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An Investigation on Vocational and Technical Students' Satisfaction and Continuance Intention on B2C Online Shopping Platform in Sichuan, China
Full text linkPurpose This study aims to explore the factors that affect the satisfaction and continuous intention of Chinese college students using B2C shopping platforms. The scope of this study focuses in 503 first- and second-year students in Sichuan Information Engineering Vocational and Technical College. Research design, data, and methodology: The research employed a quantitative approach, utilizing multi-stage sampling techniques including judgment, quota, and convenience sampling for sample selection. The study employed a questionnaire survey method as its primary data collection tool. Its aim was to investigate the interplay among seven variables. Confirmatory factor analysis and structural equation modeling were employed to assess the service quality, perceived value, usefulness, convenience, trust, satisfaction, and continued intention of B2C online shopping platforms. Results: All hypotheses were approved in this study. The results indicate that convenience, perceived value, service quality, trust, and perceived usefulness significantly impact satisfaction. Furthermore, perceived usefulness and satisfaction significantly influence the intention to continue using the service. Conclusions: B2C online shopping has emerged as the prevailing trend in e-commerce. This paper examines consumer behaviors among college students, delving into the factors influencing their satisfaction and long-term intentions, and offers practical insights and recommendations for online platform merchants
The Impact of Social Media Adoption on Innovation Quality and Business Performance in Bali’s Handcrafted Jewelry SMEs: A Dynamic Capability Perspective
Full text linkThis study examines the impact of social media adoption on innovation quality and business performance among small and medium-sized enterprises (SMEs) in Bali’s handcrafted jewelry sector. Grounded in Dynamic Capability Theory, the research employs a quantitative approach, collecting data from 236 owner-managers through a structured online survey using convenience sampling. The numerical data collected were subsequently analyzed using AMOS 23 software. The findings indicate a significant positive relationship between social media adoption and innovation quality, suggesting that effective use of digital platforms enhances creativity and product development. Additionally, innovation quality positively influences market entry speed and overall business performance, highlighting its critical role in achieving a competitive advantage. This research contributes to the literature by clarifying how social media drives innovation in creative industries. It also addresses the limitations of convenience sampling, recommending that future studies utilize random sampling methods to improve generalizability across various sectors. The implications of this study are particularly relevant for policymakers and practitioners seeking to leverage social media for fostering innovation and enhancing the performance of SMEs in the creative economy
Material Processes in Philippine Department of Health’s English Press Releases on COVID-19: A Transitivity Concordancing Analysis
Full text linkThe COVID-19 pandemic might be considered as a disruptive moment in history. This small-scale study was motivated by the preponderance of this pandemic. It attempted to determine the roles and goals of the Philippine DOH as reflected in its complete set of 30 official press releases published during the peak of the pandemic from February 2020 to March 2020. The relatively short and early period of the COVID-19 pandemic could largely speak about crisis management of the Philippine’s Department of Health (DOH). The study employed the theoretical and analytical grounding of Material Processes and transitivity concordancing under Systemic Functional Linguistics and Critical Discourse Analysis. With the aid of AntConc and UAM Corpus Tool, results showed that the Philippine DOH painted itself as the Ensurer, the Monitorer and the Receiver. Its goals focused on the ‘Strategic Moves’ in combatting the pandemic. The foreground of these ‘Strategic Moves’ and the ‘Person/Public-Related’ goals might mean that it intentionally painted and privileged itself as a pro-people department. Such linguistic choices might have significantly mitigated public anxiety during the height of the crisis. I offer recommendations in terms of comparative studies of crisis management within the different spheres of world Englishes. The paper hopes to provide readers with the insights into how a government uses its linguistic resources in crisis management
A Transitivity Analysis of Dean’s Message in a University Context: An Analysis of Gender Variations in Academic Written Discourses
Full text linkAccording to Halliday's theory of transitivity, readers can completely understand a text by identifying the precise language features that convey the author's purpose and intention. This paper focuses on analyzing a variety of process categories applied in academic written discourse at a university level. However, little research has compared the discourse patterns of male and female professors. Therefore, the current paper aims at investigating and comparing gender differences in academic written discourses between male and female deans’ messages within a university setting. This study adopts critical discourse analysis of Halliday’s theory of transitivity process types, representing the framework for this research. To examine transitivity process types, qualitative and quantitative methods were employed. Independent sample t-test has also been used to determine whether there is an effect of gender on the prevalence of transitivity process categories. The results disclosed that material processes are the most prevalent ones in both female and male deans’ messages. Moreover, the results revealed that there is no substantial effect of gender on the prevalence of transitivity process categories. Examining the roles and circumstances of participants could yield more relevant information for future studies
SPLIT-LEVEL CHRISTIANITY IN THAILAND: A SURVEY OF LOCAL THAI BELIEFS AND PRACTICES AMONG THAI CATHOLICS
Full text linkPopular religiosity, which involves a mixture of older local beliefs and practices, with newer more universal religious practices, is very common in Thailand. These older beliefs and practices are rooted in animistic beliefs and practices present before the coming of other religious traditions. This phenomena – which is often described as syncretism – hasbeen well documented with regard to Thai Buddhism. But what has not been investigated is its presence in Thai Catholicism and Christianity. While Thai Catholics confess themselves as Catholics, in their daily lives, they still hold older local Thai beliefs and practices. This paper will consider this phenomenon through the concept of ’split-level Christianity,’ a term coined by Jaime Bulatao. And it will discuss the attempts of the Catholic Church in Thailand to accommodate those local Thai beliefs and practices through various kinds of inculturation
Exploring Research Streams in Sport Tourism Management: A Descriptive Meta-Analysis of Destination Image, Event Quality, Tourist Satisfaction, and Future Intentions
Full text linkThis study explores research streams in sport tourism management, synthesizing insights from two complementary sources: the Journal of Travel and Tourism Marketing (JTTM), which offers a broad perspective on general tourism research, and 31 empirical studies specifically focused on sport tourism using Structural Equation Modeling (SEM), sourced through a comprehensive literature search. By integrating these sources, the study identifies key constructs—destination image, event quality, tourist satisfaction, and behavioral intentions—synthesizing their interrelationships to propose potential themes and comprehensive frameworks.The analysis reveals that destination image consistently acts as a foundational driver of tourist perceptions, shaping satisfaction and loyalty intentions. Event quality enhances the on-site experience, while tourist satisfaction mediates the impact of these factors, converting positive perceptions into future behavioral intentions such as revisit intentions and intentions to recommend. The study also highlights thematic overlaps between general tourism and sport tourism, including sustainability, psychological motivations, and methodological innovations.By bridging general and specialized tourism insights, the findings advance theoretical understanding and offer actionable frameworks for policymakers and destination managers to optimize sport tourism strategies. The integration of JTTM’s broader tourism perspectives with focused sport tourism studies paves the way for a nuanced approach to future research in this dynamic field
Job demands, burnout, job performance and self-efficacy among medical media workers in China A moderated mediation model
Full text linkThis article aims to explore the relationship between job demands, burnout, and job performance among Medical Media Workers (MMWs), and to investigate the moderating role of self-efficacy. Using a cross-sectional quantitative design, data will be collected through surveys from 120 MMWs in three medical media companies in China. The study will employ multiple regression analysis to examine the moderating effect of self-efficacy on the relationship between job demands and burnout, and its impact on job performance. Instruments such as the Copenhagen Psychosocial Questionnaire, Burnout Assessment Tool, Individual Work Performance Questionnaire, and General Self-Efficacy Scale will be used to measure key variables. The findings may provide insights into how self-efficacy can buffer the negative impact of job demands on burnout, and its subsequent influence on job performance. The results could help inform interventions aimed at enhancing job performance and reducing burnout in MMWs by targeting self-efficacy as a modifiable personal resource
Measuring Determinants of Satisfaction with Online Courses of Adult Higher Education Among Junior College Students in Chengdu, China
Full text linkPurpose: This study aims to investigate adult higher education junior college students' levels of satisfaction with online course instruction in Chengdu. The method of quantitative survey research is used in this study. Perceived ease of use, perceived usefulness, service quality, information quality, system quality, self-efficacy, and satisfaction were chosen to build the conceptual framework. Research design, data, and methodology: The reliability and validity of constructs are evaluated by item-objective consistency study units of adult education distributed to 498 junior college students at one university. Confirmatory factor analysis and structural equation modeling are employed to assess the data, the accuracy of the matrix, the impact of the key factors, the validity of the hypotheses, and the path coefficients. Data analysis techniques include structural equation modeling (SEM) and confirmatory factor analysis (CFA). Results: Perceived ease of use, perceived usefulness, service quality, information quality, system quality, and self-efficacy significantly impact satisfaction. Conclusions: Consequently, for adult higher education junior college students to acknowledge the effectiveness of online courses, the administrators and teaching staff of continuing education schools in public universities should emphasize the latent variables which have exerted a significant effect on satisfaction with online courses and design relevant teaching reforms according to the results of this quantitative research
Factors Impacting Undergraduate’s Attitude, Use and Satisfaction Towards Social Media During COVID-19 In Shanghai Institute Of Visual Art, China
Full text linkPurpose: This research investigated the variables influencing undergraduates’ attitudes toward, use, and contentment with social media during COVID-19 at the Shanghai Institute of Visual Art. Research design, data, and methodology: The study was carried out using a quantitative survey research methodology distributed to 471 students. The Technology Acceptance Model (TAM) was the basis for developing the research conceptual framework. The seven latent variables are perceived utility, attitude toward use, social media use, anticipated advantages, social risk, satisfaction, and sociability. Item-objective congruence was used to assess the research instrument's validity, and a pilot test was used to measure the internal consistency reliability using the Cronbach alpha coefficient. Additionally, the sampling analysis is conducted by confirmatory factor analysis and structural equation modeling were used to evaluate the data. Result: The results indicate that social media use has the most significant direct impact on satisfaction. Expected benefits had the biggest impact on how people used social media. Additionally, sociability, perceived risk, and perceived utility had a substantial impact on attitude, which negatively affected the standardized route coefficient. Conclusions: Ultimately, when social media developers and school staff emphasize perceived usefulness, risk control, sociability, and expected benefits, students' satisfaction with social media can be significantly improved
Factors Impacting High School Students’ Behavioral Intention to Use Mobile Learning in Liupanshui, China
Full text linkPurpose: This research investigates the factors impacting high school students' behavioral intention to use mobile learning in Chinese high schools, considering effort expectancy, social influence, facilitating condition, performance expectancy, attitude, behavioral intention, and use behavior. Research design, data, and methodology: The research uses a quantitative, survey-based research design, employing online data collection for Confirmation Factor Analysis (CFA) and structural equation modeling (SEM). The study applied a purposive sampling method that draws on Liupanshui Minzu High School. The quota sampling method is used to calculate the proportion from the total number of students in each grade. Last, the target sample size of 500 students is collected through convenience sampling by distributing it online. Result: The results show that the six hypotheses are supported. Use behavior is strongly influenced by behavioral intention. The behavioral intention was significantly driven by effort expectation, social influence, facilitating condition, performance expectancy, and attitude. Conclusions: The findings underscore the importance of creating a conducive environment where mobile learning is user-friendly, supported by peers, and equipped with the necessary resources. Additionally, highlighting the benefits of mobile learning and promoting a positive attitude can enhance students' willingness to engage with this technology