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English for tour operators and tour guides: Learning needs from stakeholders’ voices
Get PDFTourism has been one of the fastest-growing industries in 21 century with considerable source of income and job providing. As being the most popular communication tool in tourism, English for tourism (EFT) has also gained its vitality. Consequently, EFT teaching and learning has been getting more attention with the aim of training high qualified human resources. The crucial role of needs analysis in ESP and EFT program development is undeniable. Therefore, the researcher attempted to investigate learners’ needs through a survey to develop the course of English for Tour Operators and Tour Guides. Fifteen tourism staff, five teachers, and 70 students were involved in this study. The findings indicated that speaking was paramount, followed by listening, reading, and writing. Besides, the abilities and skills needed by tour operators and guides were also figured out. In addition, students’ preferred learning activities, expectations, and difficulties were also explored. Consequently, the research results can critically contribute to the course design process and be a reference for further research
Analysis Of Undergraduate Students’ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, China
Get PDFPurpose: This study examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China. A conceptual framework is developed through the Theory of Planned Behavior (TPB), the technology acceptance model (TAM) and its extended Model (TAM2), and the unified theory of technology acceptance and use (UTAUT). The researcher determines key variables which are social influence, perceived usefulness, perceived ease of use, attitudes, subjective norms, and perceived behavioral control behavioral intention and usage behavior. Research design, data, and methodology: The target population is 500 participants. The study applied quantitative method to distribute online questionnaires. The sampling method used are purposive and convenience sampling. The data were analyzed by Confirmation factor analysis (CFA) to test the validity and reliability. In addition, structural equation modeling (SEM) model was used to evaluate the hypotheses. Results: The results showed that behavioral intention and use behavior were significantly influenced by social influence, perceived usefulness, perceived ease of use, attitudes, subjective norms, and perceived behavioral control. Conclusions: The findings imply that users’ behavioral intentions are crucial to online learning adoption and suggests that platform designers should fully improve and upgrade online learning platform systems
The Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, China
Get PDFPurpose: To attract students and grow the size of universities, it is vital to improving the indicators and quality of universities. The main objective of this study was to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty. Research design, data, and methodology: A quantitative method (n=500) was used to conduct a questionnaire survey among college students in Chongqing. A non-probability sampling includes the selection of three well-known universities in Chongqing for judgment sampling. Quota sampling is to determine the proportionate sample of student. Convenience sampling was conducted via online questionnaire to collect data. Structural equation model (SEM) and confirmatory factor analysis (CFA) were used to analyze the data's model fitting, reliability, and validity. Results: Faculty service, campus infrastructure, academic aspects, reputation, access, and student satisfaction significantly affected student loyalty. Student satisfaction had the greatest impact on student loyalty, followed by access, reputation, academic aspects, faculty service, and campus infrastructure. Conclusions: All six hypotheses are consistent with the research objectives. Therefore, it is suggested that universities establish a better visiting mechanism, improve their reputation and academic level, attach importance to faculty services and campus infrastructure, and promote student satisfaction and loyalty
Assessment of Behavioral Intention to Use Tencent Meeting of First-Year Students for Legal Courses in Chengdu, China
Get PDFPurpose: This research aims to assess the behavioral intention to use Tencent meetings of students for legal courses in Chengdu, China. The conceptual framework is developed from previous studies, incorporating perceived usefulness, attitude, social influence, perceived behavioral control, subjective norm, behavioral intention, and use behavior. Research design, data, and methodology: The target population is 500 first-year students at three selected universities who have experience using the Tencent platform for legal programs. The sample methods are judgmental, stratified random, and convenience sampling. Before the data collection, the Item Objective Congruence (IOC) Index and the pilot test (n=30) by Cronbach’s Alpha were assessed to ensure content validity and reliability. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used as statistical tools to confirm validity, reliability, and hypotheses testing. Results: The results show that all hypotheses are supported. Attitude, social influence, perceived behavioral control, and subjective norm significantly impacts behavioral intention and use behavior indirectly. Furthermore, perceived usefulness has a significant impact on attitude. Conclusions: The above key variables should be emphasized and strengthened to improve college students’ use behavior of Tencent meetings in the learning process. Universities ought to pay attention to enhancing a system to maximize students’ learning efficiency
Improving Business IT learning outcomes using Cognitive Load Optimization – a case study in Chinese Graduate studies
Get PDFThis study aims to assess the effectiveness of implementing cognitive load optimization in the instruction of STEM subjects within graduate studies, focusing on the perspective of Chinese students. The primary objective is to scrutinize the influence of this approach on both the student's learning performance and engagement levels. Additionally, this research endeavors to evaluate several key factors, including students' expectations regarding their efforts, the inspiration drawn from lecturers, the conducive learning environment, the anticipation of their performance, their personal innovative thinking, and the perceived relative benefits of this teaching method. By integrating cognitive load optimization strategies into the teaching of STEM disciplines to graduate students, the study seeks to augment their learning performance and enhance their engagement in the subject matter. Particularly, in disciplines like business studies, specialized streams such as IT management may necessitate comprehension of intricate STEM concepts like cybersecurity. Often, business students lack a technical background, resulting in their instruction being reliant on rote memorization of technical information. However, this superficial learning approach often leaves students with an inadequate grasp of the technologies, limiting their applicability in real-world scenarios. To address this challenge, Cognitive Load Optimization (CLO) methodology is employed, converting intricate technical knowledge into easily assimilated mental schemas. These schemas offer the most efficient cognitive pathways for learning, minimizing cognitive load. They serve as the foundation for instructional design and teaching, providing students with structured frameworks for understanding complex concepts. Implementing CLO has demonstrated significant enhancements in learning outcomes, even when dealing with demanding remote and online learning modalities. In this study, a cohort of Chinese graduate students engaged in remote learning were instructed in an IT unit using CLO principles. Their learning experiences were evaluated across six parameters, yielding remarkably high results for five parameters and a high result for the remaining parameter. These findings underscore the potential of cognitive load optimization in enhancing the learning experiences of students, particularly in challenging learning environments
Is Sorry Enough? The Role of Brand Recovery in Brand Forgiveness and Re-engagement after a Brand Hate Incident: The Case Study of Dolce & Gabbana
Get PDFThis study aims to explore how brand hate, brand recovery, brand forgiveness, repurchase intention, and brand re-engagement interact and influence each other in the context of the Dolce & Gabbana brand hate crisis. The objectives of this research were to elucidate the significant influence of brand hate on brand recovery within the context of Dolce & Gabbana. To delineate the significant influence of brand recovery on brand forgiveness within the case study of Dolce & Gabbana. To expound upon the significant influence of brand forgiveness on repurchase intention as observed in the case of Dolce & Gabbana. To clarify the significant influence of brand forgiveness on brand re-engagement within the context of Dolce & Gabbana. The data was collected from 390 Chinese luxury product consumers residing in China via online questionnaires. The data analysis employed descriptive data analysis techniques to summarize the characteristics of the variables and inferential analysis techniques to test the hypothesis using simple linear regression. The findings of this study indicate that brand hate negatively affects brand recovery, and brand recovery positively influences brand forgiveness. Moreover, brand forgiveness has a significant positive effect on repurchase intention. Additionally, there is a significant positive relationship between brand forgiveness and brand re-engagement. These results suggest that Brand Recovery is a crucial factor for mitigating Brand Hate and restoring customer trust and engagement
The Impact of E-learning on the Feeling of Job Alienation among Faculty Members in Jordanian Universities
Get PDFThe purpose of this study to identify the impact of E-learning on the feeling of job alienation among faculty members in public and private Jordanian universities. The study community consisted of faculty members in all Jordanian university, where 498 questionnaires were analyzed. The descriptive-analytical approach was applied and the results were analyzed by statistical methods, the results of the study showed that there is a negative and statistically significant effect of E-learning on the extent to which faculty members feel job alienation, and that the rate of applying E-learning was at a medium degree, and the degree of faculty members’ feeling of job alienation was also at a medium degree. The study recommended not relying on E-learning completely, except in emergency cases, and limiting E-learning to some subjects, as the results showed that students' educational attainment was low, and the study recommended paying attention to the infrastructure of E-learning. The study dealt with a topic that the previous studies did not clearly address, and there is a paucity of studies that dealt with the subject of the study. which is the effect of e-learning on the feeling of job alienation among faculty members. These results may direct some researchers to conduct further studies on the impact of e-learning on the desire and effectiveness of faculty members in teaching
Digital Transformation for SMEs Development Based at Four Levels of Analysis – A Literature Review
No full textSME development requires digital transformation in order to create inclusive growth. In light of the scarcity of studies on digital transformation in the context of SME development, this study evaluates available research on the subject using four levels of analysis. The primary goal of this research was to learn about the various determinants of digital transformation. A four-level unit analysis was carried out. A systematic literature study was used to analyze in depth the extant body of literature on various levels of topics linked to unit analysis. Scopus Preview literature sources from 2018 to 2022 were examined using typological agenda unit context, unit analysis, and digital transformation research techniques. The findings of the current study underline the scarcity of comprehensive research studies on digital transformation, particularly those with mixed-method research methodologies, from emerging and developing countries. It is concluded that more studies on SME digital transformation must be conducted across all analytical units. It is therefore proposed studies be conducted in the context of four levels of intervention—individual, organization, ecosystem, and sociocultural—to support DT
George Orwell’s Animal Farm: Boxer’s Kindness and His Motto, “I Will Work Harder”
Get PDFThis study discussed the horse Boxer’s motto, “I will work harder” in George Orwell’s Animal Farm. The objectives were to point out how Boxer was portrayed and to analyze how the motto reflected his kindness. Theoretical ideas regarding kindness were focused on. The qualitative method was employed; the findings were reported in the form of a descriptive analysis. The study found that Boxer was portrayed to have an enormous body, contrasting with his limited intelligence. It also found that the motto reflected his kindness when he did physical hard labor. Furthermore, kindness was seen through Boxer’s killing when he defended the farm animals from human intruders. The study argues that working hard is related to survival of the fittest. It also argues that working hard and kindness bring advantage not only to the community as a whole but to an individual as a personal gain
COMPASSION AND ATTACHMENT: A COMPARISON OF MAX SCHELER AND THERAVĀDA BUDDHISM
No full textThis paper will explore how the concept of compassionis understood by the Western phenomenological traditionof Max Scheler, in contrast to how it is understoodby Theravāda Buddhism. In the Western traditionthe distinctions and connections between ‘empathy,’‘sympathy’ and ‘compassion’ involve considerations aboutmorality and ethical theory. Max Scheler combines hisphenomenology with psychological approaches to considerhow one individual can relate to the mental states of anotherother individuals. Scheler, distinguishes between empathyand sympathy to avoid the need to experience another’ssuffering directly. This distinction is made in TheravādaBuddhism, where emotional contagion is understood asa form of attachment. But Scheler unlike Buddhism, stillemphasizes the autonomous subject of phenomenologywhich is central to ethical action. Central to TheravādaBuddhism is the recognition of suffering and dealingwith the feelings that arise. The individual sheds theirattachments and this leads to a wholesome kamma, as statedin the first of the Four Noble Truths. So the TheravadaBuddhist tradition focuses on the alleviation of sufferingnot only in the mind of the individual but of humanity ingeneral. Since Theravāda Buddhism stresses non-self, thismoves it beyond Scheler’s approach. This approach to compassion is not one of ‘feeling with’ or ‘suffering with’another specific individual, but one that actively addresseshuman suffering in general