5581 research outputs found
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Bridgewater College, Photograph of Dean Donald Clague and students, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1052/thumbnail.jp
The Ultimate Advertisement: Comparing the Effectiveness of Simple and Complex Designs in Instagram Reels
No full textThis study investigates whether simple or complex design is more effective in portraying in short form video advertisements on social media. The purpose of this research is to inform organizations how to more effectively and efficiently create social media advertisements to best communicate their brand and products. An experimental design was used to test short video advertisements for a fictional brand. The ads differed by Feature Complexity, i.e. the basic visual features, such as color, luminance, or edges; and Design Complexity, i.e. the more elaborate shapes, objects, and patterns (Pieters et al., 2010). High feature complexity was more effective in demonstrating the stylishness and timelessness of a product. High design complexity was more effective in persuading an audience to find the product interesting, recommend it to others, and think it was made for people like them. Overall, low feature and high design complexity were most effective in conveying environmental friendliness. The findings of this study were inconclusive as to whether, in general, high or low design and feature complexity result in a more effective social media advertisement. Further research on this topic is important because businesses are growing more reliant on social media advertising, particularly in short-form content
Reverse Engineering a Molecular Dynamics Simulation Program
No full textRewrite of legacy program from 2007 by UNC professor Papanikolas, with the goal of application in physical chemistry classes
Bridgewater College, Photograph of Merle Crouse running, early 1950s
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1021/thumbnail.jp
Bridgewater College, Photograph of students selling hats for the Business Club, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/s_last_name_individuals_photos/1014/thumbnail.jp
Bridgewater College, Portrait of English professor Dr. Charles J. Churchman Jr., undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1057/thumbnail.jp
Bridgewater College, Photograph of English professor Dr. Charles J. Churchman Jr. and a student, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1054/thumbnail.jp
Bridgewater College, Photograph of Roger Cole conducting, 1950s or 1960s
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1038/thumbnail.jp
Bridgewater College, J. M. Hill & Company, Bridgewater, VA, Portrait of Mariah Bettie Pinkie Lowman, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1064/thumbnail.jp
Bridgewater College, Football action photograph featuring Sherrill Cheeks, 1950s
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/c_last_name_individuals_photos/1058/thumbnail.jp