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AN APORIA OF POSSIBILITY: ON TECHNOLOGY AND THE LOSS OF MATERIALITY OF ART
Get PDFNumerous art historians and art critics have announced the death of art. From Arthur C. Danto´s Hegelian analysis to Hans Belting´s Kantian reading, art's fate seems sealed and its potentials exhausted. These approaches either claim that art has become pure idea and is thus no longer art but philosophy, or that art has so lost itself in the myriad of it's possibilities that the artistic schools, periods and traditions which once provided it's stability has vanished . In the following article, the crisis of contemporary art is analyzed from a third and strictly material perspective. Drawing on the thinking of André Leroi-Gourhan, the article proposes to look at art´s current crisis as a direct result of the changed relations between the human and matter or between the hand and materiality, that modern technologies and processes of automation have produced. Where the human hand becomes increasingly superfluous, the ties to the material world that used to steer and guide artists is equally lost
MASS MEDIA AND PROPAGANDA: HABERMAS AND THE DECAY OF PUBLIC OPINION IN CONTEMPORARY SOCIETY
Get PDFMass media, since its early development has been the sphere where the private individual meets with the political public. It has been the ground for both educating and indoctrinating public opinion. For this reason, interest groups who desire power and control over the masses aspire to take hold of this most powerful tool. In order to better understand the nature of mass media and the extent of control over public knowledge, this paper follows Jurgen Habermas' critique of modern-day mass media. and the danger of media control becoming a tool for the elite to dominate the public sphere. Such domination leads to the eventual demise of the political public and public opinion, the blood, and the life of a genuinely democratic society
Factors Affecting Teacher Performance and Loyalty Of National Training Program in Yunnan, China
Get PDFPurpose: National Training Programme (NTP) an important initiative to promote teacher development in China. Therefore, this research aims to determine critical factors impacting teacher performance and loyalty in Yunnan, China. The conceptual framework presented cause-and-effect relationships between Leadership (LE), Emotion (EM), Commitment (CO), Knowledge (KN), Climate (CL), Loyalty (LO), and Performance (PE). Research design, data, and methodology: The researcher adopted a quantitative technique (n=500) to administer the questionnaire to primary and secondary school teachers in Yunnan Province, China. A non-probability sampling includes judgmental, quota, and convenience sampling to collect data. Before conducting the large-scale questionnaire, the researcher administered Item-Objective Consistency Index (IOC) and a pilot test to 50 respondents. The researcher applied confirmatory factor analysis (CFA) and structural equation modeling (SEM) to conduct the data analysis, including model fit, reliability, and construct validity. Results: The results show that leadership and emotion significantly impact commitment, teacher performance, and loyalty. Knowledge and climate have a significant impact on teacher performance. Climate strongly impacts teacher performance, followed by commitment and knowledge. Conclusions: This study suggests improving the level of training leadership of training leads by developing targeted measures to optimize resourcing options, spending resources on forming professional communities, and optimizing the proportion of investment
Factors influencing tea consumer behavior in China: A case study of Liupao Tea of Wuzhou in Guangxi
Get PDFChina boasts a diverse tea culture, being the world's largest tea producer, consumer, and exporter. As China's economy grows, and living standards improve, the demand for tea continues to rise, making it a critical product for marketers to understand. The purpose of this study is to identify the factors that influence consumer behavior towards Wuzhou Liupao Tea and provide recommendations for its development and marketing. Data was gathered through a consumer behavior survey, and 392 complete responses from Liupao tea consumers were analyzed using the JAMOVI program. The research results indicate that price, education, perceived culture, healthiness, and pecuniary condition are crucial factors positively impacting consumer behavior towards Liupao tea. As such, it is recommended to highlight these factors in marketing and promotional activities, including tailored pricing strategies, educating consumers on the product's health benefits, acknowledging the diversity of consumer cultural perspectives, emphasizing Liupao tea's health benefits, targeting consumers with good economic conditions, and providing more affordable choices for low-income groups. These suggestions could help Liupao tea producers and marketing personnel to enhance product competitiveness, expand market share, and provide policymakers with valuable insights for relevant policy formulation.
Keywords: Chinese tea, Liupao tea, Guangxi, Influence factor, Consumer behavior
JEL Classification Code: H24, I12, I21, L17, P24
 
THE CONCEPT OF NON-SELF IN THERAVADA BUDDHISM AND ITS RELATION TO HUMAN BEHAVIOR
Get PDFAnatta or non-self is one of the most important concepts inTheravada Buddhism. Anatta’s main objective is to showthat none of the five forms of self exists, and also none ofthe five aggregates be linked to the self. This realizationconcerning Anatta is devised to have a positive effect onhow a follower of Buddhism experiences the world andalleviates suffering. This paper extends the concept ofAnatta to contemporary society to understand how it cancontribute to the improvement of human behavior andpsychotherapy. This includes the fostering of mindfulnessto develop empathy and create a therapeutic nexus betweenthe patient and the therapist. It also provides techniques forcoping with stress, and can act as a foundational basis forethical and behavior and mollify the relentless pursuit ofone’s desires. Furthermore, it offers insights into Westernpsychology constructs and how to correct its weaknesseswhich are often focused too closely on the idea of the self
Determinants of Postgraduate Students of Fine Arts’ Satisfaction and Performance of e-Learning in Chengdu Region of China
Get PDFPurpose: The purpose of this study is to investigate the determinants of e-learning satisfaction and performance of fine arts’ postgraduate students in five universities in Chengdu, China. The conceptual framework proposed causal relationships between self-efficacy, perceived usefulness, perceived ease of use, compatibility, task-technology fit, satisfaction, and performance. Research design, data, and methods: The researchers used quantitative methods to distributing questionnaires to 500 respondents via offline and online channels. Judgmental, quota and convenience samplings were employed to collect the data. Before the large-scale data collection, Item Objective Congruence (IOC) Index was applied confirm content validity, and Cronbach’s Alpha reliability test was used to approve all constructs in a pilot test of 30 participants. The data were analyzed by confirmatory factor analysis and structural equation modeling to verify the goodness of fit of the model and to confirm the causal relationships between variables for hypotheses testing. Results: Perceived ease of use significant affected satisfaction and perceived usefulness. The relationship between self-efficacy, perceived ease of use and perceived usefulness was supported. Compatibility and task-technology fit significantly affected student satisfaction. Furthermore, satisfaction is a predictor of performance. Conclusion: This study recommends that office of academic affairs in higher education should improve e-learning system in order to enhance student satisfaction and performance
Behavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, China
Get PDFThis study aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents. Taking into account the development of the convergence media training platform, the Theory of Planned Behavior, the Technology Acceptance Model, and the Unified Theory of Plan and Technology Acceptance and Use were set out. The relationship between seven variables including Perceived Usefulness, Perceived Ease of Use, Attitude, Performance Expectation, Behavioral Intention, Social Impact, and Use Behavior was hypothesized. Four hundred and eighty (480) students from three colleges in Sichuan, China were the research samples. The Structural Equation Model (SEM) was utilized to examine the relationship between the variables. Moreover, the consequence revealed that most variables except the relationship between Perceived Ease of Use and Perceived Usefulness as well as Perceived Ease of Use and Attitude did not find a relationship among them. It is possible that students did not find the media convergence platform to be beneficial or simple to operate. In turn, It had no positive influence on attitudes. Hence, it is recommended that teachers and relevant departments strengthen communication and contact with the industry, provide students with more professional teaching content and practical skills training, cultivate a positive social environment, and enhance students' learning attitude and learning efficiency
The Exploration on Satisfaction and Loyalty: A Case of Non-Teacher Training Major Students in Chuxiong Normal University, China
Get PDFPurpose: Talent training is the fundamental mission of the sustainable development of colleges and universities. This paper aimed to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China. The conceptual framework contained academic aspect, reputation, service quality, facility, student satisfaction, and student loyalty. Research design, data, and methodology: The quantitative method distributed online questionnaires to 500 students. The sampling techniques involve judgmental sampling, quota sampling, convenience sampling, and snowball sampling. The index approved the construct validity of item-objective congruence (IOC). For the reliability test, each construct was verified by Cronbach's Alpha coefficient values in the pilot test of 30 participants. The data were analyzed by confirmatory factor analysis (CFA), including the goodness of model fit, reliability, and validity. Furthermore, structural equation modeling (SEM) was implemented to test hypotheses. Results: The findings were that academic aspects, service quality, and facility significantly impact student satisfaction. Additionally, student satisfaction had a significant impact on student loyalty. Conversely, reputation had no significant impact on student satisfaction. Conclusions: The improvement of student satisfaction and loyalty can be achieved by promoting a good reputation, strengthening the academic aspects, and enhancing service quality and facilities
Customer Loyalty in the Retail Industry in Yangon, Myanmar
Get PDFPurpose: The purpose of this research is to investigate the factors impacting customer loyalty in the retail industry in Yangon, Myanmar. The study identified the relationship among product innovation, service quality, product quality, customer satisfaction, trust, communication, and customer loyalty. Research design, data, and methodology: A total of 491 respondents were used to collect the data via online and offline questionnaire. The sampling procedure involves judgmental, convenience and snowball sampling. Confirmatory Factor Analysis (CFA) was used to test factor loading, composite reliability, average variance extracted, Cronbach’s alpha, validities and goodness of fit. Additionally, the hypothesis testing results were produced by Structural Equation Modeling (SEM). Results: The result shows that service quality and product quality have a significant relationship on satisfaction. Furthermore, the relationship among satisfaction, trust and loyalty are significantly supported. For second order, there are causal relationship among semi/uncontrolled communication and its elements which are word-of-mouth, public relations, media relations, and social media marketing. Nevertheless, product innovation has no significant impact on satisfaction. Conclusion: Products itself and semi-uncontrolled communication are vital points to get customer loyalty in the long run through satisfaction and trust. Thus, organizations and marketers need to focus on a competitive edge to gain sustainability in customer loyalty
An Empirical Study on Data Reuse Intention among Social Science Researchers in Chengdu, Sichuan Province, China
Get PDFThis study investigates the influencing factors of social science researchers’ intention to reuse data in Chengdu, Sichuan Province, China. The conceptual framework includes information quality, service quality, subjective norms, data repository, perceived effort, and intention to reuse data. The researchers conducted a quantitative method to distribute the online questionnaire to 500 social science researchers. The sample techniques were purposive, quota, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data and examine the research hypotheses. The findings show that information quality, service quality, subjective norms, perceived usefulness, perceived ease of use, and attitudes to data reuse significantly impact social science researchers’ intention to reuse data. In contrast, data repository has no significant impact on social science researchers’ intention to reuse data influences. It can effectively support the cycle between data sharing and reuse in the humanities and social sciences to promote the formation of ecology and provide references and suggestions for data management in this field