Berugak Jurnal Universitas Islam Negeri (UIN) Mataram
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The effect of experience economy on augmented reality-based marketing apps: a study of consumer satisfaction
Get PDFPurpose — The objective of this paper is to examine the impact of the experience economy on augmented reality-based marketing apps and their influence on consumer satisfaction.Method — The research strategy employed in this study is a quantitative approach, utilizing survey methods. The primary data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The process of data collection encompassed the distribution of online questionnaires to participants who actively utilize smartphones. These participants were then required to engage with one of the five augmented reality marketing applications selected for this study: Shopee (Beauty Cam), Sephora (Virtual Artist), IKEA Place, Dulux (Visualizer), and Kinder Joy (Applaydu). To enhance the robustness of the findings, a total of 230 respondents were included in this study.Result — The study revealed that aesthetics have a positive influence on entertainment, learning, and escapism. Furthermore, entertainment, learning, and escapism have a positive influence on satisfaction.Contribution — The academic contribution of this study lies in its meticulous replication undertaken within a unique contextual setting featuring variations in subjects, objects, and research environments. This deliberate approach not only serves to reinforce the existing knowledge base but also elevates its applicability across diverse scenarios. The study\u27s core scholarly merit emerges from its comprehensive exposition of the intricate mechanisms through which the augmented reality experience economy influences customer satisfaction, all situated within the distinctive socio-cultural and economic landscape of Indonesia
What factors influencing purchasing decisions for cosmetic products? A study on brand image, price, and promotion
Get PDFPurpose — This study aims to investigate the factors influencing the purchasing decisions of cosmetic products, particularly focusing on the impact of brand image, price, and promotion, in the context of increasing global competition and the importance of maintaining product brand image.Method — This study focused on consumers in Palembang who use cosmetic products. We included 96 respondents chosen through the Accidental Sampling technique, collecting data via distributed questionnaires. Our analysis utilized SEM (Structural Equation Modeling) with SmartPLS 3.0 software.Result — The research findings show that brand image does not have a significant impact on purchasing decisions. However, the price and promotion variables were found to significantly influence purchasing decisions.Contribution — This study contributes to the existing literature by specifically examining the factors influencing purchasing decisions for cosmetic products in the context of Palembang. The novel aspect of this research lies in its analysis of the interplay between brand image, price, and promotion within this specific market, shedding light on the unique dynamics that may differ from broader studies in other regions
Determinants of stock returns in property and real estate companies listed on the Indonesia Stock Exchange
Get PDFPurpose — This study aims to investigate the influence of macroeconomic factors, including economic growth, inflation, the rupiah exchange rate, and interest rates, as well as corporate financial performance indicators such as leverage and profitability, on the stock returns of Indonesian Property and Real Estate Sub-Sector companies.Method — The research data consists of annual data obtained from the Indonesia Stock Exchange, the Indonesia Central Bureau of Statistics, and Bank Indonesia for the period from 2017 to 2021. The research population comprises 36 Property and Real Estate companies listed on the Indonesia Stock Exchange. Out of these, 28 companies meet the sample requirements. The analysis employs panel data regression to examine the data.Result — The results indicate that inflation and exchange rates have a negative and statistically significant impact on stock returns. On the other hand, economic growth, interest rates, return on equity, and the debt-to-equity ratio exhibit a positive influence on stock returns, although these effects are not statistically significant.Contribution — This study\u27s distinctive contribution is its focused analysis of the Property and Real Estate Sub-Sector in Indonesia. It stands out by exploring the intricate relationship between macroeconomic factors and financial performance variables concerning the stock returns of companies within this sub-sector. This nuanced approach provides valuable insights into a specific industry within the Indonesian market, shedding light on previously unexplored dynamics and contributing to a deeper understanding of how these factors affect stock returns in this context
The mediating role of knowledge sharing in the relationship between human capital, structural capital, spiritual capital, and MSMEs innovation
Get PDFPurpose — This research aims to illuminate the influence of human capital, structural capital, and spiritual capital on innovation, mediated by knowledge sharing.Method — This research employs a quantitative methodology. It involves gathering data through a questionnaire that utilizes convenience sampling, focusing on 200 MSME operators across Banyumas, Brebes, and Cilacap. The statistical analysis utilizes Partial Least Square Structural Equation Modeling (PLS-SEM).Result — We found that human capital, structural capital, and spiritual capital directly impact innovation in MSMEs. Furthermore, we observe that knowledge sharing functions as a mediator in MSMEs innovation.Contribution — The study extends previous research, adding knowledge sharing as a mediating variable to explore its role in the nexus among human capital, structural capital, spiritual capital, and MSMEs innovation
Penerapan Field Study Mata Kuliah Perencanaan dan Evaluasi Anak Usia Dini Melalui Platform Zoom dengan Google Classroom
No full textAdanya mengalami perubahan sangat signifikan yakni pembelajaran secara online dari jenjang anak usia dini hingga mahasiswa. Mahasiswa Universitas Islam Negeri Sunan Kalijaga mengikuti aturan yang sudah ada yakni online menggunakan platfrom yang sudah ditentukan oleh dosen, dosen mata kuliah Perencanaan dan Evaluasi Anak Usia Dini menggunakan platfrom zoom dengan gcr. Adanya kegiatan Fieldy Study di jurusan Pendidikan Anak Usia Dini untuk melakukan mengajar pada mahasiswa semester 4, dan menemukan proses pembelajaran mahasiswa semester 4 melalui zoom dengan gcr. Penelitian ini menggunakan kualitatif untuk mendeskripsikan temuan yang telah diteliti kemudian dicatat. Teknik pengumpulan data ialah dengan wawancara, dokumentasi, dan observasi. Berdasarkan hasil penelitian diperoleh bahwa pembelajaran online mata kuliah Perencanaan dan Evaluasi Anak Usia Dini melalui platfrom Zoom dengan GCR sudah efektif. Selain itu, pembelajaran menggunakan system online mendapat respon dari mahasiswa terdapat lebih fleksibel namun terdapat beberapa mahasiswa menemukan kendala dengan signal, dan pembelajaran kurang maksimal. Adanya aplikasi penghubung antara dosen dengan mahasiswa untuk proses belajar mengajar dilakukan selama adanya pandemi Covid-19, dan mahasiswa menerima pemahaman maupun penjelasan yang diutarakan oleh dosen
Pengembangan Media Ajar POP-UP Book untuk Meningkatkan Kecerdasan Interpersonal Anak Usia 4-5 Tahun
Get PDFPeriode anak usia dini disebut dengan golden agedimana pada rentang usia 0-6 tahun inidaya serap anak akan lebih cepat. Saat usia tersebut anak mengalami pertumbuhan danperkembangan yang pesat sehingga mudah memberikan stimulasi untuk perkembangankepribadian dan kecerdasannya. Salah satu kecerdasan yang dimiliki oleh anak usia diniadalah kecerdasan interpersonal. Salah satu cara untuk meningkatkan kecerdasaninterpersonal anak adalah dengan penggunaan media ajar berbasis buku cerita pop-upbook. Penelitian ini bertujuan untuk mengetahui kecerdasan interpersonal anak usia 4-5tahun sebelum dan setelah penggunaan media pop-up book di Kober Melati. Tujuandilakukan penelitian dan pengembangan ini adalah untuk mengetahui peningkatankecerdasan interpersonal peserta didik kelompok A di Kober Melati melalui penggunaanmedia ajar pop-up book. Jenis penelitian ini adalah pengembangan dengan mengadopsilangkah-langkah penelitian dari Borg & Gall. Subjek penelitian adalah siswa berusia 4-5tahun di Kober Melati. Metode penelitian menggunakan metode penelitian danpengembangan dari Borg & Gall yang dibatasi menjadi 6 tahap yaitu potensi dan masalah,pengumpulan data, desain produk, validasi produk, revisi produk dan ujicoba produk.Berdasarkan penelitian, nilai rata-rata saat pretest 1,8 dengan presentase 45,5%.Sedangkan nilai rata-rata posttest 3,22 dengan presentase 83%. Hal ini berartipenggunaan media pop-up bookdapat meningkatkan kecerdasan interpersonal anak usia4-5 tahun di Kober Melati
Integrasi Nilai-Nilai ar-Rahman dan ar-Rahim dalam Pengembangan Kecerdasan Anak Usia Dini
Get PDFThe problem in this research is knowing the application of ar-Rahman and ar-Rahim values as a strategic approach in developing intelligence in early childhood. The aim of this research is to determine the application of ar-Rahman and ar-Rahim values as a strategic approach in developing early childhood intelligence. The method used is a descriptive method with a quantitative approach. The research results showed that teachers at Al-Mahsun Khidir Dasan Tapen Kindergarten had integrated the values of ar-Rahman and ar-Rahim in developing multiple intelligence consisting of: linguistic intelligence, logical-mathematical intelligence, spatial intelligence, physical-kinesthetic intelligence, musical intelligence, intrapersonal intelligence, interpersonal intelligence, naturalist intelligence and spiritual intelligence in the learning process carried out
THE EFFECT OF IMPREGNATING SOLUTION CONCENTRATION ON THE CHARACTERISTIC OF ACTIVATED CARBON
No full textAs an agricultural waste, rice husk is able to be produced as activated carbon due to its high cellulose content. This research aimed to determine the characteristics of activated carbon impregnated with zinc chloride (ZnCl2) solution at various concentrations. The activated carbon prepared from rice husk with ZnCl2 impregnation was investigated under soaking treatment. Soaking was carried out for 24 hours with ZnCl2 impregnation at various concentrations 10%, 20%, and 30%. Proximate analysis was performed on the three variations of activated carbon concentration. The best activated carbon was obtained by 30% ZnCl2 impregnation, where the moisture content was 5.08%, the ash content was 24.58%, the volatile matter content was 25.19%, and the fixed carbon content was 50.23%. Iodine number and amount of methylene blue adsorption were obtained at the maximum concentration of 30% ZnCl2 which are 631 mg/g and 322 ml/g. Impregnated activated carbon characterization test with FTIR has been carried out. The functional group is found in zinc chloride-impregnated activated carbon, consisting of OH stretching of hydroxyl groups at 3200-3600 cm-1, aromatic C=C vibrations at 1400-1600 cm-1, C=O vibration at 2300 cm-1, and C-O vibration at 1200 cm-1. Meanwhile, the absorption in band 1026 cm-1 corresponds to SiO2
A JIGSAW TYPE COOPERATIVE LEARNING MODEL ASSISTED BY STUDENT WORKSHEET INFLUENCE ON LEARNING OUTCOMES IN THE CHEMISTRY OF SALT HYDROLYSIS MATERIALS
No full textDespite its popularity, the discovery learning model is not always successful in improving learning outcomes, especially in populations of students with large ability disparities. The group of high achieving students is too dominant and the low achieving group tends to participate less, so they don\u27t get optimal results. Therefore, alternative learning models are needed to encourage class participation. The purpose of this study was to identify the effect of the jigsaw type cooperative learning model using student worksheet on the results of learning chemistry on salt hydrolysis in class XI MIPA students. This research uses a non-equivalent control group design. The application of the jigsaw type cooperative model and discovery learning are used as independent variable and learning outcomes are designated as dependent variable. Samples were taken through the non-probability sampling technique with saturated sampling. Classes XI MIPA 1 and XI MIPA 2 are the experimental class and the control class in this study, respectively. Data collection using pre-test and post-test on the sample class with multiple choice test instruments. Hypothesis testing with the t-test to produce 3.48 and with a value of 2.01. This data shows that the jigsaw type cooperative model using student worksheet has a significant impact on student learning outcomes as indicated by Tcount which is greater than TTable
MODELING METHODS EFFECT ON STUDENT’S MOTIVATION AND LEARNING OUTCOMES IN CHEMISTRY AT MA DARUL AMININ NW AIKMUAL
No full textThe purpose of this study was to determine the influence of the use of modeling methods on students\u27 motivation and learning outcomes in Chemistry at MA Darul Aminin NW Aikmual. The sampling technique used is a nonprobability sampling technique in the form of saturated sampling. The approach used is a quantitative approach, with a quasi-experimental type and a research design that is nonequivalent control group design with a pretest-posttest type. Based on the analysis of the N-Gain motivational score, the experimental class was 24.6251 (not effective), and the control class was 14.7795 (ineffective). Then, the N-Gain score of learning outcomes in the experimental class was 63.9940 (quite effective), and in the control class it was 46.0750 (less effective). Based on the hypothesis test, it can be concluded as follows, (1) there is no effect of the modeling method on students\u27 motivation to learn chemistry at MA Darul Aminin NW Aikmual as evidenced by a sig value of 0.117 > 0.05, (2) there is an effect of the modeling method on students\u27 chemistry learning outcomes at MA Darul Aminin NW Aikmual is proven by a sig value of 0.000 <0.05, and (3) the influence of the modeling method on students\u27 motivation and learning outcomes in chemistry at MA Darul Aminin NW Aikmual is proven by a sig value of 0.000 <0.05