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Revolutionizing Thailand’s Agricultural Sector: The Transformative Potential of Blockchain Technology in Digital Economy Supportive Policy
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Blockchain technology is a data storage system that involves a distributed database, which is a modern technology that has garnered widespread interest and study both locally and internationally. Currently, blockchain technology has revolutionized the world of business, finance, and banking, as well as government agencies in different countries, which have elevated their management to become digital governments that align with the digital economy. This can help to facilitate and improve the lives of citizens by making services more convenient, trustworthy, transparent, and verifiable, as well as reducing the steps involved in coordinating government activities. The purpose of this article is to study the principles of blockchain technology and smart contracts, as well as to propose recommendations for their application to solve the problems of government management in the agricultural sector in Thailand, to ensure smooth and efficient operations. Blockchain technology is a new technology that has garnered interest and study both locally and internationally, and has been revolutionary in the business sector, particularly in finance and banking. Many countries have upgraded their government management systems in response to the digital technology that is expanding in all sectors of the economy, which is crucial to the running of government operations and management. In addition, it can support and assist in providing convenience for citizens to access government services quickly, efficiently, transparently, and verifiably. This study has four main points: 1) top-down decision-making, 2) income stability, 3) unintended outcomes, and 4) the motivation of politicians and government officials. The results of this study show that supporting Thailand's digital economy in the agricultural sector can be achieved through the use of blockchain technology in data management, smart contracts to influence production factors, supporting and providing various benefits to farmers, and even implementing e-voting and allocating benefits to community-related activities. This can help to collect data from these activities to use for policy development and review
The Impact of Customer Satisfaction on Customer Loyalty in Chinese E-Commerce Platforms in China
Get PDFThis research aims to investigate the substantial influence of price fairness, logistics services, and performance in handling product returns, e-service quality, and customer satisfaction on customer loyalty within the context of Chinese e-commerce platforms. Employing both primary and secondary data collection methods, the study analyzes the factors shaping customer loyalty among 390 respondents who made purchases on Chinese e-commerce platforms. Drawing upon insights from four established theoretical frameworks in previous studies, a new conceptual framework is devised for this research. The findings indicate that logistics services play a crucial role in enhancing customer satisfaction, underscoring their significant impact. Moreover, price fairness and effectiveness in handling product returns are identified as contributors to positive customer satisfaction. Importantly, customer satisfaction emerges as a pivotal factor influencing customer loyalty. However, it is essential to acknowledge the study's limitations, as it exclusively targets Chinese domestic online consumers. Consequently, the generalizability of the findings may be constrained when applied to diverse cultural backgrounds or international consumers. This research contributes to the field by spotlighting the key factors that shape customer loyalty within the unique landscape of Chinese domestic e-commerce platforms. By examining these factors, the study provides valuable insights for businesses seeking to enhance customer loyalty in the dynamic and competitive Chinese e-commerce market
Assessing Behavioral Intention of Outbound Travelers’ Travel Bubbles Amid COVID-19 in Phnom Penh, Cambodia
Get PDFPurpose: Travel Bubbles could be one of the solutions for outbound travelers in Cambodia during COVID-19, the research investigates the factors that influence the behavioral intention of outbound travelers to consider the travel bubbles amid COVID-19 in Phnom Penh. The key constructs are perceived usefulness, government support, innovativeness, trust, perceived risk, social influences, price value, and behavioral intention. Research design, data, and methodology: This study employs a quantitative method through the survey distribution to 500 participants. The sampling techniques involve judgmental, convenience, and snowball sampling. Before the data collection, the construct validity and reliability test were conducted by The Item Objective Congruence (IOC) Index and Cronbach’s Alpha coefficient value of the pilot test of 50 respondents. The data analysis was made in SPSS AMOS, applying Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The findings present that perceived usefulness, trust, perceived risk, social influences, and price value significantly influence behavioral intention, whereas government support and innovativeness have no significant influence on behavioral intention to adopt travel bubbles. Conclusions: This study contributes to its significance for the Cambodian tourism industry to understand the right action and approach effectively to reengage with the travel savvy in the recovery period during and post-pandemic
Service Quality Aspects Influence on Student Satisfaction and Loyalty in Chongqing China
Get PDFPurpose: Higher education improves quality by emphasizing the diversity of students as customers (stakeholders) and students as subjects, flexibility in student demand for universities, and extensive global competition. Thus, this paper determines the factor affecting student satisfaction and student loyalty, which are faculty services, on-campus infrastructure, academic aspects, impact on university reputation, and access to university services. Research design, data, and methodology: Quantitative method (n=500) was used to conduct a questionnaire survey on college students from three well-known universities in Chongqing. A non-probability sampling includes judgment sampling, quota sampling, and convenience sampling to collect data. Structural equation model (SEM) and confirmatory factor analysis (CFA) were used to analyze the data, including model fitting, reliability, and validity. Results: Faculty service, campus infrastructure, academic aspects, reputation, access, and student satisfaction have a significant impact on student loyalty. Student satisfaction strongly influences student loyalty, followed by campus infrastructure, access, reputation, faculty service, and academic aspects. Conclusions: All six hypotheses can fulfill the research objectives. Therefore, it is suggested that universities pay attention to campus infrastructure construction, improve the academic level, establish a better visiting mechanism and improve their reputation, to make students satisfied and loyal
Antecedences to Satisfaction and Continuance Intention to Use E-learning of Postgraduate Students in Beijing, China
Get PDFThis article aimed to investigate the critical factors impacting postgraduate students’ satisfaction and continuance intention to use e-learning in the Beijing Film Academy, Beijing, China. The main theories were Information Systems Success Model (ISSM), Expectation Confirmation Theory (ECT), and Technology Acceptance Model (TAM). The conceptual framework contains perceived usefulness, confirmation, satisfaction, system quality, information quality, service quality, and continuance intention. The sample size is 483 participants who completed online questionnaire. The study employed three sampling techniques: purposive sampling, quota sampling, and convenience sampling. To ensure content validity, the index of item-objective congruence (IOC) was utilized, along with a pilot test involving a sample of 50 participants, and the reliability of the measurements was assessed using Cronbach's alpha coefficient. Additionally, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed to analyze the data and generate the findings. The results showed that confirmation has a significant impact on perceived usefulness. Perceived usefulness, confirmation, system quality, information quality, and service quality significantly impact satisfaction. Perceived usefulness and satisfaction significantly impact continuance intention. In conclusion, educators and e-learning system developers should exploit the benefits of online learning in order to increase students’ learning efficiency
5 vs 4: A Quantitative Investigation into the Quality Metrics of Different Multiple-Choice Test Formats
Get PDFThis study employed quantitative methods to address two primary objectives: 1) to compare the quality of 5-choice and 4-choice multiple-choice tests, and 2) to evaluate the discriminant power of these formats using test response theory with kernel smoothing. Data were collected from 1,966 students at Sukhothai Thammathirat Open University who took a 120-question multiple-choice exam during the second semester of 2019. Four test configurations were analyzed: the Initial Case utilized the original 5-choice format; Case 1 randomly omitted one option from the 5-choice test, excluding the correct answer; Case 2 randomly omitted one option, including the correct answer; and Case 3 adapted the options based on the test-taker’s proficiency level. The study employed Cronbach’s Alpha (denoted as raw_alpha) as a reliability metric, discovering varying levels of reliability across the four cases. The highest reliability was observed in Case 3 with a raw_alpha value of 0.87. There were no differences in the difficulty values or discriminatory power across all cases. The mean scores indicated that students generally performed better on the 4-choice tests in Cases 1-3 than on the original 5-choice format, referred to as the Initial Case. These findings have significant implications for test design, suggesting that 4-choice tests can achieve comparable reliability and discriminatory power to traditional 5-choice tests
HOLBEIN’S AMBASSADORS: ON THE TECHNOLOGICAL ABSTRACTION AND CONCRETIZATION OF DEATH
Get PDFAlthough Hans Holbein´s painting The Ambassadors,1533, has been the object of much interest and research, thespecific importance of scientific instruments and technologyremains largely unexplored, or has played only a peripheralrole in the investigations. In this article an attempt ismade to analyze the significance of scientific instrumentsrepresented in the painting to the artistic practice andstrategies of Hans Holbein, especially in the creation of ahighly abstract and intellectual pictorial space. Drawingon the writings of Martin Heidegger and Norman Bryson,Holbein´s depiction of scientific instruments is discussedin relation to the impact of the sciences in early modernityand the production of new perspectives on the dimensionsof space and time
COMPASSION FOR THE OTHER IN LEVINAS AND BUDDHISM: THE CASE OF THE BODHISATTVA
Get PDFThe philosophy of Levinas, gives a primacy to ethicsover ontology, and a primacy of the other over the self.This is something which is also found in the traditionof Mahayana Buddhism, especially with regard tocompassion, and the idea of the role of the Bodhisattva.This paper compares Levinas’s philosophy of ethics withthe teaching of Mahayana Buddhism and and demonstrateshow they are connected by their emphasis on the virtue ofcompassion. Both advocate a departure from the ego-selfto the compassion for the other. Levinas like Buddhismredefines subjectivity through its responsibility to theother. So reading Levinas through Buddhism allows usto understand the shift from the Western idea of the selfto the responsibility towards the other, and it allows usto understand the responsibility the self has towardsaddressing the suffering of the other. Also reading Levinasthrough Buddhism allows us to understand a respect fornon-human nature which remains within the framework ofLevinas’ philosophy