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A Study on the Driving Factors of Satisfaction and Continuous Intention to Use Online Learning Among Vocational Students in China
Full text linkPurpose: This study aims to explore the factors influencing the online learning satisfaction and continuous intention of the students majoring in folk music and dance at Rongjiang Secondary Vocational School, China. The research framework included seven variables: teachers’ technical readiness students’ technical readiness, self-efficacy, autonomy, quality of learning experience, learning satisfaction, and continuous intention. Research design, data, and methodology: The questionnaire was used to collect 500 sample data from the target population in this study. Purposive, quota, and convenience sampling were adopted. Before distributing the questionnaire, item-objective congruence (IOC) and a pilot test of Cronbach’s Alpha were adopted to test the content's validity and reliability. The data were analyzed by confirmatory factor analysis and structural equation models to verify its fit and determine the causal relationship between variables. Result: The results show that the six hypotheses are supported. Teachers’ technological skills, students’ technical skills, students’ self-efficacy, students’ autonomy, and quality of learning experience significantly impact learning satisfaction. Learning satisfaction has a significant impact on continuous intention. Conclusions: To guarantee a high rate of learner engagement and satisfaction with e-learning, policymakers, practitioners, and educators should consider crucial variables such as offering efficient communication, innovative online courses, and training for existing and new users
Measuring College Graduates’ Career Satisfaction in Hangzhou, China
Full text linkPurpose: This study aims to explore the key influences on the career satisfaction of Hangzhou college graduates. The conceptual framework proposes a causal relationship between variable protean career orientation, career commitment, workplace innovation, trust level, leader-member exchange level, vitality, learning, career expectations, and career satisfaction. Research design, data, and methodology: The researcher used a quantitative method (n=500) to distribute questionnaires to Zhejiang Business College graduates employed in Hangzhou. Non-probability sampling included judgmental sampling in selecting graduates within one year of graduation, quota sampling in determining the range of graduates' majors, and convenience sampling in collecting data and distributing online and offline surveys. Structural equation modeling (SEM) and validated factor analysis (CFA) were used to analyze the data, including model fit, reliability, and validity. Results: Career commitment, workplace innovation, trust level, leadership member exchange level, vitality, learning, and career expectations have a significant effect on career satisfaction, and variable protean career orientation does not affect career satisfaction. Learning greatly affected career satisfaction, followed by career commitment, leadership member exchange level, and workplace innovation. Conclusions: This study helps higher education administrators better understand the antecedents of career satisfaction among college graduates to implement better coping strategies and improve higher education services
EDITORIAL
Full text linkThe Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER1 classification. We take great pride in presenting the latest issue, which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers thirty articles. The first article titled “Blended Learning Satisfaction Among Art Students in Local Universities in Sichuan, China” explored the influencing factors of art students' satisfaction with blended learning in local colleges in Sichuan.
The second article titled “An Analysis of Influencing Factors of Entrepreneurial Intentions and Behavior of Undergraduate Students at a University in Guangxi, China” aims to examine the factors that influence undergraduate students' entrepreneurial intentions and behavior at Guangxi University of Science and Technology.
The third article titled “Measuring Self-Efficacy and Job Satisfaction of Full-Time Art Teachers in Chengdu, China” aims to investigate the factors influencing the self-efficacy and job satisfaction of full-time art teachers in Chengdu, China.
The fourth article titled “Factors Underlying Behavior Intention to Use Online Education of Art College Students in Xi’an, China” aims to investigate the key factors affecting the online education behavior intention of fine arts students in three specific universities in Xi'an, China.
The fifth articled titled “Measuring Satisfaction and Behavioral Intention to Use Online Learning Among Junior Students in a Public University in Yunnan, China” investigates factors impacting third-year student satisfaction and behavioral intention to use online learning in a public university in Yunnan, China.
The sixth article titled “Factors Impacting Behavioral Intention to Use Online Learning of Junior College Students in a Private Vocational University in Chengdu, China” aims to determine factors impacting behavioral intention of students painting majors in a private vocational university in Chengdu, China.
The seventh article titled “Factors Impacting Intention to Use and Satisfaction with Blended Learning of Students in Business English Major in Guangdong, China” investigates the factors impacting intention to use and satisfaction with blended learning business of students in business English major in Guangdong, China.
The eighth article titled “Assessment of Satisfaction and Continuance Intention of Art Major Students at Sichuan Fine Arts Institute towards Cloud-based E-learning Systems” investigates the determinants of satisfaction, and continuance intention to use CELS among undergraduate students specializing in art at the Sichuan Fine Arts Institute (SFAI) in Chongqing, China.
The ninth article titled “Exploring Antecedents of Japanese Major Students’ Behavioral Intention to Use Japanese Language Learning Apps in Chengdu, China” investigates the determinants influencing the behavioral intention of Japanese major students to utilize Japanese language learning apps in Chengdu, China.
The tenth article titled “Determinants of Student Satisfaction with Online Courses Delivered via Cloud-Based Platforms in Educational and Training Institutions, Chongqing, China” aims to investigate the influencing factors that affect the students’ satisfaction cloud-based online courses of educational and training organizations among college students in Chongqing, China.
The eleventh article titled “Factors Impacting Satisfaction and Continuance Intention with E-Learning of Students Majoring in Radio and Television Director at Private Art Schools in Western China” study aims to explore the factors impacting student satisfaction and continuance intention to use online learning among Radio and Television Directing majors in private art schools in western China.
The twelfth article titled “Measuring Determinants of Satisfaction with Online Courses of Adult Higher Education Among Junior College Students in Chengdu, China” aims to investigate adult higher education junior college students' levels of satisfaction with online course instruction in Chengdu.
The thirteenth article titled “Factors Impacting Undergraduate’s Attitude, Use and Satisfaction Towards Social Media During COVID-19 in Shanghai Institute of Visual Art, China” investigated the variables influencing undergraduates’ attitudes toward, use, and contentment with social media during COVID-19 at the Shanghai Institute of Visual Art.
The fourteenth article titled “Investigating Factors Influencing Athletes' Intention to Use Timing and Scoring Systems: A Case Study of the 2023 Track and Field League in Northern China” explores the factors influencing athletes’ satisfaction, and behavioral intention to use the timing and scoring system in 2023 Athletics Association Traditional Sports Programme School Athletics League (North Zone) in China.
The fifteenth article titled “Factors Influencing on Gen X Consumers’ Attitude and Purchase Intention of Wine Products in Sichuan, China” paper aims to evaluate the influence on wine Gen X consumers’ attitudes and purchase intentions in Sichuan, China.
The sixteenth article titled “Factors Influencing College Students’ Use Behavior of Online Learning Platforms in Sichuan, China” investigates the factors that affected the college students’ use behavior when applying to online learning platforms in Sichuan, China, including perceived ease of use, usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior.
The seventeenth article titled “Predicting Social Science Undergraduate’s Behavioral Intention to Use Online Library’s Full-Text Resources in Chengdu” analyzed the factors affecting the behavioral intention to use of full-text digital library resources by social sciences students to provide a new perspective for constructing digital libraries in Chinese colleges and universities.
The eighteenth article titled “Developing Students’ Self-Leadership and Students’ Creativity in Zhanjiang, China” investigates the influence of five independent variables (Behavior Focused, Natural Reward, Constructive Thought, Self-Punishment, and Self-Talk) on two dependent variables (Self-Leadership and Creativity).
The nineteenth article titled “Exploring the Determinants of Postgraduate Students' Satisfaction and Loyalty Toward Art Museums in Chengdu, China” studies the determinants of university students' satisfaction and loyalty toward art museums in Chengdu, China.
The twentieth article titled “An Investigation on Science Students’ Behavioral Intention and Self-Learning Attitude of Internet Base E-Learning in Chengdu, China” investigates the factors influencing the behavioral intention and attitude toward self-learning among science students in Chengdu, China.
The twenty-first article titled “The Influencing Factors of Satisfaction with Learning Management System of Students Majoring in Environmental Design: A Case Study of Normal Universities in Sichuan Province” aimed to explore the satisfaction and attitude of environmental design students in Sichuan Normal universities when using the superstar learning system in a blended learning environment.
The twenty-second article titled “A Quantitative Approach Assessing Students' Attitude Towards Entrepreneurship and Entrepreneurial Intentions in a Private University in Zhanjiang, China” proposes hypothetical relationships among variables through previous theories and literature to investigate the factors impacting attitudes towards entrepreneurship and entrepreneurial intentions of students in a private university in Zhanjiang, China.
The twenty-third article titled “Determinants of Purchase Intent and Behavior of Male Generation Y Consumers in Fast Fashion Sector in Chengdu, China” establishes a conceptual framework that elucidates the interconnections among brand, perceived quality, attitude, loyalty, trust, purchase intention, and purchase behavior.
The twenty-fourth article titled “A Study on the Driving Factors of Satisfaction and Continuous Intention to Use Online Learning Among Vocational Students in China” aims to explore the factors influencing the online learning satisfaction and continuous intention of the students majoring in folk music and dance at Rongjiang Secondary Vocational School, China.
The twenty-fifth article titled “Influential Factors on the Quality of E-banking Services and Loyalty Among University Students in Baoshan, China” examines the factors impacting e-banking service quality and loyalty for university students in Baoshan, China.
The twenty-sixth article titled “Factors Influencing the Behavioral Intention of Business Major Undergraduates in Blended Learning: A Case of a Private University in Chengdu, China” promotes the development of blended learning, university administrators, teachers, and students need to consider various elements of the adoption of blended learning among students.
The twenty-seventh article titled “Measuring Satisfaction and Purchase Intention of Art Major Students Towards Mobile Games: A Case of Public Universities in Chongqing, China” explores the factors impacting the purchase intention of mobile games for art major students in Public Universities in Chongqing, China.
The twenty-eighth article titled “Measuring College Graduates’ Career Satisfaction in Hangzhou, China” aims to explore the key influences on the career satisfaction of Hangzhou college graduates.
The twenty-ninth article titled “Factors Influencing Students’ Satisfaction and Continuance Intention to Use B2C Online Shopping Platform in a University in Sichuan, China” aims to explore the factors that influence the satisfaction and continuous intention of Chinese college students using B2C shopping platforms.
The thirtieth article titled “Semantics of Cardinal Directions in Benguet Cultural Practices” aimed to identify the cultural practices of Indigenous Peoples in Benguet that incorporated cardinal directions and revealed the meanings of the cardinal directions in these cultural practices
Predicting Factors of Undergraduate Art Students’ Behavioral Intention to Use Online Education in Chengdu, China
Full text linkPurpose: This study aims to explore the factors affecting online education behavior intention of fine arts students in three target universities in Chengdu, China. The conceptual framework proposes a causal relationship between perceived usefulness, perceived ease of use, attitude, facilitation condition, social impact, effort expectation, and behavioral intention. Research design, data, and methodology: The researchers used quantitative assessment techniques to conduct a statistical survey of 500 samples and identified undergraduate students at three target universities in Chengdu. The quantitative approach is used to distribute questionnaire to obtain survey data. The sampling techniques are purposive, quota, and convenience sampling. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used for quantitative analysis, including model goodness of fit, correlation validity, and reliability test of each component. Results: Most variables had a significant effect on related latent variables, except that social influence had no significant effect on behavioral intention. In addition, perceived usefulness had the greatest effect on behavioral intention. Conclusions: Seven hypotheses were proved to achieve the research objectives. Therefore, the suggestion is to promote these aspects in the whole online education process to improve the online education behavior intention of fine arts students in Chengdu's target university. 
Ethical Management of Erotic Transference: A Brief Review
No full textPurpose: Erotic transference occurs frequently in counseling. The mismanagement of erotic transference harms the effectiveness of therapy and the therapeutic relationship. Therefore, this study aims to identify the ethical issues surrounding erotic transference in counseling and clarify valuable strategies to manage this phenomenon. Methodology: This study conducted a brief review of the literature on the topic of erotic transference to explain the concept and illustrate related ethical issues and management methods. Results: The study suggests that therapists should promptly identify the manifestations of erotic transference, refrain from disclosing their sexual feelings toward the client, disillusion the client, reclaim the fantasy, restore the client’s ego deficits in the transference, consult professional colleagues and supervisors, consider cultural influences, and, when necessary, terminate therapy promptly or appropriately refer the client. Conclusions: Therapists have the responsibility to benefit, not harm, the client, preserve professional and ethical boundaries, consider carefully self-disclosure in therapy, and engage in ongoing learning to properly recognize and address erotic transference. The findings contribute to the literature on erotic transference and offer valuable insights into the management of the phenomenon. Future research could explore erotic feelings in female therapist-male client therapy, same-gender therapy, and therapist-minor therapy to provide further insights into the transference
Lexical Collocation Analysis in a Corpus of Research Articles in Physical Education and Sport Science
Full text linkUnderstanding how words naturally come together in language is critical for developing fluency and natural expression when studying a second or foreign language. However, many language learners struggle with collocations because they have not been taught how words normally combine. The purpose of this study was to look at keywords and lexical collocations in research articles on physical education and sport science that have been published in reputable journals. A corpus called COPES was created, consisting of 737,901 running word tokens taken from 144 high-quality scientific articles in the field of physical education and sport science. These articles were examined with AntConc version 4.2.4, a freeware corpus analysis toolkit for concordancing and text analysis. From this analysis, the first 200 keywords were identified. It was observed that the majority of these words functioned as nouns (64 %), followed by verbs (20.5%), adjectives (14%), and adverbs (1.5%). These keywords were then used as nodes to uncover their collocations. The study found that the most prevalent collocations were noun + noun, adjective + noun, noun + verb, and verb + noun. The study also delved into the pedagogical implications and provided recommendations for future research endeavors
A Multi-Group Study of Public and Private Bank Customers on The Impact of Covid-19 on Bank Growth
Full text linkPurpose: Every country's banking system plays a vital role in its economy. The research focused on examining the impact of bank and RBI policies and measures on online and offline services offered during COVID-19, as well as the impact of COVID-19 on the bank's growth from the perspective of banking customers. Methodology: A Google Form questionnaire was used to gather information from bank customers. Smart PLS SEM was used to analyze the data collected. A total of 412 responses were taken as a sample size. Findings: It can be concluded that customers significantly believe that policies and measures, including online and offline facilities, have significantly impacted the bank's growth. Originality value: No study evaluated the impact of policies and measures issued during COVID-19 on online and offline facilities provided by banks. There was no literature review that looked at how customers perceived the growth of the banking sector during COVID-19
Measuring Satisfaction and Behavioral Intention to Use Online Learning Among Junior Students in a Public University in Yunnan, China
Full text linkPurpose: This study investigates factors impacting third-year student satisfaction and behavioral intention in a public university in Yunnan, China. The research model is built upon service quality, teacher quality, task-technology fit, learning material quality, perceived usefulness, satisfaction, and behavioral intention all have causal linkages. Research Design, Data, and Methods: The researchers sent questionnaires to junior students at four colleges of Yuxi Normal University using a quantitative approach (n=500). The researcher utilized judgmental, quota and convenience sampling to collect the data. Before data collection, the Item Objective Congruence (IOC) and Cronbach's alpha were utilized to guarantee reliability and validity. The data were analyzed using confirmatory factor analysis and structural equation modeling, which included model fit, reliability, and validity assessments. Results: It has been demonstrated that seven hypotheses satisfy the study's goals. Task-technology fit, teacher quality, and service quality all greatly impact perceived usefulness. The educational content's quality, perceived value, and satisfaction highly influence student behavioral intention. Conclusion: To raise students’ happiness and behavioral intention about online learning, school administrators and instructors should maintain a pleasant online learning environment, improve academic achievement, increase instructional care, and develop a favorable image of the school
Developing Students’ Self-Leadership and Students’ Creativity in Zhanjiang, China
Full text linkPurpose: The study investigates the influence of five independent variables (Behavior Focused, Natural Reward, Constructive Thought, Self-Punishment, and Self-Talk) on two dependent variables (Self-Leadership and Creativity). Additionally, it aims to identify significant difference between variables. Research design, data, and methodology: The research employed the Index of Item-Objective Congruence (IOC) for validity and a Cronbach's Alpha in a pilot test (n=50) for reliability. 259 valid responses from students at Zhanjiang University of Science and Technology were analyzed by the multiple linear regression to verify the significant relationship between variables. Following this, a group of 30 students underwent a 14-week Intervention Design Implementation (IDI). Afterwards, the quantitative results from post-IDI and pre-IDI were analyzed in the paired-sample t-test for comparison. Results: In multiple linear regression, the study revealed that behavior focused, natural reward, constructive thought, and self-talk significantly impacted students' creativity, while self-punishment had no significant impact on creativity. Additionally, constructive thought and self-talk significantly impacted students' self-leadership, whereas behavior focused, natural reward, and self-punishment did not significantly impact self-leadership. Finally, the results from the paired-sample t-test for comparison demonstrated significant difference in both self-leadership and creativity between the post-IDI and pre-IDI stages. Conclusions: This research endeavors to foster students' creativity by cultivating their self-leadership skills in the context of Zhanjiang, China
The Key Factors of Part-Time Art Teachers' Self-Efficacy and Job Satisfaction in Chengdu, China
Full text linkPurpose: This study explores the key impacting factors of self-efficacy and job satisfaction of part-time art teachers in Chengdu, China. The research model is built upon key variables which are stressors, principal leadership, supportive school culture, teacher collaboration, teacher self-efficacy, emotional exhaustion, and job satisfaction. Research design, data, and methodology: Using a quantitative method and questionnaire survey, 500 sample data were collected from the target population. Before the questionnaire was distributed, Item-Objective Congruence and Cronbach's Alpha through pilot test (n=50) were used to test the validity and reliability of the questionnaire content. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used to analyze the data, verify the model's goodness of fit, confirm the causal relationship between variables, and conduct hypothesis testing. Results: The results reveal that stressors and principal leadership significantly impact teacher self-efficacy. Teacher self-efficacy has a significant impact on emotional exhaustion. Furthermore, principal leadership, supportive school culture, teacher collaboration, teacher self-efficacy, and emotional exhaustion significantly impact job satisfaction. Conclusions: This study suggests that administrators with job satisfaction for teachers should pay attention to improving the quality factors of teacher self-efficacy so that teachers can feel the usefulness of job satisfaction and thus form a good attitude and behavioral intention towards job satisfaction