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The “Pick Me Girl”: Understanding Relational Aggression Through Young Adult Literature
Get PDFThis text set list focuses on coming of age through a feminist lens. All books introduce a new perspective or enhance a complex view of womanhood in literature and how we view female friendships and relational aggression. Using the concept of windows, mirrors, and sliding glass doors, the text set list highlights the need for feminist literature from a young age
Bridgewater College, Volleyball action photograph with Kelly Armel, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/volleyball_photos/1008/thumbnail.jp
Bridgewater College, Volleyball game action photograph, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/volleyball_photos/1002/thumbnail.jp
Bridgewater College, Photograph of a student hosting WGMB, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/wgmb_photos/1001/thumbnail.jp
Turning Trash into Treasure: Using Old Optical Spectrometers as Learning Tools in Instrumental Analysis
Get PDFChemical instrumentation is complex and expensive. When an instrument becomes nonfunctional, its pedagogical value remains despite its inability to make measurements. This work presents a laboratory experiment which gives new purpose to old optical spectrometers while building knowledge and confidence of students in their understanding of chemical instrumentation. Students are given a guided tour of spectroscopic instruments, starting from the simplest, and are asked to identify components and draw the optical path of each instrument. Allowing students to look inside of decommissioned instruments gives students a chance to see the differences and similarities of optical spectrometers while reinforcing the form and function of the spectroscopic components that they learned about in class
Bridgewater College, Photograph of a tennis player, undated
No full textArchival photograph from Bridgewater College Special Collectionshttps://digitalcommons.bridgewater.edu/tennis_photos/1028/thumbnail.jp
Understanding Customer Loyalty in the Automobile Industry: The Case of Ford Motors in the State of Virginia
Get PDFThe automobile industry is marked by intense competition and relatively stable demand, making customer retention highly essential for business survival in the sector. This research explores the factors and contextual conditions influencing customer loyalty among Ford vehicle owners in Virginia. By exploring these factors and their impact on loyalty decisions, the study aimed to provide insights into the drivers of customer loyalty and propose a model that auto manufacturers can adopt to attract and retain loyal customers more effectively. A mixed methods approach combining qualitative interviews, a focus group, and a survey of 105 participants was employed to analyze loyalty in customers of Ford Motor Company. Overall, this research finds that perceived quality, value, corporate image, and switching costs are critical factors in establishing and maintaining the loyalty of Ford vehicle owners in Virginia. However, of the four factors identified, perceived switching costs when considering competing brands may have the least influence on a customer’s decision to remain loyal compared to the other three factors tested. Based on these insights, the study has advanced the understanding of drivers of customer loyalty, providing managerial, empirical, and theoretical contributions that will move this field of inquiry forward