapat memperkuat kemampuan organisasi dalam menghadapi tantangan dan mendukung pencapaian visi dan misiny
Fraud Control Plan System: The Role Investigation Division In Fraud Prevention
Get PDFThe Financial and Development Supervisory Agency (BPKP) has an important and vital role in preventing corruption and fraud to create good governance that can be implemented in all government agencies. BPKP has made integrated efforts to prevent fraud and corruption, but in its implementation, there are still obstacles so that the achievement is considered less than optimal. This study aims to see the role of the Investigation Division of BPKP in preventing fraud by using the Fraud Control Plan (FCP) which consists of 10 attributes, namely: anti-fraud policy, anti-fraud structure, standards of behavior and discipline, fraud risk assessment, human resource management, third party management, whistleblowing system, proactive detection, investigation, and corrective action by conducting socialization of the use of FCP, diagnostic assessment, technical guidance, and evaluation. This study is a type of qualitative research, with data collection: interviews, observations, and documentation. Interviews were conducted with 3 key informants of BPKP Jakarta employees who work in the Investigation Division. The results of this study indicate that the Investigation Division has intensified fraud prevention by using the FCP. However, there are still agencies that are less concerned about this. The BPKP Investigation Division, by using the Fraud Control Plan, hopes to provide a major role and impact on fraud prevention, by mitigating, and facilitating the disclosure of fraudulent actions and it is recommended that every agency use and implement it to create an anti-fraud environment.The Financial and Development Supervisory Agency (BPKP) has an important and vital role in preventing corruption and fraud to create good governance that can be implemented in all government agencies. BPKP has made integrated efforts to prevent fraud and corruption, but in its implementation, there are still obstacles so that the achievement is considered less than optimal. This study aims to see the role of the Investigation Division of BPKP in preventing fraud by using the Fraud Control Plan (FCP) which consists of 10 attributes, namely: anti-fraud policy, anti-fraud structure, standards of behavior and discipline, fraud risk assessment, human resource management, third party management, whistleblowing system, proactive detection, investigation, and corrective action by conducting socialization of the use of FCP, diagnostic assessment, technical guidance, and evaluation. This study is a type of qualitative research, with data collection: interviews, observations, and documentation. Interviews were conducted with 3 key informants of BPKP Jakarta employees who work in the Investigation Division. The results of this study indicate that the Investigation Division has intensified fraud prevention by using the FCP. However, there are still agencies that are less concerned about this. The BPKP Investigation Division, by using the Fraud Control Plan, hopes to provide a major role and impact on fraud prevention, by mitigating, and facilitating the disclosure of fraudulent actions and it is recommended that every agency use and implement it to create an anti-fraud environment
Locus of Control as Determinants of Online - Dating Behaviour Among Graduates in Kwara – State
Get PDFThis study investigated how locus of control influences online dating behaviors among university students in Kwara State. A descriptive survey design with a correlational method was utilized. The participants included 380 students from four different universities in Kwara State. Data collection tools included the Online Dating Behaviour Scale, adapted from the Tinsel (2019) Survey, and Rotter\u27s (1966) locus of control scale. Three null hypotheses were developed and tested at a 0.05 significance level. Data analysis was conducted using the Pearson Product Moment Correlation. The findings revealed a significant positive correlation between online dating and an internal locus of control among university students in Kwara State (r = 0.41, df = 378, p < 0.05). Additionally, there was a significant negative correlation between online dating and the powerful others locus of control (r = -0.62, df = 378, p < 0.05), as well as a significant negative correlation between online dating and the chance locus of control (r = -0.26, df = 378, p < 0.05). The study provided recommendations based on these finding
Enhancing Water Sustainability with AI methods: Analysis and Prediction of Seasonal Water Quality of Nepal Using Machine Learning Approach: Prediction of Seasonal Water Quality of Nepal Using Machine Learning Approach
Get PDFWater quality is a crucial concern worldwide, including in Nepal, where efficient monitoring is essential for safe drinking water and preventing waterborne illnesses. This study employs machine learning to analyze and forecast the seasonal water quality index (WQI) of Nepalese well water. Hybrid models with nested cross-validation were introduced, using methods like CatBoost, Decision Tree, Logistic Regression, MLP-GRU, and LSTM-GRU hybrids. Performance metrics included R², accuracy, and RMSE. CatBoost achieved the highest classification accuracy (99.35%), while the LSTM-GRU hybrid excelled in capturing complex temporal patterns. Nested cross-validation demonstrated 96.13% accuracy with low standard deviation. Additionally, SHAP analysis identified key predictive factors using the SVM model. This research highlights machine learning’s potential in predicting and managing water quality effectivel
Perancangan Ulang Identitas Fariz Carwash Melalui Logo dan Pengaplikasiannya
Get PDFThe redesign process to create and develop a new visual identity for Fariz Carwash, a vehicle washing service business, was carried out to ensure that the logo used is more conceptualized and reflects the company\u27s line of work. The previous visual identity was not relevant to the company, with a logo that only consisted of hand visual elements and lacked balance. The method used in this redesign involved identifying issues with the current visual identity, developing a logo concept that reflects the business field, and applying the new logo technically across various media. This process included research into visual elements that can effectively and relevantly represent the business. In addressing this issue, a well-designed visual identity is crucial for building the company\u27s image, enhancing competitiveness, and expanding consumer reach. A thoughtfully conceptualized visual identity is capable of conveying the core meaning of the company and enhancing its reputation in the public eye. The result of the redesign is a new visual identity for Fariz Carwash, including a logo redesign and a name change to better suit the services offered, becoming Fariz AutoMoto. A brand guideline and supporting media were also developed to accompany the logo, ensuring greater consistency for the company. A well-executed visual identity design process can positively impact the company\u27s image and competitiveness in the market.Perancangan ulang untuk menciptakan dan menghasilkan identitas visual baru untuk Fariz Carwash, sebuah usaha jasa pencucian kendaraan, dilakukan agar logo yang nantinya digunakan lebih terkonsep dan mencerminkan bidang usaha yang dijalani perusahaan. Identitas visual lama yang digunakan tidak relevan dengan perusahaan, dengan logo yang hanya terdiri dari elemen visual tangan tanpa adanya keseimbangan yang baik. Metode dalam perancangan ini melibatkan identifikasi masalah pada identitas visual saat ini, pengembangan konsep logo yang mencerminkan bidang usaha, serta penerapan teknis logo baru pada berbagai media. Proses ini meliputi penelitian terhadap elemen-elemen visual yang dapat mencerminkan bidang usaha secara efektif dan relevan. dalam masalah mengenai ini identitas visual yang baik penting untuk membangun citra perusahaan, meningkatkan daya saing, dan memperluas jangkauan konsumen. Identitas visual yang terkonsep dengan matang mampu menyampaikan makna inti dari perusahaan dan meningkatkan reputasinya di mata masyarakat. Hasil perancangan yang didapat merupakan identitas visual logo dari Fariz Carwash yang diredesain serta pengubahan nama agar cocok terhadap jasa yang ditawarkan, menjadi Fariz AutoMoto. Dibuat buku panduan dan juga media pendukung untuk mendampingi logo, agar konsistensi pada perusahaan lebih terlihat. Proses perancangan identitas visual yang baik dapat memberikan dampak positif terhadap citra dan daya saing perusahaan di pasar. 
MODEL PENENTUAN DAN EVALUASI KUALITAS PRODUKSI SUSU PADA KOPERASI SUSU
Get PDFKoperasi susu bergerak disektor produksi susu segar yang membawahi banyak Tempat Penampungan Susu (TPS) dari banyak peternak sapi. Koperasi bertugas dalam memastikan kualitas susu yang diterima terjaga dengan baik. Pengecekan dilakukan di lab untuk mengetahui nilai total solid (TS) dan resasurin yang terkandung didalam susu. Nilai ini akan mempengaruhi harga susu sebelum disimpan di cool storage. Penurunan kualitas susu sering terjadi akibat adanya keterlambatan dalam melakukan Tindakan penanganan terhadap daerah Tempat Penampungan Susu (TPS) yang bermasalah. Hal ini mengakibatkan kualitas susu yang diproduksi tidak memenuhi standar minimal kualitas yang ditetapkan oleh koperasi. Model penentuan dan evaluasi kualitas produksi susu menggunakan Key Performance Indicators (KPI) digunakan untuk memonitoring produksi susu secara real time disetiap TPS sehingga pengiriman tim pelatihan peternak dan Kesehatan hewan dapat memberikan penyuluhan ke daerah TPS yang bermasalah secara cepat dan tepat. Model penentuan dan evaluasi kualitas produksi susu ini dapat membantu Kepala Bagian Produksi dalam menentukan daerah yang memiliki potensi bermasalah, sehingga penurunan kualitas susu dapat diminimalisir
Implementasi ChatGPT untuk Meningkatkan Kreativitas & Efisiensi dalam Produksi Video Pada Media
Get PDFThe purpose of this study is to explore the application of ChatGPT in increasing efficiency and creativity in the video production process in the media industry. The method used in this study is a qualitative approach with interviews and in-depth observations of the creative team on the Kata Dokter YouTube channel, which has implemented ChatGPT in creating video scripts. Data collected through producer interviews provides an overview of how ChatGPT is used in developing creative ideas and writing scripts. The main argument in this study is that ChatGPT can accelerate the creative process and provide new, relevant ideas. ChatGPT has been shown to reduce script creation time by up to 51%. The results of this study indicate that the application of AI in the creative process has a significant impact in terms of time efficiency and content quality. However, human creativity remains an important factor that cannot be replaced in developing authentic and interesting content. This study concludes that ChatGPT can be a very useful tool in supporting the creative process in the media industry, but collaboration between technology and human creativity is still needed to achieve maximum results.Tujuan dari penelitian ini adalah untuk mengeksplorasi penerapan ChatGPT, dalam meningkatkan efisiensi dan kreativitas dalam proses pembuatan video di industri media. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan wawancara dan observasi mendalam terhadap tim kreatif di kanal YouTube Kata Dokter, yang telah mengimplementasikan ChatGPT dalam pembuatan naskah video. Data yang dikumpulkan melalui wawancara dengan produser memberikan gambaran tentang bagaimana ChatGPT digunakan dalam pengembangan ide kreatif serta penulisan naskah. Argumen utama dalam penelitian ini adalah bahwa penggunaan ChatGPT dapat mempercepat proses kreatif dan memberikan ide-ide baru yang relevan. ChatGPT terbukti dapat mengurangi waktu pembuatan naskah hingga 51%. Hasil penelitian ini menunjukkan bahwa penerapan AI dalam proses kreatif memberikan dampak signifikan dalam hal efisiensi waktu dan kualitas konten. Namun, kreativitas manusia tetap menjadi faktor penting yang tidak tergantikan dalam pengembangan konten yang otentik dan menarik. Kesimpulan dari penelitian ini adalah ChatGPT dapat menjadi alat yang sangat berguna dalam mendukung proses kreatif di industri media, namun kolaborasi antara teknologi dan kreativitas manusia tetap diperlukan untuk mencapai hasil yang maksimal
ANALISIS RELASI PERSAHABATAN DITINJAU DARI INTERAKSI SOSIAL DAN ORIENTASI INDIVIDU
Get PDFHuman life cannot be separated from the relationship with its environment. The need for relationships requires the creation of understanding in each particular behavior. However, it turns out that it is not easy to create understanding between individuals. The increasingly complex needs of human life are one of the obstacles to establishing interpersonal communication, making it difficult to achieve good relationships. Therefore, it requires individuals to review the person they are talking to or orient themselves after carrying out social interactions. This research focuses on the influence of social interaction and individual orientation in terms of inclusion, control and affection using the Fundamental Theory of Interpersonal Relations Orientation (FIRO). Based on research and exploring the relationship between variables, researchers involved 51 respondents who qualified as generation Z with ages 18-25 years and came from various regions in Indonesia. The analysis states that there is a correlation between the influence of social interaction and individual orientation on the friendship relationships that Generation Z currently has.
Kehidupan manusia tidak terlepas dari relasi dengan lingkungannya. Adanya kebutuhan untuk berelasi mengharuskan terciptanya kesepahaman dalam setiap perilaku tertentu. Namun, ternyata tidak mudah dalam menciptakan kesepahaman antar individu. Kebutuhan hidup manusia yang semakin kompleks menjadi salah satu penghambat terjalinnya komunikasi interpersonal sehingga sulit mencapai relasi yang baik. Oleh sebab itu, mengharuskan individu untuk meninjau lawan bicaranya atau berorientasi setelah melakukan interaksi sosial. Penelitian ini berfokus pada pengaruh interaksi sosial dan orientasi individu yang ditinjau dari segi inklusi, kontrol, dan afeksi dengan menggunakan Teori Fundamental Interpersonal Relations Orientation (FIRO). Berdasarkan penelitian dan menggali hubungan antar variabel, peneliti melibatkan 51 orang responden yang memiliki kualifikasi sebagai generasi Z dengan rentan usia 18-25 tahun dan berasal dari berbagai wilayah di Indonesia. Analisis menyebutkan bahwa terdapat korelasi dari pengaruh interaksi sosial dan orientasi individu terhadap relasi persahabatan yang dijalin oleh generasi Z saat ini.