Assumption Journals
Not a member yet
3916 research outputs found
Sort by
A Study on Behavioral Intention and Self-Learning Attitude of Internet Base E-Learning Among Liberal Arts Students in Chengdu, China
Full text linkPurpose: This study aims to investigate factors impacting students on the behavioral intention to self-learning and self-learning attitude of internet base e-learning for Liberal arts students in Chengdu, China including system quality, information quality, service quality, perceived usefulness, perceived ease of use, perceived enjoyment, self-learning attitude, and behavioral intention. Research design, data, and Methodology: The sample size involves 500 students in liberal arts in the first to third year. A questionnaire is designed, investigated and statistically analyzed. The sample techniques are judgmental, quota and convenience sampling. The index of item-objective congruence and the Cronbach's Alpha test were conducted before the data collection. Data analysis involved employing confirmatory factor analysis and structural equation modeling techniques. Results: The findings revealed that system quality and service quality significantly influence percived usefulness. Perceived ease of use has a significant influence on perceived usefulness and perceived enjoyment. Perceived usefulness significantly influences behavioral intention. In contrast, perceived ease of use and perceived usefulness have no significant influence on self-learning attitude. Additionally, information quality has no significant influence on perceived usefulness. Conclusions: These findings have significant implications for educators and policymakers in designing and implementing effective e-learning programs that foster a positive attitude toward self-directed learning
Factors Impacting on Satisfaction and Purchase Intention of Mobile Games Among Non-Art Major Students in Public Universities in Chongqing, China
Full text linkPurpose This study aims to investigate the factors influencing the purchase intention of mobile games among non-art major students in public universities in Chongqing, China. The conceptual framework contains perceived enjoyment, social influence, perceived value, perceived compatibility, perceived usefulness, satisfaction, and purchase intention. Research design, data, and methodology: A quantitative approach was employed to gather sample data from the target population, utilizing a questionnaire as the primary tool. Before questionnaire distribution, we ensured content validity and reliability through Item-Objective Congruence and conducted a pilot test. Confirmatory Factor Analysis and Structural Equation Modeling were utilized to analyze the data, validate the model's goodness of fit, and confirm causal relationships among variables for hypothesis testing. Results: All six hypotheses proposed in this study align with the research objectives. The study revealed that the conceptual model effectively predicts and explains college students' purchase intention regarding mobile games. Satisfaction and felt value emerged as two crucial predictors and prerequisites for the purchase intention of mobile games. Conclusions: The study underscores that player satisfaction with the game contributes to increased willingness to pay among all players. This aligns with previous research, emphasizing that satisfaction diminishes users' inclination to consider alternatives and attracts users toward payment
Thai Undergraduate Students’ Motivation Towards Learning English in the EMI Context
Full text linkThis study investigates the motivation of Thai undergraduate students to learn English within the English Medium Instruction (EMI) context. The participants were 493 Thai students from eight full EMI programs at a Thai university. Employing a survey research design, a motivation questionnaire comprising 29 items was used to measure seven motivational constructs. The results highlighted a strong motivation driven by the instrumental value of learning English in shaping future career prospects and academic pursuits. In contrast, the study highlighted that expectations from other people were rated the lowest among the motivational factors. The findings offered valuable insights and implications for English educators within the EMI context in enhancing their students’ motivation towards English learning
Determinants of Student Satisfaction with Online Courses Delivered via Cloud-Based Platforms in Educational and Training Institutions, Chongqing, China
Full text linkPurpose: This study aims to investigate the influencing factors that affect the students’ satisfaction cloud-based online courses of educational and training organizations among college students in Chongqing, China. Research design, data, and methodology: A quantitative approach was used, with a questionnaire as the instrument to collect the data. The target population is undergraduate students from Chongqing, China, who had some online learning experience. The content validity and reliability of the questionnaire were tested using the index of item-objective congruence (IOC) and pilot test (n=50). Confirmatory factor analysis (CFA) and structural equation model (SEM) were used to analyze the data, verify the model's goodness of fit, confirm the causal relationship between the variables, and conduct hypothesis testing. Results: Course content quality, perceived usefulness, system quality, and information quality significantly influence on satisfaction. In addition, perceived ease of use significantly influences perceived usefulness. Nevertheless, service quality has no significant influence on satisfaction. Conclusions: Perceived ease of use is the strongest predictor of direct response to college students' satisfaction. Course quality, perceived usefulness, system quality, information quality, and system quality are significantly driven by online courses. Therefore, this study suggests that online platform operators and university policymakers should focus on improving service quality, thereby increasing student satisfaction with online. 
A Pre-Investigation of Model Testing on Subjective Well-Being Among Single Emerging Adults
Full text linkPurpose: This study aims to examine the psycho-social model of gratitude and its impact on subjective well-being and physical health among Chinese single emerging adults. It investigates both direct and indirect pathways, mediated by perceived social support, prosocial behavior, and relationship quality. Research design, data and methodology: A cross-sectional study will be conducted using Structural Equation Modeling (SEM) to analyze the relationships among gratitude, subjective well-being, and physical health. A sample of 700 Chinese single emerging adults (aged 18-30) residing in Suzhou will be recruited through online data collection. Standardized psychological scales will be used to measure gratitude (CGQ-6), subjective well-being (CFS), physical health (CSRH), perceived social support (CMSPSS), prosocial behavior (CPSA), and relationship quality (CFQQ). Results: The study hypothesizes that gratitude will have significant direct effects on subjective well-being and physical health, and indirect effects through perceived social support, prosocial behavior, and relationship quality. Conclusions: Findings will contribute to the understanding of gratitude’s role in well-being and provide practical insights for psychological interventions and well-being enhancement programs for single emerging adults
Developing a Module to Enhance High School Students' Wellbeing in Pathein, Myanmar
Full text linkStudent well-being plays a crucial role in fostering academic success and personal growth, particularly during adolescence. The objective of this study is to develop a psychological intervention module to enhance the subjective well-being for high school students at Pathein, Myanmar. The program includes various activities from positive psychology such as, Gratitude Exercises, Affirmations, Vision Boards, and Goal Setting. All the activities were adapted to the local cultural context based on experts’ advice and research. A pilot test was conducted with two students, observed by an expert. The intervention consisted of four sessions facilitated by two educators, focusing on fostering joy in learning, school connectedness, educational purpose and academic self-efficacy. The results indicated that the students experienced improvements in their overall subjective well-being, became more motivated in their learning, and showed higher levels of school involvement. Both students and educators appreciated the benefits of the program, which highlighted the positive effects of culturally adapted intervention on students’ subjective well-being. However, the small sample size makes it challenging to draw broad conclusions, and it might not show the wide range of experiences that high school students have. Future research should have a larger number of participants and test the effectiveness of the program and its application in educational settings
Design Language: Design Criticism in Identifying Lexemes and Morphemes in Design:
Full text linkDesigns of architecture, objects, or experiences, when perceived as a form of communication, can transcend the notion of aesthetics and become a powerful language capable of conveying meaning, evoking emotion, and fostering function. Through the lens of semiotics—the study of signs and symbols—this paper uses exploratory research methods to investigate the symbiosis of this theory and design in providing a framework for design articulation and substantiation. Further, the paper analyzes the role of design criticism in identifying lexemes (design terms) and morphemes (smallest units of meaning) in design language. Drawing parallels to linguistic analysis, it examines how critics dissect design elements to uncover recurring patterns, symbolic meanings, and cultural significance. Through case studies and historical context, the paper illustrates how lexemes like "minimalism" evolve through critique, while morphemes such as color, shape, and texture contribute to a design's overall meaning. Findings include the proposition that design criticism can serve not only as a reflection on aesthetics and form but also as a tool for dissecting the "linguistic" elements of design—components that construct the broader narrative or meaning in design works. The paper concludes with implications for using design criticism to assist in identifying design lexemes and morphemes
An Analysis of Influencing Factors of Entrepreneurial Intentions and Behavior of Undergraduate Students at a University in Guangxi, China
Full text linkPurpose: This research aims to examine the factors that influence undergraduate students' entrepreneurial intentions and behavior at Guangxi University of Science and Technology. The framework contains variables, which are creativity, entrepreneurial education, personal attitude, subjective norms, perceived behavioral control, entrepreneurial intentions, and entrepreneurial behavior. Research Design, Data, and Methodology: A quantitative research approach was employed in this study, involving a sample size of 500 undergraduate students from Guangxi University of Science and Technology. Non-probability sampling methods include judgmental, quota and convenience sampling. Before the data collection, the index of item-objective congruence (IOC) and pilot test (n=50) with Cronbach’s Alpha are employed. The data was analyzed using structural equation modeling (SEM) and confirmatory factor analysis (CFA) to assess model fit, reliability, and construct validity. Results: The findings reveal that creativity, entrepreneurial education, personal attitude, subjective norms, and perceived behavioral control significantly impact both entrepreneurial intentions and entrepreneurial behavior. Among these factors, perceived behavioral control has the strongest influence. Conclusions: This study recommends that university administrators evaluate the factors that influence student entrepreneurship and assess the developmental levels in this area. The findings of this research provide valuable insights for organizers and administrators of entrepreneurial activities in higher education, enabling them to promote student entrepreneurship and create more employment opportunities
Measuring Self-Efficacy and Job Satisfaction of Full-Time Art Teachers in Chengdu, China
Full text linkPurpose: Job satisfaction can nurture the teaching efficiency of teachers. Therefore, this study aims to investigate the factors influencing the self-efficacy and job satisfaction of full-time art teachers in Chengdu, China. The research model is built upon key variables which are stressors, principal leadership, supportive school culture, teacher collaboration, teacher self-efficacy, emotional exhaustion, and job satisfaction. Research Design, Data, and Methodology: A quantitative approach was employed, utilizing a questionnaire survey to collect data from the 500 full-time teachers. Prior to distribution, the questionnaire underwent validity and reliability testing through Item-Objective Congruence and Cronbach's Alpha pilot tests (n=50). The collected data was analyzed using Confirmatory Factor Analysis and Structural Equation Modeling to assess the model's goodness of fit, confirm causal relationships between variables, and test hypotheses. Results: The study reveals that stressors and principal leadership significantly impact teacher self-efficacy. Teacher self-efficacy has a significant impact on emotional exhaustion. Furthermore, principal leadership, supportive school culture, teacher collaboration, teacher self-efficacy, and emotional exhaustion significantly impact job satisfaction. Conclusions: The study recommends that administrators prioritize enhancing the quality factors of teacher self-efficacy to foster a sense of usefulness in job satisfaction, thereby cultivating positive attitudes and behavioral intentions towards job satisfaction among teachers
Factors Underlying Behavior Intention to Use Online Education of Art College Students in Xi’an, China
Full text linkPurpose: This study aims to investigate the key factors affecting the online education behavior intention of fine arts students in three specific universities in Xi'an, China. The conceptual framework proposed includes perceived usefulness, perceived ease of use, attitude, facilitating condition, social influence, effort expectancy, and behavioral intention. Research design, data, and methodology: The researchers employed quantitative assessment techniques to conduct a statistical survey with a sample size of 502 undergraduate students from the three target universities in Xi'an, China. The survey data was obtained using a multi-stage selection method, which involved purposive, quota, and convenience sampling. Confirmatory factor analysis and structural equation modeling were used for quantitative analysis, including assessing model fit, testing correlation validity, and evaluating the reliability of each component. Results: Most latent variables exhibited significant effects on behavioral intention, except for facilitating condition and effort expectancy. Notably, Perceived usefulness had the greatest impact on behavioral intention. Conclusions: The study successfully validated six hypotheses, thus achieving the research objectives. Consequently, it is recommended to emphasize and promote these aspects throughout the entire online education process to enhance the online education behavior intention of fine arts students in the target university in Xi'an