Journals of Rezekne Academy of Technologies
Not a member yet
4187 research outputs found
Sort by
EVALUATION OF EXPERIENTIAL MARKETING WEBSITE FOR ATTRACTING FOREIGN STUDENTS TO LATVIAN HIGHER EDUCATIONAL INSTITUTIONS
Get PDFToday experience marketing is attracting greater attention of researchers and practitioners, considering it an innovative approach to be used by companies and brands for development and retainment of their competitive advantage. This experience can develop online or as a result of offline activities. It is widely thought that many marketing instruments can be used in experiential marketing as long as they guarantee high engagement of consumers. The main instruments for sales promotion include mobile content and exclusive online content. Under the following topic, these can be special groups in social networks, mobile applications, websites of higher educational institutions etc. Unfortunately, there is a lack of research on consumer experience and its management in higher education, especially about education obtained abroad, as well as the usage of experiential marketing for attracting foreign students to Latvian higher educational institutions. These factors explain the importance and rationale of the chosen topic. The aim of the research is to evaluate the contents, availability and usage of foreign students’ interactive communication websites for attracting foreign students in Latvia in experiential marketing context. Method of research: content analysis of foreign students’ groups in social networks, websites and social network profiles of higher education institutions. In general, it can be concluded that the number of interactive online groups for foreign students in Latvia was insignificant, mainly the groups were inactive, the members of these groups provided negative comments or reacted openly to different publications. However, it is important to admit that personal publications received more “likes” and comments indicating the necessity of building a personal dialogue with students on websites.
ANALYSIS ON CLASSIFICATION OF FOOTBALL TECHNIQUE
Get PDFFootball is a situation sport where football players are characterized by a great variety and complexity of activities during the game, both in contact with the opponent and in the immediate vicinity of the opponent, while cooperating with other teammates. Sports scientists and coaches need to find out more about the set of techniques, its diversity and the amount of technique in top level football games in order to guide the optimal planning and implementation of the training process in the technical training of football players. Due to the diversity of techniques used by football players, there are different approaches to the classification of these techniques. However, it is very important to group all techniques according to their common features in order to adequately assess the structure of a football game, its development tendencies and issues. Research aim: to compare and analyse the essence of the classification of football technique and its development tendencies. Research methods: analysis of scientific articles (electronic scientific databases ScienceDirect, Google Scholar), search keywords – football, football technique, classification of football technique. Main results of the research: two main approaches dominate in the classification of football technique: the technique approach and the game approach. Initially, football technique was mainly grouped by taking into account the player’s actions with or without the ball, the level of difficulty of the technique element, the role of the players and the player’s actions on the spot or in motion. As football develops, football technique is classified by taking into account the effectiveness of its application in specific tactical situations.
UKRAINIAN-LATVIAN COMPARATIVE STUDIES ON UNIVERSITY EDUCATION: COMMON EUROPEAN VALUES AND CURRENT CHALLENGES
Get PDFKnowledge on universal values in general and common European values in particular and their influence on the process of providing university education to current and future generations may become a basis for building a cohesive world community. In that context, university education has an invaluable role to play. To live in peace and harmony for years to come, people should acknowledge and respect the diversity within the global society. This will be possible only if the content of higher education programmes in universities throughout Europe provides the next generations with insight into European and world culture and multiculturalism. This is most evident now when all the nations of the world have expressed their willingness to help each other in combating the Covid-19 pandemic placing the highest value on the person. In this regard, the article is aimed at investigating the problems Ukrainian and Latvian students face as a result of current challenges caused by the Covid-19 pandemic, providing some scientifically backgrounded ways of their overcoming and reducing their negative consequences. The problems whose essence was found out through conducting a web-based questionnaire were generalized by means of content analysis method. Research sample included 109 Latvian students and 98 Ukrainian students.
RESEARCH OF ROBOTIC SYSTEMS CONTROL METHODS USING MOTION RECOGNITION TOOLS, MACHINE LEARNING AND SKELETALIZATION ALGORITHMS
Get PDFThe aim of the research is to develop possible control methods of robotic systems based on the usability of motion detection equipment, skeletalization algorithms and robotic systems, integrating them into the existing test bench by performing compatibility tests. The article reviews the possible motion detection systems, establishing the criteria of applicability in the control of robotic systems, describes the experimental research plan, research stand, discusses the research results and presents summarized conclusions and suggestions for the integration of research results into the educational process.
IMPLEMENTATION OF PROJECT MANAGEMENT MATURITY MODEL TO IMPROVE THE EFFICIENCY OF ACTIVITY OF LOCAL SELF-GOVERNMENTS
Get PDFIn the conditions of growing demands of society to the government, project activities cover not only traditional industries, but also the sphere of public administration. Critically important for the success of organization is the team (rather than individual) level of knowledge, skills of staff, and a certain maturity of the organization as a whole in the field of project management. However, the project activities of local self-governments cannot be considered effective or fully compliant with the modern requirements. The level of project competence of management teams of many territorial communities is still not sufficient for the implementation of tasks and functions, the production of relevant project ideas and their successful implementation. The aim of the research is to describe of project management maturity model for its implementation into the activities of the local self-governments from the positions of effectiveness of project management. The entry of the local self-government to a high level of project management maturity will reduce the negative impact of the human factor, systematically focus activities on meeting the needs of the community on a project basis, improve the quality of project management processes, and reduce unproductive costs. Methods used – analysis and synthesis, induction and deduction, logical generalization and comparison.
CHANGE OF PARADIGM IN LATVIA EDUCATIONAL ESTABLISHMENT MANAGEMENT IN HISTORICAL PERSPECTIVE (FROM 1919 TO 1940)
Get PDFIndependence and freedom of Latvia State since the proclamation of the Republic of Latvia in 1918 was interrupted by World War II. During that time the education system of Latvia has also changed, including fundamental principles of educational institution management. The goal of the article is to analyse changes in educational institution management in historical perspective, comparing legal regulations in two periods of Latvia: in the democratic (1919) and authoritarian (1934) regime of the First Free State of the Latvia Republic. In the article the theoretical research methods (method of comparison and critical thinking) and empirical research methods (data collection method and document analysis) have been applied. Comparing the periods of the democratic (from 1919 to 1934) and authoritarian regime (from 1934 to 1940) of the First Free State of the Latvia Republic in the context of educational institution management, it should be mentioned that the legislation of the authoritarian regime envisaged much broader responsibility, duties and rights for the head of the school. Moreover, the head of the school could also have deputies depending on the size of the school. The structure of educational institution management in the authoritarian regime in comparison with the democratic regime was more particular, with a more detailed description of responsibilities, with an increased parents’ involvement in the school life organization
TEACHERS’ INFLUENCE ON STUDENTS IN THEIR LIFELONG DEVELOPMENT
Get PDFThe impact teachers have on their students is imprinted to a much extent in each person’s life. Every child, teenager or adult speaks of present or previous experiences related to teachers who left their marks on their development in life. Teachers are important people in children’s life providing them with education, discipline, motivation and role-models. The guiding role of teachers is not limited to school classroom and school disciplines, but it surpasses didactic activities and extends into personal life. Truth is that children feel differently the influence exerted by teachers due to their sensitivity, personalities, life experiences. The identification of the aspects that influence students to a greater or less extent is important as it helps to shape a profile of an authentic teacher as s/he is perceived by students. Such a perspective may help teachers become aware of their role in students’ lives and as a consequence they should make adjustments in order to become better partners for their students.The present paper intends to study teachers’ impact on students in their life lifelong development. The aspects taken into consideration, according to specific literature and experiences in classrooms, were: school performances, behavioural patterns, adjustment to school requirements, motivation for learning, professional choices for future careers, outlooks on life. The research methods were the investigation based on questionnaire, the conversation and the systematic observation. The participants in the research were 200 students from two school levels: high school (students 15-19 years old) and faculty (students 19-30 years old). The data collected were processed using the SPSS analysis. The results of the research could be used to increase teachers’ awareness on their impact on students in their lifelong development.
OPPORTUNITIES AND CHALLENGES OF ORGANIZING AND IMPLEMENTING DISTANCE PRE-SCHOOL EDUCATION: TEACHERS’ OPINIONS
Get PDFThe Council of the European Union (2020) points out that the COVID-19 pandemic has had a major impact on education and teaching systems and has fundamentally changed the way we learn, teach, communicate and collaborate within and between our education and teaching communities. The aim of this study is to explore the opinion of pre-school teachers on the opportunities and challenges faced by them in organizing and conducting pre-school education at a distance. The strategy of qualitative research was chosen for the study, Klaipėda city pre-school education teachers were interviewed. The study revealed that teachers did not change the content of education programs, sought to maintain the continuity of education and develop all the competencies of preschool children. Various digital and technical tools for distance education were used. Participants of the educational process experienced a variety of emotions and disturbances. Teachers missed for more decisive action of the institution’s administration. The opinion of educators discovered during the research helped to highlight advantages and disadvantages of distance pre-school education.
IMPACT OF COVID-19 ON BORDER GUARDS TRAINING IN LATVIA, LITHUANIA, ESTONIA AND FINLAND.
Get PDFDue to Covid-19 the use of educational technologies, efficient and meaningful implementation of digital learning possibilities have become particularly important topics in order to develop border guards training. Issues related to training online, communication via several platforms, possibilities do develop interactive training content, need to use the potential of e-learning opportunities have become routine topics of discussion and ongoing research. Trainers of border guard training institutions have to tackle unexpected, unexplored, challenges and tasks related to border guards training due to Covid-19. Digital competence is particularly important to implement efficient online communication environment. To find out training and learning outcomes and define further necessities of e-learning development during emergency situations the authors of this research explore the scientific literature on the current research results, methodologies, approaches and best practices on developing e-learning systems in educational contexts during Covid-19. Survey results on attitudes, experiences and suggestions of border guards’ trainers in Latvia, Lithuania, Estonia and Finland have been analysed to put forward suggestions for further border guard training development particularly in e-learning context during emergency situations
DEVELOPMENT OF TRANSVERSAL SKILLS IN PRIMARY SCHOOL (CLASSES 1-3): CONTEXT OF LIFELONG LEARNING
Get PDFThe primary task of the 21st century education is not anymore to transfer continuous information, but the skill to acquire independently and learn this knowledge during lifetime. In the future, the development of transversal skills plays an important role in the educational process. Transversal skills, such as critical thinking and problem-solving, creativity and innovation, self-guided learning, cooperation, civic participation and digital literacy, are raised in the framework of Education Reform in Latvia (Skola 2030, 2017). The beginning of the learning process during the stage of primary school is an essential step in transversal skills acquisition, particularly emphasizing the impact of the Classes 1-3 stage, on the further learning process. According to the outcomes determined in the standard of primary education to be achieved, it is necessary to develop significantly transversal skills in this stage, as well as observe carefully the changes in children’s age development that affect the possibilities of transversal skills development.The goal of the research: analyse the development of transversal skills in primary school (Classes 1-3).Research method: content analysis of the education content regulating documents and scientific literature.