Assumption Journals
Not a member yet
3916 research outputs found
Sort by
Grade 10 Indian Students’ Academic Performance and Leisure Interest in Science Under Laboratory-Based and Textbook-Based Methods
Get PDFPurpose: The purpose of this quantitative comparative study was to determine whether there was a significant difference in the gain in academic performance and leisure interest in Science between Grade 10 students learning under laboratory-based method and those learning under textbook-based method at St. Joseph High School, Barhalganj, India. Research design, data and methodology: The researchers implemented, during June 2022, a quasi-experimental research design, using two conveniently-chosen groups of Grade 10 students from the target school: a group of 35 students was taught using laboratory-based method, while a group of 37 students was taught using the textbook-based method. For the data collection, the Students’ Leisure Interest in Science Questionnaire and a Science academic performance test were both administered as pre-tests and post-tests. Results: There was no significant difference in the gain in either academic performance in Science or leisure interest in Science between Grade 10 students learning under laboratory-based and textbook-based methods; however, participants’ academic performance in Science was numerically higher for those learning through laboratory-based method. Conclusions: The results indicate that the teaching method under which Grade 10 Indian students from the target school were learning Science appears to have no significant effect on their gain in either academic performance or leisure interest in Science.
Keywords: Science Education, Academic Performance, Leisure Interest, Teaching Methods, India.
JEL Classification Code: C12, I20, I21, N3
A Comparative study on the audit quality attributes and perception of the audit partners and financial statement users
Get PDFPurpose: One of the most important topics in accounting literature is the quality of information presented in financial statements. The audit helps in maintaining the records and verification of the books of accounts. The audit fosters trust among all the parties involved including banks, debenture holders, creditors and other stakeholders. Therefore, in order to secure the stakeholders related to any organization audit is undertaken. The financial auditors report provides users with the confirmation that the company will continue to operate in the foreseeable future and the activity reported in the financial statement is sustainable, at least in the medium term. In this regard the literature has grown significantly in the terms of analyzing the quality of financial audit this provides the purpose for undertaking this research. Research design, data and methodology: This research is exploratory research that is it is quantitative in nature and investigates the research question that has not previously been studied in depth. The methodology adopted for collecting responses with respect to the research is judgmental sampling which covered employees associated with financial sector. The data is collected from 62 individuals working in financial sector so as to measure their knowledge about financial audit and also to know the attributes and perceptions that influences the audit quality. Results: The result outlines the major attributes and perception effecting the audit quality, it was found out by performing factor analysis, and analyzing the data collected. Conclusions: There have been researches on the audit quality but this one contributes in identifying the majorly affecting characteristics of auditors on audit quality and perceptions
Analysis of the Performance of Selected Large-Cap Mutual Funds of India
Get PDFMutual funds are considered the most accessible and simplest investment avenue for investors. As the investment focus is not only on one particular sector but on many other sectors as well. The money pooled from the investors is invested in a diversified portfolio thus giving collective returns to the investors. This research study focuses on the performance analysis of the open-ended scheme which focuses primarily on the equity large-cap funds. For the research study, 27 equity large-cap mutual funds were selected from India. The study aims to examine the performance of selected large-cap mutual funds and to identify which schemes to invest in relation to the risk involved and the amount of return obtained from each of them. The data obtained for research was secondary and the analysis was done by using various statistical tools and techniques like beta, Sharpe ratio, Jensen ratio, Treynor ratio, and ordinary least square regression (OLS). The findings of the study highlighted that there is a significant relation between risk and return. Results further depicted that Axis Bluechip Fund - Direct Plan-Growth had a beta value of more than 1.0 indicating that the underlying stock is more volatile and the R-square value explained that all independent variables explain 92.35% of returns (dependent variable)
A study to analyze the impact of price and service quality on purchase intention of retailers of Amul Chocolates
Get PDF PURPOSE: The aim of this study is to identify the effect of Price (PR) and service quality (QT) provided by the company on the Purchase Intention (PI) of retailers of Amul chocolates. In the research, Price and Service quality are independent variable and Purchase intention is dependent on the other two.
RESEARCH DESIGN & METHODOLOGY: The data collected for the study is Primary data collected through questionnaire from the respondents of Bhopal. The targeted population was retailers of niche market, particularly; retailers of Bakery, Dairy, Florists, Chocolate Confectionaries and other AC outlets. The sample size taken is 102 and the respondents are from Bhopal city and nearby localities & the sampling method and technique used while data collection is Non- Probability Convenience Sampling. The research is based on Structural Equation Model (SEM), the model is having two independent and one dependent variable and Smart PLS and Jamovi are the software used for analysis, interpretation of data and followed by Hypothesis testing for the conclusion.
FINDINGS: In this research, it has been found that there is a significant impact of price and service quality on Purchase intention of Retailers. Though, it can be interpreted from data analysis that, Service Quality significantly impacts Purchase Intention more than price by the Retailers.
PRACTICAL IMPLICATIONS: This research has its implications for Purchase intention of the retailers of Amul Chocolates that can be used by the company for sales promotion strategies. Service Quality has direct impact on Purchase intention thus, optimum strategy can made for sales growth keeping in mind Service Quality as one of the major factors determining Sales.
ORIGINALITY VALUE: This research helps to determine the major factor influencing the Purchase Intention of the Retailers towards Amul Chocolates
Determination of Hospitality Services Quality and Customer Satisfaction – a Holserv Approach
Get PDFThis study examines the relationship between quality of perceived service and level of satisfaction customer attained in Tourism. Although the aforesaid relationship discussions proliferated, studies have employed customised SERVQUL for tourism remains dearth. This research attempts to fulfil the gap by using HOLSERV measurement instrument. HOLSERV is developed to measure the service quality in tourism, comprised with three factors named employee, tangibles, and reliability. Data have been collected from guests of the luxury hotels located in Pondicherry (Puducherry). 344 samples were used for data analyses after eliminating the unusable data by preliminary psychometric test. Confirmatory Factor Analysis (CFA) followed by Structural Equation Modelling (SEM) was employed to examine the postulated relationship. The results supported the proposed hypotheses. Employees, tangibles, and reliability are confirmed as factors of hospitality service quality by CFA. Employee factor ascertained to be an important factor by SEM. From the results and findings of this study, implications have been drawn, limitations were given, and recommendations were made for future researcher
Study of Mission Statement as an Antecedent to Financial Performance of Digital Firms
Get PDFThe purpose of this study was to conduct an investigation of the Forbes Top 100 digital companies’ Mission statements (MS) and the impact they have on each firm’s performance, as reflected by their rankings. For the purpose of study, the financial performance data of these companies has been taken from the 2019 Forbes list of Top 100 Digital Companies. The mission statements of these companies have been collected from their respective corporate websites, company documents, and their official social media handles. A positive correlation was observed between number of stakeholders covered through the MS and the firm’s return on assets. Digital companies that mentioned ‘employees’ in their MS have performed significantly better than other firms. Additionally, digital firms which showed ‘concern for societal benefits’ through their MS also performed better. This research underlines the importance of incorporating words such as ‘employees’ as well as having ‘societal orientations’ while designing the MS in digital organizations
From Data Transparency and Security to Interfirm Collaboration-A Blockchain Technology Perspective
Get PDFIn recent years, blockchain technology has gained significant attention and recognition in both academic and practical contexts, due to its remarkable attributes of scalability, security, and sustainability. However, despite the growing interest, there is still a lack of exploration regarding the potential of blockchain to improve data transparency, enhance information security, and facilitate knowledge sharing. To address this gap, this study conducts a focused review of recent studies to examine precisely these aspects of blockchain technology. Various paradigms that highlight how the utilization of blockchain can enhance data transparency, bolster information security, and enable seamless knowledge sharing among organizations, are identified and proposed. These advancements surpass the capabilities of traditional methods of storing and sharing information
Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement
Get PDFThis research study explores the influence of Marketing Mix components on spectator interest and engagement in sports events, with a focus on the traditional rugby football rivalry between Chulalongkorn University and Thammasat University, known as “Rugby Football,” in Thailand. Drawing on the 7Ps marketing mix theory, the study utilizes a composite-based approach to identify key factors within each element that contribute to spectator interest and subsequent engagement. The findings reveal that “Product,” “People,” and “Physical Evidence” significantly influence spectator interest in tracking sports competition results and promoting their involvement. Practical implications emphasize the importance of service quality, staff adequacy, appropriate event timing, engaging halftime shows, and stadium decoration, to enhance spectator interest. Theoretical implications highlight the role of the Marketing Mix elements as stimuli to attract individuals without prior interest in sports. Overall, this research provides valuable insights for sports competition managers to develop targeted strategies that foster increased interest and engagement among spectators, enriching the sports event experience and industry growth
The Parasocial Relationships Between Homosexual YouTubers and Their Followers That Affect Influencer Marketing
Get PDFIn influencer marketing, the most important factor impacting the effectiveness of sponsored videos is the credibility of the influencer, and one of the drivers of this credibility is the parasocial relationship between the influencer and their followers. The influencer’s self-disclosure is essential for viewers to develop strong feelings, and the disclosure of sensitive matters, such as sexual orientation, is thought to create a very strong connection between social media figures and their followers with the same orientation. Accordingly, sales promotion videos posted by homosexual influencers may have a more positive impact on their viewers. In this study, we aimed to determine how followers feel about homosexual influencers’ sponsored videos. Using a qualitative open coding method, we analysed 6,256 viewer comments posted on 72 sponsored videos on the YouTube channels of 13 homosexual content creators and found that the viewers’ comments could be categorised into five types: empathy, admiration, encouragement, sharing and disillusionment. We found that influencer marketing is essentially risky because, other than admiration comments, most comments regarding sponsored videos are not completely positive. To reduce the risks of influencer marketing, it is essential for brands to understand the target community and to be willing to consider the community culture during product development
Students’ Continuous Intention to Use Online Learning for Art Education in Chongqing, China
Get PDFPurpose: The purpose of this study is to explore the factors influencing students’ continuous intention to use online learning for art education in Chongqing, China. The conceptual framework incorporates self-efficacy, perceived ease of use, perceived usefulness, attitude and continuous intention. Research design, data, and methodology: This study used a quantitative method to collect information from students with experience in using online software for arts education in two private institutions in Chongqing. Data collection was performed by judgmental sampling, quota and convenience sampling. The data were analyzed by confirmatory factor analysis (CFA) and structural equation model (SEM). Results: The findings confirm the theory and relationship of attitude and continuous intention to use online art education software. Perceived ease of use had the most significant effect on attitudes but had no significant effect on perceived usefulness. In addition, the effect of self-efficacy on perceived ease of use was significant. Conclusion: The advantage of the perceived usefulness of online art education software is the most important factor that should be emphasized when trying to enhance students’ continuous intention to use online learning software. Therefore, this study suggests that educators should create a more suitable learning platform that can optimize the learning efficiency of students