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A Study on Behavioral Intention of Zhengzhou Douyin Content Producers
Get PDFPurpose: Nowadays, the short video industry is on the rise and many applications have come out of nowhere to fill a lot of fragmented time. TikTok, Racer, WeChat video number, short ten seconds or so, up to a few minutes of long videos are available. As a mainstream Internet application, the short video industry market competition pattern is relatively stable.
At present, China's short video industry competition faction mainly today's headlines, Tencent, Racer, Baidu, Sina, Ali,
Meitu, B station, 360 and NetEase, of which, of the current hottest video platform - Jieyin belongs to today's headlines; Racer short video belongs to the Racer system. More and more people choose to fill the fragment time with short videos. This study analyzes the behavioral intention factors of content producers who use ShakeYin to post short
videos, Especially in central China, factors including perceived usefulness, perceived simplicity of use, trust, attitude, and social impact. Research design, data and methodology: Examining the behavioral intent of TikTok content makers is the goal of this study， after which the questionnaire was created in the form of a poster and distributed to 439 content producers who have used TikTok to post videos since the past six months, selected using convenience sampling and snowball sampling, and this study includes a series of data references such as descriptive analysis, Multiple linear regression analysis and correlation analysis. Results: The results of this research will make it easier to optimize and enhance Content Producer' s services for content creators and to successfully use social influence, trust, and attitudes to encourage individuals to use Content Producer and create conten
Relative Marker Omission in Thai: Evidence from Native Speakers’ Acceptability Judgments and Language Transfer
Get PDFRelative clauses are a well-studied phenomenon in linguistics, giving rise to discoveries about human language. In this study, we consider thîi-less relative clauses in Thai, in which a relative marker may be omitted under certain circumstances. The objectives of the study are to identify native speakers’ conditions of thîi omission and to explore whether knowledge of the conditions is transferred to their relative marker omission in English. Two parallel acceptability judgment tasks in Thai and English were conducted: 437 students from various faculties at Kasetsart University judged the acceptability of thîi-less relative clauses while 233 non-English major students and 83 English major students at the same university judged the acceptability of English marker-less relative clauses. Results showed the most favorable condition for thîi omission is a subject relative clause that modifies a general head noun and contains a non-eventive predicate. Such a structure of a thîi-less relative clause resembles the basic construction of nominal modification, i.e., a noun modified by a phrase. Results also showed the transfer of the thîi omission pattern into English, particularly among students with lower English proficiency. With L1 and L2 supporting data, the study demonstrated that syntax and semantics are determinants of relative marker omission in Thai
Helping Students Learn through Students Feedback Literacy Method
Get PDFFeedback is the critical element to improve students’ learning quality. During the ten years, many papers have focused on the students’ feedback literacy (SFL) and teachers’ feedback literacy (TFL). This article aims to systematize the core research concept of different teams and suggest strategies for training SFL. For the qualitative method, the researchers interviewed 26 teachers from two vocational colleges in China. For the quantitative method, the authors analyzed 523 students’ data and questionnaires to determine whether there is significant difference between them. Although there is no significant difference the two college between the south and north part of China, using feedback effectively is an important life skill required to function effectively in the workplace and relationships. We summarize crucial ideas about designing effective feedback strategies throughout the paper. With this in mind, we invite readers to consider what small changes you would make to your practice and how you would share your learning with your colleagues and students.
Developing A Strategic Plan for Strengthening Organizational Resilience Through Employee Empowerment and Engagement in KMSS-Mandalay
Get PDFSince the Military Coup, in 2021, several organizations in Myanmar have been dealing with a political crisis that has led to financial limits and donor agency withdrawal. This situation has also significantly influenced the loss of work opportunities, physical insecurity and facing challenges for organizational survival. This research has four main objectives:1) To explore how employees define " Organizational resilience and Employee empowerment and Engagement” during the political crisis in Myanmar, 2) To discover the strengths of Employee empowerment, engagement, and organizational resilience in KMSS-Mandalay, 3) To determine the shared aspirations given results and opportunities of employee’s empowerment and engagement towards organizational resilience, and 4) To develop a strategic plan for strengthening organizational resilience through employee empowerment and engagement in KMSS-Mandalay based on the findings. The research questions for this study, which focuses on resilience during times of crisis in Myanmar, were mostly constructed by applying the Appreciative Inquiry (AI) Model. Regardless of gender or marital status, ten workers from various level positions were horizontally chosen to participate in the research following the objectives of the study. Phenomenology was used to gain insight into team members' lived experiences through structured interviews. The researchers asked two coders from fellowships who were well-versed in the topic selection by content analysis. The results demonstrate that strengths and dreams are essential components of resilient organizations. Resilience, employee empowerment, and engagement powered by AI are all elements of strengths. The goals include sustaining the preferred aspirations both now and beyond the crisis, employee contributions to the organization's future, and organizational success and sustainability opportunities. Finally, a strategic plan is developed based on employee strengths and dreams for the future to improve organizational resilience
Employing Patriotism and Nationalism in Destination Crisis Communication Strategy for the Pandemic
Get PDFThis research primarily aims to investigate the implementation of patriotism and nationalism crisis communication strategies when destination marketers wish to attract domestic tourists to resume their travel consumption following the COVID-19 pandemic. The focal point of the investigation is to explain the mechanisms occurring in potential domestic tourists after communication via this strategy. The research objectives were set to test the causal relationships among destination reputation, trust, intentions to conduct secondary crisis communication, and visit intentions. Data were gathered from 546 potential Thai tourists via a survey questionnaire, with Phuket, Thailand, selected as the crisis scenario. Findings were analyzed via structural equation modeling and suggest that only trust positively impacts intentions to conduct secondary crisis communication. In contrast, visit intentions were positively affected by multiple influential factors (i.e., destination reputation, trust, and intentions to conduct secondary crisis communication). The findings yield suggestions on how to design and enhance the patriotism and nationalism messages to ensure a high level of visit intentions and intentions to conduct secondary crisis communication, for concerned practitioners who are responsible for destination marketing in the post-pandemic time when domestic tourists have become one of the primary and crucial target customers. 
Were Relationships in the Workplace Changed? An Exploration of the Impacts of the Mandatory Work from Home Policy on Small and Medium-Sized Family Businesses in Switzerland
Get PDFSmall- and medium-sized family business competitiveness is built largely upon trusted relationships between owners, management, and employees. This paper questions whether the quality of such relationships were changed by the work from home policy (WFH) utilized during the COVID-19 pandemic.
This research analyses how mandatory WFH impacted interpersonal relationships between employees and supervisors in small and medium-sized family businesses (SMFB) by applying leader-member exchange theory (LMX). Thirteen in-depth interviews were conducted with owners or the executive management of Swiss SMFB. The study concludes that WFH affects the quality of the relationship between leaders and their employees. WFH is beneficial for the family business and its special relationships as long as all parties can count on well-established, trusted relationships and motivated and open-minded leaders who are capable of keeping the level of interpersonal communication with their employees well balanced. Where employees are struggling with WFH tasks while perceiving a denaturation of the leader-employee relationship a “call back to office” should be considered and indicates that effort is needed to improve the interpersonal relationship. A decent level of mutual trust between the parties helps firms to go through or overcome the down sides and turbulences under WFH and supports maintaining and enhancing leader-follower relationships during challenging times
Influential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanouk
Get PDFPurpose: Travel bubbles, as the arrangements by the participant countries to open up their frontiers for travelers from partner destination or regions, has been widely implemented during COVID-19. Hence, this study aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk. The conceptual framework contains perceived usefulness, government support, innovativeness, trust, perceived risk, social influences, price value, and behavioral intention. Research design, data, and methodology: This quantitative study was distributed to 500 participants with a questionnaire. The sampling techniques involve judgmental, convenience, and snowball sampling. The Item Objective Congruence (IOC) Index and Cronbach’s Alpha coefficient value of the pilot test of 42 respondents were assessed before collecting the data. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are applied. Results: The results are that government support, trust, perceived risk, and social influences significantly influence, whereas perceived usefulness, innovativeness, and price value have no significant influence on behavioral intention to adopt travel bubbles. Conclusions: Travel agencies and hospitality should strategize their businesses in response to the new type of measure due to the new normal for every individual being enforced and the new tourism trend being shaped
The Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Process
Get PDFPurpose: The purpose of this study is to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management. Research design, data and methodology: The researchers use qualitative research through in-depth interviews as a data collection method. Twenty customers in Bangkok who had used the service in the construction of prefabricated steel structures were the key informants. Results: The results showed that in developing the service quality of the steel building structure business, the management had to improve the entire process in three stages, which are as follows: The pre-service stage consists of providing a tender document and contract and design ability for prefabricated steel structures; The in-service stage consists of contract and design modifications, time management, resource management, ability to monitor the construction process, team management, and safety management; The post-service stage consists of success in service activities and success in financial and monitoring management. Construction companies must offer a guarantee for their work if an error occurs after delivery and provide manual production processes for their customers. Conclusions: This three-step process improvement increased customer satisfaction in the present and would persuade potential customers to choose to use the services
The Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, China
Get PDFPurpose: This paper assessed the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction. Research design, data, and methodology: A questionnaire survey was conducted on 500 resident residents in Chongqing. The sampling technique involved judgmental, stratified random and convenience sampling. The validity of the research instrument was assessed by The index of item-objective congruence (IOC), and a pilot test by Cronbach alpha coefficient reliability test. The researcher used confirmation factor analysis and the structural equation model as statistical analysis tools. Results: The system quality was the strongest predictive factor for satisfaction and the intention of using the e-commerce platform. The perceived ease of use and service quality also strongly impacted satisfaction and use intention. The perceived usefulness and information quality only had a strong impact on satisfaction. This case study did not show a significant impact of perceived usefulness and information quality on use intention. Conclusions: Providing high system quality to users made the system feel valuable and useful to them. Therefore, the recommendation is to ensure and promote the advantages or benefits of B2C e-commerce business platforms
Investigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengdu
Get PDFPurpose: Remote learning is expected to become a normal tool after the epidemic’s end and is an important means to promote the digital development of education. This study investigates the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China. Research design, data, and methodology: The population is 500 female students at Sichuan University using three selected e-learning platforms: DingDing, Tencent meeting, and WeLink. The sample techniques are judgmental, stratified random, and convenience sampling. The Item Objective Congruence (IOC) Index and the pilot test (n=50) by Cronbach’s Alpha were approved before the data collection. The data was analyzed through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The findings reveal that system quality and subjective norms significantly impact perceived usefulness. Interactivity and course content quality significantly impact satisfaction. Continuance intention is impacted by perceived usefulness and satisfaction. On the opposite, perceived usefulness has no significant impact on satisfaction. Conclusions: Educational institutions and the Chinese government can exploit the findings in this study to improve accessibility with the highest-performance online learning infrastructure for the country