Berugak Jurnal Universitas Islam Negeri (UIN) Mataram
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    STUDY OF AUDIENCE ACCEPTANCE OF MANDALIKA CIRCUIT EVENT PROMOTIONAL ADVERTISEMENTS INVOLVING VISUAL POLITICIANS IN LOMBOK

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    The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. The research is important because of the gap between politicians\u27 expectations of attracting young voters and the reality of their acceptance of ads that use certain branding elements. This study aims to determine the representation and acceptance of Millennials and gen Z people towards Mandalika circuit promotional advertisements involving visuals of officials or politicians. This research uses qualitative method with reception analysis theory owned by Stuart Hall. This study used focus group discussion (FGD) with 10 informants who saw advertisements and belonged to the Millennial and Z generations, using the purposive sampling method. Roland Barthes\u27 semiotic analysis was used to determine the representation of advertisements, and compared with audience acceptance based on the results of focus group discussion (FGD) which was classified to obtain results using three hypothetical positions proposed by Stuart Hall. The conclusion of this study shows that the use of visuals of politicians\u27 faces in promotional advertisements tends to be rejected by Millennials and Gen Z, who emphasize the separation between politics and sports. Millennials are generally skeptical of politicization in promotion, while Gen Z is more firmly opposed to politicization and demands integrity and ethics in political campaigns

    THE IMPACT OF TECHNOLOGICAL GROWTH ON SOCIAL CHANGE AMONG MOTHERS IN THE VILLAGE OF AEK HITETORAS DISTRICT MARBAU DISTRICT NORTH LABUHAN BATU

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    This journal was written to find out how social change among mothers in Aek Hitetoras Village, Marbau District, North Labuhanbatu Regency, is affected by technological advancements. The research used is qualitative with a descriptive approach and observation and interview data collection methods. In this study, data analysis includes data reduction, data display, and drawing conclusions. Mechanical improvements manily affect parts of life, so it frequently sets off rubbing among society, including among moms. People\u27s lives and patterns of interaction are impacted in both positive and negative ways by the friction caused by technological advancements. The findings of the research lead us to the conclusion that technological advancements have both positive and negative effects on society

    THE INFLUENCE OF COMMUNICATION IN SEX EDUCATION ON 2022 STAMBUK COMMUNICATION SCIENCE STUDENTS AT STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA TO REDUCE THE NUMBER OF CASES OF FREE SEX

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    This research investigates the influence of communication in sex education on 2022 standard Communication Science students at UIN North Sumatra in the context of reducing the number of cases of casual sex. This approach integrates communication theories such as information reception and processing theory, interpersonal communication, and persuasive communication theory to understand how communication influences students\u27 sexual understanding and behavior. The results of statistical analysis using the T test and simple regression show that communication in sex education has a significant and positive influence in reducing cases of casual sex among students. This research offers deep theoretical insights and practical implications in designing effective sexual education programs in Islamic academic settings

    ENHANCING SCHOOL REPUTATION THROUGH EFFECTIVE STAKEHOLDER ENGAGEMENT: A Qualitative Analysis at an Integrated Islamic Junior High School in Mojokerto

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    This research investigates the pivotal role of stakeholder engagement in shaping the reputation and sustainable growth of an Integrated Islamic Junior High School in Mojokerto. Both internal stakeholders, such as school leadership, teachers, and  administrative staff, along with external stakeholders, including parents and the parents\u27 committee, significantly contribute to advancing the school’s educational, moral, and community objectives. The study aims to identify the roles of these stakeholders and propose a sustainable model for school growth that integrates Islamic values with modern educational practices. Using a qualitative approach, the research incorporates interviews, document analysis, and observations to analyze the dynamics between stakeholders. The findings reveal that internal stakeholders are key to fostering academic and moral development, while external stakeholders play an essential role in advocacy, community involvement, and providing feedback. This collaborative effort strengthens the school’s reputation and supports its mission. The research concludes that stakeholder engagement is essential for maintaining the school’s growth and focus on academic excellence and Islamic values. It recommends formalizing a stakeholder engagement strategy, establishing a code of ethics based on Islamic principles, and continuously adapting the curriculum to balance religious instruction with academic rigor for long-term sustainability

    BISNIS KOMODITAS TERLARANG DALAM PERSPEKTIF ETIKA BISNIS HUKUM EKONOMI SYARIAH

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    The rapid growth of the business world brings significant challenges in terms of legality and morality, particularly regarding the trade of prohibited commodities. Although such businesses are considered illegal in many countries, their circulation continues to expand. The trade in prohibited commodities, such as drugs, alcoholic beverages, and other forbidden products, not only violates national laws but also contradicts the principles of Sharia economic law. This study aims to examine how Sharia economic law views the trade of prohibited commodities from an ethical perspective and how Islamic norms can uphold moral principles and justice in global trade. The research employs a qualitative method with an in-depth literature review approach, drawing on various references related to commodity trade and Sharia economic law. The findings indicate that Sharia economic law emphasizes the importance of justice, welfare, and the prohibition of harmful practices such as usury (riba), uncertainty (gharar), and gambling (maysir). Any form of trade containing elements of harm (mafsadat) to society is prohibited in Islam. In conclusion, the Sharia economic law approach offers a strong ethical foundation to prevent the circulation of prohibited commodities and encourages the establishment of a more just and moral economic system

    Dari Tulisan Jawi ke Aksara Romawi: Benturan Ideologi dalam Perkembangan Serapan Bahasa Arab di Nusantara

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    Bahasa Arab sebagai bahasa Islam memberi pengaruh pada bahasa Melayu. Tulisan Jawi merupakan salah satu perwujudan pengaruh bahasa Arab. Ia digunakan selama berabad-abad sejak diterimanya Islam secara luas oleh masyarkat Nusantara pada abad ke-12. Kemudian ia diganti dengan aksara Romawi setelah kedatangan penjajah Barat. Akhirnya tulisan Jawi semakin tersingkir dan kurang mendapat perhatian masyarakat. Terdapat banyak kajian tentang tulisan Jawi, tetapi lebih banyak menyoroti fenomena benturan bahasa, dan belum mengungkap secara spesifik tentang benturan ideologi di balik konversinya ke aksra Romawi. Artikel ini bertujuan untuk membahas benturan ideologi dalam rentetan sejarah pergantian Jawi ke Romawi, juga peranan penguasa di dalamya. Penelitian ini menggunakan pendekatan kualitatif dengan metode library research, di mana sumber data primer berupa buku dan junral penelititan terdahulu, dan dokumen-dokumen tertulis. Hasil penelitian ini menujukkan bahwa telah terjadi benturan ideologi dalam pergantian tulisan Jawi ke aksara Romawi di Nusantara. Pihak penjajah saat itu memainkan peranan penting. Selain itu, Otoritas penguasa dan pemangku kebijakan juga ikut terlibat sehingga Jawi mengalami krisis. Oleh  karena itu, keterlibatan penguasa secara total amat diharapakan dalam upaya revitalisasi dan reaktualsasi tulisan Jawi dengan membuat keputusan penggunaan kembali sebagaimana dulu membuat keputusan penggantian Jawi ke aksara Romawi.   Kata Kunci: benturan ideologi; huruf Jawi; aksara Romawi; bahasa Arab.   ?????? ???? ????? ??????? ??? ????? ????????? ??? ??????? ??? ???. ????? ?????? ?? ??? ??????? ??? ????? ?????????. ??????? ???? ?????? ?? ???? ????? ????????? ???? ????? ??? ??? ?? ???? ???? ?????????? ??? ????? ?????? ???. ?? ????? ???? ?????? ??????? ????????? ???? ???? ???? ???????? ?????????? ??????. ????? ???? ?????? ?????? ????? ???????? ?? ????????? ???????. ??? ??? ????? ?? ???? ???? ?????? ?????? ?? ????????? ???? ????? ????? ??? ????? ?????? ?????? ??? ???? ?????? ??????????? ?? ????? ?????? ??????????. ???? ??? ????? ??? ??? ?? ?????? ??????????? ?? ????? ????? ???? ?????? ?????????? ?? ???????? ???? ??????? ???. ??? ????? ???? ?????? ??? ????? ????? ???????. ????? ???????? ??? ??????? ????? ????? ???????? ??????. ??????? ??? ????? ??? ??? ?????? ??????????? ?? ????? ?????? ?????????? ?? ????????. ???? ????????? ?????? ???? ???? ?? ??? ???????? ????? ?????? ??????? ??? ??? ??? ??? ???? ??? ???? ???? ?????? . ????? ?????? ?????? ?? ??? ??????? ?? ?????? ????? ???? ?????? ?????? ???????? ??? ?????? ??? ?? ???? ????? ???? ?????? ??????????.   ??????? ????????? : ?????? ???????????? ???? ??????? ?????? ?????????? ????? ???????

    Ta’liim Maharat Qira\u27at Al-Lughah Al-‘Arabiah An-Naatiqiina Bigairiha : (Diraasat Wasfiat ‘ani Ta’lim Al-Qira\u27at Al-‘arabiah Bima’had Al-Imaan Al-Islamii Lil Banati)

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    Islamic Boarding School Al-Iman for girls seeks to realize the reading skills of students through teaching Muthola\u27ah using the book “Al-Qiro\u27ah Arrosyidah” starting from second grade to sixth grade. For this reason, Islamic Boarding School Al-Iman for girls establishes standard methods and steps for teaching Muthola\u27ah for all grade levels, so that teachers can adapt the teaching and learning process to the goals set by the boarding school. This prompted researchers to further research the teaching Muthola\u27ah in second grade. This study aims to explain the teaching of reading skills for the second grade at the Islamic Boarding School Al-Iman for girls. The method used is a descriptive method by thoroughly explaining the teaching of reading skills at the Islamic Boarding School Al-Iman for girls

    PEMANFAATAN LELAKAK DALAM PENANAMAN NILAI-NILAI PENDIDIKAN ISLAM DI SUKU SASAK LOMBOK

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    Pendidikan Islam adalah bimbingan yang diberikan oleh seseorang kepada seseorang agar ia berkembang secara maksimal sesuai dengan ajaran Islam, dengan tujuan agar menjadi muslim yang kamil (sempurna) yaitu muslim yang takwa, atau beriman, dan beribadah kepada Allah. SWT. Muslim yang kamil adalah manusia yang memiliki: (1) akalnya cerdas serta pandai; (2) jasmaninya kuat; (3) hatinya takwa kepada Allah; (4) berketerampilan; (4) mampu menyelesaikan masalah secara ilmiah dan filosofis; (5) memiliki dan mengembangkan sains; (6) memiliki dan mengembangkan filsafat; (7) hati yang berkemampuan berhubungan dengan alam gaib. Berdasarkan konsep Ahmad Tafsir di atas mengandung arti bahwa konsep Insan Kamil  sangat relevan dengan tujuan pendidikan Islam yaitu sama-sama ingin membentuk manusia atau peserta didik yang cerdas, beriman dan bertaqwa. Menurut Ahmad Tafsir, Insan Kamil haruslah: jasmaninya sehat serta kuat, berketerampilan; akalnya cerdas serta pandai; hatinya penuh iman kepada Allah. SWT.1 Pada sisi yang lain, adalah Budaya dan Tradisi juga tidak lahir dalam ruang yang kosong, melainkan syarat akan nilai dan pesan-pesan yang baik, dan seringkali nilai yang ada dalam tradisi adalah nilai-nilai yang mengandung aspek pendidikan, salah satu dari sekian banyak tradisi itu adalah Lelakak (Pantun Sasak) di suku Sasak Lombok, dengan penjelasan pada Bab-bab terdahulu. Dan Pendektan yang bisa dilakukan untuk mengungkap nilai-nilai luhur tersebut adalah pendekatan teoritik

    Promoting marital harmony in the Dasa Wisma community of Samarinda city

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    [Bahasa]: Keharmonisan perkawinan menjadi nilai dasar untuk membentuk karakter individu dalam sebuah keluarga sebagai pusat pendidikan yang paling utama. Upaya untuk mewujudkan keharmonisan perkawinan perlu dilakukan secara berkesinambungan sehingga terbentuk keluarga yang damai. Pengabdian ini bertujuan untuk memperkuat dan mewujudkan keharmonisan di dalam rumah tangga melalui pelatihan kedamaian pada kelompok Dasa Wisma Kota Samarinda. Pengabdian ini menggunakan Partisipatory Action Research (PAR) dengan empat strategi, yaitu perencanaan, pelaksanaan, pengamatan, dan refleksi. Hasil program pengabdian ini menunjukkan adanya peningkatan pada seluruh aspek keharmonisan dalam rumah tangga yang meliputi kemampuan dalam berkomunikasi, kemampuan resolusi konflik, interaksi dalam kehidupan sehari-hari, penguatan identitas keluarga, dan membangun waktu yang berkualitas. Program pengabdian dapat merumuskan dan menginisiasi gerakan tentang “keluarga damai dan harmonis” yang dipandang secara positif sebagai keberlanjutan program pelatihan kedamaian. Pengabdian ini berimplikasi pada peningkatan kualitas hidup dalam rumah tangga serta penguatan kelompok dalam menghadapi berbagai tantangan secara lebih efektif pada tataran paling dasar.  Kata Kunci: keharmonisan berumah tangga, kedamaian berumah tangga, pelatihan kedamaian, dasa wisma, karakter kuat [English]: Marital harmony is a basic value that can be developed as an effort to build individual character in the family as the most basic and main education centre. Achieving marital harmony is an effort that is continuously carried out to realise a peaceful family. This community service program aims to strengthen the marital harmony of the Dasa Wisma community through peace training in Samarinda City. This community service program used Participatory Action Research (PAR) with four strategies: plan, act, observe, and reflect. The results show that all aspects of domestic harmony increased, including communication skills, conflict resolution skills, daily interactions, strengthening family identity, and building quality time. In addition, this training formulated and initiated a movement on "peaceful and harmonious families", which was viewed positively as a continuation of the peace training program. This community service program has implications for improving the quality of life in the household and strengthening the group in facing various challenges more effectively at the most basic level. Keywords: marital harmonious, marital peace, peace training, dasa wisma, strength characte

    Empowering teachers and committees of Raudhatul Atfal Al Amin Tabanan for early cancer prevention through diverse, nutritious, balanced and food safety movement (B2SA)

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    [Bahasa]: Kanker merupakan salah satu penyebab utama kematian di seluruh dunia dengan jumlah kasus yang terus meningkat. Pemahaman tentang faktor risiko, gaya hidup sehat, dan pentingnya deteksi dini dapat memainkan peran yang signifikan dalam menurunkan angka kasus kanker. Pengabdian masyarakat ini bertujuan untuk memberdayakan guru dan komite di Raudhatul Athfal (RA) Al Amin, Tabanan, dalam upaya pencegahan kanker sejak dini. Peningkatan kesadaran dan praktik hidup sehat dilakukan melalui pelatihan dan sosialisasi Gerakan B2SA (Beragam, Bergizi, Seimbang, dan Aman) serta konsep Isi Piringku. Program ini dirancang untuk membekali para pendidik dengan pengetahuan dan keterampilan dalam mengajarkan pola makan sehat serta gaya hidup yang dapat mencegah faktor risiko kanker kepada anak-anak usia dini. Kegiatan pengabdian ini dilakukan dengan metoda penyuluhan aktif dan praktik yang melibatkan mitra yaitu guru, komite sekolah dan wali murid. Program dilakukan pada sekolah (RA) yang berada di tengah kota yang di banjiri oleh kuliner modern. Penyuluhan dan praktik dilakukan dengan cara menjadikan guru RA sebagai pendidik sekaligus motivator, dan komite merupakan ujung tombak gerakan ini. Hasil evaluasi menunjukkan adanya peningkatan pengetahuan mencapai 91,3%, sedangkan peningkatan sikap mencapai 89,2%. Disimpulkan bahwa terjadi peningkatan pengetahuan dan sikap pada semua responden tentang pencegahan kanker melalui gerakan B2SA. Kata Kunci: pencegahan kanker, B2SA, isi piringku, raudhatul atfal [English]: Cancer is one of the leading causes of death worldwide, with increasing numbers of cases. Early understanding of cancer causes, risk factors, healthy lifestyles, and early detection can play a vital role in reducing the number of cancer cases. This community service aims to empower teachers and the committee at Raudhatul Athfal (RA) Al Amin, Tabanan, to prevent cancer from an early age. Increased awareness and practice of healthy living are achieved through training and socialization of the B2SA Movement (Beragam, Bergizi, Seimbang, Aman) and the concept of "Isi Piringku". This program is designed to equip educators with the knowledge and skills to teach healthy eating patterns and lifestyles that can prevent cancer risk factors in young children. This community service activity was conducted using active counseling and practical methods involving partners such as teachers, school committees, and parents. The program was conducted at a kindergarten (RA) in the city center, which is flooded with modern culinary offerings. Counseling and practice are carried out by making RA teachers both educators and motivators, and the committee is the spearhead of this movement. The results show an increase in knowledge reaching 91.3%, while the increase in attitude reached 89.2%. It is concluded that there was an increase in knowledge and attitude among all respondents regarding cancer prevention through the B2SA movement. Keywords: cancer prevention, B2SA, plan my plate, preschoo

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    Berugak Jurnal Universitas Islam Negeri (UIN) Mataram
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