Ekonomis: Journal of Economics and Business
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Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta)
No full textThe study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial
Analisis Pengaruh Faktor Inflasi dan Indeks Harga Konsumen Terhadap Nilai Tukar Petani Subsektor Peternakan di Provinsi Jambi Periode Tahun 2014-2022
No full textThe purpose of this research is to see the development of the Farmer Exchange Rate (NTP) of the Livestock Subsector and to determine the effect of the Consumer Price Index (CPI) and inflation on the NTP of the Jambi Province livestock subsector during the 2014-2022 time span. The data used in this study are secondary data from the Central Statistics Agency (BPS). Data analysis uses a computer with the help of Eviews software to test the factors that affect the NTP of the livestock subsector using the multiple linear regression method. The results of the analysis show that the CPI has a significant effect on the NTP of the livestock subsector while inflation does not affect it. It can be concluded that the NTP of livestock subsector in Jambi Province tends to decrease and is significantly influenced by CPI but not by inflation
Pengaruh Latar Belakang Pendidikan Direksi dan Struktur Kepemilikan terhadap Pengungkapan Keberlanjutan pada Perusahaan Agrikultur Indonesia: Peran Hilirisasi dan Sertifikasi sebagai Variabel Moderasi
Get PDFThis research aims to determine the influence of the educational background of the board of directors and ownership structure, as well as downstreaming and certification as a moderation of sustainability disclosure in agricultural companies in Indonesia. Sustainability Disclosure is the process of providing information regarding a company's commitment to social, environmental and economic aspects. The research method used is quantitative by collecting data from the financial reports of agricultural sector companies listed on the Indonesia Stock Exchange for the 2017-2022 period. The number of companies used was 10 agricultural companies. This research contributes to the literature on corporate sustainability, especially in the agricultural sector, by broadening understanding of the factors that significantly influence sustainability disclosure, namely ownership structure and certification can weaken the relationship between board of directors' educational background and sustainability disclosure
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review
Get PDFThis comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era
Pengaruh Total Aset dan Liabilitas terhadap Laba Perusahaan pada PT ABM Investama Tbk
Get PDFThis research aims to determine the effect of total assets and liabilities on company profits at PT ABM Investama Tbk. The data used in this research is in time series form using the financial reports of PT ABM Investama Tbk for the period 2013-2022. Using quantitative descriptive methods using secondary data with multiple regression analysis tools. The results of this research show that there is a significant influence on total assets and liabilities on profits at PT ABM Investama Tbk during the 2013-2022 period
Pengaruh Trend Fashion dan Gaya Hidup terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci
Get PDFThe aim of this research is to determine the consumptive behavior of IAIN Kerinci Islamic Economics and Business students as consumers in relation to fashion trends and lifestyle choices. The quantitative data collection procedure for this research is in the form of a questionnaire. Participants in this research were students from the class of 2020 from the 2020 sharia economics study program. The analysis method used traditional hypotheses, t tests, coefficients of determination, and the use of multiple linear regression analysis. The results of this research show that simultaneously and partially there is a significant influence between fashion trend and lifestyle variables on the consumptive behavior of students at the Faculty of Economics and Islamic Business, IAIN Kerinci, amounting to 80.3%
The Role of Digital Marketing as a Company Strategy to Gain a Competitive Advantage in Dealing with Consumer Behavior in the Era of the Industrial Revolution 4.0
No full textIn the rapidly evolving landscape of Industry 4.0, companies are forced to adapt their marketing strategies to meet the challenges posed by shifting consumer behavior. This article explores the critical role of digital marketing as a strategic tool for companies looking to achieve and maintain a competitive advantage in this transformative era. Using a qualitative research approach, this study explores aspects of consumer behavior and the effectiveness of digital marketing strategies. By gathering information from various sources, including journals related to the theme of digital marketing. By focusing on qualitative aspects, this research aims to provide a comprehensive understanding of the ways in which digital marketing contributes to building brand awareness, driving customer engagement and shaping consumer loyalty in the context of Industry 4.0. The research also investigates the adaptability of companies in adjusting their digital marketing strategies to align with changing consumer behavior. The research conclusion states that the complexity of challenges and opportunities in digital marketing practices requires a deep understanding and innovative approaches. Digital marketing is poised to take a leading role, with numerous marketers exploring innovative methods for online sales, cost-effective lead generation, enhanced click-through and conversion rates, and the exploration of emerging trends in the digital marketing landscape. This article delves into comprehending the concepts of digital marketing and how companies can attain a competitive advantage. While the data may not cover all of the available literature, this research remains the foundation for further understanding and development of more effective marketing strategies in the ever-evolving digital age
Mediasi Return On Asset Terhadap Harga Saham dengan Pengaruh Current Ratio dan Modal Kerja pada Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia
Get PDFThe aim of the research is to know and analyze the return on asset as a mediator of the effect of current ratio and working capital on stock price at pharmaceutical sub-sector companies on the Indonesian stock exchange. That research is using secondary data from the annual financial statements. The purposive sampling method was used with six companies that were sampled as pharmaceutical sub-sector companies in the Indonesian stock exchange period of 2018–2022. Data analysis in this research uses path analysis with SPSS software. The resulting research informs : 1) current ratio and working capital positive simultaneously have significant effect on Return On Asset, 2) current ratio has positive and significant effect on Return On Asset, 3) working capital has negative and significant effect on Return On Asset, 4) current ratio and working capital positive simultaneously have significant effect on stocks price, 5) current ratio has positive and significant effect on stocks price, 6) working capital has negative and no significant effect on stocks price, 7) Return On Asset has positive and significant effect on stocks price and 8) indirectly current ratio and working capital through return on asset does not have a significant influence effect on stocks price
Determinan Perilaku Belanja Online di Kota Jambi
Get PDFOnline shopping is a trend that has spread throughout Indonesia, especially during Covid 19. This trend continues to grow today. As the capital of Jambi Province, Jambi City is an area that has the most complete internet facilities compared to other areas in Jambi Province. The availability of internet facilities and other suggestions means that online shopping in this area is quite large. This research aims to assess consumer behavior in online shopping in Jambi City; and Factors that influence online shopping in Jambi City. The analysis model used is descriptive analysis and binary logit regression model. The research results show that the average frequency of online shopping in Jambi City is 1-2 times a month. 40.2% of respondents visited 2 online sites. The e-commerce application that respondents use most for shopping is Shopee. Cheap and easy to get goods is the first reason to shop online. The more online shopping sites that are visited, the public's perception is that online shopping saves time and buying shoes/bags and accessories online are factors that have a positive and significant influence on people's online shopping in Jambi City
Pengaruh Motivasi, Sanksi Pajak dan Ajaran Tri-Nga terhadap Niat Melakukan Kecurangan oleh Calon Wajib Pajak (Studi Kasus pada Mahasiswa Universitas Sarjanawiyata Tamansiswa)
No full textThis study aims to prove the effect of motivations, tax sanctions, and tamansiswa teachings “Tri-Nga” on student intentions to commit fraud by prospective taxpayers. This research is quantitative and the type of primary data. This study used 100 respondents, namely accounting students at the tamansiswa bachelor of laws university. This study uses multiple linear regression analysis, where the results of the study show evidence that there is a positive influence on lifestyle on motivations, tax sanctions, and tamansiswa teachings “Tri-Nga” have effect on student’s intentions to commit fraud by prospective taxpayers