Bridgewater College

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    Bridgewater College, Photograph of Deborah Coe at a podium, 1970s

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1041/thumbnail.jp

    Bridgewater College, Ed Novak (photographer), Photograph of a meeting with Bruce Hollenberg, Robert Clark, Janet Flory and others, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/h_last_name_individuals_photos/1005/thumbnail.jp

    Bridgewater College, Photograph of Karen Clark and Dr. William Miracle, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/m_last_name_individuals_photos/1009/thumbnail.jp

    Bridgewater College, The Dean Studio, Harrisonburg, VA, portrait of Ethel Cosden, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1027/thumbnail.jp

    The Megachurch as an Idol: How the Church Replaces God with Itself

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    Megachurches in the United States draw massive crowds, bring in swaths of wealth, and are the locations of many controversies within and outside of the Christian faith. As demonstrated by two theologically divergent megachurches, Lakewood Church run by the Osteen family and First Baptist Church of Dallas lead by Robert Jeffress, the growth and current state of these megachurches is preeminently built upon the marriage of the American Dream and Christianity: resulting in overt or subtextual prosperity theology elements. The rise in Christian book and music industries, and advertising and marketing of products within the church are examples of these elements. Overt or not, both Lakewood Church, with outright prosperity gospel teachings, and First Baptist Church of Dallas, with intense Christian nationalism, lead their followers through flawed ideologies and monetized spiritual practices that promote and constitute idolatry

    Bridgewater College, Photograph of Economics and Business professor Robert E. Coleberd Jr. and class, early 1960s

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1037/thumbnail.jp

    Bridgewater College, Portrait of freshman class vice president, Dave Crosby, and president, Gary Browning, 1980s

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/b_last_name_individuals_photos/1132/thumbnail.jp

    Bridgewater College, Portrait of Violet Siron Cox, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1026/thumbnail.jp

    Bridgewater College, Gary Walter (photographer), photograph of Professor A. Olivia Cool at a piano, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1031/thumbnail.jp

    Bridgewater College, Photograph of Leslie Cobb and Chris Lydle sculpting, undated

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    Archival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1043/thumbnail.jp

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