Journals of Rezekne Academy of Technologies
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TRENDS OF CONSUMER PURCHASES VIA SOCIAL MEDIA ACCORDING TO THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL
Get PDFThe theme of this paper is ,,Trends of Consumer Purchases via Social Media according to the Stimulus-Organism-Response (SOR) Model’’. Social media are an important platform for entrepreneurship development, and a lot of entrepreneurs are using social media for marketing and selling activities in order to increase sales and attract potential customers. The topicality of the research is based on economic development requirements. The aim of the research – to identify the situation and to develop proposals for entrepreneurs and managers in Latvia. The tasks of the research are the following: to develop a survey, to carry out theoretical research; to develop proposals. The research period was from March until June 2021. General scientific research methods were used in the research: the monographic and descriptive methods, the survey method, the comparative analysis method for studying the concept of SOR at social networking and future development possibilities. The survey conducted in the study showed the tendencies of Latvian consumers\u27 purchases via social media. The study hypothesis confirmed that according to the Stimulus-OrganismResponse Model, advertising, opinion leaders, and user-generated content act as the stimulus (S) to evoke positive emotions (O), which later leads to impulse purchases (R) for consumers
EVOLUTION OF FACTORS AFFECTING PSYCHOLOGICAL WELL-BEING IN THE MUNICIPAL WORK ENVIRONMENT
Get PDFEmployees’ wellbeing and health are very broad concepts, but different kinds of stressors are influencing them. The aim of this research is to identify the risk factors in the municipal work environment of Latgale region and to find solutions for risk reduction. The need for such research is justified by recent research in various countries, which shows that the psychosocial problems adversely affect wellbeing, productivity and health. In addition, forthcoming administrative-territorial reform in 2021 may intensify tensions. 123 employees were surveyed and surveys data were analyzed. It has been found that tension at work is caused by uncertainty about the future career prospects, overload and competition. Sometimes there is a lack of emotional intelligence, insufficient effective communication skills with colleagues and clients, and reassessment of one\u27s affective abilities
LINKING TEACHER PROFESSIONAL DEVELOPMENT NEEDS WITH APPROPRIATE SOLUTIONS: INSIGHTS FROM AN INIATIVE IN LATVIA
Get PDFInternational surveys have stated that each year teachers spend, on average, more than 10 days engaged in different professional development activities. The purpose for this investment in teacher professional development (TPD) is clear: teachers’ competence must develop according to changes in curriculum and 21st century requirements. In previous research we have developed a theoretical teacher competence framework, implemented it to identify teacher (N=263) groups competence gaps and professional development needs. The goal of this research is to link identified professional development needs related to the instruction of 21st century skills (criteria - instructional design, learning goals and feedback to students) with TPD solutions.This paper describes the development of a TPD model, based on evidence about teacher groups professional development needs, and its implementation in a school (N= 25 teachers). A TPD program, developed according to the model, combined face-to-face and online input workshops with collaboration in small groups to develop lesson plans. The topics of input workshops, (effective lesson design, lesson goals, effective feedback and reading comprehension) were chosen according to gaps, previously identified. To learn about appropriateness of the TPD model, the developed lesson plans, participant questionnaires and researcher field notes were analysed.
FINANCIAL SUSTAINABILITY OF HIGHER EDUCATION INSTITUTIONS
Get PDFSince the beginning of the XXI century, there have been clear modifications in the sector of higher education, when the institutions have moved near to the economic sector. These changes were primary introduced as the consecutive response to the transformation processes within the society, which should be embedded in the following construct: there was a clear move towards a more competitive and market-based system. Due to the changes in the operating environment financial sustainability and its management for the higher education institutions became one of the core elements. The main objective of the current paper is to discuss the practical application of the methodology for the management of higher education institutions based on the example of Latvian private higher education institutions. The author would like to argue that the paper contributes to the fundamental discussion of financial sustainability in the field of higher education institution management. Moreover, it has got practical implications for the management of the organizations not only in Latvia but also in other countries when efficiency and effectiveness are primary issues
CYBER VULNERABILITY IN LIGHT OF ONLINE LEARNING REALITY
Get PDFPresently, as Covid 19 has caused most of educational processes to move online, cybersecurity and data protection is rapidly gaining importance in all educational institutions, and most of the academia became more vulnerable to cyberattacks. This article sheds some light on how communities of higher education institutions perceive increased online threats, what measures they take to protect themselves against cybercrime, whether they practice good security hygiene. This paper presents and analyses results of a survey conducted at higher education institutions (universities, colleges) into perception of cybersecurity, online culture and hygiene during the present times of remote education.
HEALTH AND ITS IMPORTANCE IN THE FAMILY CARE, EDUCATIONAL AND SOCIALIZATION PROCESS ON THE EXAMPLE OF THE FUNCTIONING OF PROFESSIONAL FOSTER FAMILIES IN SZCZECIN
Get PDFHealth is in the area of analysis of many sciences, e.g. psychology, sociology, pedagogy or philosophy. Each of them presents health and its specificity in a specific way. The most frequently indicated dimensions of health are: physical, mental (including intellectual and emotional), social, spiritual and transcendent. Contemporary pedagogical concepts of health emphasize that they can be considered as: value, resource (wealth), means, aim, a concept emphasizing the benefits of being healthy. Attention is also paid to the health mandala and the eudaimonic concept of family health. Thanks to these concepts, health is part of family care, educational and socialization processes. Parents, the main implementers of integrated interactions, create, among others, health behaviors, attitudes or lifestyle of their children. The subject of the research was the course of care, educational and socialization processes in professional foster families functioning in the city of Szczecin. The aim of the research was to find out about the specificity of family care, educational and socialization processes. The activities of professional foster families in caring for: children\u27s health, their health attitudes and behaviors as well as health as a value in human life were especially emphasized. The research method was to triangulate the diagnostic survey method with the qualitative dimension of the case study. The technique used for the study was a questionnaire, in-depth qualitative interview and direct observation. The obtained empirical material was subjected to an in-depth quantitative and qualitative analysis with elements of interpretability of the data, however, efforts are being made to make a holistic diagnosis of the family. Axiologization of health attitudes in the surveyed families and making children aware of the need to take care of their own health on the basis of resources at hand are particularly significant for the armory.
USING THE POTENTIAL OF A TOY BOOK IN THE PREPARATION OF BACHELOR STUDENTS IN THE FIELD OF MATHEMATICAL EDUCATION OF PRESCHOOL CHILDREN
Get PDFThe article outlines the problem of using the potential of toy books in preparing bachelor students for purposeful work on the formation of mathematical concepts in preschool children and suggests the idea of organizing the creative activity of students to design toy books with mathematical content.The article contains an overview of classifications of toy books, pedagogically characterized and methodically described examples-constructs of various types of toy books created by bachelor students. The pedagogical potential of these constructs allows us in this work to consider a toy book as a means of mathematical education for preschool children.The purpose of the study is a theoretical description and empirical understanding of the advantages of using the potential of a toy book with mathematical content in the educational activities of a university for the development of creative thinking of future preschool teachers. To achieve the goal, the following methods were used: theoretical analysis of literary sources, Internet resources, analysis of statistical data and a pedagogical experiment.The results of the study showed difficulties in mastering the method of designing a toy book with mathematical content, revealed the preferences of future educators-educators in choosing one or another type of toy book that dominates in its content a mathematical topic and methodological features of its implementation in the presented design form.The conducted research and analysis of the results allowed us to obtain data on the importance of including in the process of training future teachers-educators a creative technique - the design of toy books with mathematical content.
THE EXPERIENCE OF SOCIAL PEDAGOGUES AND SOCIAL WORKERS WHEN PROMOTING POSITIVE BEHAVIOUR IN CHILDREN AT DAY-CARE CENTRES
Get PDFThe article presents the study, the purpose of which is to reveal the experience of social pedagogues and social workers when promoting positive behaviour in children at day-care centres. The qualitative type of research was chosen when applying the method of semi-structured inteview. The data of the study were processed by applying the method of data content analysis. 3 social pedagogues and 5 social workers, who work at children day- care centres, participated in the study. The data of the study revealed that when promoting positive behaviour in children at day-care centres social pedagogues and social workers create positive relationships with children and strengthen positive interrelationships between children, have individual conversations with children. Meaningful use of children’s leisure time plays an important role when promoting positive behaviour in children. In this case, it is important that the activities, which are organised for children, would be personally and socially meaningful, that they would encourage independence and responsibility in children and humane relationships. When promoting positive behaviour in children social pedagogues and social workers encourage the culture of teamwork and cooperation in order to maintain partnership relationships with parents of the child and other specialists by sharing their experience and rendering assistance to other
EXPERIENCE OF INTRODUCING CLOUD TECHNOLOGIES
Get PDFModern education is closely connected with widespread digital technologies, through which communication, collaboration, creativity, and innovation can be organized. The aim and objectives of the article consist in describing the experience of real experience with cloud technologies on the example of a municipal organization (institution, establishment) “Shostka educational complex: specialized school of I-II degrees-lyceum of Shostka town council of Sumy region”. To test the effectiveness application of cloud computing technologies in the educational process of the institution, experimental work was carried out, as a result of which carried out: analysis of the possibility application of cloud computing technologies in the learning process; determination of pedagogical conditions application of cloud computing technologies in the learning process; testing the effectiveness of certain pedagogical conditions.Assessment of the possibility of using the selected technologies in education was carried out according to the results of a survey of all participants in the study. This stage made it possible to determine the main directions of research, take into account the possible obstacles to their use.To implement the selected pedagogical conditions, guidelines for teachers on the use of these technologies in the learning process were developed, which contain a set of methods and techniques for organizing lessons, ways to implement a business game, cluster, senkan, fishbone, comparison chart, brainstorming .Organizing the educational process with the help of cloud technology is one of the priority areas of updating modern education that allows not only to improve the quality of education, but also to achieve a new level of relations between participants in the educational process at all stages of teaching. They help teachers work not only with children but also with their parents.During the transition to the new educational standards, cloud technologies contribute to forming a new digital culture of teachers and students. Their applying in the educational allows to make the educational space open.
FORMATION OF ETHICAL CULTURE OF INTENDING EDUCATORS IN THE EDUCATIONAL PROCESS OF HIGHER EDUCATION INSTITUTION
Get PDFThe study intends to expand a methodology of shaping intending educators’ ethical culture. The examples of effective techniques that were used in a teacher-training process are provided. Some samples of authentic pedagogical cases created by teachers and students are presented. The main stages of work on the formulation of the “Teacher’s Code of Ethics” are revealed. Such interaction methods as “Brain Storming”, “Decision Tree” are given. Fragments of the lesson “Pedagogical techniques in the structure of pedagogical communication of a teacher” are described, where students analyze videos on pedagogical topics, identify phrases that violate the ethical norms of the teaching profession and choose alternatives.The excerpts from the works of intending educators, where students reflect on the teachers’ functions and responsibilities, are analysed. A structured set of traditional (lectures, tutorials, laboratory classes) and innovative (brainstorming, role-playing, case studies, decision tree, pedagogical marathon, etc.) methods, which accelerate students’ gradual progress to the highest creative level of ethic culture is presented. Such organization of the educational process reflects the developmental changes from intuitive actions in different situations on the basis of initial ethics knowledge to the willingness of intending educators to work independently, guided by high-minded principles and norms in professional situations.