Ekonomis: Journal of Economics and Business
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The Brand Loyalty Determinants of Indonesian Local Beauty Product Customers: Is it mediated by Customer Satisfaction and moderated by Brand Trust?
No full textThe purpose of this study is to investigate the impact of customer satisfaction mediators and brand trust moderators on brand loyalty among customers of a local beauty product in Indonesia. Researchers wanted to know how to boost customer loyalty to a local beauty product user in Indonesia. This study employed primary data collected via an online survey utilizing a Google form, with respondents chosen using purposive sampling. This study's respondents were women, with a total of 116 respondents aged 18-35 years who utilized a local beauty product in Indonesia. The Structural Equation Model (SEM) was used in this work as a research approach. According to the study's findings, utilitarian value and brand image directly and positively affect consumer satisfaction. Furthermore, brand image and customer satisfaction have a strong direct and positive impact on brand loyalty, and customer satisfaction can buffer the relationship between brand image and brand loyalty. While utilitarian value has no effect on brand loyalty, customer satisfaction cannot mitigate the association between utilitarian value and brand loyalty. Finally, the moderating influence of brand trust cannot affect the link between consumer pleasure and brand loyalty
Praktik Tata Kelola Badan Usaha Milik Nagari Sato Sakaki di Nagari Taram, Kabupaten Lima Puluh Kota
Get PDFThis research aims to examine in depth and interpret the governance practices of the Sato Sakaki Nagari-Owned Enterprise (BUMNag) in Nagari Taram. The research paradigm used is interpretive qualitative. The research method is a case study. Data collection techniques using in-depth interviews, observation, and document study. Data analysis techniques use the Miles & Huberman model: data reduction, display, and verification. The research results show that implementing the principle of transparency is carried out by disclosing information at the Nagari deliberations with financial reporting. The implementation of the principle of accountability is carried out with accountability by applicable regulations, which is carried out once every six months to the Nagari Taram Government and once a year through the Nagari deliberation. Implementation of the principle of responsibility is carried out by trying to sell LPG gas cheaper than in regular shops, providing pertashops, and not building businesses that are the same as those run by the community. The principle of independence is proven by the absence of intervention from other parties in the management of BUMNag only if applicable regulations do not implement the work division system. Implementing the fairness principle involves interested parties in decision-making, and various parties can provide constructive input
Volatilitas Harga Saham Industri Ekonomi Baru dan Non-Ekonomi Baru di Indonesia: Apakah Fenomena IPO keduanya berbeda?
Get PDFThis research explores the influence of financial performance on the shares of companies conducting an Initial Public Offering (IPO) and analyzes the influence of leverage, company size, managerial ownership structure, and board educational background on share price volatility. This study is based on signal theory and focuses on new economy and non-new economy industries that conduct IPOs between 2021 and 2022. Using financial data from the Indonesia Stock Exchange (IDX) website, the population of e-commerce companies consists of 3 companies, while The sample of non-e-commerce companies consists of 12 companies. The research results show that leverage has a positive effect on stock price volatility
Pengaruh Kompetensi, Employee Relations dan Organizational Citizenship Behavior (OCB) terhadap Kinerja Karyawan BTN Syariah Cabang Tangerang
Get PDFThis research aims to test and determine the influence of competence, employee relations, and organizational citizenship behavior (OCB) on the performance of BTN Syariah Tangerang Branch employees. The method used is quantitative research using saturated sampling techniques, namely the entire population, namely 40 respondents, is used as the research sample. Data collection was carried out using questionnaires and observations. This research uses data analysis techniques, namely multiple linear regression analysis. The research results found that competence, employee relations and organizational citizenship behavior had a positive and significant influence on the performance of BTN Syariah Tangerang Branch employees
Pengaruh Leverage, Komite Audit dan Kualitas Audit Eksternal Terhadap Penghindaran Pajak
Get PDFThe income that a country has in developing the economy in each region is generated by the APBN budget, one of which is revenue from taxes, where taxes are a sector that dominates the main source of state income and can be used for people's welfare. However, there is often an inappropriate target in tax management, where there are still taxpayers who carry out tax avoidance actions which can have an impact on the stability of the country. Tax avoidance is often caused by taxpayers having higher debt than capital, as well as other things such as the performance of external auditors which is not optimal and lack of supervision by the audit committee every time a financial report is submitted. This research aims to identify leverage, audit committee and external audit quality variables on tax avoidance in manufacturing companies listed on the IDX within a period of 4 years, namely 2019 - 2022. This research uses objects on 22 companies listed on the Stock Exchange Indonesian Effect 2019-2022, analysis technique using panel data regression using the fixed effect model (FEM). The results show that overall the quality of external audits and audit committees has a positive influence at a significance level of 0.05, while leverage (DER) with a probability value of 0.88 > 0.05 means that companies that are the object of research tend to have higher liabilities and tax burdens. . Apart from that, this research, from the results of the unit root test and cointegration test, can be interpreted as saying that the variables used are appropriate and have a long-term nature and are supported by the absence of elements of classical assumptions. Apart from that, the value of r-square is 0.7394 (73.94%) where the remaining 26.06% is influenced by types of variables outside this research such as the tax gap, capital buffer and other financial ratios
Pengaruh Perputaran Kredit dan Perubahan Tingkat Suku Bunga pada Return on Asset Lembaga Perkreditan Desa Denpasar
Get PDFLembaga Perkreditan Desa (LPD) serves as a credit lending institution to local villagers in accordance with Bali Province Regional Regulation Number 3 of 2007. As the continuous LPD profitability declines since 2018, the institution strives to boost its profitability in 2021 to improve its credit turnover and change the interest rates. this study aims to determine the effect of credit turnover and interest rate changes on the return on assets of LPD Denpasar, and employs the risk theory of profit as the research theoretical basis involving the saturated samples of 35 LPDs in Denpasar. The results of the panel data analysis utilizing Eviews 12 exhibit that this study conform to the risk theory of profit, revealing the positive correlation of credit turnover on ROA, and interest rates changes which have a negative effect on ROA
Analisis Reformasi Tata Kelola Administrasi Pemerintahan (Studi Kasus Provinsi Jawa Barat)
Get PDFThe challenges of governance in the era of globalization are becoming increasingly complex, particularly in West Java Province, which faces public demands for efficiency, transparency, and accountability in public services. Although governance reforms have been implemented, obstacles such as complex bureaucracy, a lack of accountability, and rapid socio-economic changes continue to impact service quality. This study aims to analyze the impact of administrative governance reforms on the efficiency of public services. The main focus of this research is on the changes in transparency and public participation resulting from the implemented reforms, as well as the primary challenges faced in their implementation, including bureaucratic obstacles and technology adoption. The research employs a qualitative approach. Data were collected through 30 in-depth interviews with 10 government officials, 10 business actors, and 10 members of the general public. Additionally, focus group discussions (FGDs) were conducted involving 8-12 participants to gain deeper insights into their experiences related to governance reforms. Data analysis was performed using a thematic approach. The findings indicate that governance reforms in West Java Province have accelerated public administrative services, particularly through digitalization, which has reduced processing times for permits. However, challenges remain, such as limitations in human resources and technology, resistance to change among civil servants, and discrepancies in policy implementation across regions. Therefore, enhancing employee training and simplifying bureaucratic procedures are essential to ensure the sustainability of these reforms
Pengaruh Tingkat Pendidikan, Kompetensi, Masa Kerja dan Disiplin Kerja Melalui Motivasi Kerja Terhadap Kinerja Pegawai pada PT. Wirakarya Sakti
Get PDFThis research aims to obtain an overview regarding the level of education, competence, length of service, work discipline, motivation and performance of employees at PT. Wirakarya Sakti and to determine the influence of education level, competency, length of service and work discipline on work motivation and employee performance; and to determine the effect of work motivation on employee performance. The approach used is a combination of descriptive and inferential methods. The population is 1,130 PT employees. Wirakarya Sakti with a sample of 92 respondents. To analyze the data, the Structural Equation Modeling – Partial Least Squares (SEM-PLS) technique was used. The results of this research conclude that the level of education, competency, length of service, work discipline, work motivation and employee performance at PT. Wirakarya Sakti is in quite high condition. Apart from that, the level of education, competency, length of service and work discipline have a positive and significant influence on work motivation and employee performance at PT. Wirakarya Sakti. Likewise, work motivation has a positive and significant influence on employee performance.
Membangun Kredibilitas Influencer Instagram: Efek Sikap dan Respon Perilaku Followers terhadap Influencer
No full textThis research aims to determine the credibility of Instagram influencers and their impact on followers' attitudes and behavior towards influencers. The approach used in this research is a quantitative approach. The respondents in this research were 190 people who had Instagram accounts and were followers of the famous Indonesian influencer account on Instagram, namely Fuji (@fuji_an). The type of data used is primary data obtained from respondent questionnaires. Data analysis was carried out descriptively and statistical testing using computer assistance from the SEM Partial Least Square (PLS) program. The research conclusion shows that product influencer suitability has a positive and significant effect on Influencer Motive Inference and Credibility, but influencer suitability has no influence on attitudes towards influencers. Motive inference has a positive and significant influence on ad recognition, ad recognition has a positive and significant influence on influencer credibility and attitudes towards influencers. The influence of influencer credibility on intention, shows that influencer credibility has no influence on intention to follow an account. Influencer credibility has no influence on the intention to imitate the influencer, and influencer credibility has a positive and significant influence on the intention to recommend the influencer. The influence of attitudes towards Influencers on followers' intentions to continue following, imitating, and recommending influencers found that attitudes towards influencers have a positive and significant influence on intentions to follow accounts, attitudes towards influencers have a positive and significant influence on intentions to imitate influencers, and attitudes towards influencers has a positive and significant influence on the intention to recommend influencers
Model Bisnis Berkelanjutan dan Isu Strategi Pengembangan Model Bisnis Berkelanjutan pada UKM: Tinjauan Literatur Sistematis
Get PDFThe United Nations established the Sustainability Development Goals (SDGs) in 2015 as the 2030 Sustainability Development Agenda, which provided a comprehensive framework to guide global efforts toward a more sustainable and inclusive future while addressing socioeconomic and environmental issues. As a result, businesses, particularly small and medium-sized enterprises (SMEs) as part of large corporations, are intensely interested in transforming business models towards sustainability. This article investigates the development of articles on sustainable business models (SBM), specifically SBM in SMEs. The study was conducted using articles obtained from the Elsevier Scopus database.The analysis was carried out using bibliographic research techniques using VOSviewer software and content analysis. Based on the study conducted, it was found that SBM had been discovered between 2002 and 2003, although relatively few articles about business models were found, namely 827 out of 16,784 business model documents. Meanwhile, there are far fewer Scopus documents on SBM for SMEs, namely 19 articles, most of which are systematic literature reviews and case studies. Content analysis shows that SBM in SMEs needs to consider adaptation to uncertain environmental and institutional contexts. Regarding strategic content, the need to maintain symbiotic relationships with stakeholders, founder values, social and environmental values, leadership, value-based competencies, and manager commitment is essential for SBM. Developing a sustainable business model for SMEs is carried out by integrating sustainability into its value chain