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BCVoice Newsletter Creation and Evaluation: The Effect of Subject Line and Internal Links on Open Rate and Click-Through Rate for a College Newsletter
Get PDFThis study focused on understanding the effect of subject line on open rate and internal link placement on click-through rate in a newsletter that supported a newspaper at Bridgewater College, a small, private liberal arts college in Virginia in order to increase student engagement with and awareness of campus news. No significant difference was found in open rates between a generic and specific subject line. Similarly, no significant difference was found in click-through rate among six different types of internal link placements. Due to the high open and overall click-through rate, it is recommended that the newsletter continues
Bridgewater College May Day bed racing, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/may_day_photos/1065/thumbnail.jp
Bridgewater College, May Day bed racing, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/may_day_photos/1059/thumbnail.jp
Bridgewater College, Costumed student servers at Madrigal Dinner, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/madrigal_dinner/1005/thumbnail.jp
Bridgewater College, Bob Anderson (photographer), Entrance of the boar\u27s head at Madrigal Dinner, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/madrigal_dinner/1008/thumbnail.jp
Bridgewater College, Group portrait of international students, 1970s
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/international_students_and_clubs/1010/thumbnail.jp